King of Fried Rice

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A photo of a King of Fried Rice stall and one of their top-selling dishes. Photo from Facebook and Instagram.

King of Fried Rice is a Singapore-based food outlet specialising in various iterations of egg fried rice.

Background[edit | edit source]

King of Fried Rice was started by 25 year-old ex-Jumbo Seafood chef Lester Li.[1] In an interview, he said that hoped to “be the king of fried rice by giving consumers restaurant-style fried rice at affordable prices”. He cited that he and his friends’ love for fried rice was what inspired him to open a fried rice outlet,[2] and that he chose the name ‘King of Fried Rice’ because he believed that he had one of the best fried rice dishes in Singapore.[3]

The first King of Fried Rice outlet was first launched at Golden Mile Tower in 2018. Since then, the chain has expanded to over 20 locations in Singapore, with stalls in areas such as Yishun, Bukit Batok, Holland Village and Sengkang.

Business Growth[edit | edit source]

Products[edit | edit source]

The outlet serves short-grain egg fried rice with options for add-ons such as fried pork cutlet, fried shrimps and other iterations such as Tom Yum or Mala fried rice. It has been touted as the alternative to Taiwanese restaurant chain Din Tai Fung’s egg fried rice.[4]

Below is the most updated menu of King of Fried Rice’s offerings, accurate as of 9 February 2021:

Egg Fried Rice
Plain $4.00
Shrimp $6.50
Pork Cutlet $6.50
Crabmeat & Tobiko $10.00
X.O. Fried Rice
Plain $5.50
Shrimp $7.90
Pork Cutlet $7.90
Crabmeat & Tobiko $11.50
Tom Yum Fried Rice
Plain $5.00
Shrimp $7.50
Pork Cutlet $7.50
Crabmeat & Tobiko $11.00
Mala Fried Rice
Plain $5.00
Shrimp $7.50
Pork Cutlet $7.50
Crabmeat & Tobiko $11.00
Add-ons
Tobiko $1.00
Crabmeat $5.00
Pork Cutlet $4.50
Shrimp $4.50

Apart from its regular offerings, King of Fried Rice has also launched seasonal special offers, available for a limited period only. For instance, in October 2021, it launched its Truffle Fried Rice series.[5]

List of outlets in Singapore[edit | edit source]

Below is a list of all King of Fried Rice outlets in Singapore to date (9 Feb 2022):

Location Address Opening Hours Refs.
Clementi FoodLoft 431 Clementi Ave 3, Block 431, Singapore 120431 Monday - Sunday: 11am - 9.30pm [6]
Bishan Kim San Leng Food Centre 511 Bishan Street 13, #01-522, Singapore 570511 Monday - Sunday: 11am - 9.30pm [7]
Jurong West Get Together Coffeeshop 429 Jurong West Ave 1, Block 429, Singapore 640429 Monday - Sunday: 11am - 9.30pm [8]
Keat Hong 803 Keat Hong Close S680817 Monday - Sunday: 11am - 9.30pm [9]
Tampines New Century Food House 828 Tampines Street 81, Singapore 520828 Monday - Sunday: 11am - 9.30pm [10]
FoodHub @ Bedok 209 New Upper Changi Rd, #01-633, Singapore 460209 Monday - Sunday: 11am - 9.30pm [11]
Sengkang Kopitiam Square 10 Sengkang Square, #01-48 Kopitiam Square, Singapore 544829 Monday - Sunday: 11.30am - 10pm [12]
Golden Mile Tower 6001 Beach Rd, #B1-56, Singapore 199589 Monday - Friday: 11.30am - 9.30pm

Saturday: 11.30am - 3pm, 4pm - 9.30pm

Closed on Sundays

[13]
Jurong Gateway 132 Jurong Gateway Rd, #01-271, Singapore 600132 Monday - Sunday: 11am - 10pm [14]
Grains & Hops Food Court Bistro Toa Payoh 978 Toa Payoh North, #02-01, Singapore 319001 Monday - Sunday: 11am - 9.30pm [15]
Tampines Mart (Cloud Kitchen) Tampines Street 32, Tampines Mart, Singapore 529287 Monday - Sunday: 11am - 10pm [16]
ION Orchard 2 Orchard Turn, #B4-66, Singapore 238801 Monday - Sunday: 11am - 10pm [17]
Sin Ming 23 Sin Ming Rd, #01-01, Singapore 570023 Monday - Sunday: 11am - 9.30pm [18]
Serangoon North 151 Serangoon North Ave. 2, Block 151, Singapore 550151 Monday - Sunday: 11am - 9.30pm [19]
Tampines 139 Tampines St. 11, #01-08, Singapore 521139 Monday - Sunday: 10am - 10pm (9.30pm on Mondays and Tuesdays) [20]
Wisteria Mall (Yishun) 598 Yishun Ring Rd, #B1-03 Wisteria Mall, Singapore 768698 Monday - Sunday: 11am - 9.30pm [21]
Ang Mo Kio 407 Ang Mo Kio Ave 10, #01-733, Singapore 560407 Monday - Sunday: 11am - 9.30pm [22]
Woodlands 166 Woodlands Street 13, Singapore 730166 Monday - Sunday: 11am - 9.30pm [23]
Holland Village Address: Blk, 31 Holland Cl, #01-241, 270031 Monday - Sunday: 11am - 9.30pm [24]
HomeTeamNS Bukit Batok 2 Bukit Batok West Ave 7, #01-09B, Hometeam NS Bukit Batok, Singapore 659003 Monday - Sunday: 11am - 9.30pm [24]

In an interview with the Straits Times, owner Lester Li said that he planned to open another 10 outlets in 2022.[1]

Media Coverage[edit | edit source]

Screenshot of Zermatt Neo’s 4KG Fried Rice Challenge. Photo from Facebook.

King of Fried Rice has been extensively covered by various local media channels, such as Eatbook[25], SETHLUI.com[3], and Food King[26]. Overall, the eatery has garnered very positive reviews, and announcements on new branch openings usually receive coverage from food-related media outlets.[24]

As part of a video on his channel, Singaporean competitive eater Zermatt Neo undertook a ‘4KG King of Fried Rice’ challenge, where he ordered 12 portions of their egg fried rice accompanied by the various add-ons that the outlet offered.[27] Zermatt finished the challenge in just over 37 minutes.

References / Citations[edit | edit source]

  1. 1.0 1.1 Khoo, Hedy. “The A-Zs that rocked 2021: Kings of food”. Straits Times. 18 December, 2021. Accessed 9 February 2022.
  2. Foodie King. “This 24 Years Old S’porean is a Secondary School dropout - Now Helms An F&B Empire With 11 outlets across the Island!”. 25 June, 2021. Accessed 9 February 2022.
  3. 3.0 3.1 SETHLUI.com. “The Fried Rice Master of Singapore: King of Fried Rice”. YouTube. 11 June, 2019. Accessed 9 February 2022.
  4. How, Mandy. “Din Tai Fung alternative King Of Fried Rice opens outlet at Sengkang Kopitiam Square”. Mothership. 1 September, 2020. Accessed 9 February 2022.
  5. Great Deals Singapore. “King of Fried Rice launches Truffle Fried Rice Series from $6.50, has Shrimp, Pork Cutlet & Crabmeat options”. Great Deals Singapore. 18 October, 2021. Accessed 9 February 2022.
  6. Chng, Anthia. “King of Fried Rice Opens Near Clementi MRT Station—Its 20th Outlet In Singapore”. Eatbook. 7 January, 2022. Accessed 10 February 2022.
  7. Bowers, Beatrice. “Chef Wei HK Cheong Fun And King Of Fried Rice Open In Bishan”. Eatbook. 24 December, 2021. Accessed 10 February 2022.
  8. Foodie King. “King of Fried Rice opens 19th outlet in Jurong West, on the 27th Nov 2021”. Foodie King. 25 November, 2021. Accessed 10 February 2022.
  9. Foodie King. “King of Fried Rice opens 18th outlet in Keat Hong, on the 12th Nov 2021”. Foodie King. 10 November, 2021. Accessed 10 February 2022.
  10. Foodie King. “King of Fried Rice opens 14th outlet in Tampines, on the 25th July 2021”. Foodie King. 24 July, 2021. Accessed 10 February 2022.
  11. Lee, Jeremy. “King Of Fried Rice Opens 4th Outlet Near Bedok Interchange, Savour Its Addictive Wok Hei In The East”. MustShareNews. 14 April, 2021. Accessed 10 February 2022.
  12. Yeo, Brigitte. “King Of Fried Rice Opens New Outlet At Sengkang Kopitiam Square”. Eatbook. 1 September, 2020. Accessed 10 February 2022.
  13. Lim, Gillian. “King Of Fried Rice: Affordable Din Tai Fung-Like Pork Chop Egg Fried Rice At S$6.50 In Golden Mile Tower”. SETHLUI.com. 3 May, 2019. Accessed 10 February 2022.
  14. Bowers, Beatrice. “King Of Fried Rice To Open New Outlet In Jurong East On 15 May”. 14 May, 2021. Accessed 10 February 2022.
  15. King of Fried Rice”. Facebook. 26 May, 2021. Accessed 10 February 2022.
  16. King of Fried Rice”. Facebook. 6 May, 2021. Accessed 10 February 2022.
  17. Foodie King. “King of Fried Rice opens 8th outlet in Orchard Ion, on 3rd June 2021”. Foodie King. 31 May, 2021. Accessed 10 February 2022.
  18. Foodie King. “King of Fried Rice opens 12th outlet in Sin Ming, on the 1st July 2021”. Foodie King. 30 June, 2021. Accessed 10 February 2022.
  19. Foodie King. “King of Fried Rice opens 10th outlet in Serangoon, on the 12th June 2021”. Foodie King. 10 June, 2021. Accessed 10 February 2022.
  20. Foodie King. “King of Fried Rice opens 9th outlet in Tampines, on the 8th June 2021”. Foodie King. 4 June, 2022. Accessed 10 February 2022.
  21. Tay, Priscilla. “King Of Fried Rice Opens In Wisteria Mall, Bringing Pork Cutlet And Mala Fried Rice To Yishun”. Eatbook. 5 May, 2021. Accessed 10 February 2022.
  22. Lam, Nicole. "New in town: King of Fried Rice, Ang Mo Kio — The king opens its 13th outlet”. SETHLUI.com. 15 July, 2021. Accessed 10 February 2022.
  23. Foodie King. “King of Fried Rice opens 15th outlet in Woodlands, on the 6th August 2021”. Foodie King. 3 August, 2021. Accessed 10 February 2022.
  24. 24.0 24.1 24.2 Ong, Celine. “King Of Fried Rice Opens In Bukit Batok, With 17th Outlet Upcoming In Holland Village”. Eatbook. 15 September, 2021. Accessed 10 February 2022.
  25. Eatbook. “Best Egg Fried Rice In Singapore | Taste Testers | EP 130”. YouTube. 19 October, 2021. Accessed 9 February 2022.
  26. Food King. “Food King Singapore: We Try Pork Biryani For The First Time!”. YouTube. 3 July, 2020. Accessed 9 February 2022.
  27. Neo, Zermatt. “4KG KING of FRIED RICE Challenge! | BEST Egg Fried Rice in Singapore?! | Better than Din Tai Fung?!”. YouTube. 24 November, 2020. Accessed 9 February 2022.