Patricia Law
Patricia Law | |
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| Born | Patricia Law 1 September |
| Known for | Founder of GOODSTUPH, THE DAMN GOOD SHOP |
| Website | http://patl.aw/ |
Patricia (Pat) Law, is the founder of social media agency, GOODSTUPH (official website). She is also the founder of 3 more sister companies - ANOTHER GOOD THING, GOOD CHI, and an online retail store THE DAMN GOOD SHOP (official website). She also occasionally uploads blog posts onto her Medium page (website).
Background
Being born prematurely, Pat Law could not speak for the first four years of her life. Due to her early drawing abilities, her parents sent her for fine arts classes when she was four. She had continued to draw even after overcoming her inability to talk. Eventually, she pursued her studies in marketing where she could turn her creativity into profit.[1]
Growing up, Pat also helped her parents run their duck rice hawker stall at Changi Airport’s staff canteen. At the age of 14, she worked as a toilet cleaner to earn her allowance and at 15 years old, she freelanced as a graphic designer while studying.[2] In 2009, she joined the marketing industry and worked in companies such as AKQA, Publicis, Leo Burnett/Arc Worldwide, TBWA and Ogilvy.
Coming from a humble background, Pat Law had previously spoken out about the dwindling hawker culture in Singapore and had voiced her displeasure regarding the mistreatment of hawkers in Singapore. In October 2018, she posted several Instagram Stories expressing her thoughts and pointed out several key unresolved issues hawkers are facing now such as high rents and the lack of health insurance.[3]
Career highlights
GOODSTUPH (Mar 2010 - Present)[4]
Pat Law is the founder of GOODSTUPH, a local social media marketing agency. She had originally started the agency due to the urgent need to pay for her father’s hospital bills. GOODSTUPH has done campaigns in Singapore and elsewhere in the region. Their former clients include The Straits Times, Sephora Asia and United Overseas Bank (UOB) with Nike being their first ever client.[5]
GOODSTUPH also launched a one-day marketing service in 2018 called ‘Jason’ in order to capitalise on social media trends. The three-man team behind ‘Jason’ was established to meet increasing demand for time-sensitive social media posts.
THE DAMN GOOD SHOP (2012 - Present)
THE DAMN GOOD SHOP is an online retailer and sister company to GOODSTUPH. It sells mainly hyper-local and made-in-singapore products from local brands such as ‘BooksActually’ and ‘When I Was Four’ alongside vintage novelty items. The shop also sells products from GOODSTUPH such as tote bags and laptop decals with designs based on local icons.
ANOTHER GOOD THING (March 2012 - Present)
ANOTHER GOOD THING is the social laboratory behind THE DAMN GOOD SHOP. It is an incubator that designs various innovative applications aiming to bring more convenience to people’s lives. The first product that had been created under ANOTHER GOOD THING was the SocialKit. It was created as a social experiment to allow Facebook users to better comprehend their social influence online.
GOOD CHI (2013 - Present)
Pat Law founded GOOD CHI an experience marketing company, in 2013. It implements projects planned by GOODSTUPH.
Awards
| Year | Organization | Award |
| 2012 | The Gong Show | Bronze Award for their work on ‘Direct Mail’ |
| Marketing Events Awards | Gold Award for Best Public Relations/ Guerrilla Marketing Stunt | |
| 2013 | The MARKies | Winner of Best Idea for their work on ‘Direct Mail’ |
| Agency of the Year (AOTY) | Local Hero for Social Media Agency of the Year | |
| Social Media Agency of the Year | ||
| Marketing Events Awards | For their work on ‘Hewlett-Packard: The Elite Assembly’:
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Sephora Hot Wheels
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| 2014 | Agency of the Year (AOTY) | Social Marketing Agency of the Year |
| Local Hero for Social Marketing Agency of the Year | ||
| The MARKies | Best Idea for work on ‘Direct Mail’ | |
| Best Idea for work on Business Events | ||
| 2016 | Marketing Excellence Awards | Gold Awards for Excellence in Social Media Marketing |
| Hall Of Fame | Young Talent of the Year (Digital/ Social)
Specialist Agency of the Year | |
| 2018 | Campaign Asia-Pacific | Gold Award for Southeast Asia Specialist Agency of the year 2018 |
| Silver Award for Southeast Asia Social Media Agency of the year 2018 | ||
| Gold Award for Singapore Independent Agency of the Year 2018 |
Media Appearances
| Year | Organization | Title / Role |
| 2011 | Clicknetwork.tv (Youtube video) | Hot Seat: Pat Law (Webcam Recording 20 Jan 2011) |
| 2013 | WPP Stream (Youtube video) | GOODSTUPH's @PatLaw: Start Up Your Own Business #WPPStream Asia 2013 #Ignite |
| 2014 | SPH Razor (Youtube video) | Five social media no-nos |
| 2016 | The Smart Local (Youtube video) | Pat Law - How She Transformed An Old Flat In Singapore Into #HouseGoals | Plus 65 |
| 2017 | Noise Singapore | Noise Interchange: A Youth Arts Symposium (Speaker)[6] |
| 2018 | James Kenneth Koh (JKK) Executive Search (Youtube video) | Off The Cuff with Pat Law |
| 2018 | Her World | Her World Woman of the Year (Judge) |
References / Citations
- ↑ Yap, Wy-Lene. “Pat Law: An Unapologetic Badass”. High Net Worth. October 1, 2015. Accessed on 15 January 2019. Retrieved from: https://www.hnworth.com/article/2015/10/01/pat-law-an-unapologetic-badass-founder-goodstuph/
- ↑ “Pat Law”. SINGAPORE WOMEN’S WEEKLY. June, 2010. Accessed on 15 January 2019. Retrieved from: http://www.patl.aw/
- ↑ How, Mandy. “S’porean hawker allegedly made to apologise for not giving free soup: Hawker’s daughter speaks up on difficulties”. October 16, 2018. Accessed on 15 January 2019. Retrieved from: https://mothership.sg/2018/10/singapore-hawkers-struggling-difficult-pat-law/
- ↑ Low, Elizabeth. “The Independents: Goodstuph by Pat Law”. Marketing. August 12, 2015. Accessed on 15 January 2019. Retrieved on: https://www.marketing-interactive.com/independents-pat-laws-goodstuph/
- ↑ Yap, Wy-Lene. “Pat Law: An Unapologetic Badass”. High Net Worth. October 1, 2015. Accessed on 15 January 2019. Retrieved from: https://www.hnworth.com/article/2015/10/01/pat-law-an-unapologetic-badass-founder-goodstuph/
- ↑ Noise Interchange A Youth Arts Symposium”. Noise Singapore. Accessed on 15 January 2019. Retrieved from: https://www.noisesingapore.com