Jessica Loh

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Jessica Loh
Shiberty.png
Born20 September 1992
EducationDegree in Mass Communications
Alma materHoly Innocents' High School, MDIS-OCU

Jessica Loh (born 20 September 1992), also known as Shiberty, is a Singaporean influencer and host. With beginnings as a blogger, Jessica is now primarily active on Instagram with over 54,000 followers as of April 2020. In 2019, she was recruited as a host for ZULA's YouTube segment - Pillow Talk.

Background[edit | edit source]

Early life & family[edit | edit source]

As an influencer, Jessica does not shy away from stigmatised topics. This openness applies to her personal life and the issues she face. Jessica is a child of divorce and was raised in a single-parent unit. She has shared that she was a victim of domestic abuse and suffered from depression as a child.[1] Jessica moved out of her family home at nineteen years old.[2]

Education[edit | edit source]

After completing her GCE O-level examinations at Holy Innocents' High School in 2008,[3] Jessica pursued a degree in Mass Communications from MDIS-OCU (Oklahoma City University).[4]

Blogging (2005 - 2017)[edit | edit source]

Although Jessica started blogging recreationally as a teenager, it is unclear when she started blogging professionally. Her first sponsored post dates back to March 2009 where she had reviewed the Neutrogena Wave face cleanser.[5] As documented on her website, Jessica has produced advertorial content for brands like Estée Lauder, Korea Tourism Organisation, Eu Yan Sang and Samsung.[6] Her last blog post was published on 23 February 2017.[7]

Career highlights[edit | edit source]

Zula Pillow Talk - Host (2019 - present day)[edit | edit source]

Jessica has been the host for ZULA's Pillow Talk since early 2019.[8] As of April 2020, she has hosted nine episodes, interviewing influencers like Wendy Cheng (XiaXue)[9] and Narelle Kheng[10] about their personal lives.

The first episode featuring Xenia Tan was aired in March 2019. As of April 2020, the video has more than 200,000 views - making it the most viewed Pillow Talk episode on the channel.[11]

The Final One S1 - Top 60 (2013)[edit | edit source]

In April 2013, Jessica announced on her blog that she had been shortlisted as a Top 60 participant for Mediacorp's first season of The Final One (2013) - a reality singing competition in Singapore.[12] However, she did not advance to the final stages. Before auditioning for the show, Jessica had collaborated with musician Sky Ong to produce song covers on YouTube. The duo's mashup of the Ah Boys to Men (2012) theme song has more than 44,000 views on YouTube as of April 2020, making it one of Sky's most popular uploads.[13] The pair's mashup of Taylor Swift’s Begin Again (2012) was also televised on Channel 5.[14][15]

Reelity Showdown S2 - Contestant (2012)[edit | edit source]

In partnership with Resorts World Genting, Jessica participated in a four-part variety show where teams had to undergo a series of challenges at the amusement park. She was paired up with Diana Choo and competed alongside bloggers like Benjamin Toh and Juli.[16]

Other endeavours[edit | edit source]

JEXAGEMS Boutique Store - Founder (2019)[edit | edit source]

JEXAGEMS is an Instagram store selling bespoke statement jewellery. As of April 2020, the store sells gemstone and crystal bead bracelets that can be customised. The store's pre-made designed bracelets are launched with accompanying facts about the crystals and gemstones used in the piece.[17]

Shiberty Bakes - Co-founder (2016 - 2018)[edit | edit source]

Jessica opened a bakery and café at Owen Road in 2016.[18][19] Featuring sweet treats like home-baked macarons[20] and bespoke cakes[21] alongside savoury dishes,[22] the café had been featured by a bevvy of local media publications. In 2017, a customer attempted to sully the reputation of Shiberty Bakes, alleging that the hygiene and service standards were not up to par.[23] The incident blew over after Jessica addressed the situation on social media. The business has since permanently closed.[24]

References / Citations[edit | edit source]

  1. About”. Shiberty. Accessed on 11 April 2019.
  2. About”. Shiberty. Accessed on 11 April 2019.
  3. GRADUATION CEREMONY 2008”. Shiberty. October 10, 2008. Accessed on 8 April 2020.
  4. I WAS AN MDIS MEDIA AND COMMUNICATIONS STUDENT”. Shiberty. June 11, 2015. Accessed on 8 April 2020.
  5. "Neutrogena Wave". Shiberty. March 31, 2009. Accessed on 9 April 2020.
  6. Clientele”. Shiberty. Accessed on 9 April 2020.
  7. "Home". Shiberty. Accessed on 9 April 2020.
  8. ZULA. “ [NEW PODCAST SHOW] ZULA Pillow Talk: Xenia Tan | Ep1”. YouTube. March 15, 2019. Accessed on 9 April 2020.
  9. ZULA. "Wendy Cheng On Sexual Harassment, Her Marriage & Past Friendships | ZULA Pillow Talk | EP 6". YouTube. October 4, 2019. Accessed on 9 April 2020.
  10. Narelle Kheng. "On Toxic Relationships, Horoscopes and Mental Health | ZULA Pillow Talk | EP 3". YouTube. June 7, 2020. Accessed on 9 April 2020.
  11. ZULA. “ [NEW PODCAST SHOW] ZULA Pillow Talk: Xenia Tan | Ep1”. YouTube. March 15, 2019. Accessed on 9 April 2020.
  12. THE FINAL 1”. Shiberty. April 15, 2013. Accessed on 8 April 2020.
  13. Sky Ong. “Ah Boys To Men Theme Songs Mashup - Shiberty, Luke Lee, Sky Ong”. YouTube. February 4, 2013. Accessed on 8 April 2020.
  14. Sky Ong. “Taylor Swift - Begin Again Music Video (Cover by Jess and Sky)”. YouTube. October 9, 2012. Accessed on 9 April 2020.
  15. THE FINAL 1”. Shiberty. April 15, 2013. Accessed on 8 April 2020.
  16. Resorts World Genting. "Reelity Showdown Season 2 at Genting Ep. 1". YouTube. December 5, 2012. Accessed on 9 April 2020.
  17. JEXAGEMS. Instagram. Accessed on 9 April 2020. Retrieved from: https://www.instagram.com/jexagems/?hl=en
  18. Eatbook. “CHEAP CBD RESTAURANTS UNDER $10! | Eatbook Vlogs | EP 92”. YouTube. March 26, 2019. Accessed on 9 April 2020.
  19. Shiberty Bakes – Blogger Turned Baker, ‘Magical’ Bakes At Owen Road”. DanielFoodDiary. April 21, 2016. Accessed on 9 April 2020.
  20. Shiberty Bakes – Blogger Turned Baker, ‘Magical’ Bakes At Owen Road”. DanielFoodDiary. April 21, 2016. Accessed on 9 April 2020.
  21. shibertybakes. Instagram. Accessed on 9 April 2020. Retrieved from: https://www.instagram.com/shibertybakes/?hl=en
  22. Kopi Folks. “SHIBERTY BAKES | KopiFolks”. YouTube. May 12, 2017. Accessed on 9 April 2020.
  23. Lee, Jeremy. “Customer Tries Shaming Bakery Over ‘Leaning Tower Of Pisa’ Cake But Fails To Win Support Of Internet”. MustShareNews. March 15, 2017. Accessed on 9 April 2020.
  24. shibertybakes. Instagram. Accessed on 9 April 2020. Retrieved from: https://www.instagram.com/shibertybakes/?hl=en