Beef Bro

Beef bro is a Singapore-based halal-certified food outlet specialising in Taiwanese-styled blow-torched beef cubes.

A Beef Bro outlet. Photo from Eatbook.

Background

Beef Bro was founded by Singaporean entrepreneur Norvan Tan and local actor Noriff Danial Ashriq in 2017. It initially started out as a pop-up stall at the Geylang Serai bazaar, and later expanded into its first mall outlet in Century Square in May 2018. According to Norvan’s LinkedIn profile, Beef Bro is subsumed under holding company One Bite F&B Pte Ltd.

Beef Bro’s blow-torched beef cubes. Photo from Instagram.

As of August 2018, it is understood that Danial left the company to focus on acting, and that the company was managed by Norvan and two other business partners. In an interview with 8 Days, it was revealed that one of the business partners was a Singaporean named Kelvin Tan. He and Norvan were childhood friends, and fellow co-founders of customised sandal brand Blackout Singapore.

Beef Bro’s menu. Photo from Ivan Teh.

The brand is known for their signature grilled beef cubes, which are sold in a variety of flavours such as salt & pepper, cheese, mentaiko, garlic butter and mala.

Expansion of menu to include Nasi Lemak

Beef Bro’s Nasi Lemak with their signature beef cubes. Photo from Instagram.

While Beef Bro is known for its blow-torched beef cubes, the brand has also since expanded its range to include nasi lemak at its dine-in outlets. In an interview, the decision to expand permanently to include nasi lemak was based on the positive reception to its limited offering of nasi lemak with Boston lobster during the Circuit Breaker period.

Outlets

According to Beef Bro’s official website, the brand has a total of 7 outlets as of 11 August 2022, comprising 5 outlets selling their signature blow-torched beef cubes, and 3 outlets selling their expanded menu of Nasi Lemak accompanied by their signature beef cubes.

Location	Address	Opening Hours	Refs
Century Square	2 Tampines Central 5, #B1-38, Century Square, Singapore 529509	Mon-Fri, 11am-9pm, Sat-Sun, 10am-9:30pm
Far East Plaza	14 Scotts Road, Far East Plaza, 01-16E, Singapore 228213	11am-9:30pm, daily
Kinex	11 Tanjong Katong Road, Kinex, #B1-K8, Singapore 437157	11am-9:30pm, daily
Northpoint	930 Yishun Avenue 2 Northpoint City, #B2-134, Singapore 769098	11am-9:30pm, daily
Vivocity	1 HarbourFront Walk, Vivocity, #B2-K22, Singapore 098585	11am-9:30pm, daily
Hillion Mall	17 Petir Road, #01-27, Hillion Mall, Singapore 678278	11am-9:30pm, daily
Compass One	1 Sengkang Square, Compass One, Kopititam (Stall 20), #04-11, Singapore 545078	11.30am-9:30pm, daily
Clifford Centre	24 Raffles Place, Food Emporium, #B1-19, Singapore 048621	11am-3:00pm, daily

Response to Norvan’s sexual assault conviction

Beef Bro’s statement on Norvan’s conviction. Photo from Beef Bro Nasi Lemak.

On September 2020, it was reported that co-founder Norvan Tan was on trial for allegedly sexually assaulting his sister’s friend in 2016. Following news of Norvan’s conviction, Beef Bro issued a statement highlighting that he would “be temporarily stepping down from the company’s board and relieved of all official duties”. In a subsequent interview, Norvan’s business partner Kelvin Tan shared that the brand actually saw “slightly more” customers in the days following the news of Norvan’s trial.

“I think there were people who got to know about Beef Bro [through the news] and they came to try our food.”