Kydra

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The brand logo for Kydra. Photo from YouTube.

Kydra (official website) is a popular fashion brand that has its origins in Singapore. Kydra specialises in athleisure garments for both men and women. As of 2019, Kydra retails in 4 locations in Singapore and also ships internationally.[1]

Origins

The founders of Kydra, Wong Dingyao (left) and Jimmy Poh (right). Photo from Vulcan Post.

Kydra was founded by Dingyao Wong and Jimmy Poh who had the idea of creating the “perfect pair of shorts for every city athlete" inspired by their own experiences as athletes in Singapore's modern and urban society.[2] This led them to design Kydra’s first product, the “Kydra Flex Shorts”, in 2016. The "Kydra Flex Shorts" was a pair of men's gym shorts that could also double up as casual shorts.[3]


In order to fund the project, they started a funding campaign on the platform Indiegogo, where they managed to raise USD$10,820.[4] As part of the campaign, they published a video reel featuring the shorts performing in various activities and its design details.[5] From the launch of the Kydra Flex Shorts in December 2016 to April 2017, they managed to sell out all 500 pairs of shorts from their first ever production.[6]

Founders

Dingyao Wong

Dingyao Wong is one of the co-founders of Kydra. As of June 2019, he is also the Chief Executive Officer and Main Designer of the company.[7] Dingyao Wong previously studied at Zhonghua Secondary School, Ngee Ann Polytechnic and University of Reading, where he graduated with a Bachelor’s degree in Finance and Investment Banking.[8]

Jimmy Poh

Jimmy Poh is one of the co-founders of Kydra. As of June 2019, he is also the Head of Operations and Spokesperson of the company.[9] Jimmy Poh previously studied at St Andrews Secondary School, Temasek Polytechnic and University of Reading, where he graduated with First Class Honours in Business Administration and Management.[10]

Growth in Singapore

Saffron Sharpe modelling the Saffron Bra and Biker Shorts from her collaboration with Kydra in 2019. Photo from ELLE Singapore.

As a brand, Kydra was officially launched in July 2017 and managed to rake in S$100,000 within a year of its initial launch.[11] In line with their brand motto, “Everyday, Everywear”, the brand places comfort as their main focus when designing the garments.[12]

As of 2019, Kydra’s garments are available for purchase at these following locations in Singapore.[13]

Store Location
Anytime Fitness Kembangan 398 Changi Road

#01-03

Singapore 419845

Core Collective 79 Anson Road

#21-01

Singapore 079906

Design Orchard 250 Orchard Road

Singapore 238905

Uppercut Boxing 155A/157A Telok Ayer Street

Level 2

Singapore 068612

Kydra x Saffron collaboration

On 18 May 2019, Kydra launched their first collaboration collection. The brand collaborated with local influencer Saffron Sharpe to produce the 3 exclusive activewear pieces: the Saffron Bra, the Knot Crop and the Biker Shorts.[14]

The launch event was held at Absolute You @ Peranakan Place and the collection was described as “3 specially designed pieces (each in 3 colourways) that mixes Saffron's spunky personality with Kydra's activewear know-how”.[15]

References / Citations

  1. "Stockist". KYDRA. Accessed on 20 June 2019. Retrieved from: https://www.kydra.co/pages/stockist
  2. "Kydra Flex Shorts - Invented for the Urban Athlete". IndieGoGo. Accessed on 20 June 2019. Retrieved from: https://www.indiegogo.com/projects/kydra-flex-shorts-invented-for-the-urban-athlete#/updates/all
  3. Ng, Michelle. "7 activewear stores to check out in Singapore". Time Out. Accessed on 1 July 2019. Retrieved from: https://www.timeout.com/singapore/shopping/Where-to-buy-activewear-in-Singapore
  4. "Kydra Flex Shorts - Invented for the Urban Athlete". IndieGoGo. Accessed on 20 June 2019. Retrieved from: https://www.indiegogo.com/projects/kydra-flex-shorts-invented-for-the-urban-athlete#/updates/all
  5. Kydra. "KYDRA: FLEX SHORTS". YouTube. July 17, 2016. Accessed on 1 July 2019. Retrieved from: https://www.youtube.com/watch?v=6Eb3T8gHAeM&feature=youtu.be
  6. Sek, Victoria. “These 2 S'poreans Designed Their Own Functional Sportswear - Earned $100K Revenue In A Year”. Vulcan Post. July 23, 2018. Accessed on 20 June 2019. Retrieved from: https://vulcanpost.com/644002/kydra-sportswear-singapore/
  7. "Dingyao Wong". LinkedIn. Accessed on 20 June 2019. Retrieved from: https://sg.linkedin.com/in/dingyao-wong-618a608a
  8. "Dingyao Wong". LinkedIn. Accessed on 20 June 2019. Retrieved from: https://sg.linkedin.com/in/dingyao-wong-618a608a
  9. "Jimmy Poh". LinkedIn. Accessed on 20 June 2019. Retrieved from: https://sg.linkedin.com/in/jimmy-poh-43697795
  10. "Jimmy Poh". LinkedIn. Accessed on 20 June 2019. Retrieved from: https://sg.linkedin.com/in/jimmy-poh-43697795
  11. Ho, Jovi. “Homegrown brands take the spotlight as Design Orchard officially opens for business”. CNA Lifestyle. January 26, 2019. Accessed on 20 June 2019. Retrieved from: https://cnalifestyle.channelnewsasia.com/trending/design-orchard-officially-opens-singapore-brands-in-spotlight-11166636?cid=facebook_comment_video_11052018_cna
  12. Tan, Guan. “Saffron Sharpe Is Collaborating With Singapore Fitness Wear Label Kydra Athletics”. Elle. May 15, 2019. Accessed on 20 June 2019. Retrieved from: https://www.elle.sg/saffron-sharpe-is-collaborating-with-singapore-fitness-wear-label-kydra-athletics/
  13. "Stockist". KYDRA. Accessed on 20 June 2019. Retrieved from: https://www.kydra.co/pages/stockist
  14. Tan, Guan. “Saffron Sharpe Is Collaborating With Singapore Fitness Wear Label Kydra Athletics”. Elle. May 15, 2019. Accessed on 20 June 2019. Retrieved from: https://www.elle.sg/saffron-sharpe-is-collaborating-with-singapore-fitness-wear-label-kydra-athletics/
  15. Kydra Official. Instagram. May 8, 2019. Accessed on 20 June 2019. Retrieved from: https://www.instagram.com/p/BxMzWvfHEVq/