Patricia Law

Jump to navigation Jump to search
Patricia Law
Pat Law Profile.jpg
Born1 September

Patricia (Pat) Law, is the founder of social media agency, GOODSTUPH (official website). She is also the founder of 3 more sister companies - ANOTHER GOOD THING, GOOD CHI, and an online retail store THE DAMN GOOD SHOP (official website). She also occasionally uploads blog posts onto her Medium page (website).


Early Life & Family

Being born prematurely, Pat Law could not speak for the first four years of her life. Due to her early drawing abilities, her parents sent her for fine arts classes when she was four. She had continued to draw even after overcoming her inability to talk. Eventually, she pursued her studies in marketing where she could turn her creativity into profit.[1]

Growing up, Pat also helped her parents run their duck rice hawker stall at Changi Airport’s staff canteen. At the age of 14, she worked as a toilet cleaner to earn her allowance and at 15 years old, she freelanced as a graphic designer while studying.[2]

Personal Life

Pat had her first love at 15, and also realised she liked girls.[3] However, she would only come out as gay two years later at 17, when she wrote a coming out speech to her secondary school volleyball teammates. She also identifies as non-binary and uses she/her pronouns.[3][4]

Pat has also been engaged to her girlfriend, lawyer Claudia Poon, since 12 March 2019.[5][6] The two are set to be married on 11 November 2022 in Tasmania, Australia.[7]


Early Career

In 2009, she joined the marketing industry and worked in companies such as AKQA, Publicis, Leo Burnett/Arc Worldwide, TBWA and Ogilvy.[8]

She resigned from Ogilvy two weeks after her father was diagnosed with a brain tumour.[4] Her father eventually recovered after receiving surgery.[9]

Pat has also candidly spoken about the diversity in her family, with remarks on how her mom’s side in particular is “made up of SPGs with families in almost every continent”. She also cites her humble background and resulting thriftiness as the reason she is more creative.[10]

Career Highlights

GOODSTUPH (Mar 2010 - Present)[11]

Pat Law is the founder of GOODSTUPH, a local social media marketing agency. She had originally started the agency due to the urgent need to pay for her father’s hospital bills. GOODSTUPH has done campaigns in Singapore and elsewhere in the region. Their former clients include The Straits Times, Sephora Asia and United Overseas Bank (UOB) with Nike being their first ever client.[1]

GOODSTUPH also launched a one-day marketing service in 2018 called ‘Jason’ in order to capitalise on social media trends. The three-man team behind ‘Jason’ was established to meet increasing demand for time-sensitive social media posts.

THE DAMN GOOD SHOP (2012 - Present)

THE DAMN GOOD SHOP is an online retailer and sister company to GOODSTUPH. It sells mainly hyper-local and made-in-singapore products from local brands such as ‘BooksActually’ and ‘When I Was Four’ alongside vintage novelty items. The shop also sells products from GOODSTUPH such as tote bags and laptop decals with designs based on local icons.

ANOTHER GOOD THING (March 2012 - Present)

ANOTHER GOOD THING is the social laboratory behind THE DAMN GOOD SHOP. It is an incubator that designs various innovative applications aiming to bring more convenience to people’s lives. The first product that had been created under ANOTHER GOOD THING was the SocialKit. It was created as a social experiment to allow Facebook users to better comprehend their social influence online.

GOOD CHI (2013 - Present)

Pat Law founded GOOD CHI, an experience marketing company, in 2013. It implements projects planned by GOODSTUPH.

GOODSTUPH Thailand (2020 - Present)

Pat Law established GOODSTUPH in Thailand in 2020. It is the newest branch of the GOODSTUPH family in the Southeast Asia region.[12]


Year Organisation Award
2012 The Gong Show Bronze Award for their work on ‘Direct Mail’
2012 Marketing Events Awards Gold Award for Best Public Relations/ Guerrilla Marketing Stunt
2013 The MARKies Winner of Best Idea for their work on ‘Direct Mail’
2013 Agency of the Year (AOTY) Local Hero for Social Media Agency of the Year
2013 Agency of the Year (AOTY) Social Media Agency of the Year
2013 Marketing Events Awards For their work on ‘Hewlett-Packard: The Elite Assembly’:
  • Bronze Award for Best B2B Event
  • Silver Award for Best Digital Integration (B2B): Silver
  • Bronze Award for Best Event Ambiance (B2B)
2013 Marketing Events Awards Sephora Hot Wheels
  • Silver Award for Best Pop-Up Shop
2014 Agency of the Year (AOTY) Social Marketing Agency of the Year
2014 Agency of the Year (AOTY) Local Hero for Social Marketing Agency of the Year
2014 The MARKies Best Idea for work on ‘Direct Mail’
2014 The MARKies Best Idea for work on Business Events
2016 Marketing Excellence Awards Gold Awards for Excellence in Social Media Marketing
2016 Hall Of Fame Young Talent of the Year (Digital/ Social)
2016 Hall Of Fame Specialist Agency of the Year
2018 Campaign Asia Pacific Gold Award for Southeast Asia Specialist Agency of the Year 2018
2018 Campaign Asia Pacific Silver Award for Southeast Asia Social Media Agency of the Year 2018
2018 Campaign Asia Pacific Gold Award for Singapore Independent Agency of the Year 2018

Media Coverage

Yahoo (2017)

Pat was part of Yahoo’s 2017 International Women’s Day coverage, where Yahoo Lifestyle Singapore celebrated outstanding women in different industries. In this interview on 8 March 2017, Pat talks about how she, in order to help with her father’s medical expenses, resigned from her job at Ogilvy Public Relations and set up GOODSTUPH.[9]

In this interview, Pat describes her personal role-model, Linda Locke,[9][13] as someone she is fortunate to work for. Pat also says she hopes to be able to inspire women through the work that she does.[9]

“I think I am living proof you can have less-privileged background, be a female, be a female who is gay, be a female who is gay without a degree, and have a life your parents would be proud of, if you put your heart and soul into it.” [9]

The Smart Local (2016 and 2022)

In 2016, Pat talks about how she transformed a 50-year-old condo unit into a cosy “industrial vintage” home in a video with TheSmartLocal. She had just gotten back from Japan, and points to their “woody influences” as inspiration. Pat also talks briefly about her introversion.[14]

“If you’re asking me, between partying the whole night and getting drunk with friends, or hanging out at home? I’m the latter right now.” [14]

In 2022, Pat was interviewed by TheSmartLocal Media Group as part of their 20 Questions with Media Industry Leaders series. Describing herself as “curious, rigid and loyal”, Pat talks about steering her company through the COVID-19 pandemic and the award-winning Money Heist campaign led by partners in GOODSTUPH Thailand.[13]

Pat Law was featured in a TSL YouTube video where she brought viewers on a tour around her home.

“We panicked a little back in 2020 when the pandemic hit, but you know, when life gives you lemons, make lemonade. Better yet, own the lemonade plantation, distributorship, and sell bloody Lemonade NFTs.” [13] (2018 and 2022)

Pat has previously spoken out about the dwindling hawker culture in Singapore and had voiced her displeasure regarding the mistreatment of hawkers in Singapore. In October 2018, she posted several Instagram Stories expressing her thoughts and pointed out several key unresolved issues hawkers are facing now such as high rent and the lack of health insurance.[15]

In another article following Prime Minister Lee Hsien Loong’s announcement of the landmark decision to repeal section 377A of the Penal Code, Mothership spoke to Pat on her views on the matter. Being openly gay, Pat welcomed repeal as a “start”, and implored activists and allies to “keep the faith”.[3]

“I know it's not a big win, but we need to stay positive. So I decided a win is still a win, let's celebrate it first… If you don't keep your faith, you will shut that door down, and when you shut that door, it does not open up for the next generation of LGBT folks to come.” [3]

Pat also hopes that the repeal will set a precedent in terms of getting people to talk about and exchange perspectives on the issue of LGBT rights in Singapore.[3]

“I hope we will be more empathetic as a society and more open-minded over time because culture is not produced in a day.” [3]

References / Citations

  1. 1.0 1.1 Yap, Wy-Lene. “Pat Law: An Unapologetic Badass”. High Net Worth. October 1, 2015. Accessed on 15 January 2019.
  2. Pat Law”. SINGAPORE WOMEN’S WEEKLY. June, 2010. Accessed on 15 January 2019.
  3. 3.0 3.1 3.2 3.3 3.4 3.5 Mothership. “Advertising guru Pat Law: Repeal of 377A a move forward, opens doors for future LGBTQ+ folks to come out”. August 28, 2022. Accessed on 20 September 2022.
  4. 4.0 4.1 Instagram. “@patlaw”. n.d. Accessed on 20 September 2022
  5. Instagram. “@patlaw”. March 14, 2019. Accessed on 20 September 2022.
  6. Asia Law Network. “Claudia, Poon”. n.d. Accessed on 20 September 2022.
  7. Claudia & Pat. “Witness the merger” n.d. Accessed on 20 September 2022.
  8. Law, Patricia. “Pat Law - Experience”. LinkedIn. n.d. Accessed on 21 September 2022.
  9. 9.0 9.1 9.2 9.3 9.4 Fang, Joy. “Social media expert Pat Law opens up about dark past”. Yahoo!Life. March 8, 2017. Accessed on 20 September, 2022.
  10. Salamat, Hidayah. “Pat Law: I’m A Bit Shameless”. BK Asia. December 9, 2010. Accessed on 20 September 2022.
  11. Low, Elizabeth. “The Independents: Goodstuph by Pat Law”. Marketing. August 12, 2015. Accessed on 15 January 2019.
  12. Linkedin. “GOODSTUPH Thailand”. n.d. Accessed on 21 September 2022.
  13. 13.0 13.1 13.2 Lai, Jessica. “20 Questions with Pat Law, Founder of GOODSTUPH – Media Agency Interviews”. TheSmartLocal Media Group. February 15, 2022. Accessed 20 September 2022.
  14. 14.0 14.1 TheSmartLocal. “Pat Law - How She Transformed An Old Flat In Singapore Into #HouseGoals | Plus 65”. Youtube. August 30, 2016. Accessed on 20 September 2022.
  15. How, Mandy. “S’porean hawker allegedly made to apologise for not giving free soup: Hawker’s daughter speaks up on difficulties”. October 16, 2018. Accessed on 15 January 2019.