View source for COLLIN'S (Singapore Restaurant)

[[File:COLLIN'S restaurant.jpg|thumb|''The COLLIN'S typeface logo.'']]
COLLIN's is a Singaporean food franchise known for serving affordable Western cuisine. COLLIN'S first operated through self-service food kiosks in hawker centres before opening full-service restaurants over the years. In 2017, COLLIN'S was a recipient of two awards at the Singapore Prestige Brand Awards (SPBA) - the Promising Brands award and Most Popular Promising Brand award. A year later, it won the Established Brands award<ref>"[https://www.collins.sg/ Awards & Accolades]". ''COLLIN'S Singapore''. Accessed on 3 September 2020.</ref><ref>Leow, Annabeth. "[https://www.businesstimes.com.sg/companies-markets/30-local-brands-feted-at-singapore-prestige-brand-award-ceremony 30 local brands feted at Singapore Prestige Brand Award ceremony]". ''Business Times''. September 4, 2018. Accessed on 3 September 2020.</ref> and the Singapore Enterprise 50 Award.<ref>"[https://www.wineanddine.com.sg/2019/10/15/collins-from-hawker-stall-to-restaurants/# COLLIN’S®: FROM HAWKER STALL TO RESTAURANTS]". ''Wine & Dine''. October 15, 2019. Accessed on 3 September 2020.</ref> Apart from its growth in Singapore, COLLIN'S has expanded to three countries outside of Singapore as of 2020.

== Background ==

=== Founder & origins ===
[[File:Collin Ho Chef.jpg|thumb|''The founder of COLLIN'S'', ''Chef Collin Ho.'']]
COLLIN'S was founded in 2012 by Chef Collin Ho.<ref name=":0">Ang Hwee Min. "[https://www.tnp.sg/news/singapore/collins-19-outlets-five-years-and-not-done-yet Collin's: 19 outlets in five years and not done yet]". ''The New Paper''. March 17, 2017. Accessed on 3 September 2020.</ref> Working on a S$70,000 investment,<ref>Zafirah Salim. "[https://vulcanpost.com/663978/collins-founder-affordable-western-singapore/ F&B Is His 'Collin': This S'porean Cooks Up $25M Annually Selling Affordable Western Food]". ''Vulcan Post''. May 22, 2019. Accessed on 3 September 2020.</ref> Collin Ho opened the first COLLIN'S food stall in a coffee shop at Geylang.<ref name=":0" /> Before founding his eponymous brand, Collin had over 20 years of experience cooking for restaurants and hotels.<ref>Ang Hwee Min. "[https://www.tnp.sg/news/singapore/collins-19-outlets-five-years-and-not-done-yet Collin's: 19 outlets in five years and not done yet]". ''The New Paper''. March 17, 2017. Accessed on 3 September 2020.</ref> Born in 1976, Collin Ho first picked up his cooking skills at 14 years old from his grandmother<ref>Ibid.</ref> and was an army chef during his National Service.<ref>Zafirah Salim. "[https://vulcanpost.com/663978/collins-founder-affordable-western-singapore/ F&B Is His 'Collin': This S'porean Cooks Up $25M Annually Selling Affordable Western Food]". ''Vulcan Post''. May 22, 2019. Accessed on 3 September 2020.</ref> As of 2020, he is the Chief Executive Officer of SF Group Limited, the investment holding company that manages the COLLIN'S franchise.<ref>"[http://sfgroup.com.sg/investor-relations/management-team/board-of-directors/ Board of Directors]". ''SF Group Limited''. Accessed on 3 September 2020.</ref>

== Business expansion ==
COLLIN'S reportedly earned an annual revenue of $25 million within five years of its founding.<ref>Zafirah Salim. "[https://vulcanpost.com/663978/collins-founder-affordable-western-singapore/ F&B Is His 'Collin': This S'porean Cooks Up $25M Annually Selling Affordable Western Food]". ''Vulcan Post''. May 22, 2019. Accessed on 3 September 2020.</ref> COLLIN's has also initiated a community outreach programme called Kids Club by COLLIN'S where they organise cooking and baking workshops for children.<ref>Collin's Grille. "[https://www.facebook.com/CollinsGrille.sg/photos/a.519708904865798/1112428698927146 Due to unforeseen circumstances, Cupcake Making Session at COLLIN'SⓇ Cineleisure on 20th Jan has been moved to COLLIN'SⓇ Marina Square]". ''Facebook''. January 19, 2019. Accessed on 3 September 2020.</ref>

=== Local expansion ===
[[File:Collin's Westgate.jpg|thumb|''The exterior of the COLLIN's Gastro and Dining outlet at Westgate mall. Photo from [https://www.facebook.com/CollinsGrille.sg/photos/a.519708904865798/1213022622201086 source].'']]
By 2017, it was reported that COLLIN'S had expanded to 19 outlets across Singapore.<ref>Ang Hwee Min. "[https://www.tnp.sg/news/singapore/collins-19-outlets-five-years-and-not-done-yet Collin's: 19 outlets in five years and not done yet]". ''The New Paper''. March 17, 2017. Accessed on 3 September 2020.</ref> In 2019, COLLIN'S opened Elfuego by COLLIN's, a Halal-certified 80-seater restaurant located at Jewel Changi Airport that serves Western food.<ref>Zafirah Salim. "[https://vulcanpost.com/663978/collins-founder-affordable-western-singapore/ F&B Is His 'Collin': This S'porean Cooks Up $25M Annually Selling Affordable Western Food]". ''Vulcan Post''. May 22, 2019. Accessed on 3 September 2020.</ref><ref>"[https://www.wineanddine.com.sg/2019/10/15/collins-from-hawker-stall-to-restaurants/# COLLIN’S®: FROM HAWKER STALL TO RESTAURANTS]". ''Wine & Dine''. October 15, 2019. Accessed on 3 September 2020.</ref> El Fuego is a collaborative project between COLLIN'S founder, Chef Collin Ho and Chef Edmund Toh who is the president of the Singapore Chefs' Association.<ref>"[https://www.jewelchangiairport.com/content/dam/jca-project/documents/Media_Release_Jewel_Changi_Airport_Retail_Update.pdf Close to 90 percent of Jewel Changi Airport’s retail space leased to date with unique experiential retail concepts]". ''Jewel Changi Airport''. October 11, 2018. Accessed on 3 September 2020.</ref> As of 2020, there are over 20 COLLIN'S outlets across Singapore;<ref>"[https://www.collins.sg/ About COLLIN’S®]". ''COLLIN'S Singapore''. Accessed on 3 September 2020.</ref> 10 of which are restaurants.<ref>Ng, Michelle. "[https://www.straitstimes.com/singapore/diners-still-trying-to-book-multiple-tables-for-larger-groups-despite-covid-19-safe Diners still trying to book multiple tables for larger groups despite Covid-19 safe distancing reminders]". ''The Straits Times''. August 22, 2020. Accessed on 3 September 2020.</ref><ref>Collin's Grille. "[https://www.facebook.com/CollinsGrille.sg/posts/as-part-of-the-brands-growing-portfolio-collins-opens-the-10th-restaurant-at-gre/1559902414179770/ As part of the brand’s growing portfolio, COLLIN’S® opens the 10th restaurant at Great World!]". ''Facebook''. July 15, 2020. Accessed on 3 September 2020.</ref> Apart from having full-service restaurants located malls such as PLQ Mall, Funan and Westgate,<ref>"[https://ordinarypatrons.com/2019/09/12/collins-gastro-dining-plq/ Collin’s Gastro Dining – new affordable restaurant at PLQ Mall]". ''The Ordinary Patrons''. Accessed on 3 September 2020.</ref> COLLIN's also operates in coffee shops located in the heartlands of Singapore.<ref>Ang Hwee Min. "[https://www.tnp.sg/news/singapore/collins-19-outlets-five-years-and-not-done-yet Collin's: 19 outlets in five years and not done yet]". ''The New Paper''. March 17, 2017. Accessed on 3 September 2020.</ref><ref>"[https://danielfooddiary.com/2016/06/17/collins/ Collin’s – Launches Asian Inspired Western Food! Opens 24 Hours During Weekends At Balestier]". ''Daniel Food Diary''. June 17, 2016. Accessed on 3 September 2020. </ref> 

=== Overseas expansion ===
COLLIN's first expanded overseas in 2018 with a branch in Jakarta, Indonesia. In 2019, COLLIN's opened its flagship restaurant in Cambodia; a 310-seater sky bar.<ref>"[https://www.phnompenhpost.com/post-life-food-drink/collinsr-opens-cambodia COLLIN’S® OPENS IN CAMBODIA]". ''The Phnom Penh Post''. March 11, 2019. Accessed on 3 September 2020.</ref> That same year, COLLIN'S opened its second outlet in Jakarta, Indonesia;<ref>Collin's Grille. "[https://www.facebook.com/CollinsGrille.sg/posts/the-collins-family-keeps-growing-with-our-second-restaurant-in-indonesiawe-have-/1369595589877121/ 🌟The COLLIN’S® family keeps growing with our second restaurant in Indonesia!🌟]⁣⁣". ''Facebook''. December 16, 2019. Accessed on 3 September 2020.</ref> a two-storey restaurant that has a 200-seater capacity.<ref>"[https://en.netralnews.com/news/travel_culinary/read/27895/collin...s.gastro.bar.and.grill.opens.second.outlet.in.indonesia Collin‘s Gastro Bar and Grill Opens Second Outlet in Indonesia]". ''Netral English''. December 19, 2019. Accessed on 3 September 2020.</ref> As of 2020, COLLIN'S has four overseas outlets. The following is a timeline of its overseas business expansion.
{| class="wikitable"
!Year
!Country
!Location
!Refs.
|-
| rowspan="3" |2019
|Indonesia
|Summarecon Mall Serpong 2
|<ref>Collin's Grille. "[https://www.facebook.com/CollinsGrille.sg/posts/the-collins-family-keeps-growing-with-our-second-restaurant-in-indonesiawe-have-/1369595589877121/ 🌟The COLLIN’S® family keeps growing with our second restaurant in Indonesia!🌟]⁣⁣". ''Facebook''. December 16, 2019. Accessed on 3 September 2020.</ref>
|-
|China
|Ascott Raffles City Chongqing
|<ref>"[http://www.chongqing-guide.com/articles/2019-The-Critics-Collin's-review.html <nowiki>[The Critics] Collin's review</nowiki>]". ''ChongQing Guide.'' November 4, 2019. Accessed on 3 September 2020.</ref>
|-
|Cambodia
|The Bridge SOHO
|<ref>"[https://www.phnompenhpost.com/post-life-food-drink/collinsr-opens-cambodia COLLIN’S® OPENS IN CAMBODIA]". ''The Phnom Penh Post''. March 11, 2019. Accessed on 3 September 2020.</ref>
|-
|2018
|Indonesia
|Pondok Indah Mall
|<ref>Collin's Grille. "[https://www.facebook.com/CollinsGrille.sg/photos/a.519314791571876/1093711580798858 Collin's Opens our first overseas outlet!]". ''Facebook''. December 24, 2018. Accessed on 3 September 2020.</ref>
|}

== References/ Citations ==
[[Category:Singapore Brands]]