Andrea Chong (Singapore Influencer)

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Andrea Chong
Drea Chong.jpg
Born25 March 1992
EducationGCE Advanced Level
Alma materVictoria Junior College
Spouse(s)Imran Rahim (m. 2020)
Websitehttps://thedcedit.com/

Andrea Chong (born 25 March 1992), also known as Drea Chong, is a professional Singaporean blogger and influencer. As of November 2022, she has 299,000 followers on Instagram and over 5,250 subscribers on YouTube. As a social media personality, she has been selected as a brand ambassador for H&M[1] and Pandora.[2] In 2015, she received the 'Fashion Icon of the Year' award at the Singapore Social Media Awards which had acknowledged other Singaporean content creators like Night Owl Cinematics and Munah Hirzi Official.[3]

Background

Personal life

Andrea Chong married the Singaporean lawyer, Imran Rahim in March 2020.[4] The couple started dating when they were both students at Victoria Junior College and have been married since 2020.[5] As of October 2022, they have two children together, Ezra Imran (born on 9 January 2021), Elia Imran (born on 28 May 2022).[6]

Education

Andrea Chong was a student at Zhonghua Secondary School and Victoria Junior College. She furthered her studies in English Literature at Nanyang Technological University (NTU) but dropped her Literature degree to focus on her budding career as blogger-influencer.[7]

Career highlights

As of 2022, Andrea Chong is an entrepreneur with her own fashion label, The Good Addition as well as a professional blogger who runs her website, The DC Edit, with a small team of full-timers and interns.[8][9] She also has several successful partnership endeavours with brands like the Italian footwear label, Superga.

Clicknetwork (2012 - 2015) - Host

Andrea pictured with That F Word co-host, Jemma Wei. Photo from Facebook.

Andrea was a co-host on That F Word, a fashion-centric YouTube series. Alongside Jemimah Wei, Andrea discussed fashion trends and featured shopping spots in Singapore. The series had 41 episodes in total.

Year Segment Role Episodes Seasons Refs.
2012 -2015 That F Word Host 41 1 [10]

Blogger & Social media influencer (2013 - Present)

Andrea pictured in her office in 2019. Photo credit to Jai/Youth.sg.

Andrea started her blog in 2013 while pursuing her degree in NTU.[11] In a 2014 interview with Senatus, she shared that she had been encouraged by the producers of Clicknetwork to reach out to her audience through a platform outside of YouTube.[12] In 2015, HippoNetwork ranked the site as the top 'Fashion Blogger Singapore' in terms of Google searches.[13][14] Andrea Chong has worked with numerous clientele ranging from airlines like AirAsia and Qatar Airways to lifestyle and fashion brands like Kate Spade and Adidas.[15] Apart from client advertorials, the site has a section dedicated to Andrea's personal reflections and life updates.[16]

Product collaborations

Andrea modelling her latest collection with Superga in 2020. Photo from AsiaOne.

In 2018, Andrea Chong and her team conceptualised and launched #DCHoliday - a festive collection of Andrea Chong's brand merchandise.[17] Comprising of a DC Planner (designed by Andrea and Shilin Chen) and a DC chocolate bar, the collection was launched in November 2018.[18] The following is a list of her collaborations in recent years.

Year Brand Details Refs.
2021 Kooks Creamery The Kooks Creamery x The DC Edit collection was launched in January 2021. The collection featured a t-shirt, notepad, fabric calendar as well as limited ice-cream flavours, Yuzu Mint and Kombucha Oolong. [19]
2020 Superga In June 2020, Superga Singapore launched its third line of Drea Chong sneakers. The collection featured slingback and ballerina espadrille sneakers in pastel hues. [20]
2019 100PLUS Limited Edition reusable tumblers designed by Andrea were launched to promote the new 100PLUS Zero drink. [21]
Superga In early 2019, Andrea worked with Superga to release three variations of slip-on shoes featuring jute soles. The shoebox for this collection was illustrated by Filipino artist Soleil Ignacio. [22]
2018 Andrea first collaborated with Superga in June 2018. The collection sold-out islandwide within 48 hours. [23]
Fossa Chocolate Andrea worked with Fossa Chocolate to produce customized chocolate bars with packaging designed by artist Soleil Ignacio. [24]
The Closet Lover (TCL) Andrea launched two capsule collections in collaboration with The Closet Lover. [25]

The DC Edit (2019 - Present)

Tote Bag from their ‘Road to Home’ Collection. Photo from The DC Edit.

In 2019, Andrea established The DC Edit, a website dedicated to all things related to beauty, fashion and lifestyle.[26][27] The DC Edit also has its own Instagram page, as well as Youtube Channel. The site also shares blog style pieces on advice and wellness, with the notions of empowering women. As of November 2022, their line of merchandise consists of items such as tote bags and scrunchies. Other collections include collaboration items with brands such as Kooks Creamery.[28]

Good Addition (2022)

Andrea with her co-founder of Good Addition, Joan Chang in 2022. Photo from 8 Days.

In October 2022, Andrea debuted her self-designed fashion label, Good Addition alongside her co-founder, Joan Chang, Lloyd’s Inn co-founder and a property developer.[29]

According to the site, Good Addition’s pieces are designed with the aim of “Transforming basics into live-forever revolutionary staples”.[29] Andrea also mentioned in an interview with 8 Days that she felt that after so many collaborations, it was time to set out on her own.[29]

“The thing about collaborations is that I have to marry my personality with the brand’s personality, so it’s not a true manifestation of who I am.”[29]

Media appearances[30]

The following are some of Andrea Chong's guest appearances at media events and on television.

Andrea Chong pictured with Victoria Beckham in 2014. Photo from Senatus.

Events

Year Event Role Refs.
2018 Lloyd’s Inn Bali opening ceremony Guest of Honour [31]
2016 Singapore Fashion Awards 2016 Judge [32]
Singapore Fashion Week 2016 Digital Fashion Week Insider [33]
2014 Victoria Beckham SS2014 & Pre-AW14 Showcase Co-emcee [34]

Television

Year TV Series Role Refs.
2017 Asia's Next Top Model Season 5 Guest Judge [35]
2016 How Do I Look? Asia Season 2 Guest Stylist [36]

Personal advocacy

Andrea Chong has lent her support to several social causes in Singapore and overseas. She has worked with the National Volunteer and Philanthropy Centre and the Singapore Girls’ Home.[37] In December 2018, Andrea Chong and her father volunteered overseas with Operation Hope Foundation where she distributed clothing and school supplies to primary school students at a rural village in Siem Reap, Cambodia.[38]

Newsworthy incidents

Sexual harassment Facebook post (2017)

In 2017, Andrea Chong made a Facebook Post to address the sexual harassment incidents she have faced over the past couple of years.[39]

“In fact, it also sucks that my assistant had to go through two of the aforementioned experiences with me, and all both of us were trying to do, was work.”[39]

She implored for guys to stop objectifying women in her post.[39]

Husband’s sexual misconduct allegations (2020)

Her husband, Imran Rahim faced sexual misconduct allegations by Charles Yeo in 2020, and has filed a lawsuit against him. According to Today Online, the case has since been “resolved amicably”.[40]

References / Citations

  1. ↑ “H&M Studio S/S 2019”. H&M Singapore. Accessed on 27 March 2019.
  2. ↑ Yap, Sara. “Captured: Andrea Chong x PANDORA”. Lifestyle Asia. April 21, 2017. Accessed on 26 February 2019.
  3. ↑ Aqil Haziq Mahmud. "Pioneering Duo". WKWSCI ALUMNI MAGAZINE. November 2015. Accessed on 3 April 2019.
  4. ↑ Her World Brides and Nadine Chua. "13 Celebrities Share Their Post-Wedding & Marriage Tips". Hew World. June 17, 2020. Accessed on 24 July 2020.
  5. ↑ dreachong. “Dear everyone, We are very grateful for your love and support and were looking forward to celebrating our wedding together with you. However, it is with heavy hearts that we say that we will be postponing our wedding reception to the latter half of the year. We tried to see if we could still proceed and make next Saturday’s reception work, but circumstances, as they do from time to time, thwart the best of efforts. Our guests’ health and safety are our priorities and we thought that the celebrations can come at a more fitting time. We went ahead with an intimate traditional Chinese Tea Ceremony at home yesterday with our closest family members and our bridal party, and will still be solemnising our marriage next week. We ask that you shower us with your blessings, prayers, and best wishes, and we look forward to throwing one heck of a garden wedding later this year. With lots of love, Andrea and Imran (📷: Film by @thestephanielow, shot outside our home during our Tea Ceremony yesterday)". Instagram. March 22, 2020. Accessed on 3 November 2022.
  6. ↑ ezraandelia. Instagram. n.d. Accessed on 3 November 2022.
  7. ↑ Tan, Celine. ““I Still Go To The Kopitiam In T-Shirt, FBT Shorts and Slippers. I’m Not Affected By The Number Of Followers I Have””. 8 Days. May 16, 2017. Accessed on 26 February 2019.
  8. ↑ “About”. dreachong.com. Accessed on 26 February 2019.
  9. ↑ Foo, Nadia Illyana. "The real Andrea Chong behind @dreachong". Youth.sg. July 25, 2019. Accessed on 24 July 2020.
  10. ↑ Clicknetwork. “Wardrobe Raid (Linda Hao) - That F Word: EP 41”. YouTube. March 19, 2015. Accessed on 26 February 2019.
  11. ↑ “SEOUL SEARCHING  WITH #DREAINKOREA”. Pazzion. July 16, 2018. Accessed on 26 February 2019.
  12. ↑ Lee, Kien M.. “Meet the Instagirl of the Moment — Andrea Chong”. Senatus. September 2, 2014. Accessed on 26 February 2019.
  13. ↑ “Top 50 Fashion Bloggers in Singapore”. HippoNetwork. Accessed on 26 February 2019.
  14. ↑ “About”. dreachong.com. Accessed on 26 February 2019.
  15. ↑ “Clientele”. dreachong.com. Accessed on 26 February 2019.
  16. ↑ "Personal". dreachong.com. Accessed on 3 April 2019.
  17. ↑ Chong, Andrea. “DC Holiday Collection 2018”. dreachong.com. November 29, 2018. Accessed on 26 February 2019.
  18. ↑ "DREA CHONG HOLIDAY PRINTS". PapyPress. Accessed on 3 May 2019.
  19. ↑ "KOOKS CREAMERY X DC EDIT". The DC Edit. n.d. Accessed on 10 November 2022.
  20. ↑ Tan, Natalie. "Superga x Drea Chong’s Third Collaboration Sees Slingback And Ballerina Sneaker Styles". Nylon. July 14, 2020. Accessed on 24 July 2020.
  21. ↑ Cheng, Renae. “100PLUS x Drea Chong Are Launching Limited Edition Tumblers Inspired By 2019's Bold Prints Trend”. The Smart Local. February 22, 2019. Accessed on 26 February 2019.
  22. ↑ Goh, Bryan. “SUPERGA IS PARTNERING WITH ANDREA CHONG FOR A SECOND TIME AND IT’S A DO-IT-ALL SNEAKER FOR SUMMER”. HerWorld. January 18, 2019. Accessed on 26 January 2019.
  23. ↑ “We Want A Pair Of Shoes From The SUPERGA x Drea Chong Collaboration!”. NYLON Singapore. June 21, 2018. Accessed on 29 February 2019.
  24. ↑ Chong, Andrea. “DC Holiday Collection 2018”. Drea Chong. November 29, 2018. Accessed on 29 February 2019.
  25. ↑ “Drea Chong x TCL Capsule Collection (II)”. The Closet Lover. Accessed on 26 February 2019.
  26. ↑ thedcedit. “Months in the making: The DC Edit, a website dedicated to the independent, curious, and adventurous woman. #thedcedit”. Instagram. August 5, 2019. Accessed on 9 November 2022.
  27. ↑ “The DC Edit - About”. The DC Edit. Accessed on 9 November 2022.
  28. ↑ “The DC Edit - Shop”. The DC Edit. Accessed on 9 November 2022.
  29. ↑ 29.0 29.1 29.2 29.3 “Good Addition Store - Our Story”. Good Addition Store. Accessed on 3 November 2022.
  30. ↑ “Press”. dreachong.com. Accessed on 26 February 2019. Retrieved from: http://www.dreachong.com/press/
  31. ↑ Dreachong. “This time yesterday: the nerves kicked in as I…”. Instagram. November 3, 2018. Accessed on 26 February 2019.
  32. ↑ “About”. dreachong.com. Accessed on 26 February 2019.
  33. ↑ Marrianne Wee-slater. “Power Instagrammer Andrea Chong reveals the ‘hard work’ that goes into her career”. Today. October 14, 2016. Accessed on 26 February 2019.
  34. ↑ Yeo, Melissa. “10 Andrea Chong Facts That Prove She’s Singapore’s Very Own Taylor Swift”. MustShareNews. January 15, 2016. Accessed on 26 February 2019.
  35. ↑ “About”. dreachong.com. Accessed on 26 February 2019.
  36. ↑ Yap, Sara. “Captured: Andrea Chong x PANDORA”. Lifestyle Asia. April 21, 2017. Accessed on 26 February 2019.
  37. ↑ Chong, Andrea. “Turning 26”. dreachong.com. March 26, 2018. Accessed on 26 February 2019.
  38. ↑ Drea Chong. “As we talk a lot about the season of giving…”. Instagram. December 8, 2018. Accessed on 26 February 2019.
  39. ↑ 39.0 39.1 39.2 Chong Andrea. Facebook. December 18, 2017. Accessed on 3 November 2022.
  40. ↑ Ong, Justin. “Lawyer Imran Rahim to discontinue legal actions against Reform Party’s Charles Yeo regarding sexual misconduct allegations”. Today Online. September 9, 2020. Accessed on 3 November 2022.
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