View source for Trixie Khong (Singapore Entrepreneur)

{{Infobox person
| image              = Trixie Khong By Invite Only.jpg
| birth_date         = 20 December 1988
| education          = Bachelor of Arts
| alma mater         = National University of Singapore
| spouse             = Steve Shaw (m. 2019)
}}

Trixie Khong (born 20 December 1988) is the founder and chief executive officer of the homegrown jewellery label, By Invite Only. Under her leadership, By Invite Only has consecutively won the 'Most Popular Brands of the Year' title at the Singapore Fashion Awards (SFA).<ref>Seah, May. "[https://www.straitstimes.com/singapore/carrie-k-sparkles-at-singapore-fashion-awards Carrie K sparkles at Singapore Fashion Awards]". ''The Straits Times''. November 25, 2017. Accessed on 1 December 2020.</ref> Due to the success of her brand, Trixie Khong has been featured by publications like ''The Straits Times'' and ''Yahoo! News''.<ref name=":0">“[https://www.herworld.com/fashion/local-jewellery-designer-invite-only/ Local Jewellery Designer: By Invite Only]”. ''The Straits Times.'' July 29, 2013. Accessed on 26 November 2020. Retrieved from Her World.</ref><ref name=":1">Bruce, Niki. “[https://sg.news.yahoo.com/by-invite-only-is-set-to-hit-its-sevenfigure-revenue-target-for-2020-founder-trixie-kong-070401384.html By Invite Only is set to hit its seven-figure revenue target for 2020: founder Trixie Khong]”. ''Yahoo! News''. October 15, 2020. Accessed on 26 November 2020.</ref> In 2020, she acquired The Mindful Company and became the CEO of the brand.<ref>"[https://www.businesstimes.com.sg/sme/jewellery-retailer-by-invite-only-acquires-the-mindful-company Jewellery retailer By Invite Only acquires The Mindful Company]". ''The Business Times''. September 1, 2020. Accessed on 1 December 2020.</ref><ref name=":2">Mcllvaine, Heather. "[https://insideretail.asia/2020/09/01/i-have-always-loved-the-brand-the-mindful-company-makes-a-comeback/ ‘I have always loved the brand’: The Mindful Company makes a comeback]". ''Inside Retail''. Accessed on 1 December 2020.</ref> According to her personal website, Trixie Khong is also a freelance consultant for startup retail companies in Singapore.<ref>“[http://www.trixiekhong.com/about-me/ About Me]”. ''Trixie Khong.'' n.d. Accessed on 25 November 2020.</ref>