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Andrea Chong (Singapore Influencer)

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Andrea Chong, also known as Drea Chong, is a Singaporean blogger (official website) and social media influencer (Instagram account). As of May 2019, she has more than 309,000 followers on Instagram and over 5,400 subscribers on YouTube (official YouTube channel). Andrea has collaborated with several brands including Superga and local organisations like SkillsFuture Singapore. Known for her sense of style, Andrea typically posts fashion and lifestyle content on her online platforms. In 2015, she had been awarded 'Fashion Icon of the Year' by the Singapore Social Media Awards (YouTube channel) which had acknowledged other Singaporean content creators like Night Owl Cinematics and Munah Hirzi Official.[1]

Andrea Chong
Andrea Chong profile.jpg
Born
Andrea Chong

25 March 1992
Alma materZhonghua Secondary School, Victoria Junior College, Nanyang Technological University (NTU)
Partner(s)Imran Rahim
Websitehttps://dreachong.com

Background

Education

Andrea studied at Zhonghua Secondary School. After which, she attended Victoria Junior College. Andrea furthered her studies in English Literature at Nanyang Technological University (NTU). In 2012, Andrea deferred her degree to focus on her budding career as an influencer in Singapore.[2]

Personal advocacy

Andrea has lent her support to several social causes in Singapore and overseas. She has worked with the National Volunteer and Philanthropy Centre and the Singapore Girls’ Home.[3] In December 2018, Andrea and her father volunteered overseas with Operation Hope Foundation (Instagram account) where she distributed clothing and school supplies to primary school students at a rural village in Siem Reap, Cambodia.[4]

Career highlights

 
Andrea in 2015, receiving the 'Fashion Icon of the Year' award from SSMA. Photo from WKWSCI ALUMNI MAGAZINE.
 
The Drea Chong x Fossa Chocolate Cereal Malt chocolate bar that had been customised specially for the #DCHoliday 2018 collection. Photo from Fossa Chocolate.
 
The tumblers that had been designed by Andrea in collaboration with 100PLUS Singapore. Photo from TheSmartLocal.
 
Andrea sporting one of the slip-on sneakers that she released in collaboration with Superga in 2019. Photo from FEMALE Singapore.

Blogging (2013 - present day)

Andrea started her blog in 2013 while pursuing her degree in NTU.[5] In a 2014 interview with Senatus, Andrea stated that she had been motivated by the producers of ClickNetwork to reach out to her audience through a platform outside of YouTube.[6]


Andrea runs her site with a team that regularly creates fashion, lifestyle and beauty-related content.[7] She has worked with numerous clientele ranging from airlines like AirAsia and Qatar Airways to lifestyle and fashion brands like Kate Spade and Adidas.[8] Apart from client advertorials, the site has a devoted section for Andrea's personal reflections and life updates.[9]


In 2015, HippoNetwork ranked the site as the top "Fashion Blogger Singapore" in terms of Google searches.[10][11]

Clicknetwork That F Word (2012 - 2015)

Andrea was a co-host on That F Word, a fashion-centric YouTube series. Alongside Jemimah Wei, Andrea discussed fashion trends and featured shopping spots in Singapore. The series had 41 episodes in total.[12]

Brand collaborations

Product collaborations

In 2018, Andrea and her team conceptualised and launched #DCHoliday - a festive collection of Andrea Chong's brand merchandise.[13] Comprising of a DC Planner (designed by Andrea and Shilin Chen) and a DC chocolate bar, the collection was launched in November 2018.[14]

Year Brand Details Refs.
2019 100PLUS Limited Edition reusable tumblers designed by Andrea were launched to promote the new 100PLUS Zero drink. [15]
2019 Superga In early 2019, Andrea worked with Superga to release three variations of slip-on shoes featuring jute soles. The shoebox for this collection was illustrated by Filipino artist Soleil Ignacio. [16]
2018 Andrea first collaborated with Superga in June 2018 to release three pairs of shoes in white, beige and rose mahogany. The collection had sold out islandwide within 48 hours. [17][18]
2018 Fossa Chocolate Andrea worked with Fossa Chocolate to produce customized chocolate bars with packaging designed by artist Soleil Ignacio. [19]
2018 The Closet Lover (TCL) Andrea launched two capsule collections in collaboration with The Closet Lover. [20]

Brand Ambassador

Year Brand Notes Refs.
2019 H&M Ambassador for the H&M Studio Spring/Summer 2019 line. [21]
2017 Pandora Andrea was part of a group of global ambassadors #PANDORACollective for the Spring/Summer 2017 collection. [22]

Media appearances[23]

Events

 
Andrea (right) pictured next to Victoria Beckham (left) in 2014 when she co-emceed for Victoria's fashion show in Singapore. Photo from Senatus.
Year Event Role Refs.
2018 Lloyd’s Inn Bali opening ceremony Guest of Honour [24]
2016 Singapore Fashion Awards 2016 Judge [25]
Singapore Fashion Week 2016 Digital Fashion Week Insider [26]
2014 Victoria Beckham SS2014 & Pre-AW14 Showcase Co-emcee (alongside Victoria Beckham) [27]

Television

Year TV Series Role Refs.
2017 Asia's Next Top Model Season 5 Guest Judge [28]
2016 How Do I Look? Asia Season 2 Guest Stylist [29]

References / Citations

  1. ↑ Aqil Haziq Mahmud. "Pioneering Duo". WKWSCI ALUMNI MAGAZINE. November 2015. Accessed on 3 April 2019.
  2. ↑ Tan, Celine. ““I Still Go To The Kopitiam In T-Shirt, FBT Shorts and Slippers. I’m Not Affected By The Number Of Followers I Have””. 8 Days. May 16, 2017. Accessed on 26 February 2019.
  3. ↑ Chong, Andrea. “Turning 26”. dreachong.com. March 26, 2018. Accessed on 26 February 2019.
  4. ↑ Drea Chong. “As we talk a lot about the season of giving…”. Instagram. December 8, 2018. Accessed on 26 February 2019.
  5. ↑ “SEOUL SEARCHING  WITH #DREAINKOREA”. Pazzion. July 16, 2018. Accessed on 26 February 2019.
  6. ↑ Lee, Kien M.. “Meet the Instagirl of the Moment — Andrea Chong”. Senatus. September 2, 2014. Accessed on 26 February 2019.
  7. ↑ “About”. dreachong.com. Accessed on 26 February 2019.
  8. ↑ “Clientele”. dreachong.com. Accessed on 26 February 2019.
  9. ↑ "Personal". dreachong.com. Accessed on 3 April 2019.
  10. ↑ “Top 50 Fashion Bloggers in Singapore”. HippoNetwork. Accessed on 26 February 2019.
  11. ↑ “About”. dreachong.com. Accessed on 26 February 2019.
  12. ↑ Clicknetwork. “Wardrobe Raid (Linda Hao) - That F Word: EP 41”. YouTube. March 19, 2015. Accessed on 26 February 2019.
  13. ↑ Chong, Andrea. “DC Holiday Collection 2018”. dreachong.com. November 29, 2018. Accessed on 26 February 2019.
  14. ↑ "DREA CHONG HOLIDAY PRINTS". PapyPress. Accessed on 3 May 2019.
  15. ↑ Cheng, Renae. “100PLUS x Drea Chong Are Launching Limited Edition Tumblers Inspired By 2019's Bold Prints Trend”. The Smart Local. February 22, 2019. Accessed on 26 February 2019.
  16. ↑ Goh, Bryan. “SUPERGA IS PARTNERING WITH ANDREA CHONG FOR A SECOND TIME AND IT’S A DO-IT-ALL SNEAKER FOR SUMMER”. HerWorld. January 18, 2019. Accessed on 26 January 2019.
  17. ↑ “We Want A Pair Of Shoes From The SUPERGA x Drea Chong Collaboration!”. NYLON Singapore. June 21, 2018. Accessed on 29 February 2019.
  18. ↑ “A New Day beckons with Superga’s upcoming collaboration with Drea Chong”. Straatosphere. January 15, 2019. Accessed on 26 February 2019.
  19. ↑ Chong, Andrea. “DC Holiday Collection 2018”. Drea Chong. November 29, 2018. Accessed on 29 February 2019.
  20. ↑ “Drea Chong x TCL Capsule Collection (II)”. The Closet Lover. Accessed on 26 February 2019.
  21. ↑ “H&M Studio S/S 2019”. H&M Singapore. Accessed on 27 March 2019.
  22. ↑ Yap, Sara. “Captured: Andrea Chong x PANDORA”. Lifestyle Asia. April 21, 2017. Accessed on 26 February 2019.
  23. ↑ “Press”. dreachong.com. Accessed on 26 February 2019. Retrieved from: http://www.dreachong.com/press/
  24. ↑ Dreachong. “This time yesterday: the nerves kicked in as I…”. Instagram. November 3, 2018. Accessed on 26 February 2019.
  25. ↑ “About”. dreachong.com. Accessed on 26 February 2019.
  26. ↑ Marrianne Wee-slater. “Power Instagrammer Andrea Chong reveals the ‘hard work’ that goes into her career”. Today. October 14, 2016. Accessed on 26 February 2019.
  27. ↑ Yeo, Melissa. “10 Andrea Chong Facts That Prove She’s Singapore’s Very Own Taylor Swift”. MustShareNews. January 15, 2016. Accessed on 26 February 2019.
  28. ↑ “About”. dreachong.com. Accessed on 26 February 2019.
  29. ↑ Yap, Sara. “Captured: Andrea Chong x PANDORA”. Lifestyle Asia. April 21, 2017. Accessed on 26 February 2019.
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