Something To Hold
Something To Hold is a Singaporean-based brand founded by Lauren Tan in 2021. The brand creates vintage-inspired outfits with a sustainable approach.
Founder
Lauren Tan, the founder of Something to Hold, graduated from the National University of Singapore (NUS) with a degree in Business Administration. After working as a Marketing Executive at Coach for 1 year, she went on to serve as the Creative Director of fashion label Our Second Nature for 3 years. She later became the co-founder of Soft Spot and before establishing Something to Hold.[1]
Origins
The brand was created with the vision to celebrate the romance of everyday life through old fashion, as well as having a timeless sensibility. They hold a strong emphasis on sustainability while also having quality craftsmanship, using fabrics from certified sustainable sources.[2] Their aim is to foster a connection between them and their customers by designing pieces that are meant to be everyday favorites that can last a long time. Their philosophy is providing their customers with “something to hold, daily and forever.”[2]
Brand growth
Something To Hold opened their first physical store as a pop-up at Cluny Court in Bukit Timah back in 2023.[3] This location served as a gateway for them to get into physical retailing, as they soon had 2 other pop-ups at Duxton Road in 2024[4] and Clarke Quay in 2025.[5] Their main studio and office is located at 53 Genting Lane, and their hours are strictly through booking or invitation only.[2]
References/Citations
- ↑ “Lauren Tan” Linkedin. n.d. Accessed 22 August 2025.
- ↑ 2.0 2.1 2.2 “Something to Hold About” Something to Hold. n.d. Accessed 22 August 2025.
- ↑ “etherealpeonies” Lemon8, 9 July, 2023. Accessed 22 August 2025.
- ↑ “somethingtohold” Instagram, 17 January, 2024. Accessed 22 August 2025.
- ↑ “StH in Residence” Something to Hold. n.d. Accessed 22 August 2025.