Sneaky Sushii (Singapore YouTuber)

Sneaky Sushii
Education	Diploma in Film, Sound and Video
Alma mater	Ngee Ann Polytechnic

Sneaky Sushii is a Singaporean YouTuber and content creator. As of March 2026, he has over 703,000 subscribers on YouTube,over 219,000 followers on Instagram, and over 138,400 followers on TikTok. He gained attention in July 2019 for his debut video, which criticised fellow local YouTubers such as Night Owl Cinematics (NOC), JianHao Tan and Wah!Banana.

Background

Education

The second-born of three children, Sneaky Sushii completed his pre-university studies at Ngee Ann Polytechnic. He graduated with a diploma in Film, Sound & Video from the School of Film & Media Studies. He then attended university to pursue a degree in filmmaking but left the course after one and a half years.

(Left) Sneaky Sushii pictured during his younger years in school. Photo from YouTube.

Dropping out of university

According to Sneaky Sushii, he enrolled into Nanyang Technological University around 2014, where he studied filmmaking at the School of Arts, Design and Media. However, he dropped out after a year and a half and spoke about his decision on his channel:

“The thing about filmmaking is that you don’t really need a certificate to advance in your career. It’s not like becoming a lawyer or a doctor where a degree is actually beneficial for your career. That’s my story, and that’s why I decided to drop out. Because I didn’t see the value in taking four years and spending so much money to get a degree in something that I can basically learn from YouTube.”

Relationships

In early 2023, Sneaky Sushii began dating Singaporean TikTok content creator Dewy Choo. Sneaky Sushii and Singaporean content creator Dewy Choo have publicly acknowledged being in a romantic relationship and have appeared together in several podcasts and online discussions about dating and relationships. The pair have collaborated in various online media appearances where they discuss topics such as dating culture, online relationships, and influencer couple content.

They met through the nightlife scene and first connected through social media, where Dewy mentioned that she had just broken up and does not want to be tied down and that their early connection was expected to be just a casual fling. However, within the next few months, their relationship developed into something serious.

Sneaky also mentioned that he was close to giving up on dating in Singapore before meeting Dewy, who revived his hope in relationships.

Sneaky Sushii and Dewy Choo with their dog, Sister. Photo from Instagram.

The coupld also co-own a Shiba Inu named Sister.

YouTube

Sneaky Sushii (2019 - present) - Content Creator

Sneaky Sushii established his YouTube channel on 4 July 2019. As of March 2026, Sneaky Sushii has uploaded over 446 videos on his channel and garnered over 101,399,671 views. His content is comedic and satirical, mainly focusing on controversial incidents happening in Singapore. Of his videos, "Singapore's Cringiest TikToks...(i died)" and "XMMs Have Gone Too Far" are the most popular with over 300,000 views each. In 2023, Sneaky Sushii began shifting the focus of his channel towards horror, true crime, and investigative-style storytelling centred on mysterious or unusual incidents across Asia. As of March 2026, his YouTube channel description reads: “Exploring the strange, mysterious and sometimes dark stories from Asia.”

One of his earliest viral videos in this genre, titled “I didn't believe in ghosts, so I broke every horrifying Asian superstition…”, has amassed approximately 7.3 million views.

The thumbnail for one of Sneaky Sushii's best performing videos as of August 2020. Photo from YouTube.

Controversy with local YouTubers

In July of 2019, Sneaky Sushii made his debut with “How Not To Be A Singaporean YouTuber”. It was a satirical video about the tendencies that popular Singaporean YouTubers have when making their videos and how they are repetitive in their concepts. In the video, he included photos taken from Night Owl Cinematics (NOC) and Wah!Banana videos, among others. This prompted NOC to launch a copyright claim against him, which caused his video to be taken down from YouTube. In an interview with Mothership, he said:

“I’m not hating on the people who run the channels, the content they produce just don’t (sic) appeal to me. So I thought I’d make a video on how I feel about the whole “Youtube scene” here in Singapore.”

Sushii Films - Fortnite Movies (2018 - 2019) - Content Creator

The thumbnail for Sushii Films' most viewed video with over eight million views. Photo from YouTube.

Sneaky Sushii is also the owner of Sushii Films, a YouTube channel dedicated to Fortnite short films. He created the channel on 6 July 2018, after closing down his online clothing business. The videos on Sushii Films were well received, with each video receiving an average of 200,000 views. His most popular video has received over eight million views as of August 2020. At the time of writing, the channel has 345,000 subscribers. He stopped uploading videos on Sushii Films in end-May 2019, before starting Sneaky Sushii about a month later.

Entrepreneurship

Online clothing store - Founder

Before starting YouTube, Sneaky Sushii was the founder of an online clothing business. He opened the store during his university gap year and eventually extended his gap year to continue operating the store. Despite the success of his business, he eventually closed it down. He says:

“It just felt very transactional. It just felt empty. Like, it didn’t fully resonated (sic) with me. I mean hey, I love money man. But I think at this point I started to value my happiness and fulfilment more than earning money.”

Alleged plagiarism controversy (2026)

In March 2026, Singaporean YouTuber Sneaky Sushii faced scrutiny after another creator alleged that one of his videos closely resembled an earlier video produced on the same topic.

On 13 March 2026, Bulgarian YouTuber Toni Vesdream uploaded a video titled “A Big YouTuber Stole My Work?”, in which he highlighted similarities between his video and one published by Sneaky Sushii. The video in question by Sneaky Sushii, titled “This horror film was so real, people reported it to the police…”, had been uploaded on 30 August 2025.

Vesdream noted that he had previously covered the same topic in a video titled “The Horror Film So Real, the FBI Investigated It”, which was uploaded on 2 March 2025 on his YouTube channel, Toni’s Film Club. According to Vesdream, he had spent several weeks researching the topic, including reading books and searching Japanese sources to gather information for the video. He later discovered Sneaky Sushii’s video while browsing YouTube and noticed what he described as several similarities between the two videos.

Vesdream pointed out that both videos followed a similar narrative structure and covered the same sequence of events in their storytelling. He also noted that a visual gag he had used — cutting up a gingerbread-man cake to represent a dismembered body — appeared in a modified form in Sneaky Sushii’s video as a drawing of a dismembered woman used to illustrate the same segment of the story.

Error creating thumbnail: /bin/bash: /usr/bin/convert: No such file or directory Error code: 127

Sneaky Sushii’s allegedly plagiarised video. Photo from Sneaky Sushii on YouTube, Toni’s Film Club on YouTube.

Additionally, Vesdream observed that the narration and flow of the explanation appeared closely aligned with the structure of his own video. Despite highlighting these similarities, Vesdream stated that he was not explicitly accusing Sneaky Sushii of stealing his work.

He explained that ideas themselves cannot be copyrighted and that creators covering the same topic may naturally arrive at similar points. However, he emphasised that it is generally considered good practice among YouTubers to credit sources when content is heavily inspired by another creator’s work.

Vesdream also urged viewers not to harass Sneaky Sushii, stating that he bore no personal ill will and was raising the issue primarily to encourage better crediting practices among online creators.

Online backlash

Following the release of Vesdream’s video, the issue gained traction on social media platforms and online forums. Some viewers expressed disappointment and accused Sneaky Sushii of copying content without attribution.

A screenshot of Sneaky Sushii's YouTube video with amended title. Photo from YouTube.

Commenters on platforms such as Reddit claimed that parts of the narration appeared very similar and criticised the lack of credit given to the smaller creator. Others defended Sneaky Sushii, noting that multiple creators can independently cover the same topic and arrive at similar storytelling structures.

As of 16 March 2026, Sneaky Sushii updated the title and description of the video to include a note directing viewers to the original creator’s video. Sneaky Sushii has also posted a pinned comment on the YouTube video addressing viewers’ criticisms.

In the comment, he stated that no comments or the video itself had been deleted and acknowledged the backlash surrounding the issue. He added that he would cite sources and credit original creators for any source material used in future videos. Sneaky Sushii also apologised to Vesdream, writing that the situation was “a lapse in judgment on my part, and I sincerely apologise to Toni.”