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COLLIN'S (Singapore Restaurant)

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COLLIN's is a Singaporean food franchise known for serving affordable Western cuisine. COLLIN'S first operated through self-service food kiosks in hawker centres before opening full-service restaurants over the years. In 2017, COLLIN'S was a recipient of two awards at the Singapore Prestige Brand Awards (SPBA) - the Promising Brands award and Most Popular Promising Brand award. A year later, it won the Established Brands award[1][2] and the Singapore Enterprise 50 Award.[3] Apart from its growth in Singapore, COLLIN'S has expanded to three countries outside of Singapore as of 2020.

The COLLIN'S typeface logo.

Background

Founder & origins

 
The founder of COLLIN'S, Chef Collin Ho.

COLLIN'S was founded in 2012 by Chef Collin Ho.[4] Working on a S$70,000 investment,[5] Collin Ho opened the first COLLIN'S food stall in a coffee shop at Geylang.[4] Before founding his eponymous brand, Collin had over 20 years of experience cooking for restaurants and hotels.[6] Born in 1976, Collin Ho first picked up his cooking skills at 14 years old from his grandmother[7] and was an army chef during his National Service.[8] As of 2020, he is the Chief Executive Officer of SF Group Limited, the investment holding company that manages the COLLIN'S franchise.[9]

Business expansion

COLLIN'S reportedly earned an annual revenue of $25 million within five years of its founding.[10] COLLIN's has also initiated a community outreach programme called Kids Club by COLLIN'S where they organise cooking and baking workshops for children.[11]

Local expansion

 
The exterior of the COLLIN's Gastro and Dining outlet at Westgate mall. Photo from source.

By 2017, it was reported that COLLIN'S had expanded to 19 outlets across Singapore.[12] In 2019, COLLIN'S opened Elfuego by COLLIN's, a Halal-certified 80-seater restaurant located at Jewel Changi Airport that serves Western food.[13][14] El Fuego is a collaborative project between COLLIN'S founder, Chef Collin Ho and Chef Edmund Toh who is the president of the Singapore Chefs' Association.[15] As of 2020, there are over 20 COLLIN'S outlets across Singapore;[16] 10 of which are restaurants.[17][18] Apart from having full-service restaurants located malls such as PLQ Mall, Funan and Westgate,[19] COLLIN's also operates in coffee shops located in the heartlands of Singapore.[20][21]

Overseas expansion

COLLIN's first expanded overseas in 2018 with a branch in Jakarta, Indonesia. In 2019, COLLIN's opened its flagship restaurant in Cambodia; a 310-seater sky bar.[22] That same year, COLLIN'S opened its second outlet in Jakarta, Indonesia;[23] a two-storey restaurant that has a 200-seater capacity.[24] As of 2020, COLLIN'S has four overseas outlets. The following is a timeline of its overseas business expansion.

Year Country Location Refs.
2019 Indonesia Summarecon Mall Serpong 2 [25]
China Ascott Raffles City Chongqing [26]
Cambodia The Bridge SOHO [27]
2018 Indonesia Pondok Indah Mall [28]

References/ Citations

  1. ↑ "Awards & Accolades". COLLIN'S Singapore. Accessed on 3 September 2020.
  2. ↑ Leow, Annabeth. "30 local brands feted at Singapore Prestige Brand Award ceremony". Business Times. September 4, 2018. Accessed on 3 September 2020.
  3. ↑ "COLLIN’S®: FROM HAWKER STALL TO RESTAURANTS". Wine & Dine. October 15, 2019. Accessed on 3 September 2020.
  4. ↑ 4.0 4.1 Ang Hwee Min. "Collin's: 19 outlets in five years and not done yet". The New Paper. March 17, 2017. Accessed on 3 September 2020.
  5. ↑ Zafirah Salim. "F&B Is His 'Collin': This S'porean Cooks Up $25M Annually Selling Affordable Western Food". Vulcan Post. May 22, 2019. Accessed on 3 September 2020.
  6. ↑ Ang Hwee Min. "Collin's: 19 outlets in five years and not done yet". The New Paper. March 17, 2017. Accessed on 3 September 2020.
  7. ↑ Ibid.
  8. ↑ Zafirah Salim. "F&B Is His 'Collin': This S'porean Cooks Up $25M Annually Selling Affordable Western Food". Vulcan Post. May 22, 2019. Accessed on 3 September 2020.
  9. ↑ "Board of Directors". SF Group Limited. Accessed on 3 September 2020.
  10. ↑ Zafirah Salim. "F&B Is His 'Collin': This S'porean Cooks Up $25M Annually Selling Affordable Western Food". Vulcan Post. May 22, 2019. Accessed on 3 September 2020.
  11. ↑ Collin's Grille. "Due to unforeseen circumstances, Cupcake Making Session at COLLIN'SⓇ Cineleisure on 20th Jan has been moved to COLLIN'SⓇ Marina Square". Facebook. January 19, 2019. Accessed on 3 September 2020.
  12. ↑ Ang Hwee Min. "Collin's: 19 outlets in five years and not done yet". The New Paper. March 17, 2017. Accessed on 3 September 2020.
  13. ↑ Zafirah Salim. "F&B Is His 'Collin': This S'porean Cooks Up $25M Annually Selling Affordable Western Food". Vulcan Post. May 22, 2019. Accessed on 3 September 2020.
  14. ↑ "COLLIN’S®: FROM HAWKER STALL TO RESTAURANTS". Wine & Dine. October 15, 2019. Accessed on 3 September 2020.
  15. ↑ "Close to 90 percent of Jewel Changi Airport’s retail space leased to date with unique experiential retail concepts". Jewel Changi Airport. October 11, 2018. Accessed on 3 September 2020.
  16. ↑ "About COLLIN’S®". COLLIN'S Singapore. Accessed on 3 September 2020.
  17. ↑ Ng, Michelle. "Diners still trying to book multiple tables for larger groups despite Covid-19 safe distancing reminders". The Straits Times. August 22, 2020. Accessed on 3 September 2020.
  18. ↑ Collin's Grille. "As part of the brand’s growing portfolio, COLLIN’S® opens the 10th restaurant at Great World!". Facebook. July 15, 2020. Accessed on 3 September 2020.
  19. ↑ "Collin’s Gastro Dining – new affordable restaurant at PLQ Mall". The Ordinary Patrons. Accessed on 3 September 2020.
  20. ↑ Ang Hwee Min. "Collin's: 19 outlets in five years and not done yet". The New Paper. March 17, 2017. Accessed on 3 September 2020.
  21. ↑ "Collin’s – Launches Asian Inspired Western Food! Opens 24 Hours During Weekends At Balestier". Daniel Food Diary. June 17, 2016. Accessed on 3 September 2020.
  22. ↑ "COLLIN’S® OPENS IN CAMBODIA". The Phnom Penh Post. March 11, 2019. Accessed on 3 September 2020.
  23. ↑ Collin's Grille. "🌟The COLLIN’S® family keeps growing with our second restaurant in Indonesia!🌟⁣⁣". Facebook. December 16, 2019. Accessed on 3 September 2020.
  24. ↑ "Collin‘s Gastro Bar and Grill Opens Second Outlet in Indonesia". Netral English. December 19, 2019. Accessed on 3 September 2020.
  25. ↑ Collin's Grille. "🌟The COLLIN’S® family keeps growing with our second restaurant in Indonesia!🌟⁣⁣". Facebook. December 16, 2019. Accessed on 3 September 2020.
  26. ↑ "[The Critics] Collin's review". ChongQing Guide. November 4, 2019. Accessed on 3 September 2020.
  27. ↑ "COLLIN’S® OPENS IN CAMBODIA". The Phnom Penh Post. March 11, 2019. Accessed on 3 September 2020.
  28. ↑ Collin's Grille. "Collin's Opens our first overseas outlet!". Facebook. December 24, 2018. Accessed on 3 September 2020.
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