Chow Jia Hui (Singapore Influencer)

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Chow Jia Hui
Chow.png
Born1996
EducationBachelor of Business Administration
Alma materNational University of Singapore

Chow Jia Hui (born 1996) is a Singaporean online personality and content creator. She gained a following through her work with TheSmartLocal (TSL) and is one of the talents regularly featured on the media group's platforms. As of August 2020, she has over 32,000 followers on Instagram and over 4,000 subscribers on YouTube.

Background[edit | edit source]

As of March 2020, Chow Jia Hui is a content strategist at TheSmartLocal Media Group.[1] She is also a talent for the company where she appears on both the TSL[2] and ZULA YouTube channels.[3]

Personal life[edit | edit source]

The video in which Chow shares about her tattoos. Photo from YouTube.

Chow describes herself as an extroverted person with occasional introverted tendencies.[4] She owns a cat, Manis, who she occasionally features on her Instagram and YouTube channel.[5] She also has various animal tattoos on her torso, including one of Manis and Totto; a Jack Russell Terrier that she owned when she was younger.[6] She spoke about him in her YouTube video, saying:

“So this is a pet dog that I had when I was a child, I was about maybe eight or nine years old. He was a Jack Russell, his name was Totto and he left our family, he ran away. It was the first time in my life that I felt this very heavy sense of loss and I think that was quite a turning point for me, at least emotionally. So I wanted to have this (Totto’s portrait) imprinted on my skin and to have that feeling encapsulated there.”[7]

Education[edit | edit source]

From 2009 to 2012, Chow Jia Hui studied at Singapore Chinese Girls’ School, where she completed her GCE Ordinary (‘O’) Levels. She then studied in Nanyang Junior College from 2013 to 2014, taking her GCE Advanced (‘A’) Levels and graduating with a score of 86.25 out of 90 total points.[8]

Tertiary education[edit | edit source]

Chow furthered her studies at the National University of Singapore (NUS) in 2015. During her university exchange programme, she studied at the Kenan-Flagler Business School in North Carolina in America for a semester.[9] Chow was an orientation group leader during her time in NUS, taking charge of new students during their Orientation Week and managing their activities and interactions. She was also a resident of Kent Ridge Hall and helped organise its annual Culture Night, an entertainment event where NUS students got together to perform and socialise.[10][11] She graduated from NUS in 2019 with a Bachelor of Business Administration with Honours from the School of Business.[12]

Internships[edit | edit source]

From February 2015 to January 2017, while pursuing her university studies, Chow Jia Hui worked as a project manager at Two Musketeers, a Singaporean events services start-up that creates customised photo booth set-ups to suit their clients' needs.[13] She liaised with clients to meet sales targets and manage their partnerships, as well as managed logistics to ensure efficient project executions.[14] Chow spoke about how the experience shaped her for the future, saying:

“With the photography company... I ended up doing project management for them as well, I learnt so much. This job is honestly one of the biggest reasons why I am the way I am today, I would say. Because it put me in so many challenging situations that I had to learn and navigate around.”[15]

Chow applied for numerous internships throughout university. Photo from YouTube.

She then worked as a business development intern at GRVTY Media from May to November 2017, handling client proposals and content ideation.[16] Chow was then an operations intern at Popeyes, a fast-food chain under Restaurant Brands International (RBI) from June to August 2018.[17] As an operations intern, she identified and analysed capital expenditure data and developed a method for RBI to seek out strategic partners.[18] Between 2017 and 2019, Chow also worked as a freelance vocalist with AGOP (A Group Of People) Pte Ltd as part of a live band that performed at corporate and casual events.[19]

TheSmartLocal Media Group[edit | edit source]

Chow joined TheSmartLocal Media Group in December 2018 as a marketing and talent intern. She then took up an internship as a content strategist from May to August 2019. From August to December 2019, she worked part-time in the marketing team. After taking some time off from work to travel, Chow began her full-time position as a content strategist in March 2020.[20][21]

TheSmartLocal TV - Talent (2018 to present)[edit | edit source]

Chow (bottom right) was one of the talents for The Quarantine - a TSL and Mediacorp collaboration.

Chow has been a talent under TheSmartLocal (TSL) since 2018.[22] She has made several appearances in series like TSL Plays[23] and Singaporeans Try.[24] In 2020, she also appeared in The Quarantine, a week-long livestream during Singapore’s “Circuit Breaker” period where she and other TSL personalities such as Xenia Tan participated in games and other activities from their own homes.[25]

Featured videos[edit | edit source]

Chow pictured in the thumbnail for a #LifeAtTSL video. Photo from YouTube.

The following is a list of the segments that she has appeared in over the years.

Year Segment Refs.
2020 Singaporeans Try [26]
The Quarantine [27]
#LifeAtTSL [28]
2019 Minute Mania [29]
Singaporeans Try [30]
TSL Plays [31]
2018 Singaporeans Try [32]

Alternate Beginnings - Supporting actress (February 2020)[edit | edit source]

In 2020, Chow was a supporting cast member in TSL’s original web series, Alternate Beginnings. She appeared in Episode 1 as a female colleague who was caught having an affair with the main character’s partner.[33]

Content creator[edit | edit source]

YouTube channel[edit | edit source]

The thumbnail for one of Chow's instructional videos. Photo from YouTube.

Chow has a YouTube channel where she uploads snippets of her daily life and informative vlogs, such as sharing about how she paid off her university tuition fees while studying at NUS.[34]

[edit | edit source]

Due to her large social media following, companies such as Oppo[35] and Royal Carribean[36] have partnered with Chow to promote their products and campaigns. Aside from paid partnerships, Chow Jia Hui has also been sponsored by brands like Olympus and Revolve.[37][38] The following is a list of her paid partnerships on Instagram over the years.

Year Brand Refs.
2020 Oppo [39]
Pocky [40]
Remescar [41]
2019 Royal Carribean [42]

References/ Citations[edit | edit source]

  1. Jia Hui Chow. LinkedIn. n.d. Accessed on 31 August 2020. Retrieved from: https://www.linkedin.com/in/chow-jiahui/?originalSubdomain=sg
  2. TheSmartLocal. “Minute Mania: Fan Submitted Questions!”. YouTube. June 19, 2019. Accessed on 31 August 2020.
  3. ZULA. “Office BFFs Swap Lives For A Day + GIVEAWAY | ZULA Tries | EP 29”. YouTube. November 27, 2019. Accessed on 31 August 2020.
  4. Alistair Pang. “Self Love, Social Media And Education | HTHT: Chow Jia Hui”. YouTube. March 13, 2020. Accessed on 31 August 2020.
  5. CHOW. Instagram. January 21, 2020. Accessed on 31 August 2020. Retrieved from: https://www.instagram.com/p/B7TYjUuFnmY
  6. Chow Jia Hui. “sharing about my tattoos”. YouTube. March 27, 2020. Accessed on 31 August 2020.
  7. Ibid.
  8. Jia Hui Chow. LinkedIn. n.d. Accessed on 31 August 2020. Retrieved from: https://www.linkedin.com/in/chow-jiahui/?originalSubdomain=sg
  9. Jia Hui Chow. LinkedIn. n.d. Accessed on 31 August 2020. Retrieved from: https://www.linkedin.com/in/chow-jiahui/?originalSubdomain=sg
  10. Ho, Vanessa. “An Unforgettable Culture Night”. October 29, 2018. Accessed on 31 August 2020.
  11. Jia Hui Chow. LinkedIn. n.d. Accessed on 31 August 2020. Retrieved from: https://www.linkedin.com/in/chow-jiahui/?originalSubdomain=sg
  12. chowjiahui. Instagram. January 4, 2020. Accessed on 31 August 2020. Retrieved from: https://www.instagram.com/p/B65kb-NFsKn/
  13. Two Musketeers Pte Ltd. LinkedIn. N.d. Accessed on 31 August 2020. Retrieved from: https://www.linkedin.com/company/two-musketeers-pte-ltd/about/
  14. Jia Hui Chow. LinkedIn. n.d. Accessed on 31 August 2020. Retrieved from: https://www.linkedin.com/in/chow-jiahui/?originalSubdomain=sg
  15. Chow Jia Hui. “how I paid off my NUS university tuition fees while in school”. YouTube. June 21, 2020. Accessed on 1 September 2020.
  16. Jia Hui Chow. LinkedIn. n.d. Accessed on 31 August 2020. Retrieved from: https://www.linkedin.com/in/chow-jiahui/?originalSubdomain=sg
  17. Brands”. Restaurant Brands International. n.d. Accessed on 31 August 2020.
  18. Jia Hui Chow. LinkedIn. n.d. Accessed on 31 August 2020. Retrieved from: https://www.linkedin.com/in/chow-jiahui/?originalSubdomain=sg
  19. A Group Of People. Facebook. N.d. Accessed on 31 August 2020. Retrieved from: https://www.facebook.com/AGOPSG/
  20. Jia Hui Chow. LinkedIn. n.d. Accessed on 31 August 2020. Retrieved from: https://www.linkedin.com/in/chow-jiahui/?originalSubdomain=sg
  21. chowjiahui. Instagram. January 4, 2020. Accessed on 31 August 2020. Retrieved from: https://www.instagram.com/p/B65kb-NFsKn/
  22. Jia Hui Chow. LinkedIn. n.d. Accessed on 31 August 2020. Retrieved from: https://www.linkedin.com/in/chow-jiahui/?originalSubdomain=sg
  23. TheSmartLocal. “TSL Plays: The Resistance”. YouTube. January 25, 2019. Accessed on 31 August 2020.
  24. TheSmartLocal. “Singaporeans Try: Billionaire's Daily Routine Challenge”. YouTube. March 25, 2019. Accessed on 31 August 2020.
  25. Ng, Lucia. “S’poreans Livestream Their Lives Non-Stop For A Week To Encourage People To Stay Home During CB”. MustShare News. May 11, 2020. Accessed on 31 August 2020.
  26. TheSmartLocal. “Singaporeans Try: World War 2 Diet For A Week”. YouTube. February 10, 2020. Accessed on 31 August 2020.
  27. TheSmartLocal. “The Quarantine”. YouTube. Accessed on 31 August 2020.
  28. TheSmartLocal. “#LifeAtTSL: We Kaypoh Our Colleagues' Bedrooms”. YouTube. May 22, 2020. Accessed on 31 August 2020.
  29. TheSmartLocal. “Minute Mania: Valentine's Day Challenge”. YouTube. February 14, 2019. Accessed on 31 August 2020.
  30. TheSmartLocal. “Singaporeans Try: Billionaire's Daily Routine Challenge”. YouTube. March 25, 2019. Accessed on 31 August 2020.
  31. TheSmartLocal. “TSL Plays: Catchphrase 2.0”. YouTube. March 29, 2019. Accessed on 31 August 2020.
  32. TheSmartLocal. “Singaporeans Try: The Dictionary Challenge”. YouTube. December 10, 2018. Accessed on 31 August 2020.
  33. TheSmartLocal. “Alternate Beginnings: Episode 1 | A TSL Original Series”. YouTube. February 27, 2020. Accessed on 31 August 2020.
  34. Chow Jia Hui. “how I paid off my NUS university tuition fees while in school”. YouTube. June 21, 2020. Accessed on 1 September 2020.
  35. chowjiahui. Instagram. June 26, 2020. Accessed on 31 August 2020. Retrieved from: https://www.instagram.com/p/CB5Wn_3lvFF/
  36. chowjiahui. Instagram. November 13, 2019. Accessed 31 August 2020. Retrieved from: https://www.instagram.com/p/B4zldH5lUSy/
  37. chowjiahui. Instagram. November 4, 2019. Accessed on 1 September 2020. Retrieved from: https://www.instagram.com/p/B4cV9eAlv0V/
  38. chowjiahui. Instagram. March 14, 2020. Accessed on 1 September 2020. Retrieved from: https://www.instagram.com/p/B9thz3MFHi8/
  39. chowjiahui. Instagram. June 26, 2020. Accessed on 31 August 2020. Retrieved from: https://www.instagram.com/p/CB5Wn_3lvFF/
  40. chowjiahui. Instagram. June 24, 2020. Accessed on 31 August 2020. Retrieved from: https://www.instagram.com/p/CB0TWRxFM6f/
  41. chowjiahui. Instagram. June 15, 2020. Accessed on 31 August 2020. Retrieved from: https://www.instagram.com/p/CBdCQQ-lhNO/
  42. chowjiahui. Instagram. November 13, 2019. Accessed 31 August 2020. Retrieved from: https://www.instagram.com/p/B4zldH5lUSy/