Night Owl Cinematics (NOC)

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For a more comprehensive write-up of Ryan Tan and Sylvia Chan, click on the links in further reading.

Ryan Tan (left) and Sylvia Chan (right). Photo from TODAY.

Ryan Tan and Sylvia Chan are the individuals behind the YouTube channel Ryan Sylvia (YouTube channel) and the co-founders of Night Owl Cinematics (NOC), a video production company. NOC was officially founded in 2013 and has grown from a two-man show to a 30-person team as of 2019. As of 1 June 2020, NOC has a team comprising of 50 individuals including the personalities, Dee Kosh, Aiken Chia and Aurelia Ng.[1]

Background

Night Owl Cinematics (NOC) is a Singapore-based production company that focuses on YouTube videos, offline activation videos for corporate clients and talent management.[2] Their first ever client was a local consulting firm, RecruitPlus. As of 2019, their clientele includes notable companies including Daniel Wellington, Media Development Authority Singapore, ASUS and Airbnb.[3] The company has also expanded to a total headcount of 50 people.[4]

Founders - Ryan Tan & Sylvia Chan

Ryan and Sylvia founded NOC in 2013 following their foray into wedding videography.[5] Before that, the couple oversaw two business ventures in the food and beverage industry that were eventually closed down.[6] While trying to hone their skills for scripted videos, Ryan and Sylvia posted videos on YouTube. Unexpectedly, one of their first few videos titled 'Shit Singaporean Girlfriends Say' went viral. Following their rise in popularity, they became full-time YouTubers with their own production company.[7]

Content growth

NOC produces lifestyle content that Sylvia (pictured) occasionally hosts. Thumbnail from YouTube.

YouTube channel

NOC has developed signature series like Food King, Do It For The Money and Shit Singaporeans Say. On top of YouTube, NOC publishes articles on their website which commonly feature their travels, local events and posts that accompany their videos.

Mentorship & collaborations

Ryan and Sylvia are known for being mentors to newer Singaporean YouTubers such as JianHao Tan who has spoken favourably about the couple.[8] NOC has collaborated with many content creators on YouTube. This includes local YouTubers like Dee Kosh (Darryl Koshy) and TheSmartLocal (TSL) and international YouTubers like Ryan Higa, Dan Khoo Productions, The Ming Thing and Steven Lim from Buzzfeed. In April 2020, NOC and TSL released their first-ever collaborative project, Filterspell with the support of the Ministry of Culture, Community and Youth (MCCY) and National Youth Council (NYC).[9][10][11][12]

Further reading

References / Citations

  1. ↑ "About Night Owl Cinematics". Night Owl Cinematics. Accessed on 1 June 2020.
  2. ↑ Studio AC. “#09 Sylvia Chan (Content Creator) - Become A YouTuber”. YouTube. October 30, 2017. Accessed on 29 January 2019. Retrieved from: https://www.youtube.com/watch?v=L0XiJmI5W5E
  3. ↑ “Our Clients”. Night Owl Cinematics. Accessed on 29 January 2019. Retrieved from: https://noc.com.sg/client/
  4. ↑ "About Night Owl Cinematics". Night Owl Cinematics. Accessed on 1 June 2020.
  5. ↑ Tham, Raymond. “Q&A with Night Owl Cinematics’ Ryan and Sylvia”. TodayOnline. December 15, 2015. Accessed on 29 January 2019. Retrieved from: https://www.todayonline.com/entertainment/celebrity/qa-night-owl-cinematics-ryan-and-sylvia
  6. ↑ "Singaporean YouTube stars make their mark online and offline". The Straits Times. April 13, 2014. Accessed on 20 November 2019.
  7. ↑ Tham, Raymond. “Q&A with Night Owl Cinematics’ Ryan and Sylvia”. TodayOnline. December 15, 2015. Accessed on 29 January 2019. Retrieved from: https://www.todayonline.com/entertainment/celebrity/qa-night-owl-cinematics-ryan-and-sylvia
  8. ↑ Ibid. Retrieved from: https://www.todayonline.com/entertainment/celebrity/how-night-owl-cinematics-ryan-and-sylvia-became-youtubes-power-couple
  9. ↑ "MCCY and NYC unveil interactive digital content to engage youths on SG Youth Action Plan". Ministry of Culture, Community and Youth. April 29, 2020. Accessed on 1 June 2020.
  10. ↑ Chin, Nigel. "Be in control of the characters' next steps in FilterSpell by Night Owl Cinematics and The Smart Local". Youth.sg. May 5, 2020. Accessed on 1 June 2020.
  11. ↑ Ng, Lucia. "S’pore Short Film Lets You Choose & Decide Characters’ Fate, Just Like Netflix’s Bandersnatch". MustShare News. April 28, 2020. Accessed on 1 June 2020.
  12. ↑ Farzanah Farveen. "MCCY unveils Netflix Bandersnatch style interactive YouTube film". Marketing Interactive. April 28, 2020. Accessed on 1 June 2020.
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