Creamier

From Wiki.sg
Jump to navigation Jump to search
Creamier's logo. Photo from the Creamier Facebook page.
Creamer's ice cream served with their freshly made waffles. Photo from Creamier's Facebook page.

Creamier (official website) is an ice cream café and F&B business founded in Singapore in 2011. It is recognised for being the pioneer of heartland cafes. Founded by the same people behind Sunday Folks, Creamier specialises in uniquely flavoured ice cream. They are also recognised for their hand-made waffles. Over the years, Creamier has expanded to three locations islandwide and collaborated with notable hotels and brands for events. In March 2019, it was announced that their first ever outlet at Toa Payoh would be closed by July 2019.

Origins

Creamier first opened in 2011 at Toa Payoh and is the pioneering brand for neighbourhood cafes locally. It was founded by Audrey Wang, Khoh Wan Chin and Victor Lim. Initially, Creamier had a slow start with labour, rental and equipment difficulties.[1] However, the store eventually became popular with the neighbourhood community and soon helped other businesses move into the same area.[2]


In 2014, the founders went on to create a second brand called Sunday Folks that specialises in freshly churned premium soft-serve ice cream.[3] Their first outlet opened at Chip Bee Gardens. As compared to Creamier's menu, Sunday Folks has a larger selection of desserts.

Growth in Singapore

The storefront of Creamier's Toa Payoh outlet. Photo from the Creamier website.
Creamier's Gillman Barracks outlet. Photo from the Creamier website.

Creamier opened their first outlet at Toa Payoh in 2011. They subsequently opened the outlets at Gillman Barracks in 2016 and Tiong Bahru in 2017.[4] In March 2019, it was announced that Creamier Toa Payoh would have its last day of operations on 30 June 2019. Creamier cited rental issues as the reason behind its closure at Toa Payoh.[5]

Outlet Address Contact Opening Hours
Toa Payoh Blk 128, Toa Payoh Lorong 1, #01-835, Singapore 310128 +65 6250 1476 Tuesday - Thursday, Sunday: 12 PM - 10 PM

Friday & Saturday: 12 PM - 11 PM


Closed on Mondays.

Gillman Barracks 5a Lock Road, Singapore 108927 +65 6262 1087 Tuesday - Thursday: 1 PM - 9 PM

Friday & Saturday: 12 PM - 11 PM

Sunday: 12 PM - 10 PM


Closed on Mondays.

Tiong Bahru 78 Yong Siak Street, #01-18, Singapore 163078 +65 6221 1076 Tuesday - Thursday: 12 PM - 10 PM

Friday: 12 PM - 11 PM

Saturday: 11 AM - 11 PM

Sunday: 11 AM - 10 PM


Closed on Mondays.

Products

The interior of Creamier's Tiong Bahru outlet. Photo from the Creamier website.

At the Toa Payoh and Gillman Barracks outlets, 18 ice cream flavours are displayed and available for purchase at one time. The Tiong Bahru outlet has 12 ice cream flavours on display. However, Creamier has a total of 118 flavours inspired by different places and food items. Creamier’s founders spent 6 months perfecting their classic ice cream flavours before exploring beyond the classics.[6] Their ice cream can be served in cups, cones or with freshly made waffles in store. The last order for waffles is approximately 30 to 45 minutes before the store's closing time for the day.


Their ice cream and handmade toppings are made from scratch every day.[7] Some of their most popular flavours for 2018 include Plain Ole Chocolate, Roasted Pistachio and Sea Salt Gula Melaka.[8] Creamier also creates and offers seasonal flavours such as Pistachio Rose and Blue Pea Vanilla that had only been available from February to March 2019 in commemoration of the Spring season.[9] To commemorate the closure of its Toa Payoh outlet, Creamier created a new White Rabbit candy flavour - a taste that is recognised by most Singaporeans.[10]


Apart from ice cream, Creamier also sells coffee products, ice cream cakes and retail items such as cups and mugs.[11] As of May 2019, Creamier sells two ice cream cakes - Azelia Passion Ice Cream Cake and Yuzu Ichigo Ice Cream Cake - both priced at S$58 each. Their online store features a limited selection of ice cream flavours that are available for delivery in 473ml pints that can contain up to 5 scoops of ice cream.[12]

Events and collaborations

The Creamier booth at Sephora playhouse in July 2018. Photo from the Creamier website.

Creamier has partnered with prominent brands in Singapore where they have either created novel ice cream flavours or served their ice cream at events.

Date Partner(s)


Description
21 - 29 July 2018 Benefit Cosmetics Creamier collaborated with Benefit Cosmetics to serve ice cream at the Sephora Playhouse, Civic Plaza and Ngee Ann City.[13]
2018 The Fullerton Singapore Creamier collaborated with The Fullerton Singapore to create the Lapis Spice ice cream flavour and two other desserts inspired by Kueh Lapis and Kaya Toast. These creations were served at The Fullerton Hotel Singapore and The Fullerton Bay Hotel Singapore.[14]
20 - 29 October 2017 A Design Film Festival 2017 Creamier was a dessert partner for A Design Film Festival 2017 that ran from 20 to 29 October 2017.[15]
April 2017 Multipy Creamier served three unique flavours as part of the A Majestic Playground event at the New Majestic Hotel in Singapore. The three flavours were Rich Sea Salt Gula Melaka ice cream paired with handmade gula Melaka mochi, Indulgent Hazelnut Milk Chocolate ice cream with coffee syrup and mascarpone mousse and Refreshing Mango Passionfruit Sorbet with mini toasted coconut fingers.[16]
- Shangri-La Hotel The Sea Salt Gula Melaka ice cream with sago and caramelised bananas was created as a collaboration between founder Audrey Wang and Chef Franco Brodini to celebrate the re-opening of Shangri-La Hotel at Orchard.[17]
2016 Lennard Yeong Creamier collaborated with former Masterchef Asia contestant Lennard Yeong to produce a limited edition flavour - White chocolate miso with toasted seaweed - which was available for purchase from 1 to 31 December 2016.[18]

References / Citations

  1. ↑ Tay, Samantha. “After melting away for 8 months, here’s how Creamier founders came out cream of the crop”. Vulcan Post. August 2, 2017. Accessed on 9 May 2019. Retrieved from: https://www.asiaone.com/business/after-melting-away-8-months-heres-how-creamier-founders-came-out-cream-crop
  2. ↑ Ho, Jovi. “Goodbye, Toa Payoh: Creamier thanks the neighbourhood for the memories”. CNA Lifestyle. March 28, 2019. Accessed on 9 May 2019. Retrieved from: https://cnalifestyle.channelnewsasia.com/trending/good-bye-toa-payoh-creamier-close-thanks-neighbourhood-memories-11382232
  3. ↑ Tay, Samantha. “After melting away for 8 months, here’s how Creamier founders came out cream of the crop”. Vulcan Post. August 2, 2017. Accessed on 9 May 2019. Retrieved from: https://www.asiaone.com/business/after-melting-away-8-months-heres-how-creamier-founders-came-out-cream-crop
  4. ↑ “WE ARE OPEN AT 78 YONG SIAK STREET!”. Creamier. September 27, 2017. Accessed on 9 May 2019. Retrieved from: https://creamier.com.sg/2017/09/27/open-78-yong-siak-street/
  5. ↑ Ho, Jovi. “Goodbye, Toa Payoh: Creamier thanks the neighbourhood for the memories”. CNA Lifestyle. March 28, 2019. Accessed on 9 May 2019. Retrieved from: https://cnalifestyle.channelnewsasia.com/trending/good-bye-toa-payoh-creamier-close-thanks-neighbourhood-memories-11382232
  6. ↑ “The Story Of: Creamier, Handcrafted Ice Cream and Coffee”. The General Co. January 6, 2014. Accessed on 9 May 2019. Retrieved from: https://thegeneralco.sg/blogs/general-journal/11332717-creamier-handcrafted-ice-cream-and-coffee
  7. ↑ “The Story Of: Creamier, Handcrafted Ice Cream and Coffee”. The General Co. January 6, 2014. Accessed on 9 May 2019. Retrieved from: https://thegeneralco.sg/blogs/general-journal/11332717-creamier-handcrafted-ice-cream-and-coffee
  8. ↑ “ A LOOK BACK AT 2018: YOUR CREAMIER #2018BESTNINE”. Creamier. January 2, 2019. Accessed on 9 May 2019. Retrieved from: https://creamier.com.sg/2019/01/02/a-look-back-at-2018-your-2018bestnine/
  9. ↑ “ROSES ARE RED, VIOLETS ARE BLUE: RING IN THE SPRINGTIME WITH THESE NEW TREATS”. Creamier. February 11, 2019. Accessed on 9 May 2019. Retrieved from: https://creamier.com.sg/2019/02/11/roses-are-red-violets-are-blue-ring-in-the-springtime-with-these-new-treats/
  10. ↑ Lee, Joey. “#Joeyjios: Creamier Toa Payoh is releasing a secret flavour to bid patrons adieu - here are the details they left out”. AsiaOne. March 20, 2019. Accessed on 9 May 2019. Retrieved from: https://www.asiaone.com/food/joeyjios-creamier-toa-payoh-releasing-secret-flavour-bid-patrons-adieu-here-are-details-they
  11. ↑ “COFFEE & RETAIL”. Creamier. Accessed on 9 May 2019. Retrieved from: https://creamier.com.sg/product-category/coffee-and-retail/
  12. ↑ “Flavours”. Creamier. Accessed on 9 May 2019. Retrieved from: https://creamier.com.sg/product-category/flavours/
  13. ↑ “5 THINGS YOU NEED TO KNOW ABOUT CREAMIER AT THE SEPHORA PLAYHOUSE”. Creamier. July 20, 2018. Accessed on 9 May 2019. Retrieved form: https://creamier.com.sg/2018/07/20/5-things-you-need-to-know-about-creamier-at-the-sephora-playhouse/
  14. ↑ “FULL OF HERITAGE: OUR CREAMY COLLABORATION WITH THE FULLERTON HOTELS SINGAPORE”. Creamier. September 17, 2018. Accessed on 9 May 2019. Retrieved from: https://creamier.com.sg/2018/09/17/creamier-x-the-fullerton-hotels/
  15. ↑ “A DESIGN FILM FESTIVAL 2017”. Creamier. September 27, 2017. Accessed on 9 May 2019. Retrieved from: https://creamier.com.sg/2017/09/27/design-film-festival-2017/
  16. ↑ “MULTIPLY: A MAJESTIC PLAYGROUND”. Creamier. April 26, 2017. Accessed on 9 May 2019. Retrieved from: https://creamier.com.sg/2017/04/26/hello-world/
  17. ↑ Tay, Samantha. “After melting away for 8 months, here’s how Creamier founders came out cream of the crop”. Vulcan Post. August 2, 2017. Accessed on 9 May 2019. Retrieved from: https://www.asiaone.com/business/after-melting-away-8-months-heres-how-creamier-founders-came-out-cream-crop
  18. ↑ Denise Kok Adibah Isa. “Three to try: Kilo Kallang, Fat Prince, Creamier”. Buro Singapore. November 30, 2016. Accessed on 9 May 2019. Retrieved from: https://www.buro247.sg/lifestyle/food-and-drink/threetotry-kilo-kallang-fat-prince-creamier.html
Retrieved from "https://wiki.sg/index.php?title=Creamier&oldid=2184"