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[[File:NOC 2020.png|thumb|''Night Owl Cinematics is a video production company known for their localised YouTube content.'']] | [[File:NOC 2020.png|thumb|''Night Owl Cinematics is a video production company known for their localised YouTube content.'']] | ||
Night Owl Cinematics (NOC) is a Singaporean video production company that was founded by [[Ryan Tan (NOC)|Ryan Tan]] and [[Sylvia Chan (NOC)|Sylvia Chan]] in 2013.<ref>"[https://noc.com.sg/about-us/ About Night Owl Cinematics]". ''Night Owl Cinematics''. Accessed on 1 June 2020.</ref><ref>"[https://www.sgpbusiness.com/company/Night-Owl-Cinematics NIGHT OWL CINEMATICS]". ''SGP Business.'' Accessed on 1 September 2020.</ref> As of September 2020, NOC has over 50 employees including the personalities, [[Aiken Chia (Singapore YouTuber)|Aiken Chia]], Aurelia Ng and [[Joanna Lim (Singapore Influencer)|Joanna Lim]]. On YouTube, NOC oversees five channels - Ryan Sylvia, TEAM NOC, SugarMelon, NOC Plays and The Thirsty Sisters. As of 2020, they have | Night Owl Cinematics (NOC) is a Singaporean video production company that was founded by [[Ryan Tan (NOC)|Ryan Tan]] and [[Sylvia Chan (NOC)|Sylvia Chan]] in 2013.<ref>"[https://noc.com.sg/about-us/ About Night Owl Cinematics]". ''Night Owl Cinematics''. Accessed on 1 June 2020.</ref><ref>"[https://www.sgpbusiness.com/company/Night-Owl-Cinematics NIGHT OWL CINEMATICS]". ''SGP Business.'' Accessed on 1 September 2020.</ref> As of September 2020, NOC has over 50 employees including the personalities, [[Aiken Chia (Singapore YouTuber)|Aiken Chia]], Aurelia Ng and [[Joanna Lim (Singapore Influencer)|Joanna Lim]]. On YouTube, NOC oversees five channels - Ryan Sylvia, TEAM NOC, SugarMelon, NOC Plays and The Thirsty Sisters. As of 2020, they have over a million subscribers across their YouTube platforms. | ||
==Background== | ==Background== | ||
Ryan and Sylvia started posting their scripted comedy videos on YouTube in 2012. Unexpectedly, one of their first few videos titled '[https://www.youtube.com/watch?v=k2s-qNZ1b08 Shit Singaporean Girlfriends Say]' went viral.<ref>MonsterTV. “[https://www.youtube.com/watch?v=L0XiJmI5W5E #09 Sylvia Chan (Content Creator) - Become A YouTuber]”. ''YouTube.'' October 30, 2017. Accessed on 1 September 2020.</ref> They then incorporated Night Owl Cinematics in 2013.<ref>Tham, Raymond. “[https://www.todayonline.com/entertainment/celebrity/qa-night-owl-cinematics-ryan-and-sylvia Q&A with Night Owl Cinematics’ Ryan and Sylvia]”. ''TodayOnline.'' December 15, 2015. Accessed on 29 January 2019.</ref><ref>"[https://www.straitstimes.com/lifestyle/entertainment/singaporean-youtube-stars-make-their-mark-online-and-offline Singaporean YouTube stars make their mark online and offline]". ''The Straits Times.'' April 13, 2014. Accessed on 20 November 2019.</ref><ref>"[https://www.sgpbusiness.com/company/Night-Owl-Cinematics NIGHT OWL CINEMATICS]". ''SGP Business.'' Accessed on 1 September 2020.</ref> Night Owl Cinematics (NOC) is reportedly among the largest players in Singapore’s YouTube scene alongside [[Wah!Banana]], [[Clicknetwork]] and [[Titan Digital Media Pte Ltd|Titan Digital Media]].<ref>Wong Pei Ting and Lauren Ong. "[https://www.channelnewsasia.com/news/singapore/singapore-youtube-industry-social-media-influencers-vloggers-12254882 The Big Read: Power, fame and fortune - a glimpse into Singapore’s lucrative YouTube industry]". ''Channel News Asia.'' January 13, 2020. Accessed on 17 August 2020.</ref> NOC has worked with notable government and corporate clients such as the National Youth Council (NYC), the Media Development Authority Singapore and Disney.<ref>“[https://noc.com.sg/client/ Our Clients]”. ''Night Owl Cinematics''. Accessed on 29 January 2019.</ref> Apart from producing content for YouTube, NOC also creates corporate videos and offers talent management services.<ref>MonsterTV. “[https://www.youtube.com/watch?v=L0XiJmI5W5E #09 Sylvia Chan (Content Creator) - Become A YouTuber]”. ''YouTube.'' October 30, 2017. Accessed on 1 September 2020.</ref> | |||
===Founders - [[Ryan Tan (NOC)|Ryan Tan]] & [[Sylvia Chan (NOC)|Sylvia Chan]]=== | ===Founders - [[Ryan Tan (NOC)|Ryan Tan]] & [[Sylvia Chan (NOC)|Sylvia Chan]]=== | ||
[[File:Ryan Sylvia million subscribers.jpg|thumb|''The founders of NOC. Photo from [https://www.youtube.com/watch?v=FnPWwfFKLu0 source].'']]Ryan Tan is the Chief Operating Officer of NOC while Sylvia Chan is the Chief Executive Officer.<ref>"[https://noc.com.sg/about-us/ About Night Owl Cinematics]". ''Night Owl Cinematics''. Accessed on 1 June 2020.</ref> While Ryan is more involved in the technical aspects of video production and editing, Sylvia manages client collaborations on top of her roles as a producer and occasionally, a director. In 2016, the married couple | [[File:Ryan Sylvia million subscribers.jpg|thumb|''The founders of NOC. Photo from [https://www.youtube.com/watch?v=FnPWwfFKLu0 source].'']]Ryan Tan is the Chief Operating Officer of NOC while Sylvia Chan is the Chief Executive Officer.<ref>"[https://noc.com.sg/about-us/ About Night Owl Cinematics]". ''Night Owl Cinematics''. Accessed on 1 June 2020.</ref> While Ryan is more involved in the technical aspects of video production and editing, Sylvia manages client collaborations on top of her roles as a producer and occasionally, a director. In 2016, the married couple was featured on the Forbes 30 Under 30 Asia list for their contributions in media, marketing and advertising.<ref>"[https://www.forbes.com/30-under-30-asia-2016/media-marketing-advertising/#5c78d7f11aee Meet The 30 Under 30: Media, Marketing & Advertising]". ''Forbes''. Accessed on 1 September 2020.</ref><ref>Cheow Sue-Ann. "[https://www.tnp.sg/news/singapore/she-turned-youtube-make-people-laugh Night Owl Cinematics co-founder turned to YouTube to make people laugh]". ''The New Paper''. December 23, 2019. Accessed on 1 September 2020.</ref> Although they are divorced as of 2020, they remain as business partners.<ref>Ryan Sylvia. "[https://www.youtube.com/watch?v=BPHQMHYYMVQ&feature=youtu.be We Got A Divorce]". ''YouTube''. May 31, 2020. Accessed on 1 September 2020.</ref> | ||
==Growth== | ==Growth== | ||
| Line 44: | Line 44: | ||
|} | |} | ||
<nowiki>*</nowiki>The number of subscribers is correct as of September 2020. | <nowiki>*</nowiki>The number of subscribers is correct as of September 2020. | ||
[[File:The Thirsty Sisters 2020.jpg|thumb|''The thumbnail for The Thirsty Sisters best-performing video as of 2020. Photo from [https://www.youtube.com/watch?v=8DMyfcjyrZQ source].'']] | |||
===Mentorship & collaborations=== | ===Mentorship & collaborations=== | ||
Ryan and Sylvia are known for being mentors to Singaporean YouTubers such as [[JianHao Tan]].<ref>Ibid. Retrieved from: https://www.todayonline.com/entertainment/celebrity/how-night-owl-cinematics-ryan-and-sylvia-became-youtubes-power-couple</ref> NOC has collaborated with many content creators on YouTube. This includes local YouTubers like [[Dee Kosh (Darryl Koshy)]] and [[TheSmartLocal (TSL) Media Group|TheSmartLocal]] (TSL) and international YouTubers like Ryan Higa, Dan Khoo Productions and The Ming Thing. In April 2020, NOC and TSL released their first-ever collaborative project, ''[[FilterSpell (TSL x NOC Original Movie)|FilterSpell]]'' with the support of the Ministry of Culture, Community and Youth (MCCY) and National Youth Council (NYC).<ref>"[https://www.mccy.gov.sg/about-us/news-and-resources/press-statements/2020/apr/mccy-nyc-unveil-interactive-digital-content-to-engage-youths-sg-youth-action-plan MCCY and NYC unveil interactive digital content to engage youths on SG Youth Action Plan]". ''Ministry of Culture, Community and Youth''. April 29, 2020. Accessed on 1 June 2020.</ref><ref>Chin, Nigel. "[https://www.youth.sg/Peek-Show/2020/5/Be-in-control-of-the-characters-next-steps-in-FilterSpell-by-NOC-TSL Be in control of the characters' next steps in FilterSpell by Night Owl Cinematics and The Smart Local]". ''Youth.sg''. May 5, 2020. Accessed on 1 June 2020.</ref><ref>Ng, Lucia. "[https://mustsharenews.com/filterspell-interactive-film/ S’pore Short Film Lets You Choose & Decide Characters’ Fate, Just Like Netflix’s Bandersnatch]". ''MustShare News''. April 28, 2020. Accessed on 1 June 2020.</ref><ref>Farzanah Farveen. "[https://www.marketing-interactive.com/mccy-unveils-netflix-bandersnatch-style-interactive-youtube-film MCCY unveils Netflix Bandersnatch style interactive YouTube film]". ''Marketing Interactive''. April 28, 2020. Accessed on 1 June 2020.</ref> | Ryan and Sylvia are known for being mentors to Singaporean YouTubers such as [[JianHao Tan]].<ref>Ibid. Retrieved from: https://www.todayonline.com/entertainment/celebrity/how-night-owl-cinematics-ryan-and-sylvia-became-youtubes-power-couple</ref> NOC has collaborated with many content creators on YouTube. This includes local YouTubers like [[Dee Kosh (Darryl Koshy)]] and [[TheSmartLocal (TSL) Media Group|TheSmartLocal]] (TSL) and international YouTubers like Ryan Higa, Dan Khoo Productions and The Ming Thing. In April 2020, NOC and TSL released their first-ever collaborative project, ''[[FilterSpell (TSL x NOC Original Movie)|FilterSpell]]'' with the support of the Ministry of Culture, Community and Youth (MCCY) and National Youth Council (NYC).<ref>"[https://www.mccy.gov.sg/about-us/news-and-resources/press-statements/2020/apr/mccy-nyc-unveil-interactive-digital-content-to-engage-youths-sg-youth-action-plan MCCY and NYC unveil interactive digital content to engage youths on SG Youth Action Plan]". ''Ministry of Culture, Community and Youth''. April 29, 2020. Accessed on 1 June 2020.</ref><ref>Chin, Nigel. "[https://www.youth.sg/Peek-Show/2020/5/Be-in-control-of-the-characters-next-steps-in-FilterSpell-by-NOC-TSL Be in control of the characters' next steps in FilterSpell by Night Owl Cinematics and The Smart Local]". ''Youth.sg''. May 5, 2020. Accessed on 1 June 2020.</ref><ref>Ng, Lucia. "[https://mustsharenews.com/filterspell-interactive-film/ S’pore Short Film Lets You Choose & Decide Characters’ Fate, Just Like Netflix’s Bandersnatch]". ''MustShare News''. April 28, 2020. Accessed on 1 June 2020.</ref><ref>Farzanah Farveen. "[https://www.marketing-interactive.com/mccy-unveils-netflix-bandersnatch-style-interactive-youtube-film MCCY unveils Netflix Bandersnatch style interactive YouTube film]". ''Marketing Interactive''. April 28, 2020. Accessed on 1 June 2020.</ref> | ||
==Awards & accolades== | ==Awards & accolades== | ||
{| class="wikitable" | {| class="wikitable" | ||
| Line 56: | Line 55: | ||
!Refs. | !Refs. | ||
|- | |- | ||
|2016 | |||
|Influencer of the Year 2016 | |Influencer of the Year 2016 | ||
|Gushcloud | |Gushcloud | ||
|<ref>“[https://sg.linkedin.com/in/ryan-tan-aa9532149 Ryan Tan]”. ''LinkedIn.'' Accessed on 29 January 2019.</ref> | |<ref>“[https://sg.linkedin.com/in/ryan-tan-aa9532149 Ryan Tan]”. ''LinkedIn.'' Accessed on 29 January 2019.</ref> | ||
|- | |- | ||
| rowspan="4" |2015 | | rowspan="4" |2015 | ||
|Best YouTube Channel (Singapore) | |Best YouTube Channel (Singapore) | ||
| rowspan="2" |Gushcloud | | rowspan="2" |Gushcloud | ||
| rowspan=" | | rowspan="2" |<ref name=":0">“[https://sg.linkedin.com/in/ryan-tan-aa9532149 Ryan Tan]”. ''LinkedIn.'' Accessed on 29 January 2019.</ref> | ||
|- | |- | ||
|Influencer's Choice Award | |Influencer's Choice Award | ||
| Line 74: | Line 69: | ||
|Best Comedy Video of the Year | |Best Comedy Video of the Year | ||
| rowspan="2" |Singapore Social Media Awards (SMA) | | rowspan="2" |Singapore Social Media Awards (SMA) | ||
|<ref>Liang Hwei. "[https://vulcanpost.com/232171/singapore-social-media-awards-2015/ Singapore Social Media Awards Kicks Off With Wins For Night Owl Cinematics, MunahHirziOfficial, & Caracal]". ''Vulcan Post''. May 4, 2015. Accessed on 1 September 2020.</ref> | |||
|- | |- | ||
|Best YouTube Channel | |Best YouTube Channel | ||
| rowspan="2" |<ref>“[https://sg.linkedin.com/in/ryan-tan-aa9532149 Ryan Tan]”. ''LinkedIn.'' Accessed on 29 January 2019.</ref> | |||
|- | |- | ||
|2013 | |2013 | ||
| Line 84: | Line 81: | ||
<references /> | <references /> | ||
[[Category:Singapore Brands]] | [[Category:Singapore Brands]] | ||
[[Category:Singapore Media]] | |||
Latest revision as of 12:06, 4 September 2020
Night Owl Cinematics (NOC) is a Singaporean video production company that was founded by Ryan Tan and Sylvia Chan in 2013.[1][2] As of September 2020, NOC has over 50 employees including the personalities, Aiken Chia, Aurelia Ng and Joanna Lim. On YouTube, NOC oversees five channels - Ryan Sylvia, TEAM NOC, SugarMelon, NOC Plays and The Thirsty Sisters. As of 2020, they have over a million subscribers across their YouTube platforms.
Background
Ryan and Sylvia started posting their scripted comedy videos on YouTube in 2012. Unexpectedly, one of their first few videos titled 'Shit Singaporean Girlfriends Say' went viral.[3] They then incorporated Night Owl Cinematics in 2013.[4][5][6] Night Owl Cinematics (NOC) is reportedly among the largest players in Singapore’s YouTube scene alongside Wah!Banana, Clicknetwork and Titan Digital Media.[7] NOC has worked with notable government and corporate clients such as the National Youth Council (NYC), the Media Development Authority Singapore and Disney.[8] Apart from producing content for YouTube, NOC also creates corporate videos and offers talent management services.[9]
Founders - Ryan Tan & Sylvia Chan
The founders of NOC. Photo from source.
Ryan Tan is the Chief Operating Officer of NOC while Sylvia Chan is the Chief Executive Officer.[10] While Ryan is more involved in the technical aspects of video production and editing, Sylvia manages client collaborations on top of her roles as a producer and occasionally, a director. In 2016, the married couple was featured on the Forbes 30 Under 30 Asia list for their contributions in media, marketing and advertising.[11][12] Although they are divorced as of 2020, they remain as business partners.[13]
Growth
According to 2020 report by Channel News Asia, NOC's revenue increased by five to 10 times in 2018.[14] In the same article, it was also revealed that the company made a "seven-figure amount" annually.[15] In July 2020, NOC reached a million subscribers on YouTube.[16]
YouTube channels
On the Ryan Sylvia channel, NOC has developed signature series like Food King and Do It For The Money. The following is a timeline of NOC's growth on YouTube over the years.
Photo from source.
| Year | Channel | Subscribers* | Summary |
|---|---|---|---|
| 2020 | NOC Plays | 18,800 | Gaming content |
| The Thirsty Sisters | 19,100 | Podcasts hosted by Sylvia and Nina | |
| 2019 | SugarMelon 衰哥霉人 | 26,300 | Chinese-language variety-style videos |
| 2016 | TEAM NOC | 132,000 | Personality-based lifestyle and gaming videos |
| 2012 | Ryan Sylvia | 1,000,000 | Lifestyle series and comedy sketches |
*The number of subscribers is correct as of September 2020.
The thumbnail for The Thirsty Sisters best-performing video as of 2020. Photo from source.
Mentorship & collaborations
Ryan and Sylvia are known for being mentors to Singaporean YouTubers such as JianHao Tan.[17] NOC has collaborated with many content creators on YouTube. This includes local YouTubers like Dee Kosh (Darryl Koshy) and TheSmartLocal (TSL) and international YouTubers like Ryan Higa, Dan Khoo Productions and The Ming Thing. In April 2020, NOC and TSL released their first-ever collaborative project, FilterSpell with the support of the Ministry of Culture, Community and Youth (MCCY) and National Youth Council (NYC).[18][19][20][21]
Awards & accolades
| Year | Award/Title | Awarding organisation | Refs. |
|---|---|---|---|
| 2016 | Influencer of the Year 2016 | Gushcloud | [22] |
| 2015 | Best YouTube Channel (Singapore) | Gushcloud | [23] |
| Influencer's Choice Award | |||
| Best Comedy Video of the Year | Singapore Social Media Awards (SMA) | [24] | |
| Best YouTube Channel | [25] | ||
| 2013 | Best Marketing Campaign | The Global Recruiter Asia Pacific Recruitment Industry Awards |
References / Citations
- ↑ "About Night Owl Cinematics". Night Owl Cinematics. Accessed on 1 June 2020.
- ↑ "NIGHT OWL CINEMATICS". SGP Business. Accessed on 1 September 2020.
- ↑ MonsterTV. “#09 Sylvia Chan (Content Creator) - Become A YouTuber”. YouTube. October 30, 2017. Accessed on 1 September 2020.
- ↑ Tham, Raymond. “Q&A with Night Owl Cinematics’ Ryan and Sylvia”. TodayOnline. December 15, 2015. Accessed on 29 January 2019.
- ↑ "Singaporean YouTube stars make their mark online and offline". The Straits Times. April 13, 2014. Accessed on 20 November 2019.
- ↑ "NIGHT OWL CINEMATICS". SGP Business. Accessed on 1 September 2020.
- ↑ Wong Pei Ting and Lauren Ong. "The Big Read: Power, fame and fortune - a glimpse into Singapore’s lucrative YouTube industry". Channel News Asia. January 13, 2020. Accessed on 17 August 2020.
- ↑ “Our Clients”. Night Owl Cinematics. Accessed on 29 January 2019.
- ↑ MonsterTV. “#09 Sylvia Chan (Content Creator) - Become A YouTuber”. YouTube. October 30, 2017. Accessed on 1 September 2020.
- ↑ "About Night Owl Cinematics". Night Owl Cinematics. Accessed on 1 June 2020.
- ↑ "Meet The 30 Under 30: Media, Marketing & Advertising". Forbes. Accessed on 1 September 2020.
- ↑ Cheow Sue-Ann. "Night Owl Cinematics co-founder turned to YouTube to make people laugh". The New Paper. December 23, 2019. Accessed on 1 September 2020.
- ↑ Ryan Sylvia. "We Got A Divorce". YouTube. May 31, 2020. Accessed on 1 September 2020.
- ↑ Wong Pei Ting and Lauren Ong. "The Big Read: Power, fame and fortune - a glimpse into Singapore’s lucrative YouTube industry". YouTube. January 13, 2020. Accessed on 1 September 2020.
- ↑ Ibid.
- ↑ Ryan Sylvia. "WE SURPRISED OUR BOSSES?? | #NOC 1 Million Special 🎊🎉". YouTube. August 2, 2020. Accessed on 1 September 2020.
- ↑ Ibid. Retrieved from: https://www.todayonline.com/entertainment/celebrity/how-night-owl-cinematics-ryan-and-sylvia-became-youtubes-power-couple
- ↑ "MCCY and NYC unveil interactive digital content to engage youths on SG Youth Action Plan". Ministry of Culture, Community and Youth. April 29, 2020. Accessed on 1 June 2020.
- ↑ Chin, Nigel. "Be in control of the characters' next steps in FilterSpell by Night Owl Cinematics and The Smart Local". Youth.sg. May 5, 2020. Accessed on 1 June 2020.
- ↑ Ng, Lucia. "S’pore Short Film Lets You Choose & Decide Characters’ Fate, Just Like Netflix’s Bandersnatch". MustShare News. April 28, 2020. Accessed on 1 June 2020.
- ↑ Farzanah Farveen. "MCCY unveils Netflix Bandersnatch style interactive YouTube film". Marketing Interactive. April 28, 2020. Accessed on 1 June 2020.
- ↑ “Ryan Tan”. LinkedIn. Accessed on 29 January 2019.
- ↑ “Ryan Tan”. LinkedIn. Accessed on 29 January 2019.
- ↑ Liang Hwei. "Singapore Social Media Awards Kicks Off With Wins For Night Owl Cinematics, MunahHirziOfficial, & Caracal". Vulcan Post. May 4, 2015. Accessed on 1 September 2020.
- ↑ “Ryan Tan”. LinkedIn. Accessed on 29 January 2019.