Patricia Law

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Patricia Law
Pat Law profile.jpg
Born1 September

Patricia (Pat) Law, is the founder of social media agency, GOODSTUPH (official website). She is also the founder of 3 more sister companies - ANOTHER GOOD THING, GOOD CHI, and an online retail store THE DAMN GOOD SHOP (official website). She also occasionally uploads blog posts onto her Medium page (website).

Background[edit | edit source]

Being born prematurely, Pat Law could not speak for the first four years of her life. Due to her early drawing abilities, her parents sent her for fine arts classes when she was four. She had continued to draw even after overcoming her inability to talk. Eventually, she pursued her studies in marketing where she could turn her creativity into profit.[1]

Growing up, Pat also helped her parents run their duck rice hawker stall at Changi Airport’s staff canteen. At the age of 14, she worked as a toilet cleaner to earn her allowance and at 15 years old, she freelanced as a graphic designer while studying.[2] In 2009, she joined the marketing industry and worked in companies such as AKQA, Publicis, Leo Burnett/Arc Worldwide, TBWA and Ogilvy.

Coming from a humble background, Pat Law had previously spoken out about the dwindling hawker culture in Singapore and had voiced her displeasure regarding the mistreatment of hawkers in Singapore. In October 2018, she posted several Instagram Stories expressing her thoughts and pointed out several key unresolved issues hawkers are facing now such as high rents and the lack of health insurance.[3]

Career highlights[edit | edit source]

Pat Law was featured in a TSL YouTube video where she brought viewers on a tour around her home.
GOODSTUPH merchandise featuring a tote bag and t-shirt. Photo from GOODSTUPH FB page.

GOODSTUPH (Mar 2010 - Present)[4][edit | edit source]

Pat Law is the founder of GOODSTUPH, a local social media marketing agency. She had originally started the agency due to the urgent need to pay for her father’s hospital bills. GOODSTUPH has done campaigns in Singapore and elsewhere in the region. Their former clients include The Straits Times, Sephora Asia and United Overseas Bank (UOB) with Nike being their first ever client.[5]

GOODSTUPH also launched a one-day marketing service in 2018 called ‘Jason’ in order to capitalise on social media trends. The three-man team behind ‘Jason’ was established to meet increasing demand for time-sensitive social media posts.

THE DAMN GOOD SHOP (2012 - Present)[edit | edit source]

THE DAMN GOOD SHOP is an online retailer and sister company to GOODSTUPH. It sells mainly hyper-local and made-in-singapore products from local brands such as ‘BooksActually’ and ‘When I Was Four’ alongside vintage novelty items. The shop also sells products from GOODSTUPH such as tote bags and laptop decals with designs based on local icons.

ANOTHER GOOD THING (March 2012 - Present)[edit | edit source]

ANOTHER GOOD THING is the social laboratory behind THE DAMN GOOD SHOP. It is an incubator that designs various innovative applications aiming to bring more convenience to people’s lives. The first product that had been created under ANOTHER GOOD THING was the SocialKit. It was created as a social experiment to allow Facebook users to better comprehend their social influence online.

GOOD CHI (2013 - Present)[edit | edit source]

Pat Law founded GOOD CHI an experience marketing company, in 2013. It implements projects planned by GOODSTUPH.

Awards[edit | edit source]

Year Organization Award
2012 The Gong Show Bronze Award for their work on ‘Direct Mail’
Marketing Events Awards Gold Award for Best Public Relations/ Guerrilla Marketing Stunt
2013 The MARKies Winner of Best Idea for their work on ‘Direct Mail’
Agency of the Year (AOTY) Local Hero for Social Media Agency of the Year
Social Media Agency of the Year
Marketing Events Awards For their work on ‘Hewlett-Packard: The Elite Assembly’:
  • Bronze Award for Best B2B Event
  • Silver Award for Best Digital Integration (B2B): Silver
  • Bronze Award for Best Event Ambiance (B2B)
Sephora Hot Wheels
  • Silver Award for Best Pop-Up Shop
2014 Agency of the Year (AOTY) Social Marketing Agency of the Year
Local Hero for Social Marketing Agency of the Year
The MARKies Best Idea for work on ‘Direct Mail’
Best Idea for work on Business Events
2016 Marketing Excellence Awards Gold Awards for Excellence in Social Media Marketing
Hall Of Fame Young Talent of the Year (Digital/ Social)

Specialist Agency of the Year

2018 Campaign Asia-Pacific Gold Award for Southeast Asia Specialist Agency of the year 2018
Silver Award for Southeast Asia Social Media Agency of the year 2018
Gold Award for Singapore Independent Agency of the Year 2018

Media appearances[edit | edit source]

Year Organization Title / Role
2011 (Youtube video) Hot Seat: Pat Law (Webcam Recording 20 Jan 2011)
2013 WPP Stream (Youtube video) GOODSTUPH's @PatLaw: Start Up Your Own Business #WPPStream Asia 2013 #Ignite
2014 SPH Razor (Youtube video) Five social media no-nos
2016 The Smart Local (Youtube video) Pat Law - How She Transformed An Old Flat In Singapore Into #HouseGoals | Plus 65
2017 Noise Singapore Noise Interchange: A Youth Arts Symposium (Speaker)[6]
2018 James Kenneth Koh (JKK) Executive Search (Youtube video) Off The Cuff with Pat Law
2018 Her World Her World Woman of the Year (Judge)

References / Citations[edit | edit source]

  1. Yap, Wy-Lene. “Pat Law: An Unapologetic Badass”. High Net Worth. October 1, 2015. Accessed on 15 January 2019. Retrieved from:
  2. “Pat Law”. SINGAPORE WOMEN’S WEEKLY. June, 2010. Accessed on 15 January 2019. Retrieved from:
  3. How, Mandy. “S’porean hawker allegedly made to apologise for not giving free soup: Hawker’s daughter speaks up on difficulties”. October 16, 2018. Accessed on 15 January 2019. Retrieved from:
  4. Low, Elizabeth. “The Independents: Goodstuph by Pat Law”. Marketing. August 12, 2015. Accessed on 15 January 2019. Retrieved on:
  5. Yap, Wy-Lene. “Pat Law: An Unapologetic Badass”. High Net Worth. October 1, 2015. Accessed on 15 January 2019. Retrieved from:
  6. Noise Interchange A Youth Arts Symposium”. Noise Singapore. Accessed on 15 January 2019. Retrieved from: