Beatrice Tan (Singapore Entrepreneur)
Beatrice Tan | |
|---|---|
 | |
| Born | 7 October 1988 |
| Education | Bachelor’s degree in Business/Commerce |
| Alma mater | National University of Singapore |
| Spouse(s) | Dean Krstevski |
Beatrice Tan is the founder and creative director of Singapore fashion label KLARRA PTE. LTD., which was incorporated on 13 February 2014.[1][2] Beatrice started out as a blogshop model, and is also a Singaporean influencer.[3] As of August 2022, Beatrice has 79.6K followers on Instagram.[4]
Background
Early life & family
Beatrice Tan was born on October 7, 1988 in Singapore.[5] Her father is Gary Tan and her mother is Cherine Chia.[6] She also has a sister named Rachel Tan.[6] She got engaged to Dean Krstevski, the CEO of a fintech company, in Melbourne in November 2018.
The couple flew to Switzerland for their pre-wedding photoshoot and got married on 13 May 2019 at The Clifford Pier.[7][8]
She has two children, Aria Krstevska and Yan Krstevski, whom she gave birth to in 2020 and 2022, respectively.[9][10]
Education
According to her LinkedIn profile, Beatrice studied in Temasek Polytechnic from 2005-2008 and graduated with a Diploma in Business, Marketing and Tourism. She then went on to study at National University of Singapore from 2008-2011 and graduated with a Bachelor’s degree in Business/Commerce.[11]
Career
Early career and founding KLARRA
Post studies, she then completed an internship at UBS’ Ultra High Net Worth (UHNW) Client Experience Team, Business Development Unit for a period of 3 months before moving onto a full-time analyst position at Credit Suisse for a period of 5 months.[11] Beatrice then quit the corporate scene for a few years to focus on being a full-time blogger.[12]
She then founded the local fashion label, KLARRA, in 2015 and has been the Founder and Creative Director of the business since then.[11]
Social media influencer
On the side, Beatrice is also a social media influencer with a following of 79.6K as of August 2022.[4] She first started out as a blogger during her polytechnic days on the now defunct site beatricetan.livejournal.com. Her last post was on 4 August 2010.[5] It was on her blog that she used to do paid advertorials for clothing brands Mori Vie, Dandzelia, Troops, The Tinsel Rack, and camera online store Clicksnleaks, amongst others.[5]
She also quit her job in the corporate world to pursue blogging full time.[12]
“I actually quit my job to do this full time and I wanted to make it a 9 to 5 job as well. I want to make it more disciplined, so I try to wake up in the morning like 8, 9 and do my blog stuff until the evening or night and then get off work. But the thing for the blog industry is, I feel like people will require you to reply very promptly even on weekends. I feel bad about that cause sometimes I really have to go out and I cannot get in touch with my emails and all in time so there’s no “paid leave”.”[12]
Since then, she’s moved over to Instagram where she works with brands such as Dior and SKII.[13][14]
Blogshop modelling (2000s)
During her university days, Beatrice was talent-spotted at her school’s flea market by then fashion label Bonito Chico, which is now known as Love, Bonito. She then started modelling for them.[12]
Media coverage
Back in 2007, Beatrice took part in season 1 of Mediacorp’s talent-scouting competition, Hey! Gorgeous.[3] She has also been interviewed by several publications such as Her World and 8 Days on her journey to being a girlboss.[3][7]
References/Citations
- ↑ Klarra. “I AM: A PORTRAIT SERIES - BEATRICE TAN”. Klarra. n.d. Accessed 2 August 2022.
- ↑ “KLARRA PTE. LTD.”. SGP Business. n.d. Accessed 2 August 2022.
- ↑ 3.0 3.1 3.2 Tan, Celine. “Blogshop Model-Turned-Fashion Designer & Style Influencer Beatrice Tan: “We Don’t Take Photos Non-Stop!””. 8 Days. July 7, 2017. Accessed 2 August 2022.
- ↑ 4.0 4.1 beatricesays. “Beatricesays”. Instagram. n.d. Accessed 2 August 2022.
- ↑ 5.0 5.1 5.2 Tan, Beatrice. “Beatrice Says…”. Livejournal. January 14, 2008. Accessed 2 August 2022.
- ↑ 6.0 6.1 beatricesays. “Turned a year older today and happy to be spending it with family ❤️🎂”. Instagram. October 7, 2017. Accessed 2 August 2022.
- ↑ 7.0 7.1 Koh, Cassandra. “Fashion Entrepreneur Beatrice Tan And Husband Dean Had The Dreamiest Pre-Wedding Portraits In The Wintry Swiss Alps”. Her World. June 24, 2019. Accessed 2 August 2022.
- ↑ Koh, Cassandra. “Style Influencer Beatrice And Dean’s Jazzy Black-Tie Wedding At The Clifford Pier”. Her World. October 7, 2019. Accessed 2 August 2022.
- ↑ beatricesays. “Our whole world in front of us. Meet our little girl, Aria Krstevska, born on 02.07.20, 3.11kg & 49cm🧡”. Instagram. July 6, 2022. Accessed 2 August 2022.
- ↑ beatricesays. “Meet Yan Krstevski, the newest member of our family. Born today — 12 Jan 2022, 3.68kg & 53cm 🥰🤍💫”. Instagram. January 12, 2022. Accessed 2 August 2022.
- ↑ 11.0 11.1 11.2 Tan, Beatrice. “Beatrice Tan”. LinkedIn. n.d. Accessed 2 August 2022.
- ↑ 12.0 12.1 12.2 12.3 Abidin, Crystal. “Speaking with Beatrice Tan”. Wishcrys. May 3, 2013. Accessed 2 August 2022.
- ↑ beatricesays. “Starting on a new skincare regime with Dior's latest Capture Youth Series to delay aging. A simple 3-step for both day and night: New Skin Effect Enzyme Lotion to clarify the skin, mixing the Intense Rescue Oil Serum & Age Delay Plumping Serum for antioxidant and hydration and ending it off with Age-Delay Advanced Creme ✨ @diorskincare #diorforyouth #diorskincare #sp”. Instagram. January 21, 2019. Accessed 2 August 2022.
- ↑ beatricesays. “#onebottleawayfrom getting my skin all-ready for #mynovembergetaway with Dean. Being apart in two different locations with both of us being very active at work can be quite a challenge when it comes to planning meet ups and trips together. Can't wait for our upcoming trip next month (to Melbourne!) and in partnership with @skii, am looking forward to achieving better skin with the help of SKII's treatment Essence. More updates in due time Xx”. Instagram. October 5, 2017. Accessed 2 August 2022.