Yuen Kuan Moon (Singapore Businessman)

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Yuen Kuan Moon
Yuen Kuan Moon profile.jpg
EducationBachelor of Engineering, Master of Science
Alma materUniversity of Western Australia, Stanford University

Yuen Kuan Moon (born 1967) is a senior executive at SingTel Telecommunications Limited where he is the current Chief Executive Officer of consumer business and the Group Chief Digital Officer. In October 2020, he was announced as SingTel’s next Chief Executive Officer.[1]



From 1990 to 1992, Yuen Kuan Moon studied at the University of Western Australia (UWA), graduating with a first class honours degree in engineering.[2] In 1997, Yuen studied at Stanford University under the Sloan Program,[2] a one-year Master’s degree program for mid-career working professionals.[3] He graduated from Stanford with a Master of Science in Business Administration and Management.

Personal life

Yuen Kuan Moon is married with two children.[1]

SingTel Telecommunications Limited (1993 - current)

Yuen Kuan Moon has worked for Singtel for over two decades. He joined the company in 1993 and has held leadership positions in departments such as marketing, business development and regional operations.[4] In 2003, Yuen was appointed as the General Manager of product development for Telkomsel, SingTel’s regional associate in Indonesia.[2]


CEO, Consumer business (2012 - current)

Yuen Kuan Moon with a SingTel customer service staff. Photo from source.

In 2012, Yuen was appointed as the CEO of consumer business for SingTel, heading the company’s integrated expansion into mobile, broadband and television services.[4] When SingTel mio TV subscribers faced disruptions when watching the English Premier League (EPL) final that same year, Yuen Kuan Moon released a press statement apologising on behalf of the company.[5] About a year into his tenure, a fire broke out at SingTel’s Bukit Panjang internet facility, causing widespread mobile and broadband outages for close to 60,000 customers.[6] In a 2013 interview with Channel News Asia, Yuen Kuan Moon detailed the steps that SingTel would take to prevent future incidents, saying:

“We will be looking at better, more improved fire suppression capabilities at the chambers, fire detection capabilities, as well as the spares of fibres that we carry within the three pipes.”[7]

Following the incident, SingTel offered compensation packages such as free viewing for mio TV subscribers.[6] Yuen Kuan Moon also managed SingTel's consumer policies when Singapore's Personal Data Protection Act (PDPA) was implemented in 2014.[8] In 2016, he oversaw SingTel's first partnership with the video-streaming provider, Netflix.[9]

Group Chief Digital Officer (2018 - current)

Yuen Kuan Moon (second from left) with SingTel CEO Chua Sock Koong (far left) and AIA executives in 2019. Photo from source.

In 2018, SingTel appointed Yuen Kuan Moon as its group chief digital officer.[4] He is responsible for leading the company’s digital growth opportunities and transformation. In April 2019, Yuen Kuan Moon spearheaded a partnership agreement between SingTel and the insurance company, AIA to encourage people to lead healthier lifestyles.[10] About two months later, SingTel and AIA launched the wellness platform, StepUp where mobile users could earn up to 3GB of local data based on the number of steps they have taken.[11]

CEO designate (October 2020 - current)

In October 2020, Yuen Kuan Moon was announced as the CEO designate for SingTel. He will fully assume the CEO role in January 2021 after the current CEO, Chua Sock Koong retires. According to The Straits Times, he was the top pick among eight other competitors. SingTel's chairman Lee Theng Kiat said the following about Yuen:

“Yuen has been with the company since the very beginning of his career and has (shown) an ability to work at different segments of the entire business. Having gone through many years of working with Ms Chua (Sock Koong) and his colleagues, he has a good appreciation of what needs to be done.”[12]

In light of his promotion, Yuen Kuan Moon will be stepping down from his roles as CEO of consumer business and group chief digital officer in January.[13]

Public speaking

Yuen Kuan Moon speaking at Innovfest Unbound in 2019. Photo from YouTube.

Bridge Alliance CXO Forum - Speaker (October 2019)

In October 2019, Yuen Kuan Moon was invited to the Bridge Alliance CXO Forum as a speaker.[14] The CXO Forum was an event where experts in the telecommunications industry could network and exchange knowledge collectively.[15]

Innovfest Unbound - Speaker (June 2019)

In June 2019, Yuen Kuan Moon was a speaker at Innovfest Unbound, an event for entrepreneurs, companies and investors to collaborate on ideas about digital technology.[16] He spoke in a panel titled "The Rise of The Digital Economy".[17]

Board appointments

The following is a list of board positions that Yuen Kuan Moon has held over the years.

Year Organisation Role Refs.
2020 - current SingTel Telecommunications Limited Chief Executive Officer designate [4]
2018 - current Group Chief Digital Officer
2012 - current Chief Executive Officer, consumer business
2018 - current Institute of Service Excellence, Singapore Management University Advisor [18]
2016 - current SkillsFuture Singapore Director [19]

Apart from the above positions, he has also been listed as a "private partner" on the Ministry of Communications and Information (MCI) Digital Readiness council/ working group.[20]

References/ Citations

  1. 1.0 1.1 Aw, Cheng Wei. “Singtel veteran Yuen Kuan Moon to take over as CEO”. The Straits Times. October 2, 2020. Accessed on 5 October 2020.
  2. 2.0 2.1 2.2 Kuan Moon Yuen. LinkedIn. n.d. Accessed on 6 October 2020. Retrieved from: https://www.linkedin.com/in/kuan-moon-yuen/
  3. Stanford MSx — A One-Year Master’s Program”. Stanford Graduate School of Business. n.d. Accessed on 6 October 2020.
  4. 4.0 4.1 4.2 4.3 "Management Committee”. Singtel. n.d. Accessed on 6 October 2020.
  5. De Cotta, Ian. "SingTel apologises for EPL mess-up". TODAY. May 15, 2012. Accessed on 9 October 2020. Retrieved from NewspaperSG.
  6. 6.0 6.1 Tan, Weizhen. “SingTel fined record S$6 million for Bukit Panjang fire”. TODAYonline. May 6, 2014. Accessed on 7 October 2020.
  7. 154thmedia2013. “SingTel to compensate 60,000 customers hit by service disruption - 14Oct2013”. YouTube. October 14, 2013. Accessed on 7 October 2020.
  8. Tan Weizhen. "SingTel portal to offer more control of what data can be used". TODAY. May 30, 2014. Accessed on 9 October 2020. Retrieved from NewspaperSG.
  9. "Singtel offers up to 9 months’ free Netflix subscription". TODAY. January 15, 2016. Accessed on 9 October 2020.
  10. Singtel and AIA in partnership to drive wellness in Singapore”. Digital News Asia. April 4, 2019. Accessed on 7 October 2020.
  11. Singtel Launches Wellness Platform, StepUp, With AIA – Rewarding Customers For Keeping Active”. AIA Singapore. July 16, 2019. Accessed 7 October 2020.
  12. Oh, Tessa. “Singtel group CEO Chua Sock Koong to retire in January; S’pore consumer business CEO Yuen Kuan Moon to take over”. TODAYonline. 1 October, 2020. Accessed on 6 October 2020.
  13. Abdullah, Zhaki. “Singtel's incoming group CEO to meet with key stakeholders to formulate strategy moving forward”. Channel News Asia. October 1, 2020. Accessed on 7 October 2020.
  14. "CXO Forum 2019”. Bridge Alliance. n.d. Accessed on 7 October 2020.
  15. 4th Bridge Alliance CXO Forum (2019)”. Bridge Alliance. n.d. Accessed on 7 October 2020.
  16. Innovfest unbound”. National University of Singapore. n.d. Accessed on 7 October 2020.
  17. Unbound. “Innovfest Unbound 2019 (Main Stage): The Rise Of The Digital Economy”. YouTube. July 29, 2019. Accessed on 7 October 2019.
  18. Board of Advisors”. Institute of Service Excellence. n.d. Accessed on 7 October 2020.
  19. Our Board Members”. Workforce Singapore. n.d. Accessed on 7 October 2020.
  20. Digital Readiness Council”. Ministry of Communications and Information. 2018. Accessed 7 October 2020.