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Tammy Tay (Singapore Influencer)

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Tammy Tay (born 15 October 1991) is a Singaporean online personality, interior designer and entrepreneur. She first developed an online following through her blog and her eponymous fashion label, Ohsofickle. As of 2020, Tammy Tay has over 140,000 followers on Instagram.

Tammy Tay
Tammy Tay.jpg
Born15 October 1991
EducationGCE Ordinary Level
Alma materNgee Ann Secondary School

Background

Tammy Tay was a prominent Singaporean blogger who occasionally made headline news. In 2013, she flew to Seoul, South Korea where she underwent cosmetic surgery as part of a sponsorship deal with the Korean clinic, SM Plastic Surgery.[1][2] A year later, she announced her surprise pregnancy and her decision to keep the child without getting married to the child’s father.[3] She retired from blogging and became an interior designer after having her two children.

 
Tammy Tay pictured with her son, Elroy in 2015. Photo from YouTube.

Early life & family

During her teenage years, Tammy Tay grew up in a single-parent household. She was supported by her mother who at the time was working two jobs.[4] As of August 2020, Tammy Tay is a mother of two children.[5] When she was pregnant with her first child, Elroy, she documented her pregnancy on YouTube through an eight-part series on Unzippedtv called Bump To Mum.[6] She gave birth to Elroy in September 2014. By June 2015, she was pregnant with Ellie.[7]

Education

Tammy Tay was a student at Ai Tong Primary School before transferring to Ngee Ann Primary when she was Primary 4. She then went to Ngee Ann Secondary School.[8] After secondary school, she enrolled in the Nanyang Academy of Fine Arts (NAFA) to pursue fashion studies but dropped out to start working full-time instead.[9]

Career highlights

 
Tammy Tay pictured in 2019. Photo credit to Sebastian Tan/ ZULA.sg.

As of 2020, Tammy Tay is an interior designer at Imagine by SK66. She also manages an online skincare business called Fickle Beauty.[10]

Ohsofickle - Fashion label founder

Tammy Tay started her fashion label at 15 years old selling women’s apparel online before tackling the flea market consumer base.[11][12][13] In a video interview with Unzippedtv, she shared that her business took off when she was about 18 or 19 years old.[14] During this period, she held her first fashion showcase at St James Power Station in conjunction with a music festival.[15][16] In 2009, Tammy Tay opened two boutiques at Far East Plaza and Haji Lane.[17] They were later closed in 2012 due to manpower issues and other commitments.[18] Following that, Ohsofickle still maintained an online presence and retailed at stores like The Showcase in Nex shopping centre.[19] As of 2020, Ohsofickle has over 30,000 likes on Facebook and 10,000 followers on Instagram.

Imagine by SK66 - Interior designer

Sometime in 2015,[20][21] Tammy Tay joined her family’s business, Imagine by SK66 as an interior designer.[22] Imagine by SK66 is the interior design arm of the carpentry and manufacturing company, SK66 which was once called Seng Kwong Furniture Company. It was founded by Tammy Tay's maternal grandfather in 1966 who then passed on the business to his daughter.[23] Tammy Tay belongs to the company's third-generation management. Over the years, her work as an interior designer has been featured in publications like Home and Decor by SPH Magazines[24] and Qanvast.[25]

Fickle Beauty - Skincare label founder

As of August 2020, Fickle Beauty stocks skincare brands from Korea, Taiwan and the United States of America.[26] Apart from selling a range of skincare products and makeup, the label also offers a loungewear collection featuring satin garments and pillowcases.[27] On Instagram, the Fickle Beauty page has over 5,000 followers with the first post dated back to 2018.[28]

References/ Citations

  1. ↑ "S'pore blogger and singer to undergo $20k plastic surgery to look perfect". The New Paper. Accessed on 6 August 2020.
  2. ↑ Irene Tay. "OUR BEAUTY TRANSFORMATION SURGERY WITH TAMMY TAY (OHSOFICKLE) AT SMPS KOREA". YouTube. May 6, 2017. Accessed on 6 August 2020.
  3. ↑ "S'pore blogger Tammy Tay announces pregnancy in shocking revelation". AsiaOne. March 4, 2014. Accessed on 6 August 2020.
  4. ↑ Mak, Asher. "Tammy Tay Opens Up About Her Love Life And How Motherhood Changed Her Priorities". Zula.sg. May 24, 2019. Accessed on 6 August 2020.
  5. ↑ ZULA. "Tammy Tay On Depression & Being A Single Mum | ZULA Pillow Talk | EP 2". YouTube. May 24, 2019. Accessed on 6 August 2020.
  6. ↑ Unzippedtv. "Bump to Mum". YouTube. Accessed on 6 August 2020.
  7. ↑ Tammy Tay. "Number Two". Ohsofickle. June 2, 2015. Accessed on 6 August 2020.
  8. ↑ Tammy Tay. "School Days". Ohsofickle. September 9, 2012. Accessed on 6 August 2020.
  9. ↑ Unzippedtv. "Life of Tammy - Bump to Mum: Ep 1". YouTube. September 15, 2014. Accessed on 6 August 2020.
  10. ↑ Mak, Asher. "Tammy Tay Opens Up About Her Love Life And How Motherhood Changed Her Priorities". Zula.sg. May 24, 2019. Accessed on 6 August 2020.
  11. ↑ Mak, Asher. "Tammy Tay Opens Up About Her Love Life And How Motherhood Changed Her Priorities". Zula.sg. May 24, 2019. Accessed on 6 August 2020.
  12. ↑ Liang Hwei. "7 Bloggers Who Show That They're More Than A Site With Their Own Killer Businesses". Vulcan Post. Accessed on 6 August 2020.
  13. ↑ SPH Razor. "Totally distracted by money (Girl Entrepreneurs Pt 2)". YouTube. July 24, 2013. Accessed on 6 August 2020.
  14. ↑ Unzippedtv. "Life of Tammy - Bump to Mum: Ep 1". YouTube. September 15, 2014. Accessed on 6 August 2020.
  15. ↑ SPH Razor. "A towkay at 18 (Girl Entrepreneurs Pt 1)". YouTube. July 26, 2013. Accessed on 6 August 2020.
  16. ↑ SPH Razor. "Lady Gaga would love this! (Girl Entrepreneurs Pt 7)". YouTube. July 26, 2013. Accessed on 6 August 2020.
  17. ↑ "Ohsofickle". Livejournal. June 17, 2007. Accessed on 6 August 2020.
  18. ↑ Tammy Tay. "Goodbye Haji". Ohsofickle. July 25, 2012. Accessed on 6 August 2020.
  19. ↑ ohsofickle. Instagram. October 21, 2015. Accessed on 6 August 2020. Retrieved from: https://www.instagram.com/p/9GdZFfrdEz/
  20. ↑ Tammy Tay. "Imagine by SK66 Interior Design". Ohsofickle. June 11, 2015. Accessed on 6 August 2020.
  21. ↑ Tammy Tay. "Number Two". Ohsofickle. June 2, 2015. Accessed on 6 August 2020.
  22. ↑ "These 3 S’poreans Took A Leap Of Faith To Switch Careers And Are Now Successful". mycareersfuture.sg. Accessed on 6 August 2020.
  23. ↑ "RISING STARS". Myreadingroom. Accessed on 6 August 2020.
  24. ↑ Eliza Yusof. "House Tour: This contemporary-style maisonette, with oriental touches, is the perfect family home". Home & Decor. June 13, 2019. Accessed on 6 August 2020.
  25. ↑ "Très Bien! Touring Tammy Tay's Boudoir-Chic Home". Qanvast. March 24, 2017. Accessed on 6 August 2020.
  26. ↑ "About". Fickle Beauty. Accessed on 6 August 2020.
  27. ↑ "Get comfy in our Fickle Loungewear". Fickle Beauty. Accessed on 6 August 2020.
  28. ↑ Fickle Beauty. Instagram. April 10, 2018. Accessed on 6 August 2020. Retrieved from: https://www.instagram.com/p/BhXPfrOnpVL/
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