Vicinity Studio
Vicinity Studio is a creative video production agency that focuses on humanity-centric themes in their projects.[1] Some of its notable clients include McDonald’s Singapore and St. Luke’s Hospital.[2] Since its inception in August 2017, it has garnered about 14,000 followers on Facebook and grown from a solo unit to a team of 42 in 2021.[1]
In June 2021, Vicinity Studio was named as a finalist by Marketing Interactive under the Video / Production Company of the Year category for the Agency of the Year Awards.[3]
Background
Vicinity Studio was founded by Kevin Ng Jia Quan in August 2017 as a creative agency to produce socially-impactful videos and content for corporate clients and non-profit organisations.[2]
Founder
Born in 1995, Kevin Ng is the founder and managing director of Vicinity Studio.[2] He kick-started his filmmaking career in 2012 when he enrolled in Ngee Ann Polytechnic’s Film Sound & Video diploma program.[4] There, he was the recipient of the Liu Yin Soon Scholarship and the Outstanding Community Service Award in 2015.[4]
Simultaneously, Kevin was also volunteering at TOUCH Community Services as a video producer, the Singapore Red Cross as a videographer, and Creatives for Causes as the creative director.[4]
He also served as the Media Officer-in-Charge of the 3rd Singapore Division during his National Service, working with several departments in the Ministry of Defence (MINDEF) to produce media content from videos to graphics.[4]
Origins
After completing his National Service, Kevin felt it was difficult to find any production houses and companies in Singapore that focused on charitable organisations and efforts.[2] He then decided to use the skills he learnt during his time volunteering with various organisations to start up his own video production agency, Vicinity Studio, in August 2017.[2]
Vicinity Studio is now unionised under the Creative Media and Publishing Union.[5]
Types of services
Vicinity Studio provides five main types of services: advertising media campaigns, video production, motion graphics, illustrations, and photography.[6]
Advertising media campaigns
Vicinity Studio regularly works with global brands to produce advertising campaigns.[6] One of their main clients is Volvo, with whom the studio has worked with to produce a virtual conference (promotional Vimeo video) for the launch of Volvo’s heavy-duty trucks.[7]
Vicinity Studio also produced a testimonial video (Vimeo video) for Mizu Aesthetic Clinic to showcase their acne treatment products and solutions.[8]
Corporate video production
Vicinity Studio has also collaborated with corporate clients to produce branded video content.[6] One notable client is Google Asia Pacific who engaged the studio to produce a series of minute-long videos (promotional YouTube video) featuring marketing leaders in the region.[9]
Another corporate client is the National Healthcare Group (NHG).[10] The NHG commissioned Vicinity Studio to produce an educational video on proper hygiene practices in an effort to stem the spread of Covid-19.[10]
Motion Graphics
Another type of content Vicinity Studio creates is motion graphics.[6] One of the most successful and viral animated videos it created was a sleek, modern video (promotional Vimeo video) to promote BOSCH’s Instant-Kitchen campaign on the GIF site GIPHY.[11]
Vicinity Studio also created a snappy animated video for the Monetary Authority of Singapore (MAS) to inform visitors to the MAS building on procedures in case of a fire emergency.[12]
Community projects
Vicinity Studio has also collaborated with non-profit organisations, hospitals, and other social enterprises to create video productions.[6]
These projects include a virtual charity concert video (Vimeo video) with St. Luke’s Hospital to raise funds for patients in need.[13] There is also a 45-minute-long online fundraising concert (Vimeo video) featuring members from the Muscular Dystrophy Association (Singapore), School of the Arts, The Rice Limited and The Business Times.[14]
Awards
Year | Awarding Organisation | Event | Award Title | References |
2021 | Marketing Interactive | Agency of the Year | Video / Production Company of the Year - Finalist | [3] |
Media Features
Since its establishment in 2017, Vicinity Studio has been featured in multiple media publications.
Year | Publication | References |
2021 | Best in Singapore | [15] |
2021 | IT.com.sg | [16] |
2021 | ThreeBestRated | [17] |
2020 | Heartware Network | [18] |
2019 | Singapore Brides | [19] |
References/Citations
- ↑ 1.0 1.1 Vicinity Studio. Facebook. Accessed on 10 August 2021. Retrieved from: https://www.facebook.com/vicinity.studio/
- ↑ 2.0 2.1 2.2 2.3 2.4 Ng, Kevin. Interview. By Josiah Neo. 15 July 2021.
- ↑ 3.0 3.1 Nee, Sha. “Agency of the Year Awards Singapore 2021 shortlist unveiled”. Marketing Interactive. June 2, 2021. Accessed on 10 August 2021.
- ↑ 4.0 4.1 4.2 4.3 Kevin Ng Jia Quan. LinkedIn. Accessed on 10 August 2021. Retrieved from: https://www.linkedin.com/in/kngjq/
- ↑ “About Us”. Vicinity Studio. Accessed on 10 August 2021.
- ↑ 6.0 6.1 6.2 6.3 6.4 “Our Portfolio - Vicinity Studio Singapore”. Vicinity Studio. Accessed on 17 September 2021.
- ↑ “Volvo Trucks Singapore – FM/FMX Virtual Launch”. Vicinity Studio. Accessed on 17 September 2021.
- ↑ “Mizu Aesthetic Clinic – You Can Be Better”. Vicinity Studio. Accessed on 17 September 2021.
- ↑ "Think with Google APAC – One Minute With”. Vicinity Studio. June 3, 2020. Accessed on 10 August 2021.
- ↑ 10.0 10.1 “National Healthcare Group – Sneezing… You May Be Doing It Wrong!” Vicinity Studio. January 10, 2020. Accessed on 17 September 2021.
- ↑ “BOSCH – Insta-Kitchen Promo”. Vicinity Studio. January 10, 2020. Accessed on 17 September 2021.
- ↑ “Monetary Authority of Singapore – Fire Safety”. Vicinity Studio. December 28, 2019. Accessed on 17 September 2021.
- ↑ “St Luke’s Hospital: Voices of Light (Virtual Charity Concert)”. Vicinity Studio. November 6, 2020. Accessed on 10 August 2021.
- ↑ “SOTA: Sunburst 2020 (Virtual Charity Concert)”. Vicinity Studio. November 6, 2020. Accessed on 17 September 2021.
- ↑ Lim, Ryan. “Our 33 Picks For The Best Wedding Videography In Singapore”. Best in Singapore. August 4, 2021. Accessed on 10 August 2021.
- ↑ “6 Best Production Houses In Singapore For Corporate Video”. IT.com.sg. January 28, 2021. Accessed on 10 August 2021.
- ↑ “3 Best Video Production in Bukit Merah”. Three Best Rated. n.d. Accessed on 11 August 2021.
- ↑ Fan, Wenrui. “Do You Have What It Takes To Be An Entrepreneur?”. Heartware Network. June 2, 2020. Accessed on 11 August 2021.
- ↑ Tang, Tansey. “Cheryl And Victor’s Pretty Hotel Fort Canning Wedding With Puppy Ring-bearers”. Singapore Brides. October 9, 2019. Accessed on 11 August 2021.