Mighty Jaxx

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Mighty Jaxx is a design studio founded and based in Singapore. It is known for producing and retailing designer collectibles. In 2017, the studio won the 'Brand of the Year' title at the Designer Toy Awards.[1] As of June 2020, Mighty Jaxx has over 97,000 followers on Facebook and 109,000 followers on Instagram. The brand is managed by its Chief Executive Officer (CEO), Jackson Aw.

Background

Mighty Jaxx has worked with renowned international brand names like DC Comics and Cartoon Network. In 2017, they partnered with DC Comics to create the XXRAY DC Comics Golden Age Edition collectibles.[2]

 
The five XXRAY DC Comics collectibles that were dropped in 2017. Photo from Mighty Jaxx.

Founder

 
Jackson Aw, the founder of Mighty Jaxx. Photo from The Peak Magazine.

Jackson Aw is the founder of Mighty Jaxx. He went to Nanyang Polytechnic and graduated in 2009 with a Diploma in Digital Media Design.[3][4] Before Mighty Jaxx, he was the owner of Red Army Camera, a brand specialising in the import and retail of refurbished film cameras.[5] Over the years, Jackson has been recognised for his achievements with MightyJaxx. In 2019, he was featured on Tatler Asia's Gen.T list that spotlights young individuals who have excelled in their respective fields.[6] A year earlier, he was awarded a spot on the Forbes 30 Under 30 list.[7] Jackson received his first public commendation in 2017, when he won the Entrepreneur of the Year Award (EYA) for Innovation.[8][9]

Origins

Mighty Jaxx was founded in 2012 as a start-up that was backed by a S$20,000 loan.[10]

Business expansion

In 2018, The Peak Magazine reported that Mighty Jaxx earned a $3.1 million revenue in 2017.[11]

Collaborations

As of June 2020, Mighty Jaxx works with over 60 local and international artists.

Products

Branding


References/ Citations

  1. Koh, Aun. "Creative Capital: The 'designpreneur' making his fortune in collectible toys". Channel News Asia. November 30, 2019. Accessed on 24 June 2020.
  2. "XXRAY DC Comics Golden Age Edition". Mighty Jaxx. May 27, 2017. Accessed on 24 June 2020.
  3. "Jackson Aw". LinkedIN. Accessed on 24 June 2020.
  4. Charles, Rafaella Nathan. "Mighty Jaxx's toy story is one of guts and glory". The Straits Times. January 1, 2018. Accessed on 24 June 2020.
  5. "Jackson Aw". LinkedIN. Accessed on 24 June 2020.
  6. "Jackson Aw". Generation T Asia. Accessed on 24 June 2020.
  7. "Jackson Aw". Forbes. Accessed on 24 June 2020.
  8. "EYA 2017 Sub-Category Winners". The Entrepreneur of the Year. Accessed on 24 June 2020.
  9. EYA - The Entrepreneur of the Year Award. "Mr Jackson Aw - Winner of EYA for Innovation". Facebook. Accessed on 24 June 2020.
  10. Charles, Rafaella Nathan. "Mighty Jaxx's toy story is one of guts and glory". The Straits Times. January 1, 2018. Accessed on 24 June 2020.
  11. Tee, Karen. "The Peak Next Gen | How Jackson Aw became a niche toy maker for collectors all over the world". The Peak Magazine. March 12, 2018. Accessed on 24 June 2020.