Night Owl Cinematics (NOC): Difference between revisions

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== Background ==
==Background==
Night Owl Cinematics (NOC) is a Singapore-based production company that focuses on YouTube videos, offline activation videos for corporate clients and talent management.<ref>Studio AC. “#09 Sylvia Chan (Content Creator) - Become A YouTuber”. ''YouTube.'' October 30, 2017. Accessed on 29 January 2019. Retrieved from: https://www.youtube.com/watch?v=L0XiJmI5W5E</ref> Their first ever client was a local consulting firm RecruitPlus. As of 2019, their clientele includes notable companies including Daniel Wellington, Media Development Authority Singapore, ASUS and Airbnb.<ref>“Our Clients”. Night Owl Cinematics. Accessed on 29 January 2019. Retrieved from: https://noc.com.sg/client/</ref> The company has also expanded to a total headcount of 30 people.<ref>"About Night Owl Cinematics". ''Night Owl Cinematics.'' Accessed on 28 February 2019. Retrieved from: https://noc.com.sg/about-us/</ref>
Night Owl Cinematics (NOC) is a Singapore-based production company that focuses on YouTube videos, offline activation videos for corporate clients and talent management.<ref>Studio AC. “#09 Sylvia Chan (Content Creator) - Become A YouTuber”. ''YouTube.'' October 30, 2017. Accessed on 29 January 2019. Retrieved from: https://www.youtube.com/watch?v=L0XiJmI5W5E</ref> Their first ever client was a local consulting firm RecruitPlus. As of 2019, their clientele includes notable companies including Daniel Wellington, Media Development Authority Singapore, ASUS and Airbnb.<ref>“Our Clients”. Night Owl Cinematics. Accessed on 29 January 2019. Retrieved from: https://noc.com.sg/client/</ref> The company has also expanded to a total headcount of 30 people.<ref>"About Night Owl Cinematics". ''Night Owl Cinematics.'' Accessed on 28 February 2019. Retrieved from: https://noc.com.sg/about-us/</ref>


=== Founders ===
===Founders===
Ryan and Sylvia founded NOC in 2013 following their foray into wedding videography.<ref>Tham, Raymond. “Q&A with Night Owl Cinematics’ Ryan and Sylvia”. ''TodayOnline.'' December 15, 2015. Accessed on 29 January 2019. Retrieved from: https://www.todayonline.com/entertainment/celebrity/qa-night-owl-cinematics-ryan-and-sylvia</ref> Before that, the couple started up two F&B business ventures that were eventually closed down.<ref>"[https://www.straitstimes.com/lifestyle/entertainment/singaporean-youtube-stars-make-their-mark-online-and-offline Singaporean YouTube stars make their mark online and offline]". ''The Straits Times.'' April 13, 2014. Accessed on 20 November 2019.</ref> While trying to hone their skills for scripted videos, Ryan and Sylvia posted videos on YouTube. Unexpectedly, one of their first few videos titled ‘Shit Singaporean Girlfriends Say’ ([https://www.youtube.com/watch?v=k2s-qNZ1b08 YouTube video]) went viral. Following their rise in popularity, they became full-time YouTubers with their own production company called Night Owl Cinematics in 2013.<ref>Tham, Raymond. “Q&A with Night Owl Cinematics’ Ryan and Sylvia”. ''TodayOnline.'' December 15, 2015. Accessed on 29 January 2019. Retrieved from: https://www.todayonline.com/entertainment/celebrity/qa-night-owl-cinematics-ryan-and-sylvia</ref>
Ryan and Sylvia founded NOC in 2013 following their foray into wedding videography.<ref>Tham, Raymond. “Q&A with Night Owl Cinematics’ Ryan and Sylvia”. ''TodayOnline.'' December 15, 2015. Accessed on 29 January 2019. Retrieved from: https://www.todayonline.com/entertainment/celebrity/qa-night-owl-cinematics-ryan-and-sylvia</ref> Before that, the couple started up two F&B business ventures that were eventually closed down.<ref>"[https://www.straitstimes.com/lifestyle/entertainment/singaporean-youtube-stars-make-their-mark-online-and-offline Singaporean YouTube stars make their mark online and offline]". ''The Straits Times.'' April 13, 2014. Accessed on 20 November 2019.</ref> While trying to hone their skills for scripted videos, Ryan and Sylvia posted videos on YouTube. Unexpectedly, one of their first few videos titled ''Shit Singaporean Girlfriends Say'' ([https://www.youtube.com/watch?v=k2s-qNZ1b08 YouTube video]) went viral. Following their rise in popularity, they became full-time YouTubers with their own production company called Night Owl Cinematics in 2013.<ref>Tham, Raymond. “Q&A with Night Owl Cinematics’ Ryan and Sylvia”. ''TodayOnline.'' December 15, 2015. Accessed on 29 January 2019. Retrieved from: https://www.todayonline.com/entertainment/celebrity/qa-night-owl-cinematics-ryan-and-sylvia</ref>


==Content growth==
==Content growth==
[[File:NOC Hous Tour 2019.jpg|thumb|''NOC produces lifestyle content that Sylvia (pictured) occasionally hosts. Thumbnail from [https://www.youtube.com/watch?v=0VxGMTL1hiY YouTube].''|link=https://wiki.sg/p/File:NOC_Hous_Tour_2019.jpg]]
[[File:NOC Hous Tour 2019.jpg|thumb|''NOC produces lifestyle content that Sylvia (pictured) occasionally hosts. Thumbnail from [https://www.youtube.com/watch?v=0VxGMTL1hiY YouTube].''|link=https://wiki.sg/p/File:NOC_Hous_Tour_2019.jpg]]


=== YouTube Channel ===
===YouTube Channel===
NOC has developed signature series like ''Food King'' ([https://www.youtube.com/playlist?list=PLI87wHY3Cs-zZasquorDk5sl9bY3yOgMn YouTube playlist]), ''Do It For The Money'' ([https://www.youtube.com/playlist?list=PLI87wHY3Cs-z3ZPiwj_Hy6vTvPXQhk1uT YouTube playlist]) and ''Shit Singaporeans Say'' ([https://www.youtube.com/playlist?list=PLI87wHY3Cs-zffcpmU_634NI-hmQqCXbA YouTube playlist]). On top of YouTube, NOC publishes articles on their website ([https://noc.com.sg/ official website]) which feature their travels, local events and posts to accompany the videos they had produced.
NOC has developed signature series like ''Food King'' ([https://www.youtube.com/playlist?list=PLI87wHY3Cs-zZasquorDk5sl9bY3yOgMn YouTube playlist]), ''Do It For The Money'' ([https://www.youtube.com/playlist?list=PLI87wHY3Cs-z3ZPiwj_Hy6vTvPXQhk1uT YouTube playlist]) and ''Shit Singaporeans Say'' ([https://www.youtube.com/playlist?list=PLI87wHY3Cs-zffcpmU_634NI-hmQqCXbA YouTube playlist]). On top of YouTube, NOC publishes articles on their website ([https://noc.com.sg/ official website]) which feature their travels, local events and posts to accompany the videos they had produced.
===Mentorship & collaborations===
===Mentorship & collaborations===
Apart from their videos, Ryan and Sylvia are known for being mentors to newer Singaporean YouTubers such as [[JianHao Tan]] who has spoken favourably about the couple.<ref>Ibid. Retrieved from: https://www.todayonline.com/entertainment/celebrity/how-night-owl-cinematics-ryan-and-sylvia-became-youtubes-power-couple</ref> NOC has collaborated with many local and international content creators on YouTube. This includes local YouTubers like [[Dee Kosh (Darryl Koshy)]] and [[JianHao Tan]] and international YouTubers like Ryan Higa, Dan Khoo Productions, The Ming Thing and Steven Lim from Buzzfeed.
Apart from being YouTube personalities, Ryan and Sylvia are known for being mentors to newer Singaporean YouTubers such as [[JianHao Tan]] who has spoken favourably about the couple.<ref>Ibid. Retrieved from: https://www.todayonline.com/entertainment/celebrity/how-night-owl-cinematics-ryan-and-sylvia-became-youtubes-power-couple</ref> NOC has collaborated with many local and international content creators on YouTube. This includes local YouTubers like [[Dee Kosh (Darryl Koshy)]] and [[JianHao Tan]] and international YouTubers like Ryan Higa, Dan Khoo Productions, The Ming Thing and Steven Lim from Buzzfeed.
==Further Reading==
==Further Reading==


Revision as of 18:02, 26 March 2020

Ryan Tan (left) and Sylvia Chan (right). Photo from TODAY.

For a more comprehensive write-up of Ryan Tan and Sylvia Chan, click on the links in Further Reading.


Ryan Tan and Sylvia Chan are the two individuals behind the YouTube channel Ryan Sylvia (YouTube channel). They are also the co-founders of Night Owl Cinematics (NOC), a video production company. NOC was officially founded in 2013 and has grown from a 2-man show to a 30-person strong team (as of 2019).


Background

Night Owl Cinematics (NOC) is a Singapore-based production company that focuses on YouTube videos, offline activation videos for corporate clients and talent management.[1] Their first ever client was a local consulting firm RecruitPlus. As of 2019, their clientele includes notable companies including Daniel Wellington, Media Development Authority Singapore, ASUS and Airbnb.[2] The company has also expanded to a total headcount of 30 people.[3]

Founders

Ryan and Sylvia founded NOC in 2013 following their foray into wedding videography.[4] Before that, the couple started up two F&B business ventures that were eventually closed down.[5] While trying to hone their skills for scripted videos, Ryan and Sylvia posted videos on YouTube. Unexpectedly, one of their first few videos titled Shit Singaporean Girlfriends Say (YouTube video) went viral. Following their rise in popularity, they became full-time YouTubers with their own production company called Night Owl Cinematics in 2013.[6]

Content growth

NOC produces lifestyle content that Sylvia (pictured) occasionally hosts. Thumbnail from YouTube.

YouTube Channel

NOC has developed signature series like Food King (YouTube playlist), Do It For The Money (YouTube playlist) and Shit Singaporeans Say (YouTube playlist). On top of YouTube, NOC publishes articles on their website (official website) which feature their travels, local events and posts to accompany the videos they had produced.

Mentorship & collaborations

Apart from being YouTube personalities, Ryan and Sylvia are known for being mentors to newer Singaporean YouTubers such as JianHao Tan who has spoken favourably about the couple.[7] NOC has collaborated with many local and international content creators on YouTube. This includes local YouTubers like Dee Kosh (Darryl Koshy) and JianHao Tan and international YouTubers like Ryan Higa, Dan Khoo Productions, The Ming Thing and Steven Lim from Buzzfeed.

Further Reading

References / Citations

  1. ↑ Studio AC. “#09 Sylvia Chan (Content Creator) - Become A YouTuber”. YouTube. October 30, 2017. Accessed on 29 January 2019. Retrieved from: https://www.youtube.com/watch?v=L0XiJmI5W5E
  2. ↑ “Our Clients”. Night Owl Cinematics. Accessed on 29 January 2019. Retrieved from: https://noc.com.sg/client/
  3. ↑ "About Night Owl Cinematics". Night Owl Cinematics. Accessed on 28 February 2019. Retrieved from: https://noc.com.sg/about-us/
  4. ↑ Tham, Raymond. “Q&A with Night Owl Cinematics’ Ryan and Sylvia”. TodayOnline. December 15, 2015. Accessed on 29 January 2019. Retrieved from: https://www.todayonline.com/entertainment/celebrity/qa-night-owl-cinematics-ryan-and-sylvia
  5. ↑ "Singaporean YouTube stars make their mark online and offline". The Straits Times. April 13, 2014. Accessed on 20 November 2019.
  6. ↑ Tham, Raymond. “Q&A with Night Owl Cinematics’ Ryan and Sylvia”. TodayOnline. December 15, 2015. Accessed on 29 January 2019. Retrieved from: https://www.todayonline.com/entertainment/celebrity/qa-night-owl-cinematics-ryan-and-sylvia
  7. ↑ Ibid. Retrieved from: https://www.todayonline.com/entertainment/celebrity/how-night-owl-cinematics-ryan-and-sylvia-became-youtubes-power-couple
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