Vicinity Studio is a creative video production agency that focuses on humanity-centric themes in their projects. Some of its notable clients include McDonald’s Singapore and St. Luke’s Hospital. Since its inception in August 2017, it has garnered about 14,000 followers on Facebook and grown from a solo unit to a team of 42 in 2021.
In June 2021, Vicinity Studio was named as a finalist by Marketing Interactive under the Video / Production Company of the Year category for the Agency of the Year Awards.
Vicinity Studio was founded by Kevin Ng Jia Quan in August 2017 as a creative agency to produce socially-impactful videos and content for corporate clients and non-profit organisations.
Born in 1995, Kevin Ng is the founder and managing director of Vicinity Studio. He kick-started his filmmaking career in 2012 when he enrolled in Ngee Ann Polytechnic’s Film Sound & Video diploma program. There, he was the recipient of the Liu Yin Soon Scholarship and the Outstanding Community Service Award in 2015.
Simultaneously, Kevin was also volunteering at TOUCH Community Services as a video producer, the Singapore Red Cross as a videographer, and Creatives for Causes as the creative director.
He also served as the Media Officer-in-Charge of the 3rd Singapore Division during his National Service, working with several departments in the Ministry of Defence (MINDEF) to produce media content from videos to graphics.
After completing his National Service, Kevin felt it was difficult to find any production houses and companies in Singapore that focused on charitable organisations and efforts. He then decided to use the skills he learnt during his time volunteering with various organisations to start up his own video production agency, Vicinity Studio, in August 2017.
Vicinity Studio is now unionised under the Creative Media and Publishing Union.
Types of services
Vicinity Studio provides five main types of services: advertising media campaigns, video production, motion graphics, illustrations, and photography.
Advertising media campaigns
Vicinity Studio regularly works with global brands to produce advertising campaigns. One of their main clients is Volvo, with whom the studio has worked with to produce a virtual conference (promotional Vimeo video) for the launch of Volvo’s heavy-duty trucks.
Corporate video production
Vicinity Studio has also collaborated with corporate clients to produce branded video content. One notable client is Google Asia Pacific who engaged the studio to produce a series of minute-long videos (promotional YouTube video) featuring marketing leaders in the region.
Another corporate client is the National Healthcare Group (NHG). The NHG commissioned Vicinity Studio to produce an educational video on proper hygiene practices in an effort to stem the spread of Covid-19.
Another type of content Vicinity Studio creates is motion graphics. One of the most successful and viral animated videos it created was a sleek, modern video (promotional Vimeo video) to promote BOSCH’s Instant-Kitchen campaign on the GIF site GIPHY.
Vicinity Studio also created a snappy animated video for the Monetary Authority of Singapore (MAS) to inform visitors to the MAS building on procedures in case of a fire emergency.
Vicinity Studio has also collaborated with non-profit organisations, hospitals, and other social enterprises to create video productions.
These projects include a virtual charity concert video (Vimeo video) with St. Luke’s Hospital to raise funds for patients in need. There is also a 45-minute-long online fundraising concert (Vimeo video) featuring members from the Muscular Dystrophy Association (Singapore), School of the Arts, The Rice Limited and The Business Times.
|Year||Awarding Organisation||Event||Award Title||References|
|2021||Marketing Interactive||Agency of the Year||Video / Production Company of the Year - Finalist|||
Since its establishment in 2017, Vicinity Studio has been featured in multiple media publications.
|2021||Best in Singapore|||
- Vicinity Studio. Facebook. Accessed on 10 August 2021. Retrieved from: https://www.facebook.com/vicinity.studio/
- Ng, Kevin. Interview. By Josiah Neo. 15 July 2021.
- Nee, Sha. “Agency of the Year Awards Singapore 2021 shortlist unveiled”. Marketing Interactive. June 2, 2021. Accessed on 10 August 2021.
- Kevin Ng Jia Quan. LinkedIn. Accessed on 10 August 2021. Retrieved from: https://www.linkedin.com/in/kngjq/
- “About Us”. Vicinity Studio. Accessed on 10 August 2021.
- “Our Portfolio - Vicinity Studio Singapore”. Vicinity Studio. Accessed on 17 September 2021.
- “Volvo Trucks Singapore – FM/FMX Virtual Launch”. Vicinity Studio. Accessed on 17 September 2021.
- “Mizu Aesthetic Clinic – You Can Be Better”. Vicinity Studio. Accessed on 17 September 2021.
- "Think with Google APAC – One Minute With”. Vicinity Studio. June 3, 2020. Accessed on 10 August 2021.
- “National Healthcare Group – Sneezing… You May Be Doing It Wrong!” Vicinity Studio. January 10, 2020. Accessed on 17 September 2021.
- “BOSCH – Insta-Kitchen Promo”. Vicinity Studio. January 10, 2020. Accessed on 17 September 2021.
- “Monetary Authority of Singapore – Fire Safety”. Vicinity Studio. December 28, 2019. Accessed on 17 September 2021.
- “St Luke’s Hospital: Voices of Light (Virtual Charity Concert)”. Vicinity Studio. November 6, 2020. Accessed on 10 August 2021.
- “SOTA: Sunburst 2020 (Virtual Charity Concert)”. Vicinity Studio. November 6, 2020. Accessed on 17 September 2021.
- Lim, Ryan. “Our 33 Picks For The Best Wedding Videography In Singapore”. Best in Singapore. August 4, 2021. Accessed on 10 August 2021.
- “6 Best Production Houses In Singapore For Corporate Video”. IT.com.sg. January 28, 2021. Accessed on 10 August 2021.
- “3 Best Video Production in Bukit Merah”. Three Best Rated. n.d. Accessed on 11 August 2021.
- Fan, Wenrui. “Do You Have What It Takes To Be An Entrepreneur?”. Heartware Network. June 2, 2020. Accessed on 11 August 2021.
- Tang, Tansey. “Cheryl And Victor’s Pretty Hotel Fort Canning Wedding With Puppy Ring-bearers”. Singapore Brides. October 9, 2019. Accessed on 11 August 2021.