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Ryan and Sylvia are the two individuals behind the Youtube channel Ryan Sylvia ([https://www.youtube.com/channel/UC8az0OO4wXXu2k0ifJjxxBg YouTube channel]) created in 2011 and boasting more than 800,000 subscribers as of February 2019.The married couple had started off by making videos for weddings, funerals and corporate functions but started producing YouTube videos after noticing that their content was well received by Singaporeans. They rose to fame after going viral with their video titled ‘Shit Singaporean Girlfriends Say’. Subsequently, they started their own video production company Night Owl Cinematics (NOC) where they create YouTube videos, corporate videos and manage talents. Ryan is the video director for NOC, while Sylvia handles public relations for the company. Apart from their success on YouTube, Ryan and Sylvia have also been working with welfare organizations in Singapore as part of the NOC Charity Club.
[[File:NOC 2020.png|thumb|''Night Owl Cinematics is a video production company known for their localised YouTube content.'']]
Night Owl Cinematics (NOC) is a Singaporean video production company that was founded by [[Ryan Tan (NOC)|Ryan Tan]] and [[Sylvia Chan (NOC)|Sylvia Chan]] in 2013.<ref>"[https://noc.com.sg/about-us/ About Night Owl Cinematics]". ''Night Owl Cinematics''. Accessed on 1 June 2020.</ref><ref>"[https://www.sgpbusiness.com/company/Night-Owl-Cinematics NIGHT OWL CINEMATICS]". ''SGP Business.'' Accessed on 1 September 2020.</ref> As of September 2020, NOC has over 50 employees including the personalities, [[Aiken Chia (Singapore YouTuber)|Aiken Chia]], Aurelia Ng and [[Joanna Lim (Singapore Influencer)|Joanna Lim]]. On YouTube, NOC oversees five channels - Ryan Sylvia, TEAM NOC, SugarMelon, NOC Plays and The Thirsty Sisters. As of 2020, they have over a million subscribers across their YouTube platforms.


==Background==
==Background==
'''Ryan Tan''' was born in Singapore on 1 August 1988. During his teenage years in Kent Ridge Secondary School, Ryan was having trouble in school due to the souring relationship between his parents. He was involved in a gang and had been arrested on one occasion.<ref name=":0">Ryan Sylvia. "Draw My Life - Ryan Sylvia". ''YouTube.'' April 9, 2016. Accessed on 27 February 2019. Retrieved from: https://www.youtube.com/watch?v=HQ0AK4gJ7GM</ref> During this period, Ryan sought comfort in his teacher, Mrs Tang, who encouraged him through those tough times. After his secondary education, Ryan enrolled in the Institute of Technical Education (ITE) but left after 6 months.<ref>Ryan Sylvia. "Draw My Life - Ryan Sylvia". ''YouTube.'' April 9, 2016. Accessed on 27 February 2019. Retrieved from: https://www.youtube.com/watch?v=HQ0AK4gJ7GM</ref> Subsequently, Ryan worked as a model and dabbled into model management. After completing his national service, he started a food and beverage (F&B) business franchising for ‘New York New York’. He also started his own Chinese restaurant but eventually had to close it due to high rental costs and a lack of manpower.  
Ryan and Sylvia started posting their scripted comedy videos on YouTube in 2012. Unexpectedly, one of their first few videos titled '[https://www.youtube.com/watch?v=k2s-qNZ1b08 Shit Singaporean Girlfriends Say]' went viral.<ref>MonsterTV. “[https://www.youtube.com/watch?v=L0XiJmI5W5E #09 Sylvia Chan (Content Creator) - Become A YouTuber]”. ''YouTube.'' October 30, 2017. Accessed on 1 September 2020.</ref> They then incorporated Night Owl Cinematics in 2013.<ref>Tham, Raymond. “[https://www.todayonline.com/entertainment/celebrity/qa-night-owl-cinematics-ryan-and-sylvia Q&A with Night Owl Cinematics’ Ryan and Sylvia]”. ''TodayOnline.'' December 15, 2015. Accessed on 29 January 2019.</ref><ref>"[https://www.straitstimes.com/lifestyle/entertainment/singaporean-youtube-stars-make-their-mark-online-and-offline Singaporean YouTube stars make their mark online and offline]". ''The Straits Times.'' April 13, 2014. Accessed on 20 November 2019.</ref><ref>"[https://www.sgpbusiness.com/company/Night-Owl-Cinematics NIGHT OWL CINEMATICS]". ''SGP Business.'' Accessed on 1 September 2020.</ref> Night Owl Cinematics (NOC) is reportedly among the largest players in Singapore’s YouTube scene alongside [[Wah!Banana]], [[Clicknetwork]] and [[Titan Digital Media Pte Ltd|Titan Digital Media]].<ref>Wong Pei Ting and Lauren Ong. "[https://www.channelnewsasia.com/news/singapore/singapore-youtube-industry-social-media-influencers-vloggers-12254882 The Big Read: Power, fame and fortune - a glimpse into Singapore’s lucrative YouTube industry]". ''Channel News Asia.'' January 13, 2020. Accessed on 17 August 2020.</ref> NOC has worked with notable government and corporate clients such as the National Youth Council (NYC), the Media Development Authority Singapore and Disney.<ref>“[https://noc.com.sg/client/ Our Clients]”. ''Night Owl Cinematics''. Accessed on 29 January 2019.</ref> Apart from producing content for YouTube, NOC also creates corporate videos and offers talent management services.<ref>MonsterTV. “[https://www.youtube.com/watch?v=L0XiJmI5W5E #09 Sylvia Chan (Content Creator) - Become A YouTuber]”. ''YouTube.'' October 30, 2017. Accessed on 1 September 2020.</ref>
===Founders - [[Ryan Tan (NOC)|Ryan Tan]] & [[Sylvia Chan (NOC)|Sylvia Chan]]===
[[File:Ryan Sylvia million subscribers.jpg|thumb|''The founders of NOC. Photo from [https://www.youtube.com/watch?v=FnPWwfFKLu0 source].'']]Ryan Tan is the Chief Operating Officer of NOC while Sylvia Chan is the Chief Executive Officer.<ref>"[https://noc.com.sg/about-us/ About Night Owl Cinematics]". ''Night Owl Cinematics''. Accessed on 1 June 2020.</ref> While Ryan is more involved in the technical aspects of video production and editing, Sylvia manages client collaborations on top of her roles as a producer and occasionally, a director. In 2016, the married couple was featured on the Forbes 30 Under 30 Asia list for their contributions in media, marketing and advertising.<ref>"[https://www.forbes.com/30-under-30-asia-2016/media-marketing-advertising/#5c78d7f11aee Meet The 30 Under 30: Media, Marketing & Advertising]". ''Forbes''. Accessed on 1 September 2020.</ref><ref>Cheow Sue-Ann. "[https://www.tnp.sg/news/singapore/she-turned-youtube-make-people-laugh Night Owl Cinematics co-founder turned to YouTube to make people laugh]". ''The New Paper''. December 23, 2019. Accessed on 1 September 2020.</ref> Although they are divorced as of 2020, they remain as business partners.<ref>Ryan Sylvia. "[https://www.youtube.com/watch?v=BPHQMHYYMVQ&feature=youtu.be We Got A Divorce]". ''YouTube''. May 31, 2020. Accessed on 1 September 2020.</ref>


==Growth==
According to 2020 report by ''Channel News Asia'', NOC's revenue increased by five to 10 times in 2018.<ref>Wong Pei Ting and Lauren Ong. "[https://www.channelnewsasia.com/news/singapore/singapore-youtube-industry-social-media-influencers-vloggers-12254882 The Big Read: Power, fame and fortune - a glimpse into Singapore’s lucrative YouTube industry]". ''YouTube''. January 13, 2020. Accessed on 1 September 2020.</ref> In the same article, it was also revealed that the company made a "seven-figure amount" annually.<ref>Ibid.</ref> In July 2020, NOC reached a million subscribers on YouTube.<ref>Ryan Sylvia. "[https://www.youtube.com/watch?v=FnPWwfFKLu0 WE SURPRISED OUR BOSSES?? | #NOC 1 Million Special 🎊🎉]". ''YouTube''. August 2, 2020. Accessed on 1 September 2020. </ref>


'''Sylvia Chan''' was born in Malaysia and grew up in Kampong Saleng in Johor Bahru. She received her early education in Malaysia but subsequently received her secondary education at Nanyang Girls’ High School in Singapore. Anglo-Chinese Junior College (ACJC). However, she was not able to complete her time in ACJC. In the second year of JC, Sylvia was diagnosed with clinical depression after the passing of her grandmother.<ref>Ryan Sylvia. "Draw My Life - Ryan Sylvia". ''YouTube.'' April 9, 2016. Accessed on 27 February 2019. Retrieved from: https://www.youtube.com/watch?v=HQ0AK4gJ7GM</ref> While undergoing treatment for clinical depression, Sylvia took up a six-months long psychology course. Subsequently, she pursued a private degree in Sociology and Economics from the University of London in Singapore. Sylvia met Ryan when she was modelling part time after receiving her private degree.
===YouTube channels===
 
On the Ryan Sylvia channel, NOC has developed signature series like [https://www.youtube.com/playlist?list=PLI87wHY3Cs-zZasquorDk5sl9bY3yOgMn Food King] and [https://www.youtube.com/playlist?list=PLI87wHY3Cs-z3ZPiwj_Hy6vTvPXQhk1uT Do It For The Money]. The following is a timeline of NOC's growth on YouTube over the years.  
 
[[File:Food King NOC 2020.jpg|thumb|''Photo from [https://www.youtube.com/watch?v=Gp1WAueboIE source].'']]
Ryan and Sylvia met when they were both working as models for a period of time.<ref>Tham, Raymond. “Q&A with Night Owl Cinematics’ Ryan and Sylvia”. ''TodayOnline.'' December 15, 2015. Accessed on 29 January 2019. Retrieved from: https://www.todayonline.com/entertainment/celebrity/qa-night-owl-cinematics-ryan-and-sylvia </ref> Following the falling through of Ryan’s 2 F&B business, the two decided to explore making videos professionally. Their first paid assignment as a duo was a funeral montage. They had then went on to produce videos for weddings and corporate events. During this time, Malaysian YouTuber Dan Khoo was their main supporter as he had taught them the ropes of the YouTube industry.<ref>Tham, Raymond. “Q&A with Night Owl Cinematics’ Ryan and Sylvia”. ''TodayOnline.'' December 15, 2015. Accessed on 29 January 2019. Retrieved from: https://www.todayonline.com/entertainment/celebrity/qa-night-owl-cinematics-ryan-and-sylvia </ref> While trying to hone skills for scripted videos, they posted videos on YouTube. Unexpectedly, one of their first few videos uploaded on December 16, 2012 titled ‘Shit Singaporean Girlfriends Say’ ([https://www.youtube.com/watch?v=k2s-qNZ1b08 YouTube video]) went viral. Following their rise in popularity, they made the switch to become full-time YouTubers with their own production company called Night Owl Cinematics in 2013.<ref>Tham, Raymond. “Q&A with Night Owl Cinematics’ Ryan and Sylvia”. ''TodayOnline.'' December 15, 2015. Accessed on 29 January 2019. Retrieved from: https://www.todayonline.com/entertainment/celebrity/qa-night-owl-cinematics-ryan-and-sylvia </ref>
{| class="wikitable"
 
!Year
==Career highlights==
!Channel
!Subscribers*
!Summary
|-
| rowspan="2" |2020
|[https://www.youtube.com/c/NOCPlaysv2/featured NOC Plays]
|18,800
|Gaming content
|-
|[https://www.youtube.com/channel/UCWI1e4NVHfItojBC9O8e4pQ The Thirsty Sisters]
|19,100
|Podcasts hosted by Sylvia and Nina
|-
|2019
|[https://www.youtube.com/c/SugarMelon/featured SugarMelon 衰哥霉人]
|26,300
|Chinese-language variety-style videos
|-
|2016
|[https://www.youtube.com/channel/UCFRIAxGTWQ4mllzdkdomAkQ TEAM NOC]
|132,000
|Personality-based lifestyle and gaming videos
|-
|2012
|[https://www.youtube.com/c/nightowlcinematics/featured Ryan Sylvia]
|1,000,000
|Lifestyle series and comedy sketches
|}
<nowiki>*</nowiki>The number of subscribers is correct as of September 2020.
[[File:The Thirsty Sisters 2020.jpg|thumb|''The thumbnail for The Thirsty Sisters best-performing video as of 2020. Photo from [https://www.youtube.com/watch?v=8DMyfcjyrZQ source].'']]


===Night Owl Cinematics (Feb 2013 - Present Day)===
===Mentorship & collaborations===
[[File:Ryan Sylvia logo.jpg|thumb|''Night Owl Cinematics by Ryan Sylvia logo.'']]
Ryan and Sylvia are known for being mentors to Singaporean YouTubers such as [[JianHao Tan]].<ref>Ibid. Retrieved from: https://www.todayonline.com/entertainment/celebrity/how-night-owl-cinematics-ryan-and-sylvia-became-youtubes-power-couple</ref> NOC has collaborated with many content creators on YouTube. This includes local YouTubers like [[Dee Kosh (Darryl Koshy)]] and [[TheSmartLocal (TSL) Media Group|TheSmartLocal]] (TSL) and international YouTubers like Ryan Higa, Dan Khoo Productions and The Ming Thing. In April 2020, NOC and TSL released their first-ever collaborative project, ''[[FilterSpell (TSL x NOC Original Movie)|FilterSpell]]'' with the support of the Ministry of Culture, Community and Youth (MCCY) and National Youth Council (NYC).<ref>"[https://www.mccy.gov.sg/about-us/news-and-resources/press-statements/2020/apr/mccy-nyc-unveil-interactive-digital-content-to-engage-youths-sg-youth-action-plan MCCY and NYC unveil interactive digital content to engage youths on SG Youth Action Plan]". ''Ministry of Culture, Community and Youth''. April 29, 2020. Accessed on 1 June 2020.</ref><ref>Chin, Nigel. "[https://www.youth.sg/Peek-Show/2020/5/Be-in-control-of-the-characters-next-steps-in-FilterSpell-by-NOC-TSL Be in control of the characters' next steps in FilterSpell by Night Owl Cinematics and The Smart Local]". ''Youth.sg''. May 5, 2020. Accessed on 1 June 2020.</ref><ref>Ng, Lucia. "[https://mustsharenews.com/filterspell-interactive-film/ S’pore Short Film Lets You Choose & Decide Characters’ Fate, Just Like Netflix’s Bandersnatch]". ''MustShare News''. April 28, 2020. Accessed on 1 June 2020.</ref><ref>Farzanah Farveen. "[https://www.marketing-interactive.com/mccy-unveils-netflix-bandersnatch-style-interactive-youtube-film MCCY unveils Netflix Bandersnatch style interactive YouTube film]". ''Marketing Interactive''. April 28, 2020. Accessed on 1 June 2020.</ref>
Night Owl Cinematics (NOC) is a singapore-based production company that focuses on YouTube videos, offline activation videos for corporate clients and talent management.<ref>Studio AC. “#09 Sylvia Chan (Content Creator) - Become A YouTuber”. ''YouTube.'' October 30, 2017. Accessed on 29 January 2019. Retrieved from: https://www.youtube.com/watch?v=L0XiJmI5W5E</ref> Their first ever client was a local consulting firm RecruitPlus. Currently, their clientele includes notable companies including Daniel Wellington, Media Development Authority Singapore, ASUS and Airbnb.<ref>“Our Clients”. Night Owl Cinematics. Accessed on 29 January 2019. Retrieved from: https://noc.com.sg/client/ </ref> From its humble beginnings in 2013 as a project between two individuals, the production company has expanded to a total headcount of more than 30 people (as of 2019).<ref>"About Night Owl Cinematics". ''Night Owl Cinematics.'' Accessed on 28 February 2019. Retrieved from: https://noc.com.sg/about-us/</ref> They had also released merchandise in 2015. Their popular YouTube uploads include series such as ‘Food King’ ([https://www.youtube.com/playlist?list=PLI87wHY3Cs-zZasquorDk5sl9bY3yOgMn YouTube playlist]), ‘Do It For The Money’ ([https://www.youtube.com/playlist?list=PLI87wHY3Cs-z3ZPiwj_Hy6vTvPXQhk1uT YouTube playlist]) and ‘Shit Singaporeans Say’ ([https://www.youtube.com/playlist?list=PLI87wHY3Cs-zffcpmU_634NI-hmQqCXbA YouTube playlist]). On top of YouTube, NOC publishes articles on their website ([https://noc.com.sg/ official website]) which commonly feature their travels, local events and posts that accompany the videos they had produced. Their most popular videos are ‘Dating VS Married’ which garnered 4 million views and ‘7 Awesome Apps We Wish Existed’ with 3.6 million views.
==Awards & accolades==
 
 
Ryan is currently the cinematographer and art director of NOC. He occasionally appears as the character ‘Xi Guay Ong’ in videos. On the other hand, Sylvia handles corporate matters and public relations, while hosting some YouTube videos at times.<ref>“About Night Owl Cinematics”. ''Night Owl Cinematics.'' Accessed on 29 January 2019. Retrieved from: https://noc.com.sg/about-us/ </ref> They have made it to YouTube’s Singapore list of the top 10 most trending (Non-music) videos in 2013, 2014 and 2015.<ref>Tham, Raymond. “How Night Owl Cinematics’ Ryan and Sylvia became Singapore’s YouTube power couple”. ''TodayOnline.'' December 15, 2015. Accessed on 30 January 2019. Retrieved from: https://www.todayonline.com/entertainment/celebrity/how-night-owl-cinematics-ryan-and-sylvia-became-youtubes-power-couple</ref> Apart from being popular for their videos, both Ryan and Sylvia are known for being guardians of the local YouTube scene with YouTuber JianHao Tan speaking in favour of them as they had guided him when he was just starting out.<ref>Ibid. </ref> Sylvia heads the NOC Charity Club where they liaise with local charities for certain productions or to raise funds for them. In 2018, NOC had worked with local charity organisation, AWWA Singapore, to raise funds.<ref>Night Owl Cinematics. “NOC Fundraising Campaign”. ''AWWA Asia''. Accessed on 30 January 2019. Retrieved from: https://awwa.give.asia/campaign/noc_fundraising_campaign_2 </ref> NOC has collaborated with many local as well as international YouTube content creators. This includes local YouTubers [[Dee Kosh (Darryl Koshy)]] and JianHao Tan, and international YouTubers including Ryan Higa, Dan Khoo Productions, The Ming Thing and Steven Lim from Buzzfeed.
 
===TEDxUWCSEAEast (2017)<ref>TEDx Talks. “Why I chose YouTube | Ryan Syliva | TEDxUWCSEAEast”. ''YouTube.'' June 19, 2017. Accessed on 29 January 2019. Retrieved from: https://www.youtube.com/watch?v=ASFMuce9M18 </ref>===
Ryan represented himself and Sylvia as a guest speaker in the TEDx UWCSEAEast series. In his speech, he spoke about his journey as a videographer and NOC's growth as production company in the local YouTube scene. He shared that NOC produced different segments on their YouTube channel to appeal to a wider range of audiences. 'NOC Travel Series' targeted working adults, 'NOC Plays' targeted individuals interested in gaming, vlogs were produced for fans who wanted an insight into their personal lives and beauty videos focused on makeup and fashion enthusiasts. In addition to this, he stated that the ‘Food King’ series was aimed at increasing awareness and appreciation for local hawker food culture. He attributed the quirks of NOC's YouTube videos to the adaptability of the production company since 2012. He concluded his speech by urging his audience to think of change as something positive.
 
===Awards<ref>“Ryan Tan”. ''LinkedIn.'' Accessed on 29 January 2019. Retrieved from: https://sg.linkedin.com/in/ryan-tan-aa9532149  </ref>===
{| class="wikitable"
{| class="wikitable"
|'''Year'''
!Year
|'''Awarding Organisation'''
!Award/Title
|'''Award'''
!Awarding organisation
!Refs.
|-
|-
| rowspan="2" |'''2016'''
|2016
|Influencer of the Year 2016
|Gushcloud
|Gushcloud
|Influencer of the Year 2016
|<ref>“[https://sg.linkedin.com/in/ryan-tan-aa9532149 Ryan Tan]”. ''LinkedIn.'' Accessed on 29 January 2019.</ref>
|-
| rowspan="4" |2015
|Best YouTube Channel (Singapore)
| rowspan="2" |Gushcloud
| rowspan="2" |<ref name=":0">“[https://sg.linkedin.com/in/ryan-tan-aa9532149 Ryan Tan]”. ''LinkedIn.'' Accessed on 29 January 2019.</ref>
|-
|-
|Forbes Asia
|Influencer's Choice Award
|Forbes’ 30 Under 30: Media, Marketing & Advertising (Ryan Tan)
|-
|-
| rowspan="2" |'''2015'''
|Best Comedy Video of the Year
|Gushcloud
| rowspan="2" |Singapore Social Media Awards (SMA)
|
|<ref>Liang Hwei. "[https://vulcanpost.com/232171/singapore-social-media-awards-2015/ Singapore Social Media Awards Kicks Off With Wins For Night Owl Cinematics, MunahHirziOfficial, & Caracal]". ''Vulcan Post''. May 4, 2015. Accessed on 1 September 2020.</ref>
*Best YouTube Channel (Singapore)
 
*Influencer Choice’s Award
 
<br />
|-
|-
|Singapore Social Media Awards (SMA)
|Best YouTube Channel
|
| rowspan="2" |<ref>“[https://sg.linkedin.com/in/ryan-tan-aa9532149 Ryan Tan]”. ''LinkedIn.'' Accessed on 29 January 2019.</ref>
*Best Comedy Video of the Year
*Best YouTube Channel
 
<br />
|-
|-
|'''2013'''
|2013
|Best Marketing Campaign
|The Global Recruiter Asia Pacific Recruitment Industry Awards
|The Global Recruiter Asia Pacific Recruitment Industry Awards
|Best Marketing Campaign
|}
|}
 
==References / Citations==
=='Coachella Makeup' video controversy (2017)<ref>Tan, Guan Zhen. “S’pore YouTuber’s makeup video somehow leads to an intense discussion on race.” ''Mothership sg.'' April 27, 2017. Accessed on 29 January 2019. Retrieved from:  https://mothership.sg/2017/04/spore-youtubers-makeup-video-somehow-leads-to-an-intense-discussion-on-race/ </ref>==
In 2017, a video uploaded by Night Owl Cinematics featuring Sylvia and four of NOC’s actresses titled ‘10-minute Coachella Makeup Look’ stirred up negative sentiments among Singaporean netizens. The girls in the video were challenged to create a festival themed make-up look within a time limit. However, some of the comments made in response to each other's looks were perceived as racially insensitive by Singaporean viewers. The comments that garnered the strongest reactions were "She looked like she attending Deepavali" and "I looked like an Indian sia, one little two little three little Indians". Many had thought that these comments showed ignorance.
 
 
In response, NOC took down the video with Sylvia posting an apology. Some Singaporeans, including popular social media personality [[Dee Kosh (Darryl Koshy)]], had voiced their opinions in support of NOC as they felt that many netizens were too sensitive and had mislabelled this incident ‘racist’.
 
==Reference / Citations==
<references />
<references />
[[Category:Singapore Brands]]
[[Category:Singapore Media]]

Latest revision as of 12:06, 4 September 2020

Night Owl Cinematics is a video production company known for their localised YouTube content.

Night Owl Cinematics (NOC) is a Singaporean video production company that was founded by Ryan Tan and Sylvia Chan in 2013.[1][2] As of September 2020, NOC has over 50 employees including the personalities, Aiken Chia, Aurelia Ng and Joanna Lim. On YouTube, NOC oversees five channels - Ryan Sylvia, TEAM NOC, SugarMelon, NOC Plays and The Thirsty Sisters. As of 2020, they have over a million subscribers across their YouTube platforms.

Background

Ryan and Sylvia started posting their scripted comedy videos on YouTube in 2012. Unexpectedly, one of their first few videos titled 'Shit Singaporean Girlfriends Say' went viral.[3] They then incorporated Night Owl Cinematics in 2013.[4][5][6] Night Owl Cinematics (NOC) is reportedly among the largest players in Singapore’s YouTube scene alongside Wah!Banana, Clicknetwork and Titan Digital Media.[7] NOC has worked with notable government and corporate clients such as the National Youth Council (NYC), the Media Development Authority Singapore and Disney.[8] Apart from producing content for YouTube, NOC also creates corporate videos and offers talent management services.[9]

Founders - Ryan Tan & Sylvia Chan

The founders of NOC. Photo from source.

Ryan Tan is the Chief Operating Officer of NOC while Sylvia Chan is the Chief Executive Officer.[10] While Ryan is more involved in the technical aspects of video production and editing, Sylvia manages client collaborations on top of her roles as a producer and occasionally, a director. In 2016, the married couple was featured on the Forbes 30 Under 30 Asia list for their contributions in media, marketing and advertising.[11][12] Although they are divorced as of 2020, they remain as business partners.[13]

Growth

According to 2020 report by Channel News Asia, NOC's revenue increased by five to 10 times in 2018.[14] In the same article, it was also revealed that the company made a "seven-figure amount" annually.[15] In July 2020, NOC reached a million subscribers on YouTube.[16]

YouTube channels

On the Ryan Sylvia channel, NOC has developed signature series like Food King and Do It For The Money. The following is a timeline of NOC's growth on YouTube over the years.

Photo from source.
Year Channel Subscribers* Summary
2020 NOC Plays 18,800 Gaming content
The Thirsty Sisters 19,100 Podcasts hosted by Sylvia and Nina
2019 SugarMelon 衰哥霉人 26,300 Chinese-language variety-style videos
2016 TEAM NOC 132,000 Personality-based lifestyle and gaming videos
2012 Ryan Sylvia 1,000,000 Lifestyle series and comedy sketches

*The number of subscribers is correct as of September 2020.

The thumbnail for The Thirsty Sisters best-performing video as of 2020. Photo from source.

Mentorship & collaborations

Ryan and Sylvia are known for being mentors to Singaporean YouTubers such as JianHao Tan.[17] NOC has collaborated with many content creators on YouTube. This includes local YouTubers like Dee Kosh (Darryl Koshy) and TheSmartLocal (TSL) and international YouTubers like Ryan Higa, Dan Khoo Productions and The Ming Thing. In April 2020, NOC and TSL released their first-ever collaborative project, FilterSpell with the support of the Ministry of Culture, Community and Youth (MCCY) and National Youth Council (NYC).[18][19][20][21]

Awards & accolades

Year Award/Title Awarding organisation Refs.
2016 Influencer of the Year 2016 Gushcloud [22]
2015 Best YouTube Channel (Singapore) Gushcloud [23]
Influencer's Choice Award
Best Comedy Video of the Year Singapore Social Media Awards (SMA) [24]
Best YouTube Channel [25]
2013 Best Marketing Campaign The Global Recruiter Asia Pacific Recruitment Industry Awards

References / Citations

  1. ↑ "About Night Owl Cinematics". Night Owl Cinematics. Accessed on 1 June 2020.
  2. ↑ "NIGHT OWL CINEMATICS". SGP Business. Accessed on 1 September 2020.
  3. ↑ MonsterTV. “#09 Sylvia Chan (Content Creator) - Become A YouTuber”. YouTube. October 30, 2017. Accessed on 1 September 2020.
  4. ↑ Tham, Raymond. “Q&A with Night Owl Cinematics’ Ryan and Sylvia”. TodayOnline. December 15, 2015. Accessed on 29 January 2019.
  5. ↑ "Singaporean YouTube stars make their mark online and offline". The Straits Times. April 13, 2014. Accessed on 20 November 2019.
  6. ↑ "NIGHT OWL CINEMATICS". SGP Business. Accessed on 1 September 2020.
  7. ↑ Wong Pei Ting and Lauren Ong. "The Big Read: Power, fame and fortune - a glimpse into Singapore’s lucrative YouTube industry". Channel News Asia. January 13, 2020. Accessed on 17 August 2020.
  8. ↑ “Our Clients”. Night Owl Cinematics. Accessed on 29 January 2019.
  9. ↑ MonsterTV. “#09 Sylvia Chan (Content Creator) - Become A YouTuber”. YouTube. October 30, 2017. Accessed on 1 September 2020.
  10. ↑ "About Night Owl Cinematics". Night Owl Cinematics. Accessed on 1 June 2020.
  11. ↑ "Meet The 30 Under 30: Media, Marketing & Advertising". Forbes. Accessed on 1 September 2020.
  12. ↑ Cheow Sue-Ann. "Night Owl Cinematics co-founder turned to YouTube to make people laugh". The New Paper. December 23, 2019. Accessed on 1 September 2020.
  13. ↑ Ryan Sylvia. "We Got A Divorce". YouTube. May 31, 2020. Accessed on 1 September 2020.
  14. ↑ Wong Pei Ting and Lauren Ong. "The Big Read: Power, fame and fortune - a glimpse into Singapore’s lucrative YouTube industry". YouTube. January 13, 2020. Accessed on 1 September 2020.
  15. ↑ Ibid.
  16. ↑ Ryan Sylvia. "WE SURPRISED OUR BOSSES?? | #NOC 1 Million Special 🎊🎉". YouTube. August 2, 2020. Accessed on 1 September 2020.
  17. ↑ Ibid. Retrieved from: https://www.todayonline.com/entertainment/celebrity/how-night-owl-cinematics-ryan-and-sylvia-became-youtubes-power-couple
  18. ↑ "MCCY and NYC unveil interactive digital content to engage youths on SG Youth Action Plan". Ministry of Culture, Community and Youth. April 29, 2020. Accessed on 1 June 2020.
  19. ↑ Chin, Nigel. "Be in control of the characters' next steps in FilterSpell by Night Owl Cinematics and The Smart Local". Youth.sg. May 5, 2020. Accessed on 1 June 2020.
  20. ↑ Ng, Lucia. "S’pore Short Film Lets You Choose & Decide Characters’ Fate, Just Like Netflix’s Bandersnatch". MustShare News. April 28, 2020. Accessed on 1 June 2020.
  21. ↑ Farzanah Farveen. "MCCY unveils Netflix Bandersnatch style interactive YouTube film". Marketing Interactive. April 28, 2020. Accessed on 1 June 2020.
  22. ↑ “Ryan Tan”. LinkedIn. Accessed on 29 January 2019.
  23. ↑ “Ryan Tan”. LinkedIn. Accessed on 29 January 2019.
  24. ↑ Liang Hwei. "Singapore Social Media Awards Kicks Off With Wins For Night Owl Cinematics, MunahHirziOfficial, & Caracal". Vulcan Post. May 4, 2015. Accessed on 1 September 2020.
  25. ↑ “Ryan Tan”. LinkedIn. Accessed on 29 January 2019.
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