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Yoyo Cao

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Yoyo Cao, also known by her social media handle, Yoyo Kulala (Instagram account), is a Singapore based fashion designer and digital entrepreneur. She has an official YouTube channel (YouTube channel) that complements her website YOYOKULALA.com (official website). As of March 2019, she has more than 358,000 followers on Instagram (Instagram account). She is also the founder and designer of a fashion label, Exhibit (online store). Yoyo Cao has been recognised by internationally renowned names in the fashion scene such as VOGUE.[1] She has also been featured on the front covers of magazines such as 8 Days, NYLON and ELLE.[2] In 2015 and 2017, she had been awarded 'The Golden Peacock' Award by New York Times', The Cut.[3]

Yoyo Cao
Yoyo Cao profile.jpg
Born
Yoyo Cao

6 October 1988
Macau
Known forDigital fashion influencer, fashion designer
Height164 cm (5 ft 5 in)
Partner(s)Matthews Chang
Websitehttps://yoyokulala.com/ https://exhibitstore.co/

Background

Early life

Originally born in Macau, Yoyo Cao is a Singapore Permanent Resident.[4] She came to Singapore to further her education at 13 years old. In Singapore, she stayed with a caretaker until she was 18 years old before deciding to live independently.[5] Yoyo graduated from a private university in Singapore[6] with a Business degree.[7] In a 2017 interview with 8Days, Yoyo revealed that she had been offered an acting gig "a few years ago" by Huayi Brothers, a well-reputed entertainment company based in China.[8] She had declined the offer at the time due to her lack of interest in being an actress.

Personal life

Family

Yoyo has a son together with her partner Matthews Chang[9] who is the joint founder and Chief Operations Officer of TOKIGAMES.[10] In December 2017, she announced her pregnancy on Instagram.[11] The following year in March, she posted a picture of her new-born child, introducing him to her friends and followers as Luca.[12]

Friendship with Jessica Jung

Yoyo is also good friends with Korean celebrity Jessica Jung who was a member of the k-pop group, Girls Generation. During the Dolce & Gabbana show at the 2018 Milan Fashion Week, Yoyo showed her support for Jessica through an Instagram story of her catwalk with the caption "Omgggg what a surprise!!!! So good to see your friend on the runway!!! @jessica.syj".[13]

Career highlights

 
One of Yoyo Cao's looks for Singapore Fashion Week 2016.

Fashion career

In 2015, Yoyo was selected to be the advertising spokesperson of L’Officiel Singapore Magazine (official site).[14] In recognition of her Instagram following and content, she was given the opportunity to attend and document various fashion shows all around the world on behalf of the magazine.[15] Since then, she has worked on Instagram advertorials in partnership with high-end brands like Bulgari, Mont Blanc, Tiffany & Co., and SK-II.[16]

Exhibit (2010 - Present)

Yoyo founded Exhibit as a platform to expand the fashion scene in Singapore. Exhibit started off as an importer and distributor of reasonably priced Asian fashion brands.[17] In 2010, she launched a flagship physical fashion store at Far East Plaza.[18] After her first fashion showcase at Singapore Fashion Week in 2014,[19] Yoyo decided to start a fashion label where she designed her own clothes.[20] Yoyo continued to participate as a designer in all future iterations of Singapore Fashion Week until its last edition in 2017.[21][22]


Exhibit store (Exhibit shop) is now exclusively online, and the physical store at Far East Plaza has since closed.[23] The label stocks a variety of fashion-forward womenswear that are minimalist in their colour palette yet detailed in their construction. On average, the clothing items retail from S$60 to S$250.

YOYOKULALA.COM (2016 - Present)

Yoyo founded and created YOYOKULALA.com (official website) in May 2016. The site has a team of editorial writers who produce fashion, beauty, lifestyle, and travel related content. Together with Yoyo, the team behind the site publishes content ranging from commentaries on the latest fashion and beauty trends to Yoyo's lookbooks for the various Fashion Weeks around the world.[24] The site also offers internships for those with an interest in the fashion industry.[25]


Yoyo's site also has an accompanying YouTube channel with the same handle. The channel produces video content from fashion advertorials to interviews with personalities in the international fashion world. In November 2017, the channel uploaded a video titled 'Bella Hadid Talks Beauty, Bold Lips & Burgers | YOYOKULALA x Dior' (YouTube video). The video featured renowned model, Bella Hadid, who was being interviewed by Yoyo. As of March 2019, the video has received more than 116,000 views.[26]

References / Citations

  1. ↑ Fam, Jonathan. “4 Things You Didn't Know About Social Media Superstar Yoyo Cao”. 8 DAYS. June 30, 2017. Accessed on 25 March 2019. Retrieved from: https://www.8days.sg/sceneandheard/celebrities/4-things-you-didn-t-know-about-social-media-superstar-yoyo-cao-8989908#slideshow-2
  2. ↑ “Press”. YOYOKULALA. Accessed on 25 March 2019. Retrieved from: https://yoyokulala.com/press/
  3. ↑ "Top 25 Influencers in Singapore which you can engage for your businesses". Digital Marketing Singapore. Accessed on 2 May 2019. Retrieved from: https://digitalm.sg/top-25-influencers-in-singapore/
  4. ↑ Chia, Stacey. “HOW YOYO CAO'S INSTAGRAM ACCOUNT STARTED HER FASHION CAREER”. HER WORLD. June 9, 2015. Accessed on 25 March 2019. Retrieved from: https://www.herworld.com/fashion/how-yoyo-caos-instagram-account-started-her-fashion-career
  5. ↑ Fam, Jonathan. “4 Things You Didn't Know About Social Media Superstar Yoyo Cao”. 8 Days. June 30, 2017. Accessed on 25 March 2019. Retrieved from: https://www.8days.sg/sceneandheard/celebrities/4-things-you-didn-t-know-about-social-media-superstar-yoyo-cao-8989908#slideshow-4
  6. ↑ Fam, Jonathan. “4 Things You Didn't Know About Social Media Superstar Yoyo Cao”. 8 Days. June 30, 2017. Accessed on 25 March 2019. Retrieved from: https://www.8days.sg/sceneandheard/celebrities/4-things-you-didn-t-know-about-social-media-superstar-yoyo-cao-8989908#slideshow-4
  7. ↑ Marjon Carlos. “Yoyo Cao Is Putting Southeast Asian Style on the Map”. VOGUE. October 14, 2016. Accessed on 25 March 2019. Retrieved from: https://www.vogue.com/article/yoyo-cao-singapore-global-style-celine-exhibit
  8. ↑ Fam, Jonathan. “4 Things You Didn't Know About Social Media Superstar Yoyo Cao”. 8 Days. June 30, 2017. Accessed on 25 March 2019. Retrieved from: https://www.8days.sg/sceneandheard/celebrities/4-things-you-didn-t-know-about-social-media-superstar-yoyo-cao-8989908#slideshow-4
  9. ↑ “Shentonista Interviews – Matthews & Yoyo: Hats Off, Lovebirds”. SHENTONISTA. February 13, 2014. Accessed on 25 March 2019. Retrieved from: https://shentonista.sg/features/shentonista-interviews-matthews-yoyo-hats-off-lovebirds/
  10. ↑ “Matthews Chang". Linkedin. Accessed on 25 March 2019. Retrieved from: https://sg.linkedin.com/in/matthews-chang-56380945
  11. ↑ yoyokulala. Instagram. December 4, 2017. Accessed on 25 March 2019. Retrieved from: https://www.instagram.com/p/BcRClUyFSS-/?utm_source=ig_embed
  12. ↑ yoyokulala. Instagram. March 13, 2018. Accessed on 25 March 2019. Retrieved from: https://www.instagram.com/p/BgQxQFGl8PL/?utm_source=ig_embed
  13. ↑ Llyod Choi. “YOYO CAO Instagram Stories Jessica 1,2 (Milan Fashion Week Dolce & Gabbana 2019 S/S)”. YouTube. September 23, 2018. Accessed on 25 March 2019. Retrieved from: https://www.youtube.com/watch?v=C7QHr5tHpzY
  14. ↑ Chia, Stacey. “HOW YOYO CAO'S INSTAGRAM ACCOUNT STARTED HER FASHION CAREER”. HER WORLD. June 9, 2015. Accessed on 25 March 2019. Retrieved from: https://www.herworld.com/fashion/how-yoyo-caos-instagram-account-started-her-fashion-career
  15. ↑ Chia, Stacey. “HOW YOYO CAO'S INSTAGRAM ACCOUNT STARTED HER FASHION CAREER”. HER WORLD. June 9, 2015. Accessed on 25 March 2019. Retrieved from: https://www.herworld.com/fashion/how-yoyo-caos-instagram-account-started-her-fashion-career
  16. ↑ YOYOKULALA. “About”. Accessed on 25 March 2019. Retrieved from: https://yoyokulala.com/about/
  17. ↑ Chia, Stacey. “HOW YOYO CAO'S INSTAGRAM ACCOUNT STARTED HER FASHION CAREER”. HER WORLD. June 9, 2015. Accessed on 25 March 2019. Retrieved from: https://www.herworld.com/fashion/how-yoyo-caos-instagram-account-started-her-fashion-career
  18. ↑ Chia, Stacey. “HOW YOYO CAO'S INSTAGRAM ACCOUNT STARTED HER FASHION CAREER”. HER WORLD. June 9, 2015. Accessed on 25 March 2019. Retrieved from: https://www.herworld.com/fashion/how-yoyo-caos-instagram-account-started-her-fashion-career
  19. ↑ YOYOKULALA. “About”. Accessed on 25 March 2019. Retrieved from: https://yoyokulala.com/about/
  20. ↑ Cao, Yoyo. “You Asked, I Answered”. YOYOKULALA. April 27, 2016. Accessed on 25 March 2019. Retrieved from: https://yoyokulala.com/lifestyle/yoyo-cao-introductory-interview/
  21. ↑ Jayan, Harinee. "This Is How Yoyo Cao (And Her Fans) Will Be Dressing Next Season". Female Singapore. October 31, 2017. Accessed on 2 May 2019. Retrieved from: https://www.femalemag.com.sg/fashion/yoyo-cao-style-singapore-fashion-week/?slide=1
  22. ↑ Varma, Ankita. "Best & Worst 2017: Style". The Straits Times. Accessed on 2 May 2019. Retrieved from: https://www.straitstimes.com/lifestyle/style
  23. ↑ exhibit. “EXHIBIT STORE”. Accessed on 25 March 2019. Retrieved from: https://exhibitstore.co/contact.php
  24. ↑ Cao, Yoyo. "All My Fashion Week Looks – The #PFW Edition". YOYOKULALA.COM. March 21, 2019. Accessed on 2 May 2019. Retrieved from: https://yoyokulala.com/fashion/all-my-fashion-week-looks-the-pfw-edition-2/
  25. ↑ "Fashion Editorial Intern". Linkedin. 2018. Accessed on 2 May 2019. Retrieved from: https://sg.linkedin.com/jobs/view/fashion-editorial-intern-at-yoyokulala-com-990231288.
  26. ↑ YOYOKULALA.COM. “Bella Hadid Talks Beauty, Bold Lips & Burgers | YOYOKULALA x Dior”. YouTube. November 8, 2017. Accessed on 25 March 2019. Retrieved from: https://www.youtube.com/watch?v=TYTL1F9yuMc
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