Saffron Sharpe

Saffron Sharpe (born 7 February 1997) is a Singaporean influencer and YouTuber. Between 2018 and 2019, she was one of the four hosts on the YouTube talk show Real Talk by Millennials of Singapore. As of July 2026, she has 237,000 followers on Instagram, 96.2K followers on TikTok and more than 47,300 subscribers YouTube.

Saffron Sharpe
Born	7 February 1997 Hong Kong
Education	Degree in Media and Communications
Alma mater	CHIJ Toa Payoh (Secondary), Catholic Junior College, Goldsmiths, University of London
Relatives	Serene Chiu (mother)
Website	http://saffronsharpe.co/

What is Saffron Sharpe's background?

Early life & family

Saffron (right) and her mother, Serene Chiu, (left) who had raised her single-handedly from young. Photo from Saffron Sharpe.

Saffron was born in Hong Kong on 7 February 1997 to a British-caucasian father and a Chinese mother. While not much is known about her biological father, it is clear that her parents separated when she was one and a half years old. Her mother, Serene Chiu had raised her ever since.

Education

Saffron was from CHIJ Toa Payoh Secondary School. In 2014, she entered the Humanities stream at Catholic Junior College where she was also a student councillor. Upon graduation in 2015, she was commended on the college's website for her outstanding 'A' Level results. Saffron took a gap year in 2016 before joining Singapore Management University (SMU) where she studied business for a year. In a "2018 recap" vlog, Saffron announced that she had withdrawn from SMU and will be transferring to Goldsmiths, University of London, to major in Media and Communications.

When did Saffron Sharpe participate in TNP New Face competition?

Saffron participated in The New Paper New Face competition (official website) at sixteen years old. TNP New Face is an annual beauty pageant organised by The New Paper where winners of the competition are awarded up to $10,000 in cash. Saffron was shortlisted as a Top 20 finalist and was in the running for the pageant's Miss Popularity title. Other Singaporean influencers such as Jade Rasif and Nicole Choo have also had their own experiences in TNP New Face competition.

When did Saffron Sharpe start her journey as a content creator?

Saffron Sharpe - Content creator (2014 - present day)

In her interview with Grazia, Saffron shared that she first started creating content online at the age of 16, before social media content creation was widely recognised as a profession. Over the following decade, she accumulated more than 1,800 Instagram posts and established herself across Instagram, TikTok and YouTube, becoming one of a small number of Singapore-based influencers to attend Paris and Milan Fashion Week.

Saffron's first few videos on YouTube in 2014 and 2015 were mostly of travel and beauty-related content. She started uploading frequently in 2016 and expanded her channel to include fitness routines, lookbooks, makeup tutorials and personal vlogs. In May 2017, she uploaded "20 facts about me #saffvlogs | Saffron Sharpe" where she shared personal details with her viewers. As of May 2020, it is the highest viewed video on her channel with 143,000 views.

Millennials of Singapore - Real Talk host (2018 - 2019)

Saffron was one of the hosts for YouTube series Real Talk alongside co-stars are Jade Rasif, Johnathan Chua and Dew. Real Talk covers issues ranging from smoking to unplanned pregnancy in an uncensored and transparent manner. In the show, the four hosts discuss these issues while providing their opinions and personal anecdotes. Saffron left the show after 31 episodes to further her studies overseas. She was replaced by Hashy Yusof-Than.

Big Sis podcast on ZULA (2023)

Big Sis is a podcast produced under digital media platform ZULA, in which Sharpe discusses relationships, family dynamics, and personal experiences with guest co-hosts. Topics have included navigating parent-child boundaries, the experience of growing up in a single-parent household, and the mental health pressures of life as a content creator. The podcast extended Sharpe's existing role as an informal advice figure to her predominantly female audience and has been cited as part of her broader ambition to expand her influence across Southeast Asia.

What are some advertorials & brand collaborations Saffron Sharpe has done?

Advertorials & brand representation

Saffron with Dee Kosh (left) and Keiji (right) during The Great Fiji Challenge. Photo from Tourism Fiji YouTube.

The thumbnail for Saffron's travel vlog to Cebu, Philippines in partnership with CheapTickets.sg.

Saffron has worked with brands like L’Oreal, Grab, Uniqlo, Dove, Biore, Adidas, CheapTickets, Zalora and AirAsia. In 2017, she was one of the three Singaporean YouTubers who had been sent to Fiji. In collaboration with Tourism Fiji, Saffron, Umehara Keiji and Dee Kosh participated in The Great Fiji Challenge - a six-episode series comprising of challenges such as creating cocktails, stand-up paddling and sky-diving. In 2018, she was sent to Cebu, Philippines by CheapTickets to film a travel vlog. As of May 2020, the video has more than 26,000 views on YouTube and is also featured on the CheapTickets website.

Guest features

Saffron has also worked with other Singaporean YouTube personalities such as Eden Ang and channels like ZULA, a female-centric sister site of TheSmartLocal. In 2019, she was featured in the debut episode of a new YouTube series called ZULA Beauty Profiles.

What are some of Saffron Sharpe's other endeavours?

Shopsaffy - Founder

Saffron founded Shopsaffy - an online store - some time in late 2019 or early 2020. As of May 2020, the store carries a Holoq Holoq line consisting of a phone case, t-shirt and crop top. Saffron shared that she injected approximately $7,000 in capital to launch the above three products. She had hired a freelance graphic designer under NOUT studio to execute the concept of her debut product line.

DCA x Saffy - Jewellery Collaboration

In 2023, Sharpe collaborated with home-grown accessories label Denise Chong Adornments on a limited collection marketed as DCA x Saffy, which launched on 11 June and comprised a Y2K-inspired range of rings, earrings, chokers, customisable charm necklaces, and an alcohol flask. The collection's signature piece, the DCA x Saffy Gem Ring, was handcrafted in 99.9% pure fine silver with zirconia gems and made available on a made-to-order basis.

Walked the runway at KL Fashion Week 2024

In 2024, Sharpe made her runway debut at KL Fashion Week, walking for a show supported by her management team MagicSystem. This marked her first foray into modelling on the runway after over a decade as a fashion-focused content creator.

Saffron Sharpe's media coverage & controversies

'Fashion police' video controversy (2016)

In June 2016, Saffron was featured in a promotional video for Toggle’s web series Double Trouble. In the video, the camera crew had secretly filmed passersby at Orchard Road while Saffron made critical remarks about their dressing. Saffron’s comments provoked a backlash from netizens, prompting Toggle to remove the video and release an official apology. In a statement given to The New Paper, Saffron commented that she had felt uncomfortable with the idea but chose to continue with the filming. She also mentioned that she had been directed by Miss Ang, founder of thinkBIG Communications, on whom to comment on and on what to say. However, a representative of thinkBIG Communications refuted Saffron's claims, claiming that everyone involved in the shoot had been informed of the content beforehand and they would not have continued filming if anyone had voiced out their discomfort.

Wake Up Singapore article (2026)

Saffron Sharpe, Wake Up Singapore article. Photo by Wake Up Singapore.

In an article published by Wake Up Singapore in July 2026, Sharpe was reported to have posted a TikTok video documenting her apartment search in Bangkok following a breakup, with the video drawing public attention and prompting her to clarify in the comments that relocating to Bangkok had been a personal goal predating the relationship. In response to comments questioning her decision to remain in the city rather than return to Singapore, she stated that living in Bangkok had been a long-standing personal goal independent of the relationship.