Night Owl Cinematics (NOC): Difference between revisions
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[[File:NOC Ryan Sylvia.jpg|thumb|''Ryan Tan (left) and Sylvia Chan (right). Photo from [https://www.todayonline.com/big-read/big-read-power-fame-and-fortune-glimpse-spores-lucrative-youtube-industry TODAY].'']] | [[File:NOC Ryan Sylvia.jpg|thumb|''Ryan Tan (left) and Sylvia Chan (right). Photo from [https://www.todayonline.com/big-read/big-read-power-fame-and-fortune-glimpse-spores-lucrative-youtube-industry TODAY].'']]<blockquote>For a more comprehensive write-up of Ryan Tan and Sylvia Chan, click on the links in '''f<u>urther reading</u>'''.</blockquote> | ||
[[Ryan Tan (NOC)|Ryan Tan]] and [[Sylvia Chan (NOC)|Sylvia Cha]]<nowiki/>n are the individuals behind the YouTube channel Ryan Sylvia ([https://www.youtube.com/channel/UC8az0OO4wXXu2k0ifJjxxBg YouTube channel]) and the co-founders of Night Owl Cinematics (NOC), a video production company. NOC was officially founded in 2013 and has grown from a two-man show to a 30-person strong team (as of 2019). | |||
==Background== | ==Background== | ||
Night Owl Cinematics (NOC) is a Singapore-based production company that focuses on YouTube videos, offline activation videos for corporate clients and talent management.<ref>Studio AC. “#09 Sylvia Chan (Content Creator) - Become A YouTuber”. ''YouTube.'' October 30, 2017. Accessed on 29 January 2019. Retrieved from: https://www.youtube.com/watch?v=L0XiJmI5W5E</ref> Their first ever client was a local consulting firm RecruitPlus. As of 2019, their clientele includes notable companies including Daniel Wellington, Media Development Authority Singapore, ASUS and Airbnb.<ref>“Our Clients”. Night Owl Cinematics. Accessed on 29 January 2019. Retrieved from: https://noc.com.sg/client/</ref> The company has also expanded to a total headcount of 30 people.<ref>"About Night Owl Cinematics". ''Night Owl Cinematics.'' Accessed on 28 February 2019. Retrieved from: https://noc.com.sg/about-us/</ref> | Night Owl Cinematics (NOC) is a Singapore-based production company that focuses on YouTube videos, offline activation videos for corporate clients and talent management.<ref>Studio AC. “#09 Sylvia Chan (Content Creator) - Become A YouTuber”. ''YouTube.'' October 30, 2017. Accessed on 29 January 2019. Retrieved from: https://www.youtube.com/watch?v=L0XiJmI5W5E</ref> Their first ever client was a local consulting firm, RecruitPlus. As of 2019, their clientele includes notable companies including Daniel Wellington, Media Development Authority Singapore, ASUS and Airbnb.<ref>“Our Clients”. Night Owl Cinematics. Accessed on 29 January 2019. Retrieved from: https://noc.com.sg/client/</ref> The company has also expanded to a total headcount of 30 people.<ref>"About Night Owl Cinematics". ''Night Owl Cinematics.'' Accessed on 28 February 2019. Retrieved from: https://noc.com.sg/about-us/</ref> | ||
===Founders=== | ===Founders - [[Ryan Tan (NOC)|Ryan Tan]] & [[Sylvia Chan (NOC)|Sylvia Chan]]=== | ||
Ryan and Sylvia founded NOC in 2013 following their foray into wedding videography.<ref>Tham, Raymond. “Q&A with Night Owl Cinematics’ Ryan and Sylvia”. ''TodayOnline.'' December 15, 2015. Accessed on 29 January 2019. Retrieved from: https://www.todayonline.com/entertainment/celebrity/qa-night-owl-cinematics-ryan-and-sylvia</ref> Before that, the couple | Ryan and Sylvia founded NOC in 2013 following their foray into wedding videography.<ref>Tham, Raymond. “Q&A with Night Owl Cinematics’ Ryan and Sylvia”. ''TodayOnline.'' December 15, 2015. Accessed on 29 January 2019. Retrieved from: https://www.todayonline.com/entertainment/celebrity/qa-night-owl-cinematics-ryan-and-sylvia</ref> Before that, the couple oversaw two business ventures in the food and beverage industry that were eventually closed down.<ref>"[https://www.straitstimes.com/lifestyle/entertainment/singaporean-youtube-stars-make-their-mark-online-and-offline Singaporean YouTube stars make their mark online and offline]". ''The Straits Times.'' April 13, 2014. Accessed on 20 November 2019.</ref> While trying to hone their skills for scripted videos, Ryan and Sylvia posted videos on YouTube. Unexpectedly, one of their first few videos titled '[https://www.youtube.com/watch?v=k2s-qNZ1b08 Shit Singaporean Girlfriends Say]' went viral. Following their rise in popularity, they became full-time YouTubers with their own production company.<ref>Tham, Raymond. “Q&A with Night Owl Cinematics’ Ryan and Sylvia”. ''TodayOnline.'' December 15, 2015. Accessed on 29 January 2019. Retrieved from: https://www.todayonline.com/entertainment/celebrity/qa-night-owl-cinematics-ryan-and-sylvia</ref> | ||
==Content growth== | ==Content growth== | ||
| Line 17: | Line 15: | ||
===YouTube Channel=== | ===YouTube Channel=== | ||
NOC has developed signature series like '' | NOC has developed signature series like ''[https://www.youtube.com/playlist?list=PLI87wHY3Cs-zZasquorDk5sl9bY3yOgMn Food King]'', ''[https://www.youtube.com/playlist?list=PLI87wHY3Cs-z3ZPiwj_Hy6vTvPXQhk1uT Do It For The Money]'' and ''[https://www.youtube.com/playlist?list=PLI87wHY3Cs-zffcpmU_634NI-hmQqCXbA Shit Singaporeans Say]''. On top of YouTube, NOC publishes articles on their [https://noc.com.sg/ website] which commonly feature their travels, local events and posts that accompany their videos. | ||
===Mentorship & collaborations=== | ===Mentorship & collaborations=== | ||
Ryan and Sylvia are known for being mentors to newer Singaporean YouTubers such as [[JianHao Tan]] who has spoken favourably about the couple.<ref>Ibid. Retrieved from: https://www.todayonline.com/entertainment/celebrity/how-night-owl-cinematics-ryan-and-sylvia-became-youtubes-power-couple</ref> NOC has collaborated with many content creators on YouTube. This includes local YouTubers like [[Dee Kosh (Darryl Koshy)]] and [[TheSmartLocal (TSL) Media Group|TheSmartLocal]] (TSL) and international YouTubers like Ryan Higa, Dan Khoo Productions, The Ming Thing and Steven Lim from Buzzfeed. In April 2020, NOC and TSL released their first-ever collaborative project, ''Filterspell'' with the support of the Ministry of Culture, Community and Youth (MCCY) and National Youth Council (NYC).<ref>"[https://www.mccy.gov.sg/about-us/news-and-resources/press-statements/2020/apr/mccy-nyc-unveil-interactive-digital-content-to-engage-youths-sg-youth-action-plan MCCY and NYC unveil interactive digital content to engage youths on SG Youth Action Plan]". ''Ministry of Culture, Community and Youth''. April 29, 2020. Accessed on 1 June 2020.</ref><ref>Chin, Nigel. "[https://www.youth.sg/Peek-Show/2020/5/Be-in-control-of-the-characters-next-steps-in-FilterSpell-by-NOC-TSL Be in control of the characters' next steps in FilterSpell by Night Owl Cinematics and The Smart Local]". ''Youth.sg''. May 5, 2020. Accessed on 1 June 2020.</ref><ref>Ng, Lucia. "[https://mustsharenews.com/filterspell-interactive-film/ S’pore Short Film Lets You Choose & Decide Characters’ Fate, Just Like Netflix’s Bandersnatch]". ''MustShare News''. April 28, 2020. Accessed on 1 June 2020.</ref><ref>Farzanah Farveen. "[https://www.marketing-interactive.com/mccy-unveils-netflix-bandersnatch-style-interactive-youtube-film MCCY unveils Netflix Bandersnatch style interactive YouTube film]". ''Marketing Interactive''. April 28, 2020. Accessed on 1 June 2020.</ref> | |||
==Further | ==Further reading== | ||
*[[Ryan Tan (NOC)|Ryan Tan]] | *[[Ryan Tan (NOC)|Ryan Tan]] | ||
Revision as of 11:14, 1 June 2020
Ryan Tan (left) and Sylvia Chan (right). Photo from TODAY.
For a more comprehensive write-up of Ryan Tan and Sylvia Chan, click on the links in further reading.
Ryan Tan and Sylvia Chan are the individuals behind the YouTube channel Ryan Sylvia (YouTube channel) and the co-founders of Night Owl Cinematics (NOC), a video production company. NOC was officially founded in 2013 and has grown from a two-man show to a 30-person strong team (as of 2019).
Background
Night Owl Cinematics (NOC) is a Singapore-based production company that focuses on YouTube videos, offline activation videos for corporate clients and talent management.[1] Their first ever client was a local consulting firm, RecruitPlus. As of 2019, their clientele includes notable companies including Daniel Wellington, Media Development Authority Singapore, ASUS and Airbnb.[2] The company has also expanded to a total headcount of 30 people.[3]
Founders - Ryan Tan & Sylvia Chan
Ryan and Sylvia founded NOC in 2013 following their foray into wedding videography.[4] Before that, the couple oversaw two business ventures in the food and beverage industry that were eventually closed down.[5] While trying to hone their skills for scripted videos, Ryan and Sylvia posted videos on YouTube. Unexpectedly, one of their first few videos titled 'Shit Singaporean Girlfriends Say' went viral. Following their rise in popularity, they became full-time YouTubers with their own production company.[6]
Content growth
NOC produces lifestyle content that Sylvia (pictured) occasionally hosts. Thumbnail from YouTube.
YouTube Channel
NOC has developed signature series like Food King, Do It For The Money and Shit Singaporeans Say. On top of YouTube, NOC publishes articles on their website which commonly feature their travels, local events and posts that accompany their videos.
Mentorship & collaborations
Ryan and Sylvia are known for being mentors to newer Singaporean YouTubers such as JianHao Tan who has spoken favourably about the couple.[7] NOC has collaborated with many content creators on YouTube. This includes local YouTubers like Dee Kosh (Darryl Koshy) and TheSmartLocal (TSL) and international YouTubers like Ryan Higa, Dan Khoo Productions, The Ming Thing and Steven Lim from Buzzfeed. In April 2020, NOC and TSL released their first-ever collaborative project, Filterspell with the support of the Ministry of Culture, Community and Youth (MCCY) and National Youth Council (NYC).[8][9][10][11]
Further reading
References / Citations
- ↑ Studio AC. “#09 Sylvia Chan (Content Creator) - Become A YouTuber”. YouTube. October 30, 2017. Accessed on 29 January 2019. Retrieved from: https://www.youtube.com/watch?v=L0XiJmI5W5E
- ↑ “Our Clients”. Night Owl Cinematics. Accessed on 29 January 2019. Retrieved from: https://noc.com.sg/client/
- ↑ "About Night Owl Cinematics". Night Owl Cinematics. Accessed on 28 February 2019. Retrieved from: https://noc.com.sg/about-us/
- ↑ Tham, Raymond. “Q&A with Night Owl Cinematics’ Ryan and Sylvia”. TodayOnline. December 15, 2015. Accessed on 29 January 2019. Retrieved from: https://www.todayonline.com/entertainment/celebrity/qa-night-owl-cinematics-ryan-and-sylvia
- ↑ "Singaporean YouTube stars make their mark online and offline". The Straits Times. April 13, 2014. Accessed on 20 November 2019.
- ↑ Tham, Raymond. “Q&A with Night Owl Cinematics’ Ryan and Sylvia”. TodayOnline. December 15, 2015. Accessed on 29 January 2019. Retrieved from: https://www.todayonline.com/entertainment/celebrity/qa-night-owl-cinematics-ryan-and-sylvia
- ↑ Ibid. Retrieved from: https://www.todayonline.com/entertainment/celebrity/how-night-owl-cinematics-ryan-and-sylvia-became-youtubes-power-couple
- ↑ "MCCY and NYC unveil interactive digital content to engage youths on SG Youth Action Plan". Ministry of Culture, Community and Youth. April 29, 2020. Accessed on 1 June 2020.
- ↑ Chin, Nigel. "Be in control of the characters' next steps in FilterSpell by Night Owl Cinematics and The Smart Local". Youth.sg. May 5, 2020. Accessed on 1 June 2020.
- ↑ Ng, Lucia. "S’pore Short Film Lets You Choose & Decide Characters’ Fate, Just Like Netflix’s Bandersnatch". MustShare News. April 28, 2020. Accessed on 1 June 2020.
- ↑ Farzanah Farveen. "MCCY unveils Netflix Bandersnatch style interactive YouTube film". Marketing Interactive. April 28, 2020. Accessed on 1 June 2020.