Ryan Tan (Singapore Entrepreneur): Difference between revisions

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| birth_date        = 1 August 1988
| birth_date        = 1 August 1988
| alma mater        = Kent Ridge Secondary School, Institute of Technical Education (ITE)
| alma mater        = Kent Ridge Secondary School, Institute of Technical Education (ITE)
| spouse            = Sylvia Chan (m. 2010)
| spouse            = Sylvia Chan (m. 2010 - 2020)
}}
}}


Ryan Tan is the co-founder of [[Ryan Sylvia (Night Owl Cinematics)|Night Owl Cinematics (NOC)]] alongside his wife [[Sylvia Chan (NOC)|Sylvia Chan]]. Ryan is the Video Director of the company while Sylvia handles the company's corporate matters and public relations. The duo occasionally appear in some YouTube videos.<ref>“About Night Owl Cinematics”. ''Night Owl Cinematics.'' Accessed on 29 January 2019. Retrieved from: https://noc.com.sg/about-us/</ref> As of November 2019, their YouTube [https://www.youtube.com/channel/UC8az0OO4wXXu2k0ifJjxxBg channel] has over 956,000 subscribers.
Ryan Tan is the co-founder of [[Ryan Sylvia (Night Owl Cinematics)|Night Owl Cinematics (NOC)]] alongside his ex-wife [[Sylvia Chan (NOC)|Sylvia Chan]]. Ryan is the Video Director of the company while Sylvia handles the company's corporate matters and public relations. The duo occasionally appears in some YouTube videos.<ref>“About Night Owl Cinematics”. ''Night Owl Cinematics.'' Accessed on 29 January 2019. Retrieved from: https://noc.com.sg/about-us/</ref> As of 1 June 2020, their YouTube [https://www.youtube.com/channel/UC8az0OO4wXXu2k0ifJjxxBg channel] has over 990,000 subscribers.


==Background==
==Background==
Aside from being the lead videographer, Ryan Tan's role in Night Owl Cinematics ranges from being in charge of video edits and executing NOC's social media campaigns.<ref>Chow, Pamela. "[https://weekender.com.sg/w/events_entertainment/star-of-the-week/nocs-xi-guay-ong-actually-runs-whole-show/ Who’s The Boss Of Night Owl Cinematics? Hint: It’s Gotta Do With Xi Guay Ong]". ''Weekender''. April 5, 2016. Accessed on 20 November 2019.</ref>  
Aside from being the lead videographer, Ryan's role in NOC ranges from being in charge of video edits to executing NOC's social media campaigns.<ref>Chow, Pamela. "[https://weekender.com.sg/w/events_entertainment/star-of-the-week/nocs-xi-guay-ong-actually-runs-whole-show/ Who’s The Boss Of Night Owl Cinematics? Hint: It’s Gotta Do With Xi Guay Ong]". ''Weekender''. April 5, 2016. Accessed on 20 November 2019.</ref>  


===Early life===
===Early life & family===
Ryan Tan was born in Singapore on 1 August 1988. During his teenage years in Kent Ridge Secondary School, Ryan was having trouble in school due to the souring relationship between his parents. He was involved in a gang and had been arrested on one occasion. During this period, Ryan sought comfort in his teacher, Mrs Tang, who encouraged him through those tough times.<ref name=":0">Ryan Sylvia. "Draw My Life - Ryan Sylvia". ''YouTube.'' April 9, 2016. Accessed on 27 February 2019. Retrieved from: https://www.youtube.com/watch?v=HQ0AK4gJ7GM</ref>
Ryan was born in Singapore on 1 August 1988. During his teenage years at Kent Ridge Secondary School, Ryan's studies were affected by the souring relationship between his parents. He was also involved in a gang and had been arrested on one occasion.<ref name=":0">Ryan Sylvia. "Draw My Life - Ryan Sylvia". ''YouTube.'' April 9, 2016. Accessed on 27 February 2019. Retrieved from: https://www.youtube.com/watch?v=HQ0AK4gJ7GM</ref> After completing his secondary education, Ryan enrolled in the Institute of Technical Education (ITE) but left after six months.<ref>Ryan Sylvia. "Draw My Life - Ryan Sylvia". ''YouTube.'' April 9, 2016. Accessed on 27 February 2019. Retrieved from: https://www.youtube.com/watch?v=HQ0AK4gJ7GM</ref> Subsequently, he worked as a model and dabbled in model management.<ref>Ryan Sylvia. "Draw My Life - Ryan Sylvia". ''YouTube.'' April 9, 2016. Accessed on 27 February 2019. Retrieved from: https://www.youtube.com/watch?v=HQ0AK4gJ7GM</ref>
 
===Business ventures===
 
After completing his National Service, Ryan ran the food and beverage (F&B) franchise ''New York New York''.<ref>"[https://www.straitstimes.com/lifestyle/entertainment/singaporean-youtube-stars-make-their-mark-online-and-offline Singaporean YouTube stars make their mark online and offline]". ''The Straits Times.'' April 13, 2014. Accessed on 20 November 2019.</ref> He also set up ''Shi Wei Tian'' at Joo Chiat Place<ref>"[https://www.straitstimes.com/lifestyle/entertainment/singaporean-youtube-stars-make-their-mark-online-and-offline Singaporean YouTube stars make their mark online and offline]". ''The Straits Times.'' April 13, 2014. Accessed on 20 November 2019.</ref> which eventually closed down due to high rental costs and manpower issues.<ref>Ryan Sylvia. "Draw My Life - Ryan Sylvia". ''YouTube.'' April 9, 2016. Accessed on 27 February 2019. Retrieved from: https://www.youtube.com/watch?v=HQ0AK4gJ7GM</ref> In a 2013 interview, Ryan shared that following the failure of his two businesses, he was at "rock bottom" before Sylvia suggested for him to pursue videography.<ref>Tan, Adrian. "[https://adriantan.com.sg/media-entrepreneur-ryan-tan/ Interview With Media Entrepreneur Ryan Tan]". ''Adian Tan''. May 24, 2016. Accessed on 20 November 2019.</ref> Additionally, the failed business ventures had left him in debt.<ref>Chow, Pamela. "[https://weekender.com.sg/w/events_entertainment/star-of-the-week/nocs-xi-guay-ong-actually-runs-whole-show/ Who’s The Boss Of Night Owl Cinematics? Hint: It’s Gotta Do With Xi Guay Ong]". ''Weekender''. April 5, 2016. Accessed on 20 November 2019.</ref>
After his secondary education, Ryan enrolled in the Institute of Technical Education (ITE) but left after 6 months.<ref>Ryan Sylvia. "Draw My Life - Ryan Sylvia". ''YouTube.'' April 9, 2016. Accessed on 27 February 2019. Retrieved from: https://www.youtube.com/watch?v=HQ0AK4gJ7GM</ref> Subsequently, Ryan worked as a model and dabbled in model management.<ref>Ryan Sylvia. "Draw My Life - Ryan Sylvia". ''YouTube.'' April 9, 2016. Accessed on 27 February 2019. Retrieved from: https://www.youtube.com/watch?v=HQ0AK4gJ7GM</ref>
 
===Failed F&B business ventures===
After completing his National Service, Ryan ran the food and beverage (F&B) franchise ‘New York New York’.<ref>"[https://www.straitstimes.com/lifestyle/entertainment/singaporean-youtube-stars-make-their-mark-online-and-offline Singaporean YouTube stars make their mark online and offline]". ''The Straits Times.'' April 13, 2014. Accessed on 20 November 2019.</ref> He also set up Shi Wei Tian at Joo Chiat Place<ref>"[https://www.straitstimes.com/lifestyle/entertainment/singaporean-youtube-stars-make-their-mark-online-and-offline Singaporean YouTube stars make their mark online and offline]". ''The Straits Times.'' April 13, 2014. Accessed on 20 November 2019.</ref> which eventually closed down due to high rental costs and manpower issues.<ref>Ryan Sylvia. "Draw My Life - Ryan Sylvia". ''YouTube.'' April 9, 2016. Accessed on 27 February 2019. Retrieved from: https://www.youtube.com/watch?v=HQ0AK4gJ7GM</ref> In a 2013 interview, Ryan shared that following the failure of his two businesses, he was at "rock bottom" before Sylvia suggested for him to pursue videography.<ref>Tan, Adrian. "[https://adriantan.com.sg/media-entrepreneur-ryan-tan/ Interview With Media Entrepreneur Ryan Tan]". ''Adian Tan''. May 24, 2016. Accessed on 20 November 2019.</ref> Additionally, the failed business ventures had left him in debt.<ref>Chow, Pamela. "[https://weekender.com.sg/w/events_entertainment/star-of-the-week/nocs-xi-guay-ong-actually-runs-whole-show/ Who’s The Boss Of Night Owl Cinematics? Hint: It’s Gotta Do With Xi Guay Ong]". ''Weekender''. April 5, 2016. Accessed on 20 November 2019.</ref>


==Personal life==
==Personal life==
[[File:Ryan and Sylvia 2016.jpg|thumb|''Ryan and Sylvia at work. Photo from [https://www.asianentrepreneur.org/ryan-tan-sylvia-chan-founders-night-owl-cinematics/ Asian Entrepreneur].'']]
[[File:Ryan and Sylvia 2016.jpg|thumb|''Ryan and Sylvia at work. Photo from [https://www.asianentrepreneur.org/ryan-tan-sylvia-chan-founders-night-owl-cinematics/ Asian Entrepreneur].'']]


===Marriage to [[Sylvia Chan (NOC)|Sylvia Chan]]===
===Marriage to [[Sylvia Chan (NOC)|Sylvia Chan]] (2010)===
Ryan first met Sylvia when they were both modelling part-time at 16 years old.<ref>Tham, Raymond. “Q&A with Night Owl Cinematics’ Ryan and Sylvia”. ''TodayOnline.'' December 15, 2015. Accessed on 29 January 2019. Retrieved from: https://www.todayonline.com/entertainment/celebrity/qa-night-owl-cinematics-ryan-and-sylvia</ref> They were friends before they started officially dating. Feelings developed between the two when Ryan helped Sylvia track down her ex-boyfriend that owed her money at the time.<ref>Tan, Felicia. "[https://www.herworld.com/weddings/real-weddings/5-relationship-tips-night-owl-cinematics-sylvia-chan 5 RELATIONSHIP TIPS FROM NIGHT OWL CINEMATICS' SYLVIA CHAN]". ''Her World Brides''. September 23, 2015. Accessed on 20 November 2019.</ref>
Ryan first met Sylvia when they were both modelling part-time at 16 years old.<ref>Tham, Raymond. “Q&A with Night Owl Cinematics’ Ryan and Sylvia”. ''TodayOnline.'' December 15, 2015. Accessed on 29 January 2019. Retrieved from: https://www.todayonline.com/entertainment/celebrity/qa-night-owl-cinematics-ryan-and-sylvia</ref> They were friends before they started officially dating. Feelings developed between the two when Ryan helped Sylvia track down her ex-boyfriend that owed her money at the time.<ref>Tan, Felicia. "[https://www.herworld.com/weddings/real-weddings/5-relationship-tips-night-owl-cinematics-sylvia-chan 5 RELATIONSHIP TIPS FROM NIGHT OWL CINEMATICS' SYLVIA CHAN]". ''Her World Brides''. September 23, 2015. Accessed on 20 November 2019.</ref> In another interview with Cheryl Fox for ''On The Red Dot'', the couple shared that they got together the very next time they met. According to Ryan, Sylvia had left a perfume bottle at his house on purpose as a set up for their next meeting. He only came to know of the plan on their wedding day through a mutual friend.<ref>Yap, Jacky. "[https://vulcanpost.com/281022/night-owl-cinematics-how-they-met/ Night Owl Cinematics' Ryan & Sylvia Reveal Juicy Story Of How They Met!]". ''Vulcan Post.'' 18 June 2015. Accessed on 20 November 2019.</ref> The couple got married in 2010 when they were both 22 years old.<ref>Tham, Raymond. “Q&A with Night Owl Cinematics’ Ryan and Sylvia”. ''TodayOnline.'' December 15, 2015. Accessed on 29 January 2019. Retrieved from: https://www.todayonline.com/entertainment/celebrity/qa-night-owl-cinematics-ryan-and-sylvia</ref>
 
 
In another interview with Cheryl Fox for ''On The Red Dot'', the couple shared that they got together the very next time they met. According to Ryan, Sylvia had left a perfume bottle at his house on purpose as a set up for their next meeting. He only came to know of the plan on their wedding day through a mutual friend.<ref>Yap, Jacky. "[https://vulcanpost.com/281022/night-owl-cinematics-how-they-met/ Night Owl Cinematics' Ryan & Sylvia Reveal Juicy Story Of How They Met!]". ''Vulcan Post.'' 18 June 2015. Accessed on 20 November 2019.</ref> The couple got married in 2010 when they were both 22 years old.<ref>Tham, Raymond. “Q&A with Night Owl Cinematics’ Ryan and Sylvia”. ''TodayOnline.'' December 15, 2015. Accessed on 29 January 2019. Retrieved from: https://www.todayonline.com/entertainment/celebrity/qa-night-owl-cinematics-ryan-and-sylvia</ref>
 
===Professional partnership===
===Professional partnership===
Following the falling through of their first business, the two decided to explore making videos professionally.<ref>Tan, Felicia. "[https://www.herworld.com/weddings/real-weddings/5-relationship-tips-night-owl-cinematics-sylvia-chan 5 RELATIONSHIP TIPS FROM NIGHT OWL CINEMATICS' SYLVIA CHAN]". ''Her World Brides''. September 23, 2015. Accessed on 20 November 2019.</ref> The duo's first paid video assignment was a funeral montage. They had then gone on to produce videos for weddings and corporate events. During this time, Malaysian YouTuber Dan Khoo was their main supporter as he had taught them the ropes of the YouTube industry.<ref>Tham, Raymond. “Q&A with Night Owl Cinematics’ Ryan and Sylvia”. ''TodayOnline.'' December 15, 2015. Accessed on 29 January 2019. Retrieved from: https://www.todayonline.com/entertainment/celebrity/qa-night-owl-cinematics-ryan-and-sylvia</ref>
Following the falling through of their first business, the two decided to explore making videos professionally.<ref>Tan, Felicia. "[https://www.herworld.com/weddings/real-weddings/5-relationship-tips-night-owl-cinematics-sylvia-chan 5 RELATIONSHIP TIPS FROM NIGHT OWL CINEMATICS' SYLVIA CHAN]". ''Her World Brides''. September 23, 2015. Accessed on 20 November 2019.</ref> The duo's first paid video assignment was a funeral montage. They had then gone on to produce videos for weddings and corporate events. During this time, Malaysian YouTuber Dan Khoo was their main supporter as he had taught them the ropes of the YouTube industry.<ref>Tham, Raymond. “Q&A with Night Owl Cinematics’ Ryan and Sylvia”. ''TodayOnline.'' December 15, 2015. Accessed on 29 January 2019. Retrieved from: https://www.todayonline.com/entertainment/celebrity/qa-night-owl-cinematics-ryan-and-sylvia</ref>
 
===Divorce (2020)===
Sylvia and Ryan divorced in March 2020, citing differences in personal goals and a lack of space as the main reasons for the split.<ref>Ryan Sylvia. "[https://www.youtube.com/watch?v=BPHQMHYYMVQ&feature=youtu.be We Got A Divorce]". ''YouTube''. May 31, 2020. Accessed on 1 June 2020.</ref> The pair announced their divorce on YouTube on 31 May 2020. They shared that the mounting pressure of having to be both business partners and a married couple was what lead to their current position.
==Night Owl Cinematics (2013 - present)==
==Night Owl Cinematics (2013 - present)==


Line 38: Line 31:
===Content===
===Content===
[[File:NOC 17 Types of People on a field trip.jpg|thumb|''Ryan occasionally appears in NOC's videos as the character Xi Guay Ong (pictured first from left). Thumbnail from [https://www.youtube.com/watch?v=huh4H8IyWMw YouTube].'']]
[[File:NOC 17 Types of People on a field trip.jpg|thumb|''Ryan occasionally appears in NOC's videos as the character Xi Guay Ong (pictured first from left). Thumbnail from [https://www.youtube.com/watch?v=huh4H8IyWMw YouTube].'']]
Night Owl Cinematics (NOC) is a Singapore-based production company that focuses on YouTube videos, offline activation videos for corporate clients and talent management.<ref>Studio AC. “#09 Sylvia Chan (Content Creator) - Become A YouTuber”. ''YouTube.'' October 30, 2017. Accessed on 29 January 2019. Retrieved from: https://www.youtube.com/watch?v=L0XiJmI5W5E</ref> Their first ever client was a local consulting firm RecruitPlus.<ref>Tan, Adrian. "[https://adriantan.com.sg/media-entrepreneur-ryan-tan/ Interview With Media Entrepreneur Ryan Tan]". ''Adian Tan''. May 24, 2019. Accessed on 20 November 2019.</ref> As of 2019, their clientele includes notable companies including Daniel Wellington, Media Development Authority Singapore, ASUS and Airbnb.<ref>“Our Clients”. Night Owl Cinematics. Accessed on 29 January 2019. Retrieved from: https://noc.com.sg/client/</ref> The company has also expanded to a total headcount of 30 people.<ref>"About Night Owl Cinematics". ''Night Owl Cinematics.'' Accessed on 28 February 2019. Retrieved from: https://noc.com.sg/about-us/</ref>
Night Owl Cinematics (NOC) is a Singapore-based production company that focuses on YouTube videos, offline activation videos for corporate clients and talent management.<ref>Studio AC. “#09 Sylvia Chan (Content Creator) - Become A YouTuber”. ''YouTube.'' October 30, 2017. Accessed on 29 January 2019. Retrieved from: https://www.youtube.com/watch?v=L0XiJmI5W5E</ref> Their first ever client was a local consulting firm RecruitPlus. As of 2019, their clientele includes notable companies including Daniel Wellington, Media Development Authority Singapore, ASUS and Airbnb.<ref>“Our Clients”. Night Owl Cinematics. Accessed on 29 January 2019. Retrieved from: https://noc.com.sg/client/</ref> The company has also expanded to a total headcount of 30 people.<ref>"About Night Owl Cinematics". ''Night Owl Cinematics.'' Accessed on 28 February 2019. Retrieved from: https://noc.com.sg/about-us/</ref> NOC has developed signature series like ''[https://www.youtube.com/playlist?list=PLI87wHY3Cs-zZasquorDk5sl9bY3yOgMn Food King]'', ''[https://www.youtube.com/playlist?list=PLI87wHY3Cs-z3ZPiwj_Hy6vTvPXQhk1uT Do It For The Money]'' and ''[https://www.youtube.com/playlist?list=PLI87wHY3Cs-zffcpmU_634NI-hmQqCXbA Shit Singaporeans Say]''. On top of YouTube, NOC publishes articles on their [https://noc.com.sg/ website] which commonly feature their travels, local events and posts that accompany their videos.
 
 
NOC has developed signature series like ‘Food King’ ([https://www.youtube.com/playlist?list=PLI87wHY3Cs-zZasquorDk5sl9bY3yOgMn YouTube playlist]), ‘Do It For The Money’ ([https://www.youtube.com/playlist?list=PLI87wHY3Cs-z3ZPiwj_Hy6vTvPXQhk1uT YouTube playlist]) and ‘Shit Singaporeans Say’ ([https://www.youtube.com/playlist?list=PLI87wHY3Cs-zffcpmU_634NI-hmQqCXbA YouTube playlist]). On top of YouTube, NOC publishes articles on their website ([https://noc.com.sg/ official website]) which commonly feature their travels, local events and posts that accompany the videos they had produced.
===Mentorship & collaborations===
===Mentorship & collaborations===
Apart from being popular for their videos, both Ryan and Sylvia are known for being mentors to newer Singaporean YouTubers such as [[JianHao Tan]] who has spoken favourably for the couple.<ref>Ibid. Retrieved from: https://www.todayonline.com/entertainment/celebrity/how-night-owl-cinematics-ryan-and-sylvia-became-youtubes-power-couple</ref> NOC has collaborated with many local and international content creators on YouTube. This includes local YouTubers like [[Dee Kosh (Darryl Koshy)]] and [[JianHao Tan]] and international YouTubers like Ryan Higa, Dan Khoo Productions, The Ming Thing and Steven Lim from Buzzfeed.
[[File:Filterspell NOC x TSL.jpg|thumb|''[https://www.youtube.com/watch?v=t2xKKLTt5EQ Filterspell] - an interactive adventure where viewers can choose their own narrative.'']]
Ryan and Sylvia are known for being mentors to newer Singaporean YouTubers such as [[JianHao Tan]] who has spoken favourably about the couple.<ref>Ibid. Retrieved from: https://www.todayonline.com/entertainment/celebrity/how-night-owl-cinematics-ryan-and-sylvia-became-youtubes-power-couple</ref> NOC has collaborated with many content creators on YouTube. This includes local YouTubers like [[Dee Kosh (Darryl Koshy)]] and [[TheSmartLocal (TSL) Media Group|TheSmartLocal]] (TSL) and international YouTubers like Ryan Higa, Dan Khoo Productions, The Ming Thing and Steven Lim from Buzzfeed. In April 2020, NOC and TSL released their first-ever collaborative project, ''Filterspell'' with the support of the Ministry of Culture, Community and Youth (MCCY) and National Youth Council (NYC).<ref>"[https://www.mccy.gov.sg/about-us/news-and-resources/press-statements/2020/apr/mccy-nyc-unveil-interactive-digital-content-to-engage-youths-sg-youth-action-plan MCCY and NYC unveil interactive digital content to engage youths on SG Youth Action Plan]". ''Ministry of Culture, Community and Youth''. April 29, 2020. Accessed on 1 June 2020.</ref><ref>Chin, Nigel. "[https://www.youth.sg/Peek-Show/2020/5/Be-in-control-of-the-characters-next-steps-in-FilterSpell-by-NOC-TSL Be in control of the characters' next steps in FilterSpell by Night Owl Cinematics and The Smart Local]". ''Youth.sg''. May 5, 2020. Accessed on 1 June 2020.</ref><ref>Ng, Lucia. "[https://mustsharenews.com/filterspell-interactive-film/ S’pore Short Film Lets You Choose & Decide Characters’ Fate, Just Like Netflix’s Bandersnatch]". ''MustShare News''. April 28, 2020. Accessed on 1 June 2020.</ref><ref>Farzanah Farveen. "[https://www.marketing-interactive.com/mccy-unveils-netflix-bandersnatch-style-interactive-youtube-film MCCY unveils Netflix Bandersnatch style interactive YouTube film]". ''Marketing Interactive''. April 28, 2020. Accessed on 1 June 2020.</ref>


==Awards & accolades==
==Awards & accolades==
Line 52: Line 43:
!Refs.
!Refs.
|-
|-
|2016
| rowspan="2" |2016
|Influencer of the Year 2016
|Influencer of the Year 2016
|Gushcloud
|Gushcloud
|<ref>“Ryan Tan”. ''LinkedIn.'' Accessed on 29 January 2019. Retrieved from: https://sg.linkedin.com/in/ryan-tan-aa9532149  </ref>
|<ref>“Ryan Tan”. ''LinkedIn.'' Accessed on 29 January 2019. Retrieved from: https://sg.linkedin.com/in/ryan-tan-aa9532149  </ref>
|-
|-
|2016
|Forbes’ 30 Under 30: Media, Marketing & Advertising
|Forbes’ 30 Under 30: Media, Marketing & Advertising
|Forbes Asia
|Forbes Asia
|<ref>“Ryan Tan”. ''LinkedIn.'' Accessed on 29 January 2019. Retrieved from: https://sg.linkedin.com/in/ryan-tan-aa9532149  </ref><ref>"[https://www.forbes.com/pictures/lmh45edffe/ryan-tan-sylvia-chan/#4d8a70ef3362 2016 30 Under 30]"''. Forbes''. Accessed on 20 November 2019.</ref>
|<ref>“Ryan Tan”. ''LinkedIn.'' Accessed on 29 January 2019. Retrieved from: https://sg.linkedin.com/in/ryan-tan-aa9532149  </ref><ref>"[https://www.forbes.com/pictures/lmh45edffe/ryan-tan-sylvia-chan/#4d8a70ef3362 2016 30 Under 30]"''. Forbes''. Accessed on 20 November 2019.</ref>
|-
|-
|2015
| rowspan="4" |2015
|Best YouTube Channel (Singapore)
|Best YouTube Channel (Singapore)
Influencer's Choice Award
| rowspan="2" |Gushcloud
|Gushcloud
| rowspan="2" |<ref>“Ryan Tan”. ''LinkedIn.'' Accessed on 29 January 2019. Retrieved from: https://sg.linkedin.com/in/ryan-tan-aa9532149  </ref>
|<ref>“Ryan Tan”. ''LinkedIn.'' Accessed on 29 January 2019. Retrieved from: https://sg.linkedin.com/in/ryan-tan-aa9532149  </ref>
|-
|Influencer's Choice Award
|-
|-
|2015
|Best Comedy Video of the Year
|Best Comedy Video of the Year
Best YouTube Channel
| rowspan="2" |Singapore Social Media Awards (SMA)
|Singapore Social Media Awards (SMA)
| rowspan="2" |<ref>“Ryan Tan”. ''LinkedIn.'' Accessed on 29 January 2019. Retrieved from: https://sg.linkedin.com/in/ryan-tan-aa9532149  </ref>
|<ref>“Ryan Tan”. ''LinkedIn.'' Accessed on 29 January 2019. Retrieved from: https://sg.linkedin.com/in/ryan-tan-aa9532149  </ref>
|-
|Best YouTube Channel
|-
|-
|2013
|2013

Revision as of 11:04, 1 June 2020

Ryan Tan
Ryan Chan NOC.png
Born1 August 1988
Alma materKent Ridge Secondary School, Institute of Technical Education (ITE)
Spouse(s)Sylvia Chan (m. 2010 - 2020)

Ryan Tan is the co-founder of Night Owl Cinematics (NOC) alongside his ex-wife Sylvia Chan. Ryan is the Video Director of the company while Sylvia handles the company's corporate matters and public relations. The duo occasionally appears in some YouTube videos.[1] As of 1 June 2020, their YouTube channel has over 990,000 subscribers.

Background

Aside from being the lead videographer, Ryan's role in NOC ranges from being in charge of video edits to executing NOC's social media campaigns.[2]

Early life & family

Ryan was born in Singapore on 1 August 1988. During his teenage years at Kent Ridge Secondary School, Ryan's studies were affected by the souring relationship between his parents. He was also involved in a gang and had been arrested on one occasion.[3] After completing his secondary education, Ryan enrolled in the Institute of Technical Education (ITE) but left after six months.[4] Subsequently, he worked as a model and dabbled in model management.[5]

Business ventures

After completing his National Service, Ryan ran the food and beverage (F&B) franchise New York New York.[6] He also set up Shi Wei Tian at Joo Chiat Place[7] which eventually closed down due to high rental costs and manpower issues.[8] In a 2013 interview, Ryan shared that following the failure of his two businesses, he was at "rock bottom" before Sylvia suggested for him to pursue videography.[9] Additionally, the failed business ventures had left him in debt.[10]

Personal life

Ryan and Sylvia at work. Photo from Asian Entrepreneur.

Marriage to Sylvia Chan (2010)

Ryan first met Sylvia when they were both modelling part-time at 16 years old.[11] They were friends before they started officially dating. Feelings developed between the two when Ryan helped Sylvia track down her ex-boyfriend that owed her money at the time.[12] In another interview with Cheryl Fox for On The Red Dot, the couple shared that they got together the very next time they met. According to Ryan, Sylvia had left a perfume bottle at his house on purpose as a set up for their next meeting. He only came to know of the plan on their wedding day through a mutual friend.[13] The couple got married in 2010 when they were both 22 years old.[14]

Professional partnership

Following the falling through of their first business, the two decided to explore making videos professionally.[15] The duo's first paid video assignment was a funeral montage. They had then gone on to produce videos for weddings and corporate events. During this time, Malaysian YouTuber Dan Khoo was their main supporter as he had taught them the ropes of the YouTube industry.[16]

Divorce (2020)

Sylvia and Ryan divorced in March 2020, citing differences in personal goals and a lack of space as the main reasons for the split.[17] The pair announced their divorce on YouTube on 31 May 2020. They shared that the mounting pressure of having to be both business partners and a married couple was what lead to their current position.

Night Owl Cinematics (2013 - present)

Founding

While trying to hone their skills for scripted videos, Ryan and Sylvia posted videos on YouTube. Unexpectedly, one of their first few videos titled ‘Shit Singaporean Girlfriends Say’ (YouTube video) went viral. Following their rise in popularity, they became full-time YouTubers with their own production company called Night Owl Cinematics in 2013.[18]

Content

Ryan occasionally appears in NOC's videos as the character Xi Guay Ong (pictured first from left). Thumbnail from YouTube.

Night Owl Cinematics (NOC) is a Singapore-based production company that focuses on YouTube videos, offline activation videos for corporate clients and talent management.[19] Their first ever client was a local consulting firm RecruitPlus. As of 2019, their clientele includes notable companies including Daniel Wellington, Media Development Authority Singapore, ASUS and Airbnb.[20] The company has also expanded to a total headcount of 30 people.[21] NOC has developed signature series like Food King, Do It For The Money and Shit Singaporeans Say. On top of YouTube, NOC publishes articles on their website which commonly feature their travels, local events and posts that accompany their videos.

Mentorship & collaborations

Filterspell - an interactive adventure where viewers can choose their own narrative.

Ryan and Sylvia are known for being mentors to newer Singaporean YouTubers such as JianHao Tan who has spoken favourably about the couple.[22] NOC has collaborated with many content creators on YouTube. This includes local YouTubers like Dee Kosh (Darryl Koshy) and TheSmartLocal (TSL) and international YouTubers like Ryan Higa, Dan Khoo Productions, The Ming Thing and Steven Lim from Buzzfeed. In April 2020, NOC and TSL released their first-ever collaborative project, Filterspell with the support of the Ministry of Culture, Community and Youth (MCCY) and National Youth Council (NYC).[23][24][25][26]

Awards & accolades

Year Award/Title Awarding organisation Refs.
2016 Influencer of the Year 2016 Gushcloud [27]
Forbes’ 30 Under 30: Media, Marketing & Advertising Forbes Asia [28][29]
2015 Best YouTube Channel (Singapore) Gushcloud [30]
Influencer's Choice Award
Best Comedy Video of the Year Singapore Social Media Awards (SMA) [31]
Best YouTube Channel
2013 Best Marketing Campaign The Global Recruiter Asia Pacific Recruitment Industry Awards [32]

References / Citations

  1. ↑ “About Night Owl Cinematics”. Night Owl Cinematics. Accessed on 29 January 2019. Retrieved from: https://noc.com.sg/about-us/
  2. ↑ Chow, Pamela. "Who’s The Boss Of Night Owl Cinematics? Hint: It’s Gotta Do With Xi Guay Ong". Weekender. April 5, 2016. Accessed on 20 November 2019.
  3. ↑ Ryan Sylvia. "Draw My Life - Ryan Sylvia". YouTube. April 9, 2016. Accessed on 27 February 2019. Retrieved from: https://www.youtube.com/watch?v=HQ0AK4gJ7GM
  4. ↑ Ryan Sylvia. "Draw My Life - Ryan Sylvia". YouTube. April 9, 2016. Accessed on 27 February 2019. Retrieved from: https://www.youtube.com/watch?v=HQ0AK4gJ7GM
  5. ↑ Ryan Sylvia. "Draw My Life - Ryan Sylvia". YouTube. April 9, 2016. Accessed on 27 February 2019. Retrieved from: https://www.youtube.com/watch?v=HQ0AK4gJ7GM
  6. ↑ "Singaporean YouTube stars make their mark online and offline". The Straits Times. April 13, 2014. Accessed on 20 November 2019.
  7. ↑ "Singaporean YouTube stars make their mark online and offline". The Straits Times. April 13, 2014. Accessed on 20 November 2019.
  8. ↑ Ryan Sylvia. "Draw My Life - Ryan Sylvia". YouTube. April 9, 2016. Accessed on 27 February 2019. Retrieved from: https://www.youtube.com/watch?v=HQ0AK4gJ7GM
  9. ↑ Tan, Adrian. "Interview With Media Entrepreneur Ryan Tan". Adian Tan. May 24, 2016. Accessed on 20 November 2019.
  10. ↑ Chow, Pamela. "Who’s The Boss Of Night Owl Cinematics? Hint: It’s Gotta Do With Xi Guay Ong". Weekender. April 5, 2016. Accessed on 20 November 2019.
  11. ↑ Tham, Raymond. “Q&A with Night Owl Cinematics’ Ryan and Sylvia”. TodayOnline. December 15, 2015. Accessed on 29 January 2019. Retrieved from: https://www.todayonline.com/entertainment/celebrity/qa-night-owl-cinematics-ryan-and-sylvia
  12. ↑ Tan, Felicia. "5 RELATIONSHIP TIPS FROM NIGHT OWL CINEMATICS' SYLVIA CHAN". Her World Brides. September 23, 2015. Accessed on 20 November 2019.
  13. ↑ Yap, Jacky. "Night Owl Cinematics' Ryan & Sylvia Reveal Juicy Story Of How They Met!". Vulcan Post. 18 June 2015. Accessed on 20 November 2019.
  14. ↑ Tham, Raymond. “Q&A with Night Owl Cinematics’ Ryan and Sylvia”. TodayOnline. December 15, 2015. Accessed on 29 January 2019. Retrieved from: https://www.todayonline.com/entertainment/celebrity/qa-night-owl-cinematics-ryan-and-sylvia
  15. ↑ Tan, Felicia. "5 RELATIONSHIP TIPS FROM NIGHT OWL CINEMATICS' SYLVIA CHAN". Her World Brides. September 23, 2015. Accessed on 20 November 2019.
  16. ↑ Tham, Raymond. “Q&A with Night Owl Cinematics’ Ryan and Sylvia”. TodayOnline. December 15, 2015. Accessed on 29 January 2019. Retrieved from: https://www.todayonline.com/entertainment/celebrity/qa-night-owl-cinematics-ryan-and-sylvia
  17. ↑ Ryan Sylvia. "We Got A Divorce". YouTube. May 31, 2020. Accessed on 1 June 2020.
  18. ↑ Tham, Raymond. “Q&A with Night Owl Cinematics’ Ryan and Sylvia”. TodayOnline. December 15, 2015. Accessed on 29 January 2019. Retrieved from: https://www.todayonline.com/entertainment/celebrity/qa-night-owl-cinematics-ryan-and-sylvia
  19. ↑ Studio AC. “#09 Sylvia Chan (Content Creator) - Become A YouTuber”. YouTube. October 30, 2017. Accessed on 29 January 2019. Retrieved from: https://www.youtube.com/watch?v=L0XiJmI5W5E
  20. ↑ “Our Clients”. Night Owl Cinematics. Accessed on 29 January 2019. Retrieved from: https://noc.com.sg/client/
  21. ↑ "About Night Owl Cinematics". Night Owl Cinematics. Accessed on 28 February 2019. Retrieved from: https://noc.com.sg/about-us/
  22. ↑ Ibid. Retrieved from: https://www.todayonline.com/entertainment/celebrity/how-night-owl-cinematics-ryan-and-sylvia-became-youtubes-power-couple
  23. ↑ "MCCY and NYC unveil interactive digital content to engage youths on SG Youth Action Plan". Ministry of Culture, Community and Youth. April 29, 2020. Accessed on 1 June 2020.
  24. ↑ Chin, Nigel. "Be in control of the characters' next steps in FilterSpell by Night Owl Cinematics and The Smart Local". Youth.sg. May 5, 2020. Accessed on 1 June 2020.
  25. ↑ Ng, Lucia. "S’pore Short Film Lets You Choose & Decide Characters’ Fate, Just Like Netflix’s Bandersnatch". MustShare News. April 28, 2020. Accessed on 1 June 2020.
  26. ↑ Farzanah Farveen. "MCCY unveils Netflix Bandersnatch style interactive YouTube film". Marketing Interactive. April 28, 2020. Accessed on 1 June 2020.
  27. ↑ “Ryan Tan”. LinkedIn. Accessed on 29 January 2019. Retrieved from: https://sg.linkedin.com/in/ryan-tan-aa9532149  
  28. ↑ “Ryan Tan”. LinkedIn. Accessed on 29 January 2019. Retrieved from: https://sg.linkedin.com/in/ryan-tan-aa9532149  
  29. ↑ "2016 30 Under 30". Forbes. Accessed on 20 November 2019.
  30. ↑ “Ryan Tan”. LinkedIn. Accessed on 29 January 2019. Retrieved from: https://sg.linkedin.com/in/ryan-tan-aa9532149  
  31. ↑ “Ryan Tan”. LinkedIn. Accessed on 29 January 2019. Retrieved from: https://sg.linkedin.com/in/ryan-tan-aa9532149  
  32. ↑ “Ryan Tan”. LinkedIn. Accessed on 29 January 2019. Retrieved from: https://sg.linkedin.com/in/ryan-tan-aa9532149  
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