Beatrice Tan (Singapore Entrepreneur)

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Beatrice Tan
Beatrice Tan.jpg
Born7 October 1988
EducationBachelor’s degree in Business/Commerce
Alma materNational University of Singapore
Spouse(s)Dean Krstevski

Beatrice Tan is the founder and creative director of Singapore fashion label KLARRA PTE. LTD., which was incorporated on 13 February 2014.[1][2] Beatrice started out as a blogshop model, and is also a Singaporean influencer.[3] As of August 2022, Beatrice has 79.6K followers on Instagram.[4]


Early life & family

Beatrice and her husband Dean Krstevki at their wedding. Photo from Instagram.
Beatrice and her husband Dean Krstevki at their wedding. Photo from Instagram.
Beatrice pictured with her two children, Aria and Yan Krstevska. Photo from Instagram.

Beatrice Tan was born on October 7, 1988 in Singapore.[5] Her father is Gary Tan and her mother is Cherine Chia.[6] She also has a sister named Rachel Tan.[6] She got engaged to Dean Krstevski, the CEO of a fintech company, in Melbourne in November 2018.

The couple flew to Switzerland for their pre-wedding photoshoot and got married on 13 May 2019 at The Clifford Pier.[7][8]

She has two children, Aria Krstevska and Yan Krstevski, whom she gave birth to in 2020 and 2022, respectively.[9][10]


According to her LinkedIn profile, Beatrice studied in Temasek Polytechnic from 2005-2008 and graduated with a Diploma in Business, Marketing and Tourism. She then went on to study at National University of Singapore from 2008-2011 and graduated with a Bachelor’s degree in Business/Commerce.[11]


Early career and founding KLARRA

Post studies, she then completed an internship at UBS’ Ultra High Net Worth (UHNW) Client Experience Team, Business Development Unit for a period of 3 months before moving onto a full-time analyst position at Credit Suisse for a period of 5 months.[11] Beatrice then quit the corporate scene for a few years to focus on being a full-time blogger.[12]

Beatrice in a shoot for SONY. Photo from Instagram.
Beatrice in a shoot for SONY. Photo from Instagram.

She then founded the local fashion label, KLARRA, in 2015 and has been the Founder and Creative Director of the business since then.[11]

Social media influencer

On the side, Beatrice is also a social media influencer with a following of 79.6K as of August 2022.[4] She first started out as a blogger during her polytechnic days on the now defunct site Her last post was on 4 August 2010.[5] It was on her blog that she used to do paid advertorials for clothing brands Mori Vie, Dandzelia, Troops, The Tinsel Rack, and camera online store Clicksnleaks, amongst others.[5]

She also quit her job in the corporate world to pursue blogging full time.[12]

“I actually quit my job to do this full time and I wanted to make it a 9 to 5 job as well. I want to make it more disciplined, so I try to wake up in the morning like 8, 9 and do my blog stuff until the evening or night and then get off work. But the thing for the blog industry is, I feel like people will require you to reply very promptly even on weekends. I feel bad about that cause sometimes I really have to go out and I cannot get in touch with my emails and all in time so there’s no “paid leave”.”[12]

Since then, she’s moved over to Instagram where she works with brands such as Dior and SKII.[13][14]

Blogshop modelling (2000s)

During her university days, Beatrice was talent-spotted at her school’s flea market by then fashion label Bonito Chico, which is now known as Love, Bonito. She then started modelling for them.[12]

Media coverage

Beatrice and her husband on the cover of Brides by Her World. Photo from Instagram.
Beatrice and her husband on the cover of Brides by Her World. Photo from Instagram.

Back in 2007, Beatrice took part in season 1 of Mediacorp’s talent-scouting competition, ​​Hey! Gorgeous.[3] She has also been interviewed by several publications such as Her World and 8 Days on her journey to being a girlboss.[3][7]


  1. Klarra. “I AM: A PORTRAIT SERIES - BEATRICE TAN”. Klarra. n.d. Accessed 2 August 2022.
  2. KLARRA PTE. LTD.”. SGP Business. n.d. Accessed 2 August 2022.
  3. 3.0 3.1 3.2 Tan, Celine. “Blogshop Model-Turned-Fashion Designer & Style Influencer Beatrice Tan: “We Don’t Take Photos Non-Stop!””. 8 Days. July 7, 2017. Accessed 2 August 2022.
  4. 4.0 4.1 beatricesays. “Beatricesays”. Instagram. n.d. Accessed 2 August 2022.
  5. 5.0 5.1 5.2 Tan, Beatrice. “Beatrice Says…”. Livejournal. January 14, 2008. Accessed 2 August 2022.
  6. 6.0 6.1 beatricesays. “Turned a year older today and happy to be spending it with family ❤️🎂”. Instagram. October 7, 2017. Accessed 2 August 2022.
  7. 7.0 7.1 Koh, Cassandra. “Fashion Entrepreneur Beatrice Tan And Husband Dean Had The Dreamiest Pre-Wedding Portraits In The Wintry Swiss Alps”. Her World. June 24, 2019. Accessed 2 August 2022.  
  8. Koh, Cassandra. “Style Influencer Beatrice And Dean’s Jazzy Black-Tie Wedding At The Clifford Pier”. Her World. October 7, 2019. Accessed 2 August 2022.  
  9. beatricesays. “Our whole world in front of us. Meet our little girl, Aria Krstevska, born on 02.07.20, 3.11kg & 49cm🧡”. Instagram. July 6, 2022. Accessed 2 August 2022.
  10. beatricesays. “Meet Yan Krstevski, the newest member of our family. Born today — 12 Jan 2022, 3.68kg & 53cm 🥰🤍💫”. Instagram. January 12, 2022. Accessed 2 August 2022.
  11. 11.0 11.1 11.2 Tan, Beatrice. “Beatrice Tan”. LinkedIn. n.d. Accessed 2 August 2022.
  12. 12.0 12.1 12.2 12.3 Abidin, Crystal. “Speaking with Beatrice Tan”. Wishcrys. May 3, 2013. Accessed 2 August 2022.  
  13. beatricesays. “Starting on a new skincare regime with Dior's latest Capture Youth Series to delay aging. A simple 3-step for both day and night: New Skin Effect Enzyme Lotion to clarify the skin, mixing the Intense Rescue Oil Serum & Age Delay Plumping Serum for antioxidant and hydration and ending it off with Age-Delay Advanced Creme ✨ @diorskincare #diorforyouth #diorskincare #sp”. Instagram. January 21, 2019. Accessed 2 August 2022.
  14. beatricesays. “#onebottleawayfrom getting my skin all-ready for #mynovembergetaway with Dean. Being apart in two different locations with both of us being very active at work can be quite a challenge when it comes to planning meet ups and trips together. Can't wait for our upcoming trip next month (to Melbourne!) and in partnership with @skii, am looking forward to achieving better skin with the help of SKII's treatment Essence. More updates in due time Xx”. Instagram. October 5, 2017. Accessed 2 August 2022.