Nicole Liel (Singapore Influencer)
Nicole Liel (born Nicole Chen in 1998) is a Singaporean influencer active mainly on TikTok and Instagram.[1][2] She also owns a lash lift studio, Cuuul.[3]
Nicole Liel | |
---|---|
Born | 1998 |
Education | Bachelor's degree in Visual Communication |
Alma mater | Nanyang Technological University |
As of October 2022, Nicole has amassed around 25.7k followers on Instagram, as well as 155.8k followers and 12.2 million likes on TikTok.[1][2]
Background
Personal life
Nicole was born and raised in Singapore, and is currently dating tattoo artist Jeremin, who is an apprentice at Fingers Crossed Studio.[4][5] The couple have applied “about five times” for a built-to-order (BTO) flat since 2020, and were finally successful in 2022.[6][7]
Education
Nicole completed her university education in July of 2022, with a Bachelor’s degree in Visual Communication from Singapore’s Nanyang Technological University.[6][8][9]
Career
kNOCk Out (2020)
In 2020, Nicole joined Night Owl Cinematics’s (NOC) reality show kNOCk Out, where contestants go through 8 challenges to learn how to become a content creator.[10] Nicole competed against 9 other contestants and made it to the 7th challenge, but was unfortunately eliminated in the penultimate episode.[11]
After the competition, she signed with NOC as a talent and video producer, where she remained until January 2021.[12]
Influencer
As an influencer, Nicole has advertised for brands like Gojek and Chope on Instagram.[13][14] She has also made several guides and “hacks” for events like the National Day Parade (NDP) ticket balloting and her BTO journey.[15][16]
Cuuul
Established by Nicole in 2020, Cuuul is a Wudhuk and Muslimah friendly beauty salon that specialises in lash lifts and lash botox.[3][17] The salon currently has three branches across Singapore in Sengkang, Woodlands and Chinatown.[17]
Newsworthy incidents
Involvement in the NOC Sgcickenrice Saga (2021)
In October 2021, an Instagram account with the handle @sgcickenrice was created, exposing NOC’S co-founder Sylvia Chan for alleged workplace abuse of staff and talents under her management.[18][19] The Instagram account is now defunct.
Nicole was one of the many ex-NOC employees who spoke to Mustsharenews in an interview published on 19 October 2021.[20] In this interview, Nicole details the times Sylvia would allegedly verbally abuse talents and staff on set if their performance was not up to par.[20] Nicole also claims that her payments were also withheld for long periods of time.[20]
On 29 October 2021, local blogger and influencer Xiaxue revealed on TikTok that @sgcickenrice was run by a 20-year-old student, Brandon Tan.[21] Brandon is a close friend of Nicole’s, and the two of them host the Not Gonna Lie podcast together on YouTube.[22][23]
NDP 2022
Nicole went viral during NDP 2022 for a meme-worthy answer to the thing she was most grateful for that year.[6] “HDB for giving me a BTO queue number!”, which was promptly followed by, “Ya Kun kaya toast”.[6][24] Following this, she scored a promotional deal with local chain Ya Kun kaya toast.[25][26]
References/citations
- ↑ 1.0 1.1 lielnicole. Instagram. n.d. Accessed 5 October 2022.
- ↑ 2.0 2.1 lielnicole. TikTok. n.d. Accessed 5 October 2022.
- ↑ 3.0 3.1 cuuul.sg. Instagram. n.d. Accessed 5 October 2022.
- ↑ onubyink. Instagram. n.d. Accessed on 5 October 2022.
- ↑ fingerscrossed_sg. Instagram. n.d. Accessed on 5 October 2022.
- ↑ 6.0 6.1 6.2 6.3 Yeong, Bryan Christopher. “10 Facts About Nicole Liel, The Enthu HDB Queue Number Girl At NDP 2022 & Viral TikTok Star”. Zula. August 12, 2022. Access on 5 October 2022.
- ↑ lielnicole. “I will be UNAPOLOGECTICALLY SPAMMING BOUT MY BTO FOR THE NEXT FEW DAYS🏠🏠🏠🏠🏠🏠🏠🏠🏠🏠🏠🏠🏠🏠🏠🏠 THANK U EVERYONE THAT HAS FOLLOWED ME SINCE I WAS IN UNI AND TO THOSE WHO HOPPED IN AFTER NDP!!🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬 BOOKED A FLAT ABUT THATS JUST THE BENINGGING!!!!!” Instagram. August 29, 2022. Accessed on 5 October 2022.
- ↑ lielnicole. “Everyone that sees this post is obligated to scroll thru the whole carousel because: 1) i look so good 2) i am officially a degree holder 3) I AM OFFICIALLY A DEGREE HOLDER?!?!?!?!?!?!?!?!?!?!?!!!?!!!??!!!???!!??!??!! 🤩🤩🤩🤩🤩🥹🥹🥹🥹🥲🥲🥲” Instagram. July 22, 2022. Accessed on 5 October 2022.
- ↑ Nicole Chen. “Education”. LinkedIn. n.d. Accessed on 5 October 2022.
- ↑ Night Owl Cinematics. “Judges REACT to the WORST auditions (with JianHao Tan) | kNOCk Out Episode 1”. Facebook. January 12, 2020. Accessed on 5 October 2022.
- ↑ Night Owl Cinematics. “Secret HACKS To Make You An Instagram Star (with Andrea Chong) | kNOCk Out Episode 7”. Facebook. February 26, 2020. Accessed on 5 October 2022.
- ↑ Nicole Chen. “Experience”. LinkedIn. n.d. Accessed on 5 October 2022.
- ↑ lielnicole. “FRIENDLY REMINDER TO USE “GOTOMALLS” FOR 2 x $3 off trips to/from any mall in Singapore, valid for use from 10am to 10pm daily, saranghaeyo YALLSSSSS!!!!!! @gojeksg”. Instagram. September 16, 2022. Accessed on 5 October 2022.
- ↑ lielnicole. “AND ALSO, if you're lucky you might stand a chance to win a: SAMSUNG TV or NESPRESSO MACHINE, or AIRPODS PRO in the Birthday Raffle!!! OR IF YOU SUPER SUPER HUAT HUAT HUAT LUCK, you might have a chance to win an all-expenses-paid trip to Bali. Join @ChopeSG’s Grand Birthday Challenge today!”. Instagram. September 15, 2022. Accessed on 5 October 2022.
- ↑ lielnicole. “BALLOTING FOR NDP TICKETS!!!!! WITH MY FRIENDS!! ANYONE GOING?!?!? See u there tmr!!!!! 🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬” Instagram. August 8, 2022. Accessed on 5 October 2022.
- ↑ lielnicole. “Just in time for August bto applications or woteva 😉😉😉 ALL THE BEST ITS TOMORROW!!!!!” Instagram. August 29, 2022. Accessed on 5 October 2022.
- ↑ 17.0 17.1 “Home”. Cuuul. n.d. Accessed on 5 October 2022.
- ↑ YEOLO. “The NOC Saga Explained | Ryan vs Sylvia”. YouTube. November 1, 2021. Accessed on 5 October 2022.
- ↑ O, Hana. “NOC’s Sylvia Chan allegedly verbally abuses employees, insiders share toxic workplace”. The Independent. October 10, 2021. Accessed on 5 October 2022.
- ↑ 20.0 20.1 20.2 “NOC Staff Break Silence On Alleged Mistreatment, Seek Accountability From CEO Sylvia”. Mustsharenews. October 19, 2021. Accessed on 5 October 2022.
- ↑ xiaxue. “This cicken rice be bussin’ 😎”. TikTok. October 29, 2021. Accessed on 5 October 2022.
- ↑ nglpod.sg. Instagram. n.d. Accessed on 5 October 2022.
- ↑ Not Gonna Lie. “About”. YouTube. n.d. Accessed on 5 October 2022.
- ↑ Entertainment - Mediacorp. “NDP 2022 – English | Happy 57th Birthday Singapore! | National Day Parade 2022”. YouTube. August 9, 2022. Accessed on 5 October 2022.
- ↑ lielnicole. “Tonight i also got more good things to share yall wait!!!! Thanks for the support❤️”. TikTok. August 11, 2022. Accessed on 5 October 2022.
- ↑ “Ya Kun Kaya Toast Offers Woman 57 Cups Of Kopi After She Declares Love For Them During NDP”. Mustsharenews. 11 August 2022. Accessed on 5 October 2022.