Steven Lim

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Steven Lim
Steven Lim portrait.jpg
Born30 August 1976
Other namesSteven Lim 哥哥
EducationDiploma in Marketing
Alma materYuhua Primary School (1983 - 1988), Commonwealth Secondary School (1989), Choa Chu Kang Secondary School (1990 - 1992), Nanyang Polytechnic
OccupationModel, Actor, Dancer, Director/ Artiste Manager of Eyebrowser Trading & Marketing
Height179 cm (5 ft 10 in)
Weight90 kg (198 lb)

Steven Lim is a Singaporean celebrity best known for his audition on Singapore Idol in 2004. He currently owns a company that specializes in advertising and talent management. On top of this, he holds fitness classes and provides professional videography and photography services.[1] Over the years, he has accumulated many personal achievements including authorship of a book, songs, as well as appearing in some commercials. In 2013, Steven Lim uploaded a photograph of his tax statement on his website (official website), boasting an income of more than SGD$100,000, indicating the success he has attained financially.[2]

In addition to this, he is also known to have been part of controversial events including a dispute with Aaron Tan and participating in the 2017 Asia Fighting Championships (AFC).


Steven Lim grew up in Singapore and attended Yuhua Primary School from 1983 to 1988. He went on to receive his secondary education at Commonwealth Secondary School (1989) and Yio Chu Kang Secondary School (1990-1992) as an Express Stream student, before furthering his studies in Business Studies at ITE. He graduated Nanyang Polytechnic with a diploma in Marketing.

In an interview conducted by Rice Media with Steven Lim’s father, it was revealed that Steven had experienced his first shot at performing and fame when he participated in Star Search 2003.[3] Subsequently, he rose to fame when he auditioned for the first season of Singapore Idol in 2004, where he had stripteased to the song ‘She Bangs’ by Ricky Martin. At the age of 36, Steven was asked to leave his home by his parents as they wanted him to gain independence and hoped that this would have steered him away from his goals to become famous.

Career highlights

Coverpage for Steven Lim's autobiography 'Steven Lim, The Eyebrow Street Plucker'. Photo from

Book: ‘Steven Lim, The Eyebrow Street Plucker’[4]

In 2003, Steven Lim had written and published his own autobiography called ‘Steven Lim, The Eyebrow Street Plucker’. In his book, he focuses on personal life lessons and experiences, with the purpose of the book to teach his readers to groom and better themselves. The life skills portrayed in the book include eyebrow shaping, motorbike riding, managing body weight and skin care.

The 20-page book is available for reference uses at PublicationSG, an external collection created under the National Library Board (NLB) that catalogues Singapore’s published heritage.[5]

Eyebrowser Trading & Marketing

Created on 14 January 2003, Eyebrowser Trading & Marketing is Steven Lim’s company that specialises in advertising activities.[6] His company had won an Asia Pacific Brands Award in 2015, organized by the Trade & Industry Association (Singapore), Asia Business Journal and APBA Singapore.

StevenLim Dot Net Models is a managing agency that is a subsidiary of Eyebrowser Trading & Marketing. The models and talents under the agency are hired mainly for commercials, events and photo shoots.

Media appearances

Steven Lim has his own personal Youtube account featuring videos of his personal training classes and music covers. His Youtube account currently has more than 8,000 subscribers. Additionally, he released two original songs in 2010, "天王巨星" (Youtube video) and "让我心好好痛一遍” (Youtube video) on Youtube. He then released another song “The Official Tsunami Song” (Youtube video) in 2011.

In 2012, Popeyes Singapore released an advertisement for their Louisiana Pepper Nuggets starring Steven Lim, Amos Yee, Rachell Tan, Dee Kosh, Naomi Neo and Hirzi. This advertisement was met with backlash as netizens had felt uncomfortable watching the awkward interactions between the seemingly randomly picked influencers.


Steven Lim pictured on 27 September 2017 after his victory in the AFC. Photo from Yahoo Lifestyle Singapore.

Asia Fighting Championship (AFC): Steven Lim vs Pradip Subramanian (2017)

Initially, the Muay Thai match was meant to be between Steven Lim and Former Singapore Idol runner-up Sylvester Sim. This match had originally resulted from a social media conflict between Steven Lim and Sylvester Sim in 2008 due to rumours that Steven had been bad-mouthing Sylvester. However, Sim had pulled out of the fight beforehand citing the lack of money for insurance coverage as a reason.[7] World Bodybuilding & Physique Sports Federation (WBPF) Singapore president, Pradip Subramanian, was brought in as a last minute replacement for Sylvester Sim.

The match between Steven Lim and Pradip Subramaniam was organised by AFC Holding Singapore and eventually held at Marina Bay Sands on 23 September 2017.[8] The match lasted for less than 5 minutes and ended with a technical knockout by Steven. Pradip Subramaniam was taken to Singapore General Hospital (SGH) immediately after the fight, where he eventually passed away due to cardiac arrest respiratory failure.[9]

Dispute with Aaron Tan (2012)

In 2012, Steven Lim allegedly had a dispute with Aaron Tan, a Singaporean youth that was known for being a ‘gangster’ as he posted a video online accusing a younger individual of flirting with his then ex-girlfriend.[10] At the time of their conflict, Steven Lim was 36 years of age while Aaron Tan was 19 years old.[11] By February 2012, there were a total of 4 videos posted by both individuals.[12] These videos mainly contained insults and vulgarities directed at each other. However, as reported on LianHe WanBao, a relative of Aaron had claimed that the conflict had been staged by Steven himself, with Steven having paid Aaron to film the video insulting him.[13]

References / Citations

  1. Lim, Steven. Singapore Very Own Home Grown Artiste Steven Lim! 新加坡土生土长艺人StevenLim哥哥官方网站. Accessed on 2 January 2019. Retrieved from:
  2. Lim, Steven. Singapore Very Own Home Grown Artiste Steven Lim! 新加坡土生土长艺人StevenLim哥哥官方网站. Accessed on 11 January 2019. Retrieved from:
  3. Wong, Julian. “Steven Lim: One Last Shot at Fame”. Rice. April 2, 2018. Accessed on 2 January 2018. Retrieved from:
  4. Lim, Steven. Singapore Very Own Home Grown Artiste Steven Lim! 新加坡土生土长艺人StevenLim哥哥官方网站. Accessed on 4 January 2019. Retrieved from:
  5. National Library Board Singapore. Accessed on 9 January 2019. Retrieved from:
  6. "EYEBROWSER TRADING AND MARKETING". Companies.SG. Accessed on 2 January 2019. Retrieved from:
  7. Wong, Lester. “Muay Thai: Steven Lim was asked to pull out of celebrity fight by Sylvester Sim”. The Straits Times, September 29, 2017. Retrieved from:
  8. Koh, Fabian. “Tragic celebrity muay thai fight: Pradip Subramanian died of cardiac arrest respiratory failure.” The Straits Times. September 24, 2017. Accessed on 9 January 2019. Retrieved from:
  9. “Bodybuilding champ Pradip Subramanian dies after Muay Thai match with Steven Lim”. Channel NewsAsia, September 24, 2017. Retrieved from:
  10. Lim, Alvin. “Who is Aaron Tan Nina Wantyouonly?”. Alvinology. March 9, 2014. Accessed on 4 January 2019. Retrieved from:
  11. Ibid.
  12. Lukey. “STEVEN LIM VS AARON TAN: A THIRD FIGURE APPEARS”. Lukeyishandsome. February 7, 2012. Accessed on 9 January 2019. Retrieved from:
  13. Lim, Alvin. “Aaron Tan vs Steven Lim: Who is telling the truth?”. Alvinology. February 8, 2012. Accessed on 4 January 2019. Retrieved from: