Joanna Lim (Singapore Influencer)

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Joanna Lim
Joanna Lim.jpg
Born27 February 1990
EducationDiploma in Infocomm Technology
Alma materNgee Ann Polytechnic

Joanna Lim (born 27 February 1990) is a Singaporean influencer and talent managed by Night Owl Cinematics (NOC). She has frequently appeared on the Ryan Sylvia YouTube channel since 2014. As of August 2020, Joanna Lim has 248,000 followers on Instagram and over 10,000 followers on TikTok.

Background[edit | edit source]

Joanna Lim was born 27 February 1990.[1] She comes from a family of four and has one older sister.[2][3] According to a 2017 interview with an anonymous Wordpress user, Joanna supposedly mentioned that she worked in various industries such as retail, insurance and business before joining Night Owl Cinematics (NOC).[4] As of 2020, she is listed as a talent on the NOC website.[5]

Personal life[edit | edit source]

Joanna and Sylvia pictured in 2018. Photo from Facebook.

Joanna Lim is good friends with the NOC co-founders, Ryan Tan and Sylvia Chan. The trio has travelled extensively together over the years to countries like Australia and Spain.[6][7] In 2016, Joanna and Sylvia launched Sunday Peach, a clothing business which has since been discontinued.[8][9] Joanna Lim also has a close friendship with Ben Tang, a talent managed by the YouTuber, Dee Kosh.[10]

Education[edit | edit source]

Joanna Lim is an alumna of Ngee Ann Polytechnic, having studied there for three years.[11] She graduated from the School of Infocomm Technology.[12]

YouTube[edit | edit source]

In an Instagram post from May 2020, Joanna shared that she has “been with NOC for 6 years”.[13] According to an anonymously authored Wordpress article, NOC founders Ryan Tan and Sylvia Chan supposedly emailed Joanna to film a video in 2014.[14] This initial encounter then led to more appearances on the NOC YouTube channel. Her first NOC video titled “Every Movie Assassin Ever" was uploaded on 14 November 2014.[15]

Joanna (far left) pictured in the thumbnail of her first video with NOC. Photo from YouTube.

Night Owl Cinematics - Talent (2014 - present day)[edit | edit source]

Joanna Lim appears on NOC’s main channel as well as its lifestyle channel, Team NOC. Most videos that feature her have received an average of 200,000 views or more.[16][17] However, her most popular videos to date are “Crazy Average Singaporeans (Crazy Rich Asians Trailer Parody)” and “Instagram Controls Our Date! Will We Fall In Love?” with over 893,000 and 498,000 views respectively as of August 2020.

The thumbnail for one of Joanna’s best performing videos on NOC. Photo from YouTube.

Guest features[edit | edit source]

Joanna has also been a featured guest and actress on YouTube channels such as JianHao Tan, 987FM and SugarMelon. She played a minor role in JianHao Tan’s Titan Academy Series as Joanna, a student of Class T1T5 and subsequently, Class B00B5. The following is a list of her YouTube guest features over the years.

Year Channel Video Title Refs.
2020 SugarMelon 【谁是卧底? #2】 超尴尬!不小心说出私人秘密?!Spyfall Edition #2 Video link
【艺人专访】社交公主Joanna亲自教你怎么拍美照!有史以来最暴力的一集!🔥 Video link
2019 JianHao Tan 14 Types of Students After School Video link
12 Types of Students During Recess Video link
2018 12 Types of Students Before Exams Video link
2015 987FM Hot Chick Of The Week (EP4) Joanna Lim Video link

Social media influencer[edit | edit source]

In addition to acting and hosting in Night Owl Cinematics’ videos, Joanna Lim has also collaborated with companies such as French cosmetics company L’Oreal and Italian shoe company Superga to promote their products on social media. The following is a few of her brand collaborations in recent years.

Year Brand Refs.
2020 Changi Recommends [18]
Kinohimitsu [19]
L’Oreal [20]
Superga [21]
2019 Acuvue [22]
Vivo [23]
Haagen-Dazs [24]

References/ Citations[edit | edit source]

  1. joannalhs. "Blessed as always!". Instagram. February 27, 2020. Accessed on 28 August 2020.
  2. joannalhs. "Happy Father's Day! I love you Daddy! #blessed". Instagram. June 21, 2015. Accessed on 28 August 2020.
  3. joannalhs. "Best elder sister @michellelms_ with my last warning hair next to her!". Instagram. June 6, 2016. Accessed on 28 August 2020.
  4. hiroshilim. “Joanna Lim: It’s not all Sunday Peachy”. Wordpress. February 14, 2017. Accessed on 24 August 2020.
  5. "About Night Owl Cinematics". Night Owl Cinematics. Accessed on 28 August 2020.
  6. Night Owl Cinematics. “[4K]What to Eat and Do In Perth, Australia (NOC Travel Guide!)”. YouTube. August 30, 2015. Accessed on 25 August 2020.
  7. Night Owl Cinematics. “We Got Pickpocketed In Madrid, Spain!?”. YouTube. April 28, 2019. Accessed on 25 August 2020.
  8. Sunday Peach. Instagram. n.d. Accessed on 25 August 2020. Retrieved from: https://www.instagram.com/sundaypeachco/?hl=en
  9. hiroshilim. “Joanna Lim: It’s not all Sunday Peachy”. Wordpress. February 14, 2017. Accessed on 24 August 2020.
  10. Dee Kosh. "Assumption : WE ARE GAY". YouTube. April 12, 2019. Accessed on 28 August 2020.
  11. joannalhs. "During my 3 years in @NgeeAnnPoly, the only place that I hung out at close to everyday was the library @ Atrium!". Instagram. December 6, 2016. Accessed on 28 August 2020.
  12. Ryan Sylvia. “What To Do After O Level?”. YouTube. January 5, 2019. Accessed on 24 August 2020.
  13. joannalhs. "I have been with NOC for 6 years...". Instagram. May 31, 2020. Accessed on 28 August 2020.
  14. hiroshilim. “Joanna Lim: It’s not all Sunday Peachy”. Wordpress. February 14, 2017. Accessed on 24 August 2020.
  15. Ryan Sylvia. "Every Movie Assassin Ever". YouTube. November 8, 2014. Accessed on 28 August 2020.
  16. Night Owl Cinematics. “NOC Plays: Joanna's Funniest Moments!”. YouTube. June 21, 2017. Accessed on 25 August 2020.
  17. Night Owl Cinematics. “Buying EVERY Boba Milk Tea I See in Taiwan!”. YouTube. November 11, 2019. Accessed on 25 August 2020.
  18. joannalhs. "Cheers to midweek! Grab your booze @changirecommends at the best rates!". Instagram. August 12, 2020. Accessed on 24 August 2020.
  19. joannalhs. "Who suffers from constipation? 🙈😂". Instagram. August 11, 2020. Accessed on 28 August 2020.
  20. joannalhs. "After using L’Oreal Paris Revitalift Crystal Micro-Essence...". Instagram. August 5, 2020. Accessed on 24 August 2020.
  21. joannalhs. "Wearing #SupergaxDreachong footwear!". Instagram. July 15, 2020. Accessed on 24 August 2020.
  22. joannalhs. "Get festive ready and Define®️ your signature look!". Instagram. December 24, 2019. Accessed on 24 August 2020.
  23. joannalhs. "Before I head out for concert, let me take a selfie using @vivo_singapore V17 Pro smartphone!". Instagram. December 15, 2019. Accessed on 24 August 2020.
  24. joannalhs. "Yay! “Häagen-Dazs x Christmas Wonderland” happening now till 26th December at Gardens by the Bay!". Instagram. December 2, 2019. Accessed on 24 August 2020.