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Night Owl Cinematics (NOC)

Revision as of 18:02, 26 March 2020 by Dayana Rizal (talk | contribs) (→‎Mentorship & collaborations)


Ryan Tan and Sylvia Chan are the two individuals behind the YouTube channel Ryan Sylvia (YouTube channel). They are also the co-founders of Night Owl Cinematics (NOC), a video production company. NOC was officially founded in 2013 and has grown from a 2-man show to a 30-person strong team (as of 2019).

Ryan Tan (left) and Sylvia Chan (right). Photo from TODAY.

For a more comprehensive write-up of Ryan Tan and Sylvia Chan, click on the links in Further Reading.


Background

Night Owl Cinematics (NOC) is a Singapore-based production company that focuses on YouTube videos, offline activation videos for corporate clients and talent management.[1] Their first ever client was a local consulting firm RecruitPlus. As of 2019, their clientele includes notable companies including Daniel Wellington, Media Development Authority Singapore, ASUS and Airbnb.[2] The company has also expanded to a total headcount of 30 people.[3]

Founders

Ryan and Sylvia founded NOC in 2013 following their foray into wedding videography.[4] Before that, the couple started up two F&B business ventures that were eventually closed down.[5] While trying to hone their skills for scripted videos, Ryan and Sylvia posted videos on YouTube. Unexpectedly, one of their first few videos titled Shit Singaporean Girlfriends Say (YouTube video) went viral. Following their rise in popularity, they became full-time YouTubers with their own production company called Night Owl Cinematics in 2013.[6]

Content growth

 
NOC produces lifestyle content that Sylvia (pictured) occasionally hosts. Thumbnail from YouTube.

YouTube Channel

NOC has developed signature series like Food King (YouTube playlist), Do It For The Money (YouTube playlist) and Shit Singaporeans Say (YouTube playlist). On top of YouTube, NOC publishes articles on their website (official website) which feature their travels, local events and posts to accompany the videos they had produced.

Mentorship & collaborations

Apart from being YouTube personalities, Ryan and Sylvia are known for being mentors to newer Singaporean YouTubers such as JianHao Tan who has spoken favourably about the couple.[7] NOC has collaborated with many local and international content creators on YouTube. This includes local YouTubers like Dee Kosh (Darryl Koshy) and JianHao Tan and international YouTubers like Ryan Higa, Dan Khoo Productions, The Ming Thing and Steven Lim from Buzzfeed.

Further Reading

References / Citations

  1. ↑ Studio AC. “#09 Sylvia Chan (Content Creator) - Become A YouTuber”. YouTube. October 30, 2017. Accessed on 29 January 2019. Retrieved from: https://www.youtube.com/watch?v=L0XiJmI5W5E
  2. ↑ “Our Clients”. Night Owl Cinematics. Accessed on 29 January 2019. Retrieved from: https://noc.com.sg/client/
  3. ↑ "About Night Owl Cinematics". Night Owl Cinematics. Accessed on 28 February 2019. Retrieved from: https://noc.com.sg/about-us/
  4. ↑ Tham, Raymond. “Q&A with Night Owl Cinematics’ Ryan and Sylvia”. TodayOnline. December 15, 2015. Accessed on 29 January 2019. Retrieved from: https://www.todayonline.com/entertainment/celebrity/qa-night-owl-cinematics-ryan-and-sylvia
  5. ↑ "Singaporean YouTube stars make their mark online and offline". The Straits Times. April 13, 2014. Accessed on 20 November 2019.
  6. ↑ Tham, Raymond. “Q&A with Night Owl Cinematics’ Ryan and Sylvia”. TodayOnline. December 15, 2015. Accessed on 29 January 2019. Retrieved from: https://www.todayonline.com/entertainment/celebrity/qa-night-owl-cinematics-ryan-and-sylvia
  7. ↑ Ibid. Retrieved from: https://www.todayonline.com/entertainment/celebrity/how-night-owl-cinematics-ryan-and-sylvia-became-youtubes-power-couple
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