Nadia Rahmat

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Nadia Rahmat
Atlas of Beauty Nadia Rahmat.jpg
Born1991
EducationDiploma in Communications, Degree in Communications
Alma materTemasek Polytechnic, Singapore University of Social Sciences (SUSS)
OccupationModel, Events Coordinator
Height165 cm (5 ft 5 in)

Nadia Rahmat, also known as SkinnyKatWoman on Instagram (Instagram profile), is a Singaporean model and events coordinator. In 2015, she was the only Singaporean model to be featured in a Marc by Marc Jacobs’ advertisement.[1] Before she was selected for the Marc by Marc Jacobs campaign, Nadia had little professional modelling experience.[2] The following year, she was selected by Romanian photographer Mihaela Noroc’s to be a model representing Singapore in ‘The Atlas of Beauty’ project.[3] She is also active within Singapore's social media scene where she has been featured in videos[4][5] by Singaporean content creators such as MunahHirziOfficial.

Background[edit | edit source]

In a 2016 interview with CLEO, Nadia shared that she grew up feeling insecure about her appearance due to the people that she had surrounded herself with throughout primary and secondary school.[6] She revealed that after a period of self-reflection, she decided to give less regard to others' opinion of her and embrace her uniqueness.


As of February 2019, she is represented by Upfront Models modelling agency.[7] Apart from modelling, Nadia also works as an events manager at Kilo Collective, a hospitality group. Prior to her events management role at Kilo Collective, Nadia interned at The Straits Times’ online news site RazorTV and worked full-time as an event planner with events group Super 0.[8]

Career highlights[edit | edit source]

Kilo Collective Pte Ltd (April 2015 - Present Day)[edit | edit source]

Nadia is the Events, Marketing & VIP Manager at Kilo Collective.[9] Kilo Collective is an F&B and entertainment group which runs Kilo Kitchen, Camp Kilo Charcoal Club and Kilo Lounge. Nadia’s role in Kilo Collective involves public relations, communicating with clientele as well as organizing in-house and private events. Under Kilo Collective, Nadia has hosted events such as Lufthansa Group’s launch of their Singapore office and Yves Saint Laurent Beauty's launch of their new products.[10]

Nadia Rahmat as photographed by Mihaela Noroc in The Atlas of Beauty Project (2016). Photo credit to Mihaela Noroc.

The Atlas of Beauty Project (2016)[edit | edit source]

The Atlas of Beauty Project was a photobook project by Mihaela Noroc to photograph women from around the globe and celebrate their beauty regardless of "race, money, or trends".[11] Nadia Rahmat was one of the few Singaporeans that had been featured in Mihaela’s project. Nadia's feature in the project received mixed responses from Singaporean netizens. Some had felt that she was a "weird representation of Singapore" while others voiced their disapproval of her looks and even skin colour.[12] In an e-mail to The Newpaper, Nadia responded to the crticisms by stating her hopes that these individuals would look past skin colour and outward appearances.[13]

Nadia's feature for the Marc Jacobs Spring Campaign in 2015. Photo from Club 21's Facebook.
Nadia's photo submission for the 2015 Marc Jacobs Spring social media campaign with the hashtag #CastMeMarc. Photo from HER WORLD.
One of Nadia's features in a fashion spread. Photo from wt+.

Marc Jacobs Spring Campaign (2015)[edit | edit source]

Nadia was one of the 11 individuals that had been chosen from 100,000 submissions worldwide for the Marc by Marc Jacobs’ social media campaign #CastMeMarc.[14] As one of the 50 intiial individuals who had been shortlisted, she was flown to New York in October where she made it through the second round of castings.[15] At 24 years old, she was the only Singaporean model selected for the Marc by Marc Jacobs advertisement.[16] Her submission for the campaign attracted some critique from netizens. Those who were more conservative commented that her submission photo showed too much skin, while others did not consider her to be a adequate representation for Singaporeans.[17]

Modelling and media appearances[18][edit | edit source]

Nadia had been rejected by three local modelling agencies for not fitting into the ideal look that they had perceived to be fitting for the Singaporean market.[19] In 2011, Nadia participated in The New Paper New Face but did not make it past the second round of the competition.[20] In a 2017 interview with Honeycombers, she revealed that she begun her modelling career "mainly for fun and gaining exposure".[21] Since then, she has modelled and received sponsorships from established brands which she documents on her Instagram page. As of February 2019, she is represented by Upfront Models modelling agency.[7]

Year Brand Role
2019 Sephora’s Festival of Beauty Featured with three other influencers as part of Sephora’s campaign (YouTube video)
2019 CLEO Singapore Featured in a video series called ‘Show Me Your Rack’ (Facebook video)
2018 HUGO Promo for the #iamHUGO campaign
2018 - Collaborated with other Southeast Asian talents to film a video titled ‘NIGHT GAMES’ by Courtney Arcese (Video)
2018 NARS Singapore Modelled for the NARS’ Singapore Quad Eyeshadow
2018 Zalora Part of the 16 Zalora Style Stars from the ZCREW
2018 Common Culture Featured in an exhibition titled ’Perfect Demons’ as part of The City Ramble’s design trails
2017 Netflix Featured in the Marvel’s The Defenders Campaign #DefendingDiversity
2015 - 2017 Female Singapore Female collective crew[22]
2017 GinLee Studio Walked for the fashion studio during Singapore Fashion Week 2017
2017 - 2018 Ong Shunmugam Model for the Singaporean fashion label
2017 WTPlus Singapore Campaign ambassador
2016 CLEO Singapore Model
2016 Harper's Bazaar Singapore Modelled for the November issue for the KENZO x H&M collection
2016 Oppo Social Media Campaign #BreastCancerDab
2016 INGA Cosmetics Model for the cosmetics brand
2016 Lux Modelled for TVC and print advertisements in Europe
2016 Shunji Matsuo and Shiseido Modelled for a lookbook catalogue
2016 MARTINI Featured in a collaborative video for MARTINI and Singapore Grand Prix hosted by Jack Guinness
2016 The Fashion Plate Magazine Modelled for the first issue of the magazine
2016 Esquire Singapore Modelled for the March issue
2016 Nylon Indonesia Modelled for the May issue
2016 Nylon Singapore Modelled for the August/September issue
2016 Browhaus Singapore Modelled for a campaign
2016 Sephora and Marc Jacobs Beauty Digital video for Marc Jacob’s Air Blush (YouTube video)
2016 Adidas Social media campaign for the Adidas Tubular Series
2016 Philadelphia Cream Cheese Advertisement for an event launch
2016 Carrie K X Revasseur Part of a Disney Runway show to promote the Alice In Wonderland movie
2016 MunahHirziOfficial Featured in the video ‘“EPIC MALAY GIRL ANTHEM” - MEHGAN (sic) TRAINOR/RIHANNA PARODY’ by Munah Hirzi (YouTube video)
2015 Collate The Label Model for the fashion label
2015 Straatosphere Modelled for the Volume 3 issue
2015 Glam Malaysia (Magazine) Received a four-page editorial spread
2015 HerWorld Singapore Modelled for the July issue
2015 Female Singapore Modelled for the August issue
2015 HerWorld Singapore Modelled for the August issue
2015 NuYou Singapore Modelled for the October Issue
2015 Puma Sponsorship for footwear
2015 L’Officiel Singapore X Bulgari collaboration Modelled for the collaboration between the two brands
2015 L’Officiel Singapore Modelled for the 8th Anniversary March issue
2015 Glamour UK Featured in a Marc by Marc Jacobs advertisement
2015 Plus Minus Modelled for their new segment ‘People by The General Store’
2014 Mash-Up Modelled for the AW14 collection
2014 Yesah Modelled for a lookbook
2014 ADHD Magazine Modelled in issue No. 7: Versus The World
2014 CULTURE MACHINE Modelled in a feature

References / Citations[edit | edit source]

  1. Noor Ashikin Abdul Rahman. “She’s ‘so ugly’: Local netizens slam Singaporean chosen for photography project”. The Newpaper. March 29, 2016. Accessed on 7 February 2019. Retrieved from: https://www.tnp.sg/news/singapore/shes-so-ugly-local-netizens-slam-singaporean-chosen-photography-project
  2. Daily Vanity. “Nadia Rahmat—not the typical Singaporean model type: a mini-documentary | Beyond Skin Deep”. YouTube. July 16, 2019. Accessed on 4 February 2019. Retrieved from: https://www.youtube.com/watch?v=KZA96TEz40w  
  3. Noor Ashikin Abdul Rahman. “She’s ‘so ugly’: Local netizens slam Singaporean chosen for photography project”. The Newpaper. March 29, 2016. Accessed on 7 February 2019. Retrieved from: https://www.tnp.sg/news/singapore/shes-so-ugly-local-netizens-slam-singaporean-chosen-photography-project
  4. MunahHirziOfficial. "EPIC MALAY GIRL ANTHEM - MEHGAN TRAINOR/RIHANNA PARODY". YouTube. October 26, 2016. Accessed on 17 May 2019. Retrieved from: https://www.youtube.com/watch?v=EYeXFGQJzSk
  5. MunahHirziOfficial. "WORK PARODY - RIHANNA (SINGAPORE)". YouTube. April 30, 2016. Accessed on 17 May 2019. Retrieved from: https://www.youtube.com/watch?v=MU7mSsVK-2Q
  6. Hidayah Idris. "Nadia Rahmat". CLEO. July 13, 2016. Accessed on 17 May 2019. Retrieved from: https://www.cleo.com.sg/adulting/change-makers/nadia-rahmat/
  7. 7.0 7.1 Skinnykatwoman. Instagram. Accessed on 7 February 2019. Retrieved from: https://www.instagram.com/skinnykatwoman/
  8. Ang, Benson. “Singaporean model in Marc by Marc Jacobs global ads”. The Straits Times. January 24, 2015. Accessed on 7 February 2019. Retrieved from:  https://www.straitstimes.com/lifestyle/singaporean-model-in-marc-by-marc-jacobs-global-ads
  9. “Nadia’s Activity”. LinkedIn. Accessed on 7 February 2019. Retrieved from:  https://www.linkedin.com/in/nadia-rahmat/detail/recent-activity/
  10. “Nadia’s Activity”. LinkedIn. Accessed on 7 February 2019. Retrieved from:  https://www.linkedin.com/in/nadia-rahmat/detail/recent-activity/
  11. Noor Ashikin Abdul Rahman. “She’s ‘so ugly’: Local netizens slam Singaporean chosen for photography project”. The Newpaper. March 29, 2016. Accessed on 7 February 2019. Retrieved from: https://www.tnp.sg/news/singapore/shes-so-ugly-local-netizens-slam-singaporean-chosen-photography-project
  12. Honeycombers Editorial. “Interview with Nadia Rahmat from Singapore: This Marc Jacobs model wants the freedom to be herself”. Honeycombers. June 16, 2017. Accessed on 4 February 2019. Retrieved from: https://thehoneycombers.com/singapore/interview-with-nadia-rahmat-from-singapore-this-marc-jacobs-model-wants-the-freedom-to-be-herself/
  13. Noor Ashikin Abdul Rahman. “She’s ‘so ugly’: Local netizens slam Singaporean chosen for photography project”. The Newpaper. March 29, 2016. Accessed on 7 February 2019. Retrieved from: https://www.tnp.sg/news/singapore/shes-so-ugly-local-netizens-slam-singaporean-chosen-photography-project
  14. Ang, Benson. “Singaporean model in Marc by Marc Jacobs global ads”. The Straits Times. January 24, 2015. Accessed on 4 February 2019. Retrieved from: https://www.straitstimes.com/lifestyle/singaporean-model-in-marc-by-marc-jacobs-global-ads  
  15. Gayle. "Nadia Rahmat: Braids Girl Is The New Face Of Marc Jacobs #SGPride". Vulcan Post. January 30, 2015. Accessed on 17 May 2019. Retrieved from: https://vulcanpost.com/160171/nadia-rahmat-braids-girl-new-face-marc-jacobs-sgpride/
  16. Noor Ashikin Abdul Rahman. “She’s ‘so ugly’: Local netizens slam Singaporean chosen for photography project”. The Newpaper. March 29, 2016. Accessed on 7 February 2019. Retrieved from: https://www.tnp.sg/news/singapore/shes-so-ugly-local-netizens-slam-singaporean-chosen-photography-project
  17. Daily Vanity. “Nadia Rahmat—not the typical Singaporean model type: a mini-documentary | Beyond Skin Deep”. YouTube. July 16, 2019. Accessed on 4 February 2019. Retrieved from: https://www.youtube.com/watch?v=KZA96TEz40w  
  18. Skinnykatwoman. Instagram. Accessed on 7 February 2019. Retrieved from: https://www.instagram.com/skinnykatwoman/
  19. Lee, Jocelyn. “‘Marc Jacobs girl’ recognised on the street”. The Newpaper. December 18, 2015. Accessed on 4 January 2019. Retrieved from: https://www.tnp.sg/lifestyle/fashion/marc-jacobs-girl-recognised-street
  20. Lee, Jocelyn. "S'pore girl chosen out of 50,000 for new Marc Jacobs fashion ad campaign". The Newpaper. January 22, 2015. Accessed on 17 May 2019. Retrieved from: https://www.tnp.sg/news/others/spore-girl-chosen-out-50000-new-marc-jacobs-fashion-ad-campaign
  21. Honeycombers Editorial. “Interview with Nadia Rahmat from Singapore: This Marc Jacobs model wants the freedom to be herself”. Honeycombers. June 16, 2017. Accessed on 4 February 2019. Retrieved from: https://thehoneycombers.com/singapore/interview-with-nadia-rahmat-from-singapore-this-marc-jacobs-model-wants-the-freedom-to-be-herself/
  22. Loh, Noelle. "Meet the Female Collective: Nadia Rahmat". FEMALE SINGAPORE. September 8, 2015. Accessed on 17 May 2019. Retrieved from: https://www.femalemag.com.sg/fashion/meet-the-female-collective-nadia-rahmat/