Andrea Chong (Singapore Influencer): Difference between revisions

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{{Infobox person
{{Infobox person
| image              = Andrea Chong profile.jpg
| image              = Drea Chong.jpg
| birth_name        = Andrea Chong
| birth_date        = 25 March 1992
| birth_date        = 25 March 1992
| partner            = Imran Rahim
| website            = https://thedcedit.com/
| website            = https://dreachong.com
|alma mater=Victoria Junior College|spouse=Imran Rahim (m. 2020)|education=GCE Advanced Level}}Andrea Chong (born 25 March 1992), also known as Drea Chong, is a professional Singaporean blogger and influencer. As of November 2022, she has 299,000 followers on [https://www.instagram.com/dreachong/?hl=en Instagram] and over 5,250 subscribers on [https://www.youtube.com/channel/UC-_TWyKHpUqoM7RMC2mXONA/videos YouTube]. As a social media personality, she has been selected as a brand ambassador for H&M<ref>“[https://www2.hm.com/en_asia2/free-form-campaigns/1079-studio-2019.html#ambassadors H&M Studio S/S 2019]”. ''H&M Singapore''. Accessed on 27 March 2019.</ref> and Pandora.<ref>Yap, Sara. “[https://www.lifestyleasia.com/sg/style/jewellery/captured-andrea-chong-x-pandora/ Captured: Andrea Chong x PANDOR]A”. ''Lifestyle Asia''. April 21, 2017. Accessed on 26 February 2019.</ref> In 2015, she received the 'Fashion Icon of the Year' award at the Singapore Social Media Awards which had acknowledged other Singaporean content creators like [[Ryan & Sylvia (Night Owl Cinematics)|Night Owl Cinematics]] and [[Munah Hirzi|Munah Hirzi Official]].<ref>Aqil Haziq Mahmud. "[http://www.wkwscialumnimagazine.com/november-2015/campus-notes/pioneering-duo Pioneering Duo]". ''WKWSCI ALUMNI MAGAZINE''. November 2015. Accessed on 3 April 2019.</ref>
|alma mater=Zhonghua Secondary School, Victoria Junior College, Nanyang Technological University (NTU)}}Andrea Chong, also known as Drea Chong, is a Singaporean blogger ([https://dreachong.com/ official website]) and social media influencer ([https://www.instagram.com/dreachong/?hl=en Instagram account]). As of May 2019, she has more than 309,000 followers on Instagram and over 5,400 subscribers on YouTube ([https://www.youtube.com/channel/UC-_TWyKHpUqoM7RMC2mXONA/videos official YouTube channel]). Andrea has collaborated with several brands including Superga and local organisations like SkillsFuture Singapore. Known for her sense of style, Andrea typically posts fashion and lifestyle content on her online platforms. In 2015, she had been awarded 'Fashion Icon of the Year' by the Singapore Social Media Awards ([https://www.youtube.com/channel/UCLOJlJXzU34AyhbFTEkMQvQ YouTube channel]) which had acknowledged other Singaporean content creators like [[Ryan & Sylvia (Night Owl Cinematics)|Night Owl Cinematics]] and [[Munah Hirzi|Munah Hirzi Official]].<ref>Aqil Haziq Mahmud. "[http://www.wkwscialumnimagazine.com/november-2015/campus-notes/pioneering-duo Pioneering Duo]". ''WKWSCI ALUMNI MAGAZINE''. November 2015. Accessed on 3 April 2019.</ref>
==Background==
===Personal life===
Andrea Chong married the Singaporean lawyer, [[Imran Rahim]] in March 2020.<ref>Her World Brides and Nadine Chua. "[https://www.herworld.com/gallery/weddings/ideas-advice/celebrities-share-post-wedding-marriage-tips-advice/ 13 Celebrities Share Their Post-Wedding & Marriage Tips]". ''Hew World''. June 17, 2020. Accessed on 24 July 2020.</ref> The couple started dating when they were both students at Victoria Junior College and have been married since 2020.<ref>dreachong. “[https://www.instagram.com/p/B-BjTwZj1HS/ Dear everyone,]


==Background==
[https://www.instagram.com/p/B-BjTwZj1HS/ We are very grateful for your love and support and were looking forward to celebrating our wedding together with you. However, it is with heavy hearts that we say that we will be postponing our wedding reception to the latter half of the year.]
[[File:Andrea Chong award.jpg|thumb|''Andrea in 2015, receiving the 'Fashion Icon of the Year' award from SSMA. Photo from WKWSCI ALUMNI MAGAZINE.''|link=]]
===Education===
Andrea studied at Zhonghua Secondary School. After which, she attended Victoria Junior College. Andrea furthered her studies in English Literature at Nanyang Technological University (NTU). In 2012, Andrea deferred her degree to focus on her budding career as an influencer in Singapore.<ref>Tan, Celine. “[https://www.8days.sg/liveandlearn/style/i-still-go-to-the-kopitiam-in-t-shirt-fbt-shorts-and-slippers-i-8853660 “I Still Go To The Kopitiam In T-Shirt, FBT Shorts and Slippers. I’m Not Affected By The Number Of Followers I Have”]”. ''8 Days''. May 16, 2017. Accessed on 26 February 2019.</ref>


===Blogging (2013 - present day)===
[https://www.instagram.com/p/B-BjTwZj1HS/ We tried to see if we could still proceed and make next Saturday’s reception work, but circumstances, as they do from time to time, thwart the best of efforts. Our guests’ health and safety are our priorities and we thought that the celebrations can come at a more fitting time.]
Andrea started her blog in 2013 while pursuing her degree in NTU.<ref>“[https://www.pazzion.com/edit/travel/andrea-chong SEOUL SEARCHING  WITH #DREAINKOREA]”. ''Pazzion''. July 16, 2018. Accessed on 26 February 2019.</ref> In a 2014 interview with ''Senatus'', Andrea stated that she had been motivated by the producers of Clicknetwork to reach out to her audience through a platform outside of YouTube.<ref>Lee, Kien M.. “[https://senatus.net/article/instagram-andrea-chong/ Meet the Instagirl of the Moment — Andrea Chong]”. ''Senatus''. September 2, 2014. Accessed on 26 February 2019.</ref>


[https://www.instagram.com/p/B-BjTwZj1HS/ We went ahead with an intimate traditional Chinese Tea Ceremony at home yesterday with our closest family members and our bridal party, and will still be solemnising our marriage next week.]


Andrea runs her site with a team that regularly creates fashion, lifestyle and beauty-related content.<ref>“[http://www.dreachong.com/about/# About]”. d''reachong.com.'' Accessed on 26 February 2019.</ref> She has worked with numerous clientele ranging from airlines like AirAsia and Qatar Airways to lifestyle and fashion brands like Kate Spade and Adidas.<ref>“[http://www.dreachong.com/clientele/ Clientele]”. d''reachong.com.'' Accessed on 26 February 2019.</ref> Apart from client advertorials, the site has a devoted section for Andrea's personal reflections and life updates.<ref>"[http://www.dreachong.com/category/personal/ Personal]". ''dreachong.com''. Accessed on 3 April 2019.</ref>
[https://www.instagram.com/p/B-BjTwZj1HS/ We ask that you shower us with your blessings, prayers, and best wishes, and we look forward to throwing one heck of a garden wedding later this year.]


[https://www.instagram.com/p/B-BjTwZj1HS/ With lots of love,]


In 2015, ''HippoNetwork'' ranked the site as the top "Fashion Blogger Singapore" in terms of Google searches.<ref>“[http://www.hipponetwork.com/2015/01/top-50-fashion-bloggers-in-singapore/ Top 50 Fashion Bloggers in Singapore]”. ''HippoNetwork''. Accessed on 26 February 2019.</ref><ref>“[http://www.dreachong.com/about/# About]”. d''reachong.com.'' Accessed on 26 February 2019.</ref>
[https://www.instagram.com/p/B-BjTwZj1HS/ Andrea and Imran (📷: Film by @thestephanielow, shot outside our home during our Tea Ceremony yesterday)]". ''Instagram''. March 22, 2020. Accessed on 3 November 2022.</ref> As of October 2022, they have two children together, Ezra Imran (born on 9 January 2021), Elia Imran (born on 28 May 2022).<ref>[https://instagram.com/ezraandelia ezraandelia]. ''Instagram''. n.d. Accessed on 3 November 2022.</ref>
==Hosting==
===Education===
[[File:That F Word ClickNetwork.jpg|thumb|''Andrea co-hosted Clicknetwork's That F Word with Jemma Wei. Photo from [https://www.facebook.com/ThatFWord/photos/a.430661523684538/781114368639250/?type=3&theater Facebook].'']]
Andrea Chong was a student at Zhonghua Secondary School and Victoria Junior College. She furthered her studies in English Literature at Nanyang Technological University (NTU) but dropped her Literature degree to focus on her budding career as blogger-influencer.<ref>Tan, Celine. “[https://www.8days.sg/liveandlearn/style/i-still-go-to-the-kopitiam-in-t-shirt-fbt-shorts-and-slippers-i-8853660 “I Still Go To The Kopitiam In T-Shirt, FBT Shorts and Slippers. I’m Not Affected By The Number Of Followers I Have”]”. ''8 Days''. May 16, 2017. Accessed on 26 February 2019.</ref>
===Clicknetwork ''That F Word'' (2012 - 2015)===
==Career highlights==
As of 2022, Andrea Chong is an entrepreneur with her own fashion label, The Good Addition as well as a professional blogger who runs her website, The DC Edit, with a small team of full-timers and interns.<ref>“[http://www.dreachong.com/about/# About]”. d''reachong.com.'' Accessed on 26 February 2019.</ref><ref>Foo, Nadia Illyana. "[https://www.youth.sg/Spotted/People/2019/7/The-real-Andrea-Chong-behind-dreachong The real Andrea Chong behind @dreachong]". ''Youth.sg''. July 25, 2019. Accessed on 24 July 2020.</ref> She also has several successful partnership endeavours with brands like the Italian footwear label, Superga.
 
=== [[Clicknetwork]] (2012 - 2015) - Host ===
[[File:That F Word ClickNetwork.jpg|thumb|''Andrea pictured with That F Word co-host, Jemma Wei. Photo from [https://www.facebook.com/ThatFWord/photos/a.430661523684538/781114368639250/?type=3&theater Facebook].'']]
Andrea was a co-host on ''That F Word'', a fashion-centric YouTube series. Alongside Jemimah Wei, Andrea discussed fashion trends and featured shopping spots in Singapore. The series had 41 episodes in total.
Andrea was a co-host on ''That F Word'', a fashion-centric YouTube series. Alongside Jemimah Wei, Andrea discussed fashion trends and featured shopping spots in Singapore. The series had 41 episodes in total.
{| class="wikitable"
{| class="wikitable"
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!Segment
!Segment
!Role
!Role
!Epsiodes
!Episodes
!Seasons
!Seasons
!Refs.
!Refs.
Line 39: Line 42:
|<ref>Clicknetwork. “[https://www.youtube.com/watch?v=H-3mf3lu2xc&index=1&list=PLEgIHAoVZKeKjTDpFKbyOaqmrNExGuvnB Wardrobe Raid (Linda Hao) - That F Word: EP 41]”. ''YouTube''. March 19, 2015. Accessed on 26 February 2019.</ref>
|<ref>Clicknetwork. “[https://www.youtube.com/watch?v=H-3mf3lu2xc&index=1&list=PLEgIHAoVZKeKjTDpFKbyOaqmrNExGuvnB Wardrobe Raid (Linda Hao) - That F Word: EP 41]”. ''YouTube''. March 19, 2015. Accessed on 26 February 2019.</ref>
|}
|}
==Brand collaborations==
===Blogger & Social media influencer (2013 - Present)===
[[File:DC Chocolate 2018.jpg|thumb|''The Drea Chong x Fossa Chocolate Cereal Malt chocolate bar. Photo from Fossa Chocolate.''|link=]]
[[File:Andrea Chong 2019.jpg|thumb|''Andrea pictured in her office in 2019. Photo credit to Jai/[https://www.youth.sg/Spotted/People/2019/7/The-real-Andrea-Chong-behind-dreachong Youth.sg].'']]
Andrea started her blog in 2013 while pursuing her degree in NTU.<ref>“[https://www.pazzion.com/edit/travel/andrea-chong SEOUL SEARCHING  WITH #DREAINKOREA]”. ''Pazzion''. July 16, 2018. Accessed on 26 February 2019.</ref> In a 2014 interview with ''Senatus'', she shared that she had been encouraged by the producers of [[Clicknetwork]] to reach out to her audience through a platform outside of YouTube.<ref>Lee, Kien M.. “[https://senatus.net/article/instagram-andrea-chong/ Meet the Instagirl of the Moment — Andrea Chong]”. ''Senatus''. September 2, 2014. Accessed on 26 February 2019.</ref> In 2015, ''HippoNetwork'' ranked the site as the top 'Fashion Blogger Singapore' in terms of Google searches.<ref>“[http://www.hipponetwork.com/2015/01/top-50-fashion-bloggers-in-singapore/ Top 50 Fashion Bloggers in Singapore]”. ''HippoNetwork''. Accessed on 26 February 2019.</ref><ref>“[http://www.dreachong.com/about/# About]”. d''reachong.com.'' Accessed on 26 February 2019.</ref> Andrea Chong has worked with numerous clientele ranging from airlines like AirAsia and Qatar Airways to lifestyle and fashion brands like Kate Spade and Adidas.<ref>“[http://www.dreachong.com/clientele/ Clientele]”. d''reachong.com.'' Accessed on 26 February 2019.</ref> Apart from client advertorials, the site has a section dedicated to Andrea's personal reflections and life updates.<ref>"[http://www.dreachong.com/category/personal/ Personal]". ''dreachong.com''. Accessed on 3 April 2019.</ref>
===Product collaborations===
===Product collaborations===
[[File:Drea Chong x 100plus collaboration.jpg|thumb|''The tumblers in collaboration with 100PLUS Singapore. Photo from TheSmartLocal.''|link=]]In 2018, Andrea and her team conceptualised and launched #DCHoliday - a festive collection of Andrea Chong's brand merchandise.<ref>Chong, Andrea. “[https://www.dreachong.com/2018/11/dc-holiday-collection-2018/ DC Holiday Collection 2018]”. ''dreachong.com''. November 29, 2018. Accessed on 26 February 2019.</ref> Comprising of a DC Planner (designed by Andrea and Shilin Chen) and a DC chocolate bar, the collection was launched in November 2018.<ref>"[http://www.papypress.com/gallery/drea-chong-holiday-prints DREA CHONG HOLIDAY PRINTS]"''. PapyPress''. Accessed on 3 May 2019.</ref>
[[File:Drea Chong x Superga 2020.jpg|thumb|''Andrea modelling her latest collection with Superga in 2020. Photo from [https://www.asiaone.com/lifestyle/sold-out-minutes-buyers-already-hunting-140-drea-chong-x-superga-shoes-carousell AsiaOne.]'']]
In 2018, Andrea Chong and her team conceptualised and launched #DCHoliday - a festive collection of Andrea Chong's brand merchandise.<ref>Chong, Andrea. “[https://www.dreachong.com/2018/11/dc-holiday-collection-2018/ DC Holiday Collection 2018]”. ''dreachong.com''. November 29, 2018. Accessed on 26 February 2019.</ref> Comprising of a DC Planner (designed by Andrea and Shilin Chen) and a DC chocolate bar, the collection was launched in November 2018.<ref>"[http://www.papypress.com/gallery/drea-chong-holiday-prints DREA CHONG HOLIDAY PRINTS]"''. PapyPress''. Accessed on 3 May 2019.</ref> The following is a list of her collaborations in recent years.
{| class="wikitable"
{| class="wikitable"
!Year
!Year
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!Refs.
!Refs.
|-
|-
|2019
|2021
|Kooks Creamery
|The Kooks Creamery x The DC Edit collection was launched in January 2021. The collection featured a t-shirt, notepad, fabric calendar as well as limited ice-cream flavours, Yuzu Mint and Kombucha Oolong.
|<ref>"[https://thedcedit.com/collection/kooks-creamery-x-dc-edit/ KOOKS CREAMERY X DC EDIT]". ''The'' ''DC Edit.'' n.d. Accessed on 10 November 2022.</ref>
|-
|2020
|Superga
|In June 2020, Superga Singapore launched its third line of Drea Chong sneakers. The collection featured slingback and ballerina espadrille sneakers in pastel hues.
|<ref>Tan, Natalie. "[https://www.nylon.com.sg/2020/07/superga-x-drea-chongs-third-collaboration-sees-slingback-and-ballerina-sneaker-styles/ Superga x Drea Chong’s Third Collaboration Sees Slingback And Ballerina Sneaker Styles]". ''Nylon''. July 14, 2020. Accessed on 24 July 2020.</ref>
|-
| rowspan="2" |2019
|100PLUS
|100PLUS
|Limited Edition reusable tumblers designed by Andrea were launched to promote the new 100PLUS Zero drink.
|Limited Edition reusable tumblers designed by Andrea were launched to promote the new 100PLUS Zero drink.
|<ref>Cheng, Renae. “[https://thesmartlocal.com/read/100plus-drea-chong 100PLUS x Drea Chong Are Launching Limited Edition Tumblers Inspired By 2019's Bold Prints Trend]”. ''The Smart Local''. February 22, 2019. Accessed on 26 February 2019.</ref>
|<ref>Cheng, Renae. “[https://thesmartlocal.com/read/100plus-drea-chong 100PLUS x Drea Chong Are Launching Limited Edition Tumblers Inspired By 2019's Bold Prints Trend]”. ''The Smart Local''. February 22, 2019. Accessed on 26 February 2019.</ref>
|-
|-
|2019
| rowspan="2" |Superga
| rowspan="2" |Superga
|In early 2019, Andrea worked with Superga to release three variations of slip-on shoes featuring jute soles. The shoebox for this collection was illustrated by Filipino artist Soleil Ignacio.
|In early 2019, Andrea worked with Superga to release three variations of slip-on shoes featuring jute soles. The shoebox for this collection was illustrated by Filipino artist Soleil Ignacio.
|<ref>Goh, Bryan. “[https://www.herworld.com/shopping/supergas-second-collaboration-andrea-chong-all-sneaker-summer SUPERGA IS PARTNERING WITH ANDREA CHONG FOR A SECOND TIME AND IT’S A DO-IT-ALL SNEAKER FOR SUMMER]”. ''HerWorld''. January 18, 2019. Accessed on 26 January 2019. </ref>
|<ref>Goh, Bryan. “[https://www.herworld.com/shopping/supergas-second-collaboration-andrea-chong-all-sneaker-summer SUPERGA IS PARTNERING WITH ANDREA CHONG FOR A SECOND TIME AND IT’S A DO-IT-ALL SNEAKER FOR SUMMER]”. ''HerWorld''. January 18, 2019. Accessed on 26 January 2019. </ref>
|-
|-
|2018
| rowspan="3" |2018
|Andrea first collaborated with Superga in June 2018 to release three pairs of shoes in white, beige and rose mahogany. The collection had sold out islandwide within 48 hours.
|Andrea first collaborated with Superga in June 2018. The collection sold-out islandwide within 48 hours.
|<ref>“[https://www.nylon.com.sg/2018/06/superga-andrea-chong/ We Want A Pair Of Shoes From The SUPERGA x Drea Chong Collaboration!]”. ''NYLON Singapore''. June 21, 2018. Accessed on 29 February 2019.</ref><ref>“[https://straatosphere.com/superga-x-drea-chong-a-new-day-collection-2019/ A New Day beckons with Superga’s upcoming collaboration with Drea Chong]”. ''Straatosphere''. January 15, 2019. Accessed on 26 February 2019.</ref>
|<ref>“[https://www.nylon.com.sg/2018/06/superga-andrea-chong/ We Want A Pair Of Shoes From The SUPERGA x Drea Chong Collaboration!]”. ''NYLON Singapore''. June 21, 2018. Accessed on 29 February 2019.</ref>
|-
|-
|2018
|Fossa Chocolate
|Fossa Chocolate
|Andrea worked with Fossa Chocolate to produce customized chocolate bars with packaging designed by artist Soleil Ignacio.
|Andrea worked with Fossa Chocolate to produce customized chocolate bars with packaging designed by artist Soleil Ignacio.
|<ref>Chong, Andrea. “[https://www.dreachong.com/2018/11/dc-holiday-collection-2018/ DC Holiday Collection 2018]”. ''Drea Chong''. November 29, 2018. Accessed on 29 February 2019.</ref>
|<ref>Chong, Andrea. “[https://www.dreachong.com/2018/11/dc-holiday-collection-2018/ DC Holiday Collection 2018]”. ''Drea Chong''. November 29, 2018. Accessed on 29 February 2019.</ref>
|-
|-
|2018
|The Closet Lover (TCL)
|The Closet Lover (TCL)
|Andrea launched two capsule collections in collaboration with The Closet Lover.
|Andrea launched two capsule collections in collaboration with The Closet Lover.
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|}
|}


===Brand Ambassador===
=== The DC Edit (2019 - Present) ===
{| class="wikitable"
[[File:DC Edit tote bag.png|thumb|''Tote Bag from their ‘Road to Home’ Collection. Photo from [https://thedcedit.com/shop/road-to-home/seedling/ The DC Edit].'']]
!Year
In 2019, Andrea established [https://thedcedit.com/ The DC Edit], a website dedicated to all things related to beauty, fashion and lifestyle.<ref>thedcedit. “[https://www.instagram.com/p/B0yJc92nlMP/?igshid=YmMyMTA2M2Y= Months in the making: The DC Edit, a website dedicated to the independent, curious, and adventurous woman. #thedcedit]”. ''Instagram''. August 5, 2019. Accessed on 9 November 2022. </ref><ref>“[https://thedcedit.com/about/ The DC Edit - About]”. ''The DC Edit''. Accessed on 9 November 2022.</ref> The DC Edit also has its own [https://www.instagram.com/thedcedit/ Instagram page], as well as [https://www.youtube.com/c/THEDCEDIT Youtube Channel]. The site also shares blog style pieces on [https://thedcedit.com/category/career/advice/ advice] and [https://thedcedit.com/category/self/wellness/ wellness], with the notions of empowering women. As of November 2022, their line of merchandise consists of items such as tote bags and scrunchies. Other collections include collaboration items with brands such as Kooks Creamery.<ref>“[https://thedcedit.com/collection/kooks-creamery-x-dc-edit/ The DC Edit - Shop]”. ''The DC Edit''. Accessed on 9 November 2022.</ref>
!Brand
 
!Notes
=== Good Addition (2022) ===
!Refs.
[[File:Andrea and Joan.png|thumb|''Andrea with her co-founder of Good Addition, Joan Chang in 2022. Photo from [https://www.8days.sg/liveandlearn/lifestyle/drea-chong-good-addition-and-motherhood-698096 8 Days].'']]
|-
In October 2022, Andrea debuted her self-designed fashion label, [https://www.instagram.com/goodaddition/ Good Addition] alongside her co-founder, [[Joan Chang (Singapore Entrepreneur)|Joan Chang]], Lloyd’s Inn co-founder and a property developer.<ref name=":0">“[https://goodaddition.store/pages/our-story Good Addition Store - Our Story]”. ''Good Addition Store''. Accessed on 3 November 2022.</ref>
|2019
 
|H&M
According to the site, Good Addition’s pieces are designed with the aim of “Transforming basics into live-forever revolutionary staples”.<ref name=":0" /> Andrea also mentioned in an interview with 8 Days that she felt that after so many collaborations, it was time to set out on her own.<ref name=":0" /><blockquote>''“The thing about collaborations is that I have to marry my personality with the brand’s personality, so it’s not a true manifestation of who I am.”<ref name=":0" />''</blockquote>
|Ambassador for the H&M Studio Spring/Summer 2019 line.
|<ref>“[https://www2.hm.com/en_asia2/free-form-campaigns/1079-studio-2019.html#ambassadors H&M Studio S/S 2019]”. ''H&M Singapore''. Accessed on 27 March 2019.</ref>
|-
|2017
|Pandora
|Andrea was part of a group of global ambassadors #PANDORACollective for the Spring/Summer 2017 collection.
|<ref>Yap, Sara. “[https://www.lifestyleasia.com/sg/style/jewellery/captured-andrea-chong-x-pandora/ Captured: Andrea Chong x PANDOR]A”. ''Lifestyle Asia''. April 21, 2017. Accessed on 26 February 2019.</ref>
|}


==Media appearances<ref>“Press”. ''dreachong.com''. Accessed on 26 February 2019. Retrieved from: http://www.dreachong.com/press/</ref>==
==Media appearances<ref>“Press”. ''dreachong.com''. Accessed on 26 February 2019. Retrieved from: http://www.dreachong.com/press/</ref>==
 
The following are some of Andrea Chong's guest appearances at media events and on television.
[[File:Andrea Chong Victoria Beckham.jpg|thumb|''Andrea Chong pictured with Victoria Beckham in 2014. Photo from [https://senatus.net/article/instagram-andrea-chong/ Senatus].'']]
===Events===
===Events===
{| class="wikitable"
{| class="wikitable"
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|2014
|2014
|Victoria Beckham SS2014 & Pre-AW14 Showcase
|Victoria Beckham SS2014 & Pre-AW14 Showcase
|Co-emcee (alongside Victoria Beckham)
|Co-emcee
|<ref>Yeo, Melissa. “[https://mustsharenews.com/andrea-chong-facts/ 10 Andrea Chong Facts That Prove She’s Singapore’s Very Own Taylor Swift]”. ''MustShareNews''. January 15, 2016. Accessed on 26 February 2019.</ref>
|<ref>Yeo, Melissa. “[https://mustsharenews.com/andrea-chong-facts/ 10 Andrea Chong Facts That Prove She’s Singapore’s Very Own Taylor Swift]”. ''MustShareNews''. January 15, 2016. Accessed on 26 February 2019.</ref>
|}
|}
===Television===
===Television===
{| class="wikitable"
{| class="wikitable"
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|}
|}
==Personal advocacy==
==Personal advocacy==
Andrea has lent her support to several social causes in Singapore and overseas. She has worked with the National Volunteer and Philanthropy Centre and the Singapore Girls’ Home.<ref>Chong, Andrea. “[https://www.dreachong.com/2018/03/turning-26/ Turning 26]”. ''dreachong.com''. March 26, 2018. Accessed on 26 February 2019.</ref> In December 2018, Andrea and her father volunteered overseas with ''Operation Hope Foundation'' ([https://www.instagram.com/operationhopefoundation/ Instagram account]) where she distributed clothing and school supplies to primary school students at a rural village in Siem Reap, Cambodia.<ref>Drea Chong. “[https://www.instagram.com/p/BrIC4VKBCOj/ As we talk a lot about the season of giving…]”. ''Instagram''. December 8, 2018. Accessed on 26 February 2019.</ref>
Andrea Chong has lent her support to several social causes in Singapore and overseas. She has worked with the National Volunteer and Philanthropy Centre and the Singapore Girls’ Home.<ref>Chong, Andrea. “[https://www.dreachong.com/2018/03/turning-26/ Turning 26]”. ''dreachong.com''. March 26, 2018. Accessed on 26 February 2019.</ref> In December 2018, Andrea Chong and her father volunteered overseas with ''Operation Hope Foundation'' where she distributed clothing and school supplies to primary school students at a rural village in Siem Reap, Cambodia.<ref>Drea Chong. “[https://www.instagram.com/p/BrIC4VKBCOj/ As we talk a lot about the season of giving…]”. ''Instagram''. December 8, 2018. Accessed on 26 February 2019.</ref>
 
== Newsworthy incidents ==
 
=== Sexual harassment Facebook post (2017) ===
In 2017, Andrea Chong made a Facebook Post to address the sexual harassment incidents she have faced over the past couple of years.<ref name=":1">[https://www.facebook.com/andrea.chong/posts/10156005800818033 Chong Andrea]. ''Facebook''. December 18, 2017. Accessed on 3 November 2022. </ref><blockquote>''“In fact, it also sucks that my assistant had to go through two of the aforementioned experiences with me, and all both of us were trying to do, was work.”<ref name=":1" />'' </blockquote>She implored for guys to stop objectifying women in her post.<ref name=":1" />
 
=== Husband’s sexual misconduct allegations (2020) ===
Her husband, [[Imran Rahim (Singapore Lawyer)|Imran Rahim]] faced sexual misconduct allegations by [[Charles Yeo (Singapore Politician)|Charles Yeo]] in 2020, and has filed a lawsuit against him. According to ''Today Online'', the case has since been “resolved amicably”.<ref>Ong, Justin. “[https://www.todayonline.com/lawyer-imran-rahim-discontinue-legal-action-against-reform-partys-charles-yeo-regarding-sexual Lawyer Imran Rahim to discontinue legal actions against Reform Party’s Charles Yeo regarding sexual misconduct allegations]”. ''Today Online''. September 9, 2020. Accessed on 3 November 2022.</ref>


==References / Citations==
==References / Citations==
[[Category:People of Interest]]
[[Category:Content Creators]]
<references />
<references />
[[Category:Internet Personalities]]
[[Category:Internet Personalities]]

Latest revision as of 11:57, 20 March 2023

Andrea Chong
Drea Chong.jpg
Born25 March 1992
EducationGCE Advanced Level
Alma materVictoria Junior College
Spouse(s)Imran Rahim (m. 2020)
Websitehttps://thedcedit.com/

Andrea Chong (born 25 March 1992), also known as Drea Chong, is a professional Singaporean blogger and influencer. As of November 2022, she has 299,000 followers on Instagram and over 5,250 subscribers on YouTube. As a social media personality, she has been selected as a brand ambassador for H&M[1] and Pandora.[2] In 2015, she received the 'Fashion Icon of the Year' award at the Singapore Social Media Awards which had acknowledged other Singaporean content creators like Night Owl Cinematics and Munah Hirzi Official.[3]

Background

Personal life

Andrea Chong married the Singaporean lawyer, Imran Rahim in March 2020.[4] The couple started dating when they were both students at Victoria Junior College and have been married since 2020.[5] As of October 2022, they have two children together, Ezra Imran (born on 9 January 2021), Elia Imran (born on 28 May 2022).[6]

Education

Andrea Chong was a student at Zhonghua Secondary School and Victoria Junior College. She furthered her studies in English Literature at Nanyang Technological University (NTU) but dropped her Literature degree to focus on her budding career as blogger-influencer.[7]

Career highlights

As of 2022, Andrea Chong is an entrepreneur with her own fashion label, The Good Addition as well as a professional blogger who runs her website, The DC Edit, with a small team of full-timers and interns.[8][9] She also has several successful partnership endeavours with brands like the Italian footwear label, Superga.

Clicknetwork (2012 - 2015) - Host

Andrea pictured with That F Word co-host, Jemma Wei. Photo from Facebook.

Andrea was a co-host on That F Word, a fashion-centric YouTube series. Alongside Jemimah Wei, Andrea discussed fashion trends and featured shopping spots in Singapore. The series had 41 episodes in total.

Year Segment Role Episodes Seasons Refs.
2012 -2015 That F Word Host 41 1 [10]

Blogger & Social media influencer (2013 - Present)

Andrea pictured in her office in 2019. Photo credit to Jai/Youth.sg.

Andrea started her blog in 2013 while pursuing her degree in NTU.[11] In a 2014 interview with Senatus, she shared that she had been encouraged by the producers of Clicknetwork to reach out to her audience through a platform outside of YouTube.[12] In 2015, HippoNetwork ranked the site as the top 'Fashion Blogger Singapore' in terms of Google searches.[13][14] Andrea Chong has worked with numerous clientele ranging from airlines like AirAsia and Qatar Airways to lifestyle and fashion brands like Kate Spade and Adidas.[15] Apart from client advertorials, the site has a section dedicated to Andrea's personal reflections and life updates.[16]

Product collaborations

Andrea modelling her latest collection with Superga in 2020. Photo from AsiaOne.

In 2018, Andrea Chong and her team conceptualised and launched #DCHoliday - a festive collection of Andrea Chong's brand merchandise.[17] Comprising of a DC Planner (designed by Andrea and Shilin Chen) and a DC chocolate bar, the collection was launched in November 2018.[18] The following is a list of her collaborations in recent years.

Year Brand Details Refs.
2021 Kooks Creamery The Kooks Creamery x The DC Edit collection was launched in January 2021. The collection featured a t-shirt, notepad, fabric calendar as well as limited ice-cream flavours, Yuzu Mint and Kombucha Oolong. [19]
2020 Superga In June 2020, Superga Singapore launched its third line of Drea Chong sneakers. The collection featured slingback and ballerina espadrille sneakers in pastel hues. [20]
2019 100PLUS Limited Edition reusable tumblers designed by Andrea were launched to promote the new 100PLUS Zero drink. [21]
Superga In early 2019, Andrea worked with Superga to release three variations of slip-on shoes featuring jute soles. The shoebox for this collection was illustrated by Filipino artist Soleil Ignacio. [22]
2018 Andrea first collaborated with Superga in June 2018. The collection sold-out islandwide within 48 hours. [23]
Fossa Chocolate Andrea worked with Fossa Chocolate to produce customized chocolate bars with packaging designed by artist Soleil Ignacio. [24]
The Closet Lover (TCL) Andrea launched two capsule collections in collaboration with The Closet Lover. [25]

The DC Edit (2019 - Present)

Tote Bag from their ‘Road to Home’ Collection. Photo from The DC Edit.

In 2019, Andrea established The DC Edit, a website dedicated to all things related to beauty, fashion and lifestyle.[26][27] The DC Edit also has its own Instagram page, as well as Youtube Channel. The site also shares blog style pieces on advice and wellness, with the notions of empowering women. As of November 2022, their line of merchandise consists of items such as tote bags and scrunchies. Other collections include collaboration items with brands such as Kooks Creamery.[28]

Good Addition (2022)

Andrea with her co-founder of Good Addition, Joan Chang in 2022. Photo from 8 Days.

In October 2022, Andrea debuted her self-designed fashion label, Good Addition alongside her co-founder, Joan Chang, Lloyd’s Inn co-founder and a property developer.[29]

According to the site, Good Addition’s pieces are designed with the aim of “Transforming basics into live-forever revolutionary staples”.[29] Andrea also mentioned in an interview with 8 Days that she felt that after so many collaborations, it was time to set out on her own.[29]

“The thing about collaborations is that I have to marry my personality with the brand’s personality, so it’s not a true manifestation of who I am.”[29]

Media appearances[30]

The following are some of Andrea Chong's guest appearances at media events and on television.

Andrea Chong pictured with Victoria Beckham in 2014. Photo from Senatus.

Events

Year Event Role Refs.
2018 Lloyd’s Inn Bali opening ceremony Guest of Honour [31]
2016 Singapore Fashion Awards 2016 Judge [32]
Singapore Fashion Week 2016 Digital Fashion Week Insider [33]
2014 Victoria Beckham SS2014 & Pre-AW14 Showcase Co-emcee [34]

Television

Year TV Series Role Refs.
2017 Asia's Next Top Model Season 5 Guest Judge [35]
2016 How Do I Look? Asia Season 2 Guest Stylist [36]

Personal advocacy

Andrea Chong has lent her support to several social causes in Singapore and overseas. She has worked with the National Volunteer and Philanthropy Centre and the Singapore Girls’ Home.[37] In December 2018, Andrea Chong and her father volunteered overseas with Operation Hope Foundation where she distributed clothing and school supplies to primary school students at a rural village in Siem Reap, Cambodia.[38]

Newsworthy incidents

Sexual harassment Facebook post (2017)

In 2017, Andrea Chong made a Facebook Post to address the sexual harassment incidents she have faced over the past couple of years.[39]

“In fact, it also sucks that my assistant had to go through two of the aforementioned experiences with me, and all both of us were trying to do, was work.”[39]

She implored for guys to stop objectifying women in her post.[39]

Husband’s sexual misconduct allegations (2020)

Her husband, Imran Rahim faced sexual misconduct allegations by Charles Yeo in 2020, and has filed a lawsuit against him. According to Today Online, the case has since been “resolved amicably”.[40]

References / Citations

  1. ↑ “H&M Studio S/S 2019”. H&M Singapore. Accessed on 27 March 2019.
  2. ↑ Yap, Sara. “Captured: Andrea Chong x PANDORA”. Lifestyle Asia. April 21, 2017. Accessed on 26 February 2019.
  3. ↑ Aqil Haziq Mahmud. "Pioneering Duo". WKWSCI ALUMNI MAGAZINE. November 2015. Accessed on 3 April 2019.
  4. ↑ Her World Brides and Nadine Chua. "13 Celebrities Share Their Post-Wedding & Marriage Tips". Hew World. June 17, 2020. Accessed on 24 July 2020.
  5. ↑ dreachong. “Dear everyone, We are very grateful for your love and support and were looking forward to celebrating our wedding together with you. However, it is with heavy hearts that we say that we will be postponing our wedding reception to the latter half of the year. We tried to see if we could still proceed and make next Saturday’s reception work, but circumstances, as they do from time to time, thwart the best of efforts. Our guests’ health and safety are our priorities and we thought that the celebrations can come at a more fitting time. We went ahead with an intimate traditional Chinese Tea Ceremony at home yesterday with our closest family members and our bridal party, and will still be solemnising our marriage next week. We ask that you shower us with your blessings, prayers, and best wishes, and we look forward to throwing one heck of a garden wedding later this year. With lots of love, Andrea and Imran (📷: Film by @thestephanielow, shot outside our home during our Tea Ceremony yesterday)". Instagram. March 22, 2020. Accessed on 3 November 2022.
  6. ↑ ezraandelia. Instagram. n.d. Accessed on 3 November 2022.
  7. ↑ Tan, Celine. ““I Still Go To The Kopitiam In T-Shirt, FBT Shorts and Slippers. I’m Not Affected By The Number Of Followers I Have””. 8 Days. May 16, 2017. Accessed on 26 February 2019.
  8. ↑ “About”. dreachong.com. Accessed on 26 February 2019.
  9. ↑ Foo, Nadia Illyana. "The real Andrea Chong behind @dreachong". Youth.sg. July 25, 2019. Accessed on 24 July 2020.
  10. ↑ Clicknetwork. “Wardrobe Raid (Linda Hao) - That F Word: EP 41”. YouTube. March 19, 2015. Accessed on 26 February 2019.
  11. ↑ “SEOUL SEARCHING  WITH #DREAINKOREA”. Pazzion. July 16, 2018. Accessed on 26 February 2019.
  12. ↑ Lee, Kien M.. “Meet the Instagirl of the Moment — Andrea Chong”. Senatus. September 2, 2014. Accessed on 26 February 2019.
  13. ↑ “Top 50 Fashion Bloggers in Singapore”. HippoNetwork. Accessed on 26 February 2019.
  14. ↑ “About”. dreachong.com. Accessed on 26 February 2019.
  15. ↑ “Clientele”. dreachong.com. Accessed on 26 February 2019.
  16. ↑ "Personal". dreachong.com. Accessed on 3 April 2019.
  17. ↑ Chong, Andrea. “DC Holiday Collection 2018”. dreachong.com. November 29, 2018. Accessed on 26 February 2019.
  18. ↑ "DREA CHONG HOLIDAY PRINTS". PapyPress. Accessed on 3 May 2019.
  19. ↑ "KOOKS CREAMERY X DC EDIT". The DC Edit. n.d. Accessed on 10 November 2022.
  20. ↑ Tan, Natalie. "Superga x Drea Chong’s Third Collaboration Sees Slingback And Ballerina Sneaker Styles". Nylon. July 14, 2020. Accessed on 24 July 2020.
  21. ↑ Cheng, Renae. “100PLUS x Drea Chong Are Launching Limited Edition Tumblers Inspired By 2019's Bold Prints Trend”. The Smart Local. February 22, 2019. Accessed on 26 February 2019.
  22. ↑ Goh, Bryan. “SUPERGA IS PARTNERING WITH ANDREA CHONG FOR A SECOND TIME AND IT’S A DO-IT-ALL SNEAKER FOR SUMMER”. HerWorld. January 18, 2019. Accessed on 26 January 2019.
  23. ↑ “We Want A Pair Of Shoes From The SUPERGA x Drea Chong Collaboration!”. NYLON Singapore. June 21, 2018. Accessed on 29 February 2019.
  24. ↑ Chong, Andrea. “DC Holiday Collection 2018”. Drea Chong. November 29, 2018. Accessed on 29 February 2019.
  25. ↑ “Drea Chong x TCL Capsule Collection (II)”. The Closet Lover. Accessed on 26 February 2019.
  26. ↑ thedcedit. “Months in the making: The DC Edit, a website dedicated to the independent, curious, and adventurous woman. #thedcedit”. Instagram. August 5, 2019. Accessed on 9 November 2022.
  27. ↑ “The DC Edit - About”. The DC Edit. Accessed on 9 November 2022.
  28. ↑ “The DC Edit - Shop”. The DC Edit. Accessed on 9 November 2022.
  29. ↑ 29.0 29.1 29.2 29.3 “Good Addition Store - Our Story”. Good Addition Store. Accessed on 3 November 2022.
  30. ↑ “Press”. dreachong.com. Accessed on 26 February 2019. Retrieved from: http://www.dreachong.com/press/
  31. ↑ Dreachong. “This time yesterday: the nerves kicked in as I…”. Instagram. November 3, 2018. Accessed on 26 February 2019.
  32. ↑ “About”. dreachong.com. Accessed on 26 February 2019.
  33. ↑ Marrianne Wee-slater. “Power Instagrammer Andrea Chong reveals the ‘hard work’ that goes into her career”. Today. October 14, 2016. Accessed on 26 February 2019.
  34. ↑ Yeo, Melissa. “10 Andrea Chong Facts That Prove She’s Singapore’s Very Own Taylor Swift”. MustShareNews. January 15, 2016. Accessed on 26 February 2019.
  35. ↑ “About”. dreachong.com. Accessed on 26 February 2019.
  36. ↑ Yap, Sara. “Captured: Andrea Chong x PANDORA”. Lifestyle Asia. April 21, 2017. Accessed on 26 February 2019.
  37. ↑ Chong, Andrea. “Turning 26”. dreachong.com. March 26, 2018. Accessed on 26 February 2019.
  38. ↑ Drea Chong. “As we talk a lot about the season of giving…”. Instagram. December 8, 2018. Accessed on 26 February 2019.
  39. ↑ 39.0 39.1 39.2 Chong Andrea. Facebook. December 18, 2017. Accessed on 3 November 2022.
  40. ↑ Ong, Justin. “Lawyer Imran Rahim to discontinue legal actions against Reform Party’s Charles Yeo regarding sexual misconduct allegations”. Today Online. September 9, 2020. Accessed on 3 November 2022.
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