Our Second Nature
Our Second Nature is a Singapore-based lifestyle brand founded by co-founder of Love, Bonito Velda Tan in 2016. Their collection consists of themes that are inspired by intangible elements of life such as the fresh scent of linen or the feeling of a leisurely walk.[1]
Origins
After stepping away from fast fashion, Velda aspired to create a brand that relates to everyday moments. Her brand centers on “personal, instinctive wear”, emphasizing on mindful living and emotional connection through fashion.[1][2]
Founder
Velda Tan was one of the co-founders of Love, Bonito. At 18 years old, Velda dropped out of her business and finance course at the Singapore Institute of Management (SIM) to focus her time on managing Love, Bonito. In 2013, she left Love, Bonito and was previously their creative director. In 2014, she founded a lobster restaurant and bar Pince and Pints together with her husband. In May 2015, she founded another fashion label, Collate the Label. And In 2017, she launched Our Second Nature.[2]
Brand growth
In 2018, they opened their first ever physical store in Chip Bee Gardens, which was known to be a cozy space that combined retail therapy with a cafe experience, as they had an in-house cafe.[1] Their cafe served beverages like flat whites and cold brews, while also having treats like banana walnut bread and lemon drizzle cake.[3] However, the store announced their closure with an Instagram post on February 14, 2024, after 6 years of operation.[4]
Around mid-September of 2023, they opened another outlet with the name “Our Second Hideaway” at Great World[5], which was designed by Open Studio. As of 2025, this outlet is still open and active.
Our Second Nature has a pop-up called “Our Second Corner” that is located within Level 3 of Takashimaya in Orchard. It ran from December 1, 2024 to May 31, 2025.[6]
Our Second Nature has collaborated with another Singaporean based brand Heveya, a brand that specializes in natural and sustainable bedding products. Their collection is called “Willow by the River.” It blends Our Second Nature’s thoughtful designs with Heveya’s expertise in making comfortable, durable and sustainable beddings.[7]
Expansion overseas
Our Second Nature initially started off as an online store in Malaysia, before opening their first ever physical store on October 5, 2024. The store, named “A Second to Gather”, is located at Bangsar Village II, Kuala Lumpur.[8]
Minor controversy
Our Second Nature was highlighted by an instagram account to have used Antti Kalevi’s illustration on one of their designs without permission. The brand defended themselves by claiming to have found the design on Pinterest, unaware of its origin as Kalevi’s work.[9]
References/Citations
- ↑ 1.0 1.1 1.2 Shiya. “Our Second Home: Visit This Local Brand’s Beautiful Retail Space & In-House Cafe In Holland Village.” Hype & Stuff, 8 April, 2018. Accessed 22 August 2025.
- ↑ 2.0 2.1 Tan, Celine. “From Love, Bonito to Our Second Nature: Singapore entrepreneur Velda Tan's fashion journey.” Channel News Asia, 24 March, 2024. Accessed 22 August 2025.
- ↑ “Our Second Home – Simple Yet Elegant Boutique With A Cafe, At Holland Village.” DanielFoodDiary.com, 19 February, 2018. Accessed 22 August 2025.
- ↑ “oursecondnature” Instagram, 14 February, 2024. Accessed 22 August 2025.
- ↑ “oursecondnature” Instagram, 20 September, 2023. Accessed 22 August 2025.
- ↑ “oursecondnature” Instagram. 1 December, 2024. Accessed 22 August 2025.
- ↑ Heveya. “Our Second Nature x Heveya®” Heveya. n.d. Accessed 22 August 2025.
- ↑ “oursecondnature.my” Instagram, 24 October, 2024. Accessed 22 August 2025.
- ↑ “someteaonosn” Instagram, 8 February, 2018. Accessed 22 August 2025.