Pann Lim
Pann Lim | |
|---|---|
 | |
| Education | Diploma in Design and Advertising |
| Alma mater | Temasek Polytechnic |
Pann Lim is a Singaporean creative director, designer, and co-founder of the independent creative agency Kinetic Singapore. He is recognized for his innovative approach to design and storytelling, as well as for his contributions to design education and mentoring emerging creatives. He is also the founder of the family art collective Holycrap.sg and the indie publication Rubbish Famzine.[1][2]
Early Life and education
Lim graduated with a Diploma in Design and Advertising from Temasek Polytechnic in 1998, where he was mentored by industry professionals including Lim Chong Jin and Iskandar Jalil. He began his professional career working at DDB Singapore and Batey Ads before co-founding Kinetic Singapore in 2001 with Carolyn Teo, Roy Poh, Adrian Tan, Sean Lam, and Benjy Choo.[1][3]
Personal life
Pann and Claire met in 1996 at Temasek Polytechnic, where they were classmates in the School of Design. They were both 20 and 21 years old at the time. Their relationship blossomed from there, leading to a partnership that seamlessly blends personal and professional lives. Their shared passion for design and creativity has been a cornerstone of their relationship and family life.[4]
Pann Lim is currently married to Claire Lim and they have two children, Renn and Aira. Pann Lim often emphasizes the importance of family in his life, balancing work and personal life carefully. He credits the strong support and love from Claire and their children as essential to his happiness and success. The family is closely knit, with creative projects seen as ways to strengthen their bond, and they aim to be role models for their kids by demonstrating integrity, hard work, and love.[5]
Career
As Co-Founder and Creative Director of Kinetic Singapore, Lim has led projects for major clients such as Facebook, Levi’s, Nike, Hasbro, and Uniqlo. His work integrates design, advertising, and storytelling, emphasizing conceptual thinking and audience engagement. Lim has also served as a jury member for multiple design awards and is an advocate for design education, mentoring young creatives in Singapore.[1]
Lim is the patriarch of the Holycrap.sg family art collective, a platform encouraging creative collaboration among family members. He also publishes Rubbish Famzine, an indie magazine created in collaboration with his wife and children. These projects reflect his belief in storytelling, creativity, and the importance of fostering artistic talent within a familial context.[2][6]
Recognition
Lim has received numerous accolades for his contributions to design and advertising, including the President’s Design Award in 2013, 2015, and 2020. In 2012, he was named Singapore’s Most Influential Creative Director by the Institute of Advertising Singapore. His work continues to influence the creative industry locally and internationally.[1][7]
References/Citations
- ↑ 1.0 1.1 1.2 1.3 "Pann Lim." President's Design Award Singapore. n.d. Accessed 22 September 2025.
- ↑ 2.0 2.1 Nurul Firdousee. "Meet Pann Lim, the Graphic Designer Carving His Golden Mark in a Dynamic Creative Landscape." Vogue Singapore, 10 June, 2025. Accessed 22 September 2025.
- ↑ "Pann Lim." WePresent. n.d. Accessed 22 September 2025.
- ↑ Blanco, Jana. “Award-winning creative director Pann and Claire Lim on family, love and creativity.” Honeykids Asia, 20 August, 2019. Accessed 25 September 2025.
- ↑ “All in the family: Pann Lim and Claire Lim.” Marketing Interactive, 27 October, 2016. Accessed 25 September 2025.
- ↑ Zhuang, Justin. "Pann Lim Believes Engaging Storytelling Makes Design Relatable." DesignSingapore Council. n.d. Accessed 22 September 2025.
- ↑ "Pann Lim." Tatler Asia. n.d. Accessed 22 September 2025.