Eunice Annabel Lim

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Eunice Annbel Lim Mei En
Eunice Annabel.jpg
Born22 January 1994
EducationDiploma in Apparel Design and Merchandising
Alma materCHIJ Toa Payoh (Secondary), Temasek Polytechnic
OccupationAir stewardess
OrganisationGushcloud (former)
Known forLifestyle blogger

Once a prominent Singaporean lifestyle blogger, Eunice Annabel Lim Mei En (born 22 January 1994) now works as an air stewardess for Singapore Airlines (SIA).[1] She has been recognised for her modelling endeavours and acting roles on local television. Eunice Annabel rose to fame after becoming the winner of Clicknetwork's VAUNT model search in 2011 at 17 years old.[2] As of June 2020, she has 190,000 followers on Instagram.


Eunice Annabel posing in an advertorial image with Sunsilk products. Photo from Marketing Interactive.

Blogging (2010)

Eunice Annabel started blogging as early as 2010.[3] She prides herself as a beauty and lifestyle influencer. Her content covers topics ranging from her modelling and acting experiences to her relationships and lifestyle.[4] As an influencer, Eunice Annabel has engaged in sponsored advertisements[5] for brands like Vogue Avenue and Elly Sage. In 2014, she was selected as a Brand Ambassador for Sunsilk SG.[6]


Eunice Annabel Lim studied at CHIJ Toa Payoh (Secondary) from 2007 to 2010. She furthered her studies at Temasek Polytechnic (2011 - 2014) where she received a Diploma in Apparel Design and Merchandising. While pursuing her diploma, Eunice Annabel also worked part-time as a Sales Executive at Abercrombie and Fitch in 2011 for a year.[7]

Personal life

In December 2011, Eunice met her ex-boyfriend, Fai (also known as DJ S.O.F), at a flea market event.[8][9] They started dating on Christmas day weeks later and broke up in 2014.[10] Since 2016, she has been dating Daniel Thong.[11]


YouTube channel (2013)

Eunice Annabel joined YouTube in 2013. In her earlier videos, she vlogged her modelling and acting experiences. She then moved on to uploading beauty guides and tutorial type content.[12] As of December 2019, she has over 16,000 subscribers and her most viewed video has over 120,000 views.[13] Her YouTube channel has not been active since December 2017.

In a 2018 interview with Marketing Interactive, Eunice Annabel mentioned that although the majority of her audience is on Instagram, she prefers the viewer interaction from YouTube which allows criticism for content improvement.[14]

Zyrup After Hours (2016 - 2017)

Eunice Annabel (second from right) was one of the hosts for Zyrup's After Hours series on YouTube. Photo from Marketing Interactive.

Eunice Annabel was one of the four hosts for After Hours a talk show series for the YouTube Channel Zyrup.[15] Working alongside her were fellow personalities Audrey, Dew and Jonathan. The series lasted for 3 seasons, with the first episode aired in January 2016 and the last aired in October 2017. After Hours (YouTube playlist) discussed taboo topics relating to “love, sex, and relationships”.[16]

Guest star

Eunice Annabel has been featured in short skits and videos across multiple YouTube channels.

Year YouTube Channel Video Title Link
2016 CPF Board Are You Cleverer than A Typical Singaporean? Ep 5: Jonathan Cheok (CBS) vs Eunice Annabel Video
2016 YAAAS TV The Truth About Eunice Annabel Video
2016 Toggle SG 5 Types of Irritating Couples Video
2015 Jaze Phua How To Cook Like A Man W/ Jaze & Eunice Annabel Video
2014 TreePotatoes Valentine’s Day Woes

How To Pick Up Girls (ft. WongFu Productions)



2014 The MingThing Relationships - Making Better Decisions Video
2014 Scherezade Shroff 2 Minute Hairstyling Challenge with Eunice Annabel!!! Video


Eunice Annabel pictured in 2011 with her S$2,000 cheque for winning the VAUNT model search. Photo from Eunice Annabel's blog.

Eunice Annabel started modelling part-time for online stores at 16 years old.

Year Brand Details Refs.
2014 - 2016 Vogue Avenue Blogshop modelling [17]
2013 Asia Style Collection The Asia Style Collection Runway 2013 [18]
2012 - 2014 Ashin Cans Blogshop modelling [19][20]
2012 The New Paper TNP New Face Competition (Finalist) [21]
2011 Clicknetwork VAUNT Model Search (Winner) [22]


Eunice Annabel (left) pictured on the set of Mata Mata 3 as her character, Emily. Photo from Eunice Annabel's blog.

Eunice Annabel has been cast for acting roles in various local productions between 2014 and 2016.


Year Movie Title Character/Role Refs.
2015 The Circle House Swee Lin [23]
2014 The Lion Men (2014) Ding Ding [24]


Year Channel Television Programme Character/Role Refs.
2016 Toggle TV Selfie’s Tale Candy Soh [25]
2015 Channel 5 Mata Mata 3 Emily [26]
2015 Okto The School Bell Rings Lily [27]
2015 Channel 5 2025 Kaylin Tang [28]

Other career highlights (2016)

In 2016, Eunie Annabel co-founded a clothing apparel company called[29] According to SGP Business, Slayday was incorporated on 27 July 2016 and is still in operation.[30] However, Slayday has not been active on its social media platforms.[31][32]

References / Citations

  1. Eunice Annabel. “Instagram story: Q&A”. September 2018. Instagram. Accessed 9 December 2019.
  2. Clicknetwork. “Final Event - Vaunt: EP4”. YouTube. January 6, 2012. Accessed 10 December 2019.
  3. Tay, Vienne. “Now following: Eunice Annabel”. Marketing Interactive. June 8, 2018. Accessed 9 December 2019.
  4. Eunice Annabel. “About”. Accessed 9 December 2019.
  5. Eunice Annabel. “Quick Updates X happy 20th Anniversary Tea Tree”. July 23, 2015. Accessed 10 December 2019.
  6. Sunsilk. “Meet our Sunsilk Ambassadors!”. Facebook. January 29, 2014. Accessed 9 December 2019.
  7. Eunice Annabel Lim. “Experience”. LinkedIn. Accessed 9 December 2019.
  8. One week of school had passed!!! (Heli, School, Vaunt, Fai)”. Euniceannabel Blogspot. August 25, 2012. Accessed 10 December 2019.
  9. Sounds of FAI (S.O.F)”. The DJ Collective. Accessed 9 December 2019.
  10. We only appreciate things when they’re gone”. Euniceannabel Blogspot. April 15, 2014. Accessed 10 December 2019.
  11. Eunice Annabel. “Instagram story: Q&A”. September 2018. Instagram. Accessed 9 December 2019.
  12. Eunice Annabel. YouTube. Accessed 9 December 2019. Retrieved from:
  13. Eunice Annabel. “Phuket 2017 VLOG”. YouTube. May 25, 2017. Accessed 10 December 2019.
  14. Tay, Vienne. “Now following: Eunice Annabel”. Marketing Interactive. June 8, 2018. Accessed 9 December 2019.
  15. Unzippedtv. Instagram. Accessed 10 December 2019. Retrieved from:
  16. Zyrup. “After Hours playlist”. YouTube. Accessed 10 December 2019.
  17. Vogue Avenue. “Photos”. Facebook. Accessed 11 December 2019.
  18. ASIA STYLE COLLECTION 2013 - RUNWAY & BEHIND THE SCENES”. Euniceannabel blogspot. June 25, 2013. Accessed 10 December 2019.
  19. Ashin Cans. “Photos”. Facebook. Accessed 11 December 2019.
  20. What i do best”. Euniceannabel Blog. August 12, 2012. Accessed 11 December 2019.
  21. Teo, Jade. “The New Face back for 23rd edition”. The New Paper. May 21, 2015. Accessed 10 December 2019.
  22. Clicknetwork. “Final Event - Vaunt: EP4”. YouTube. January 6, 2012. Accessed 10 December 2019.
  23. Eunice Annabel Lim”. IMBD. Accessed 11 December 2019.
  24. The Lion Men- Team Yun Xiao (Storm Riders)”. YouTube. February 6, 2014. Accessed 11 December 2019.
  25. Eunice Annabel. “Been keeping up with A Selfie's Tale on @toggle_sg”. Instagram. February 25, 2016. Accessed 11 December 2019.
  26. QUICK UPDATES X HAPPY 20TH ANNIVERSARY TEA TREE!”. Euniceannabel Blogspot. July 23, 2015. Accessed 10 December 2019.
  27. The school bell rings episodes”. Toggle. August 15, 2015.  Accessed 11 December 2019.
  28. 2025 episode”. Toggle. Accessed 10 December 2019.
  29. Eunice Annabel. “SLAYDAY just dropped a new collection!”. Instagram. October 10, 2017. Accessed 10 December 2019.
  30. SLAYDAY”. SGP Business. Accessed 9 December 2019.
  31. Slayday. Facebook. Accessed 9 December 2019. Retrieved from:
  32. Slayday. Instagram. Accessed December 9, 2019. Retrieved from: