Beef Bro
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Beef bro is a Singapore-based halal-certified food outlet specialising in Taiwanese-styled blow-torched beef cubes.[1]
Background
Beef Bro was founded by Singaporean entrepreneur Norvan Tan and local actor Noriff Danial Ashriq in 2017.[2] It initially started out as a pop-up stall at the Geylang Serai bazaar, and later expanded into its first mall outlet in Century Square in May 2018.[2] According to Norvan’s LinkedIn profile, Beef Bro is subsumed under holding company One Bite F&B Pte Ltd.[3]
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As of August 2018, it is understood that Danial left the company to focus on acting, and that the company was managed by Norvan and two other business partners.[4] In an interview with 8 Days, it was revealed that one of the business partners was a Singaporean named Kelvin Tan.[2] He and Norvan were childhood friends, and fellow co-founders of customised sandal brand Blackout Singapore.[2]
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The brand is known for their signature grilled beef cubes, which are sold in a variety of flavours such as salt & pepper, cheese, mentaiko, garlic butter and mala.
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While Beef Bro is known for its blow-torched beef cubes, the brand has also since expanded its range to include nasi lemak at its dine-in outlets. In an interview, the decision to expand permanently to include nasi lemak was based on the positive reception to its limited offering of nasi lemak with Boston lobster during the Circuit Breaker period.[2]
Outlets
According to Beef Bro’s official website, the brand has a total of 7 outlets as of 11 August 2022, comprising 5 outlets selling their signature blow-torched beef cubes, and 3 outlets selling their expanded menu of Nasi Lemak accompanied by their signature beef cubes.
| Location | Address | Opening Hours | Refs |
|---|---|---|---|
| Century Square | 2 Tampines Central 5, #B1-38, Century Square, Singapore 529509 | Mon-Fri, 11am-9pm, Sat-Sun, 10am-9:30pm | [4] |
| Far East Plaza | 14 Scotts Road, Far East Plaza, 01-16E, Singapore 228213 | 11am-9:30pm, daily | [5] |
| Kinex | 11 Tanjong Katong Road, Kinex, #B1-K8, Singapore 437157 | 11am-9:30pm, daily | [5] |
| Northpoint | 930 Yishun Avenue 2 Northpoint City, #B2-134, Singapore 769098 | 11am-9:30pm, daily | [5] |
| Vivocity | 1 HarbourFront Walk, Vivocity, #B2-K22, Singapore 098585 | 11am-9:30pm, daily | [6] |
| Hillion Mall | 17 Petir Road, #01-27, Hillion Mall, Singapore 678278 | 11am-9:30pm, daily | [7] |
| Compass One | 1 Sengkang Square, Compass One, Kopititam (Stall 20), #04-11, Singapore 545078 | 11.30am-9:30pm, daily | [8] |
| Clifford Centre | 24 Raffles Place, Food Emporium, #B1-19, Singapore 048621 | 11am-3:00pm, daily | [9] |
Response to Norvan’s sexual assault conviction
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On September 2020, it was reported that co-founder Norvan Tan was on trial for allegedly sexually assaulting his sister’s friend in 2016.[10] Following news of Norvan’s conviction, Beef Bro issued a statement highlighting that he would “be temporarily stepping down from the company’s board and relieved of all official duties”.[2] In a subsequent interview, Norvan’s business partner Kelvin Tan shared that the brand actually saw “slightly more” customers in the days following the news of Norvan’s trial.[2]
“I think there were people who got to know about Beef Bro [through the news] and they came to try our food.”[2]
References/Citations
- ↑ Beef Bro. “Beef Bro Home”. Beef Bro. n.d. Accessed 11 August 2022.
- ↑ 2.0 2.1 2.2 2.3 2.4 2.5 2.6 2.7 Yip, Jieying. “Beef Bro Opens New Nasi Lemak & Beef Stall; Accused Founder Steps Down From Biz”. 8 Days. October 2, 2020. Accessed 10 August 2022.
- ↑ Tan, Norvan. “Norvan Tan LinkedIn”. LinkedIn. n.d. Accessed 10 August 2022.
- ↑ 4.0 4.1 Eatbook. “Beef Bro Review: Halal Flame-Grilled Beef Cubes With Mentaiko And Cheese At Tampines”. Eatbook. August 15, 2018. Accessed 10 August 2022.
- ↑ 5.0 5.1 5.2 Beef Bro. “Contact Us”. Beef Bro. n.d. Accessed 10 August 2022.
- ↑ Beef Bro. “About Us”. Oddle. n.d. Accessed 10 August 2022.
- ↑ Michelle. “Beef Bro Is Now Open At Hillion Mall, The Flame-Grilled Beef Cube Stall’s First Dine-In Concept”. Eatbook. April 6, 2022. Accessed 11 August 2022.
- ↑ Beef Bro Nasi Lemak. “Beef Bro Nasi Lemak”. Oddle. n.d. Accessed 10 August 2022.
- ↑ Food Advisor. “Beef Bro Outlets”. Food Advisor. n.d. Accessed 10 August 2022.
- ↑ Channel NewsAsia. “Man on trial for sexually assaulting sister's drunk friend”. CNA. September 29, 2020. Accessed 10 August 2022.