Moomoo Money Master (Singapore Reality Investment Show)

The Moomoo Money Master, produced by TheSmartLocal.com, is a unique investment-themed competition designed to engage and educate everyday Singaporeans about financial literacy and investment strategies. The game show, "Moomoo Money Master" premiered on November 26, 2024, and combines entertainment with practical financial knowledge to make investing accessible to all.

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The show’s contestants were chosen through a public listing on LinkedIn and represent a diverse cross-section of Singaporeans. Participants include individuals from all walks of life, such as a project manager at a video game company and an executive from a car park management company. This variety adds depth to the competition, showcasing how financial literacy can empower people from vastly different professional backgrounds.

Overall concept

Filmed over the course of 4 days, the series demystifies investing for beginners by focusing on real-world scenarios and financial decision-making. The highlight of the show is its 50 contestants, selected from diverse backgrounds, competing for the grand prize of S$30,000 in investment funds.

The show comprises four episodes, blending fast-paced competition with interactive learning to keep viewers engaged while empowering them with practical financial insights.

Unlike traditional business reality shows like "Shark Tank," which focus on seasoned entrepreneurs, "Moomoo Money Master" provides a platform for financial novices to learn, grow, and challenge themselves in a supportive and entertaining environment.

Episode 1: 1v1 Deathmatch speed quiz

The first episode sets the tone with a dramatic start: contestants enter a dimly lit room and take their places for a 1v1 Deathmatch speed quiz, where they face off in a rapid-fire round testing basic investment knowledge, much of which can be found on the Moomoo app.

As part of the competition’s preparation, contestants were required to take part in a Paper Trading exercise on the Moomoo app one week before production. Their final rankings from this exercise determined their seating order in the first round, the Investment Death Match, a high-stakes speed quiz.

The two contestants then face off in a speed quiz, where the first to provide the correct answer advances to the next round, while the opponent is immediately eliminated. If a contestant answered incorrectly, their opponent would automatically advance, and they would be eliminated. This process continues until only half of the original contestants remain, intensifying the competition.

The second half of the episode features a Blind Portfolio Exchange, which is a negotiation and deduction challenge inspired by games like Deal or No Deal. In this segment, contestants are presented with hidden portfolios of varying values, with no direct knowledge of the contents.

Through strategic negotiation and deduction, contestants must assess the potential worth of these portfolios and decide whether to trade their holdings with others. The objective is to maximise the value of their own portfolio while minimising risk, requiring a balance of intuition, analytical thinking, and persuasive skills. This segment adds an element of psychological strategy, as contestants must read their opponents and make decisions based on limited information.