Ryan Tan (NOC)

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Ryan Tan
Ryan Chan NOC.png
Born1 August 1988
Alma materInstitute of Technical Education (ITE)
Spouse(s)Sylvia Chan (m. 2010 - 2020)

Ryan Tan (born 1 August 1988) is the co-founder of Night Owl Cinematics (NOC) alongside his ex-wife Sylvia Chan. Ryan is the Chief Operations Officer (COO) of the company while Sylvia is the Chief Executive Officer (CEO). Ryan oversees NOC's video direction and Sylvia handles the company's corporate matters and public relations. The duo occasionally appears in some YouTube videos.[1] As of 1 June 2020, their YouTube channel has over 990,000 subscribers.

Background

Early life & family

Ryan was born in Singapore on 1 August 1988. During his teenage years at Kent Ridge Secondary School, Ryan's studies were affected by the souring relationship between his parents. He was also involved in a gang and had been arrested on one occasion.[2] After completing his secondary education, Ryan enrolled in the Institute of Technical Education (ITE) but left after six months.[3] Subsequently, he worked as a model and dabbled in model management.[4]

Early career - Business ventures

After completing his National Service, Ryan ran the food and beverage (F&B) franchise New York New York.[5] He also set up Shi Wei Tian at Joo Chiat Place[6] which eventually closed down due to high rental costs and manpower issues.[7] In an interview with Adrian Tan that was published in 2016, Ryan shared that following the failure of his two businesses, he was at "rock bottom" when Sylvia suggested that he pursue videography.[8] Additionally, the failed business ventures had left him in debt.[9]

Personal life

Marriage to Sylvia Chan (2010)

Ryan and Sylvia at work. Photo from Asian Entrepreneur.

Ryan first met Sylvia when they were both modelling part-time at 16 years old.[10] They were friends before they started dating. Feelings developed between the two when Ryan helped Sylvia to confront her ex-boyfriend who owed her money at the time.[11] In an interview with Cheryl Fox for On The Red Dot, the couple shared that they got together the very next time they met. According to Ryan, Sylvia had left a perfume bottle at his house on purpose as a set up for their next meeting. He only came to know of the plan on their wedding day through a mutual friend.[12] The couple got married in 2010 when they were both 22 years old.[13]

Professional partnership

Following the failure of their first business, the two decided to explore making videos professionally.[14] The duo's first paid video assignment was a funeral montage. They had then gone on to produce videos for weddings and corporate events. During this time, Malaysian YouTuber Dan Khoo was their main supporter as he had taught them the ropes of the YouTube industry.[15] Although Ryan and Sylvia are divorced, they remain as business partners and continue to work closely at NOC.[16]

Divorce (2020)

Sylvia and Ryan divorced in March 2020, citing differences in personal goals and a lack of space as the main reasons for the split.[17] The pair announced their divorce on YouTube on 31 May 2020. They shared that the mounting pressure of having to be both business partners and a married couple was what lead to their current position.

Night Owl Cinematics

Aside from being the lead videographer, Ryan's role in NOC ranges from being in charge of video edits to executing NOC's social media campaigns.[18] Ryan and Sylvia first posted videos on YouTube in 2012 while trying to hone their skills for scripted videos. Unexpectedly, one of their first few videos titled 'Shit Singaporean Girlfriends Say' went viral. Following their rise in popularity, they became full-time YouTubers with their own production company called Night Owl Cinematics in 2013.[19]

Content

Ryan occasionally appears in NOC's videos as the character Xi Guay Ong (pictured first from left). Thumbnail from YouTube.

Night Owl Cinematics (NOC) is a Singapore-based production company that focuses on YouTube videos, offline activation videos for corporate clients and talent management.[20] Their first ever client was a local consulting firm, RecruitPlus. As of 2019, their clientele includes notable companies including Daniel Wellington, Media Development Authority Singapore, ASUS and Airbnb.[21] As of 1 June 2020, the company has expanded to a total headcount of 50 people.[22] NOC has developed signature series like Food King, Do It For The Money and Shit Singaporeans Say. On top of YouTube, NOC publishes articles on their website which commonly feature their travels, local events and posts that accompany their videos.

Mentorship & collaborations

Filterspell - an interactive adventure where viewers can choose their own narrative.

Ryan and Sylvia are known for being mentors to newer Singaporean YouTubers such as JianHao Tan who has spoken favourably about the couple.[23] NOC has collaborated with many content creators on YouTube. This includes local YouTubers like Dee Kosh (Darryl Koshy) and TheSmartLocal (TSL) and international YouTubers like Ryan Higa, Dan Khoo Productions, The Ming Thing and Steven Lim from Buzzfeed. In April 2020, NOC and TSL released their first-ever collaborative project, FilterSpell with the support of the Ministry of Culture, Community and Youth (MCCY) and National Youth Council (NYC).[24][25][26][27]

Awards & accolades

Year Award/Title Awarding organisation Refs.
2016 Influencer of the Year 2016 Gushcloud [28]
Forbes’ 30 Under 30: Media, Marketing & Advertising Forbes Asia [29][30]
2015 Best YouTube Channel (Singapore) Gushcloud [31]
Influencer's Choice Award
Best Comedy Video of the Year Singapore Social Media Awards (SMA) [32]
Best YouTube Channel
2013 Best Marketing Campaign The Global Recruiter Asia Pacific Recruitment Industry Awards [33]

References / Citations

  1. “About Night Owl Cinematics”. Night Owl Cinematics. Accessed on 29 January 2019. Retrieved from: https://noc.com.sg/about-us/
  2. Ryan Sylvia. "Draw My Life - Ryan Sylvia". YouTube. April 9, 2016. Accessed on 27 February 2019. Retrieved from: https://www.youtube.com/watch?v=HQ0AK4gJ7GM
  3. Ryan Sylvia. "Draw My Life - Ryan Sylvia". YouTube. April 9, 2016. Accessed on 27 February 2019. Retrieved from: https://www.youtube.com/watch?v=HQ0AK4gJ7GM
  4. Ryan Sylvia. "Draw My Life - Ryan Sylvia". YouTube. April 9, 2016. Accessed on 27 February 2019. Retrieved from: https://www.youtube.com/watch?v=HQ0AK4gJ7GM
  5. "Singaporean YouTube stars make their mark online and offline". The Straits Times. April 13, 2014. Accessed on 20 November 2019.
  6. "Singaporean YouTube stars make their mark online and offline". The Straits Times. April 13, 2014. Accessed on 20 November 2019.
  7. Ryan Sylvia. "Draw My Life - Ryan Sylvia". YouTube. April 9, 2016. Accessed on 27 February 2019. Retrieved from: https://www.youtube.com/watch?v=HQ0AK4gJ7GM
  8. Tan, Adrian. "Interview With Media Entrepreneur Ryan Tan". Adian Tan. May 24, 2016. Accessed on 20 November 2019.
  9. Chow, Pamela. "Who’s The Boss Of Night Owl Cinematics? Hint: It’s Gotta Do With Xi Guay Ong". Weekender. April 5, 2016. Accessed on 20 November 2019.
  10. Tham, Raymond. “Q&A with Night Owl Cinematics’ Ryan and Sylvia”. TodayOnline. December 15, 2015. Accessed on 29 January 2019. Retrieved from: https://www.todayonline.com/entertainment/celebrity/qa-night-owl-cinematics-ryan-and-sylvia
  11. Tan, Felicia. "5 RELATIONSHIP TIPS FROM NIGHT OWL CINEMATICS' SYLVIA CHAN". Her World Brides. September 23, 2015. Accessed on 20 November 2019.
  12. Yap, Jacky. "Night Owl Cinematics' Ryan & Sylvia Reveal Juicy Story Of How They Met!". Vulcan Post. 18 June 2015. Accessed on 20 November 2019.
  13. Tham, Raymond. “Q&A with Night Owl Cinematics’ Ryan and Sylvia”. TodayOnline. December 15, 2015. Accessed on 29 January 2019. Retrieved from: https://www.todayonline.com/entertainment/celebrity/qa-night-owl-cinematics-ryan-and-sylvia
  14. Tan, Felicia. "5 RELATIONSHIP TIPS FROM NIGHT OWL CINEMATICS' SYLVIA CHAN". Her World Brides. September 23, 2015. Accessed on 20 November 2019.
  15. Tham, Raymond. “Q&A with Night Owl Cinematics’ Ryan and Sylvia”. TodayOnline. December 15, 2015. Accessed on 29 January 2019. Retrieved from: https://www.todayonline.com/entertainment/celebrity/qa-night-owl-cinematics-ryan-and-sylvia
  16. Ryan Sylvia. "We Got A Divorce". YouTube. May 31, 2020. Accessed on 1 June 2020.
  17. Ryan Sylvia. "We Got A Divorce". YouTube. May 31, 2020. Accessed on 1 June 2020.
  18. Chow, Pamela. "Who’s The Boss Of Night Owl Cinematics? Hint: It’s Gotta Do With Xi Guay Ong". Weekender. April 5, 2016. Accessed on 20 November 2019.
  19. Tham, Raymond. “Q&A with Night Owl Cinematics’ Ryan and Sylvia”. TodayOnline. December 15, 2015. Accessed on 29 January 2019. Retrieved from: https://www.todayonline.com/entertainment/celebrity/qa-night-owl-cinematics-ryan-and-sylvia
  20. Studio AC. “#09 Sylvia Chan (Content Creator) - Become A YouTuber”. YouTube. October 30, 2017. Accessed on 29 January 2019. Retrieved from: https://www.youtube.com/watch?v=L0XiJmI5W5E
  21. “Our Clients”. Night Owl Cinematics. Accessed on 29 January 2019. Retrieved from: https://noc.com.sg/client/
  22. "About Night Owl Cinematics". Night Owl Cinematics. Accessed on 1 June 2020.
  23. Ibid. Retrieved from: https://www.todayonline.com/entertainment/celebrity/how-night-owl-cinematics-ryan-and-sylvia-became-youtubes-power-couple
  24. "MCCY and NYC unveil interactive digital content to engage youths on SG Youth Action Plan". Ministry of Culture, Community and Youth. April 29, 2020. Accessed on 1 June 2020.
  25. Chin, Nigel. "Be in control of the characters' next steps in FilterSpell by Night Owl Cinematics and The Smart Local". Youth.sg. May 5, 2020. Accessed on 1 June 2020.
  26. Ng, Lucia. "S’pore Short Film Lets You Choose & Decide Characters’ Fate, Just Like Netflix’s Bandersnatch". MustShare News. April 28, 2020. Accessed on 1 June 2020.
  27. Farzanah Farveen. "MCCY unveils Netflix Bandersnatch style interactive YouTube film". Marketing Interactive. April 28, 2020. Accessed on 1 June 2020.
  28. “Ryan Tan”. LinkedIn. Accessed on 29 January 2019. Retrieved from: https://sg.linkedin.com/in/ryan-tan-aa9532149  
  29. “Ryan Tan”. LinkedIn. Accessed on 29 January 2019. Retrieved from: https://sg.linkedin.com/in/ryan-tan-aa9532149  
  30. "2016 30 Under 30". Forbes. Accessed on 20 November 2019.
  31. “Ryan Tan”. LinkedIn. Accessed on 29 January 2019. Retrieved from: https://sg.linkedin.com/in/ryan-tan-aa9532149  
  32. “Ryan Tan”. LinkedIn. Accessed on 29 January 2019. Retrieved from: https://sg.linkedin.com/in/ryan-tan-aa9532149  
  33. “Ryan Tan”. LinkedIn. Accessed on 29 January 2019. Retrieved from: https://sg.linkedin.com/in/ryan-tan-aa9532149