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| Ryan and Sylvia are the two individuals behind the Youtube channel Ryan Sylvia ([https://www.youtube.com/channel/UC8az0OO4wXXu2k0ifJjxxBg YouTube channel]) created in 2011 and boasting more than 800,000 subscribers as of February 2019.The married couple had started off by making videos for weddings, funerals and corporate functions but started producing YouTube videos after noticing that their content was well received by Singaporeans. They rose to fame after going viral with their video titled ‘Shit Singaporean Girlfriends Say’. Subsequently, they started their own video production company Night Owl Cinematics (NOC) where they create YouTube videos, corporate videos and manage talents. Ryan is the video director for NOC, while Sylvia handles public relations for the company. Apart from their success on YouTube, Ryan and Sylvia have also been working with welfare organizations in Singapore as part of the NOC Charity Club. | | Ryan Tan and Sylvia Chan are the two individuals behind the YouTube channel Ryan Sylvia ([https://www.youtube.com/channel/UC8az0OO4wXXu2k0ifJjxxBg YouTube channel]). The married couple are also the co-founders of Night Owl Cinematics (NOC), a video production company. NOC was officially founded in 2013 and has grown from a 2-man show to a 30-person strong team (as of 2019). |
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| ==Background==
| | ''For a more comprehensive write-up of Ryan Tan, Sylvia Chan and their channel, refer to the the entries in "Further reading".'' |
| '''Ryan Tan''' was born in Singapore on 1 August 1988. During his teenage years in Kent Ridge Secondary School, Ryan was having trouble in school due to the souring relationship between his parents. He was involved in a gang and had been arrested on one occasion.<ref name=":0">Ryan Sylvia. "Draw My Life - Ryan Sylvia". ''YouTube.'' April 9, 2016. Accessed on 27 February 2019. Retrieved from: https://www.youtube.com/watch?v=HQ0AK4gJ7GM</ref> During this period, Ryan sought comfort in his teacher, Mrs Tang, who encouraged him through those tough times. After his secondary education, Ryan enrolled in the Institute of Technical Education (ITE) but left after 6 months.<ref>Ryan Sylvia. "Draw My Life - Ryan Sylvia". ''YouTube.'' April 9, 2016. Accessed on 27 February 2019. Retrieved from: https://www.youtube.com/watch?v=HQ0AK4gJ7GM</ref> Subsequently, Ryan worked as a model and dabbled into model management. After completing his national service, he started a food and beverage (F&B) business franchising for ‘New York New York’. He also started his own Chinese restaurant but eventually had to close it due to high rental costs and a lack of manpower.
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| | ==Night Owl Cinematics (2013 - present)== |
| | Night Owl Cinematics (NOC) is a Singapore-based production company that focuses on YouTube videos, offline activation videos for corporate clients and talent management.<ref>Studio AC. “#09 Sylvia Chan (Content Creator) - Become A YouTuber”. ''YouTube.'' October 30, 2017. Accessed on 29 January 2019. Retrieved from: https://www.youtube.com/watch?v=L0XiJmI5W5E</ref> |
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| '''Sylvia Chan''' was born in Malaysia and grew up in Kampong Saleng in Johor Bahru. She received her early education in Malaysia but subsequently received her secondary education at Nanyang Girls’ High School in Singapore. Anglo-Chinese Junior College (ACJC). However, she was not able to complete her time in ACJC. In the second year of JC, Sylvia was diagnosed with clinical depression after the passing of her grandmother.<ref>Ryan Sylvia. "Draw My Life - Ryan Sylvia". ''YouTube.'' April 9, 2016. Accessed on 27 February 2019. Retrieved from: https://www.youtube.com/watch?v=HQ0AK4gJ7GM</ref> While undergoing treatment for clinical depression, Sylvia took up a six-months long psychology course. Subsequently, she pursued a private degree in Sociology and Economics from the University of London in Singapore. Sylvia met Ryan when she was modelling part time after receiving her private degree.
| | === Beginnings === |
| | Ryan and Sylvia founded NOC in 2013 following their foray into wedding videography.<ref>Tham, Raymond. “Q&A with Night Owl Cinematics’ Ryan and Sylvia”. ''TodayOnline.'' December 15, 2015. Accessed on 29 January 2019. Retrieved from: https://www.todayonline.com/entertainment/celebrity/qa-night-owl-cinematics-ryan-and-sylvia</ref> Before that, the couple started up two F&B business ventures that were eventually closed down.<ref>"[https://www.straitstimes.com/lifestyle/entertainment/singaporean-youtube-stars-make-their-mark-online-and-offline Singaporean YouTube stars make their mark online and offline]". ''The Straits Times.'' April 13, 2014. Accessed on 20 November 2019.</ref> |
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| | ==Marriage== |
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| Ryan and Sylvia met when they were both working as models for a period of time.<ref>Tham, Raymond. “Q&A with Night Owl Cinematics’ Ryan and Sylvia”. ''TodayOnline.'' December 15, 2015. Accessed on 29 January 2019. Retrieved from: https://www.todayonline.com/entertainment/celebrity/qa-night-owl-cinematics-ryan-and-sylvia </ref> Following the falling through of Ryan’s 2 F&B business, the two decided to explore making videos professionally. Their first paid assignment as a duo was a funeral montage. They had then went on to produce videos for weddings and corporate events. During this time, Malaysian YouTuber Dan Khoo was their main supporter as he had taught them the ropes of the YouTube industry.<ref>Tham, Raymond. “Q&A with Night Owl Cinematics’ Ryan and Sylvia”. ''TodayOnline.'' December 15, 2015. Accessed on 29 January 2019. Retrieved from: https://www.todayonline.com/entertainment/celebrity/qa-night-owl-cinematics-ryan-and-sylvia </ref> While trying to hone skills for scripted videos, they posted videos on YouTube. Unexpectedly, one of their first few videos uploaded on December 16, 2012 titled ‘Shit Singaporean Girlfriends Say’ ([https://www.youtube.com/watch?v=k2s-qNZ1b08 YouTube video]) went viral. Following their rise in popularity, they made the switch to become full-time YouTubers with their own production company called Night Owl Cinematics in 2013.<ref>Tham, Raymond. “Q&A with Night Owl Cinematics’ Ryan and Sylvia”. ''TodayOnline.'' December 15, 2015. Accessed on 29 January 2019. Retrieved from: https://www.todayonline.com/entertainment/celebrity/qa-night-owl-cinematics-ryan-and-sylvia </ref> | | Ryan Tan and Sylvia got married in 2010 when they were both 22 years old. The couple were friends since they were 16 years old.<ref>Tham, Raymond. “Q&A with Night Owl Cinematics’ Ryan and Sylvia”. ''TodayOnline.'' December 15, 2015. Accessed on 29 January 2019. Retrieved from: https://www.todayonline.com/entertainment/celebrity/qa-night-owl-cinematics-ryan-and-sylvia</ref><ref>Tan, Felicia. "[https://www.herworld.com/weddings/real-weddings/5-relationship-tips-night-owl-cinematics-sylvia-chan 5 RELATIONSHIP TIPS FROM NIGHT OWL CINEMATICS' SYLVIA CHAN]". ''Her World Brides''. September 23, 2015. Accessed on 20 November 2019.</ref> |
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| ==Career highlights== | | == Further reading == |
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| ===Night Owl Cinematics (Feb 2013 - Present Day)===
| | * [[Ryan Tan (NOC)|Ryan Tan]] |
| [[File:Ryan Sylvia logo.jpg|thumb|''Night Owl Cinematics by Ryan Sylvia logo.'']] | | * [[Sylvia Chan (NOC)|Sylvia Chan]] |
| Night Owl Cinematics (NOC) is a singapore-based production company that focuses on YouTube videos, offline activation videos for corporate clients and talent management.<ref>Studio AC. “#09 Sylvia Chan (Content Creator) - Become A YouTuber”. ''YouTube.'' October 30, 2017. Accessed on 29 January 2019. Retrieved from: https://www.youtube.com/watch?v=L0XiJmI5W5E</ref> Their first ever client was a local consulting firm RecruitPlus. Currently, their clientele includes notable companies including Daniel Wellington, Media Development Authority Singapore, ASUS and Airbnb.<ref>“Our Clients”. Night Owl Cinematics. Accessed on 29 January 2019. Retrieved from: https://noc.com.sg/client/ </ref> From its humble beginnings in 2013 as a project between two individuals, the production company has expanded to a total headcount of more than 30 people (as of 2019).<ref>"About Night Owl Cinematics". ''Night Owl Cinematics.'' Accessed on 28 February 2019. Retrieved from: https://noc.com.sg/about-us/</ref> They had also released merchandise in 2015. Their popular YouTube uploads include series such as ‘Food King’ ([https://www.youtube.com/playlist?list=PLI87wHY3Cs-zZasquorDk5sl9bY3yOgMn YouTube playlist]), ‘Do It For The Money’ ([https://www.youtube.com/playlist?list=PLI87wHY3Cs-z3ZPiwj_Hy6vTvPXQhk1uT YouTube playlist]) and ‘Shit Singaporeans Say’ ([https://www.youtube.com/playlist?list=PLI87wHY3Cs-zffcpmU_634NI-hmQqCXbA YouTube playlist]). On top of YouTube, NOC publishes articles on their website ([https://noc.com.sg/ official website]) which commonly feature their travels, local events and posts that accompany the videos they had produced. Their most popular videos are ‘Dating VS Married’ which garnered 4 million views and ‘7 Awesome Apps We Wish Existed’ with 3.6 million views.
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| | | ==References / Citations== |
| Ryan is currently the cinematographer and art director of NOC. He occasionally appears as the character ‘Xi Guay Ong’ in videos. On the other hand, Sylvia handles corporate matters and public relations, while hosting some YouTube videos at times.<ref>“About Night Owl Cinematics”. ''Night Owl Cinematics.'' Accessed on 29 January 2019. Retrieved from: https://noc.com.sg/about-us/ </ref> They have made it to YouTube’s Singapore list of the top 10 most trending (Non-music) videos in 2013, 2014 and 2015.<ref>Tham, Raymond. “How Night Owl Cinematics’ Ryan and Sylvia became Singapore’s YouTube power couple”. ''TodayOnline.'' December 15, 2015. Accessed on 30 January 2019. Retrieved from: https://www.todayonline.com/entertainment/celebrity/how-night-owl-cinematics-ryan-and-sylvia-became-youtubes-power-couple</ref> Apart from being popular for their videos, both Ryan and Sylvia are known for being mentors to newer Singaporean YouTubers such as JianHao Tan who has spoken favourably for the couple.<ref>Ibid. Retrieved from: https://www.todayonline.com/entertainment/celebrity/how-night-owl-cinematics-ryan-and-sylvia-became-youtubes-power-couple </ref> In 2018, NOC had worked with local charity organisation, AWWA Singapore, for a fundraising campaign.<ref>Night Owl Cinematics. “NOC Fundraising Campaign”. ''AWWA Asia''. Accessed on 30 January 2019. Retrieved from: https://awwa.give.asia/campaign/noc_fundraising_campaign_2 </ref> NOC has collaborated with many local as well as international content creators on YouTube. This includes local YouTubers [[Dee Kosh (Darryl Koshy)]] and JianHao Tan, and international YouTubers including Ryan Higa, Dan Khoo Productions, The Ming Thing and Steven Lim from Buzzfeed.
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| ===TEDxUWCSEAEast (2017)<ref>TEDx Talks. “Why I chose YouTube | Ryan Syliva | TEDxUWCSEAEast”. ''YouTube.'' June 19, 2017. Accessed on 29 January 2019. Retrieved from: https://www.youtube.com/watch?v=ASFMuce9M18 </ref>=== | |
| In 2017, Ryan represented himself and Sylvia as a guest speaker in the TEDx UWCSEAEast series. In his speech, he spoke about his journey as a videographer and NOC's growth as production company in the local YouTube scene. He shared that NOC produced different segments on their YouTube channel to appeal to a wider range of audiences. 'NOC Travel Series' targeted working adults, 'NOC Plays' targeted individuals interested in gaming, vlogs were produced for fans who wanted an insight into their personal lives and beauty videos focused on makeup and fashion enthusiasts. In addition to this, he stated that the ‘Food King’ series was aimed at increasing awareness and appreciation for local hawker food culture. He attributed the quirks of NOC's YouTube videos to the adaptability of the production company since 2012. He concluded his speech by urging his audience to think of change as something positive.
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| ===Awards<ref>“Ryan Tan”. ''LinkedIn.'' Accessed on 29 January 2019. Retrieved from: https://sg.linkedin.com/in/ryan-tan-aa9532149 </ref>===
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| {| class="wikitable"
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| |'''Year'''
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| |'''Awarding Organisation'''
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| |'''Award'''
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| | rowspan="2" |'''2016'''
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| |Gushcloud
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| |Influencer of the Year 2016
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| |Forbes Asia
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| |Forbes’ 30 Under 30: Media, Marketing & Advertising (Ryan Tan)
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| | rowspan="2" |'''2015'''
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| |Gushcloud
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| *Best YouTube Channel (Singapore)
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| *Influencer Choice’s Award
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| |Singapore Social Media Awards (SMA)
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| *Best Comedy Video of the Year
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| *Best YouTube Channel
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| |'''2013'''
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| |The Global Recruiter Asia Pacific Recruitment Industry Awards
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| |Best Marketing Campaign
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| |}
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| =='Coachella Makeup' video controversy (2017)<ref>Tan, Guan Zhen. “S’pore YouTuber’s makeup video somehow leads to an intense discussion on race.” ''Mothership sg.'' April 27, 2017. Accessed on 29 January 2019. Retrieved from: https://mothership.sg/2017/04/spore-youtubers-makeup-video-somehow-leads-to-an-intense-discussion-on-race/ </ref>==
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| In 2017, a video uploaded by Night Owl Cinematics featuring Sylvia and four of NOC’s actresses titled ‘10-minute Coachella Makeup Look’ stirred up negative sentiments among Singaporean netizens. The girls in the video were challenged to create a festival themed make-up look within a time limit. However, some of the comments made in response to each other's looks were perceived as racially insensitive by Singaporean viewers. The comments that garnered the strongest reactions were "She looked like she attending Deepavali" and "I looked like an Indian sia, one little two little three little Indians". Many had thought that these comments showed ignorance.
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| In response, NOC took down the video with Sylvia posting an apology. Some Singaporeans, including popular social media personality [[Dee Kosh (Darryl Koshy)]], had voiced their opinions in support of NOC as they felt that many netizens were too sensitive and had mislabelled this incident ‘racist’.
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| ==Reference / Citations==
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| <references /> | | <references /> |
| [[Category:People of Interest]] | | [[Category:People of Interest]] |