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Andrea Chong (Singapore Influencer)

Revision as of 10:07, 8 October 2019 by Cyrus Thio (talk | contribs) (added in collab with MCCY and Media appearances with the various publications in 2019)

Andrea Chong, also known as Drea Chong, is a Singaporean blogger (official website) and social media influencer (Instagram account). As of May 2019, she has more than 309,000 followers on Instagram and over 5,400 subscribers on YouTube (official YouTube channel). Andrea has collaborated with several brands including Superga and local organisations like SkillsFuture Singapore. Known for her sense of style, Andrea typically posts fashion and lifestyle content on her online platforms. In 2015, she had been awarded 'Fashion Icon of the Year' by the Singapore Social Media Awards (YouTube channel) which had acknowledged other Singaporean content creators like Night Owl Cinematics and Munah Hirzi Official.[1]

Andrea Chong
Andrea Chong profile.jpg
Born
Andrea Chong

25 March 1992
EducationZhonghua Secondary School, Victoria Junior College, Nanyang Technological University (NTU)
Partner(s)Imran Rahim
Websitehttps://dreachong.com

Personal life

Andrea received her secondary education at Zhonghua Secondary School. After which, she attended Victoria Junior College. Andrea and her partner Imran met with the help of mutual friends in junior college and the two had connected via the online platforms of MSN and Friendster.[2] In 2018, Andrea and Imran got engaged[3] having been in a committed relationship of 11 years.[4] Andrea opted to further her studies in English Literature at Nanyang Technological University (NTU). In 2012, Andrea deferred her degree in order to focus on her budding career as an influencer in Singapore.[5]


Andrea has lent her support to several social causes in Singapore and overseas. She has worked with the National Volunteer and Philanthropy Centre as well as Singapore Girls’ Home.[6] In December 2018, Andrea and her father volunteered overseas with Operation Hope Foundation (Instagram account) where she helped to distribute clothing and school supplies to primary school students at a rural village in Siem Reap, Cambodia.[7]

Career highlights

 
Andrea in 2015, receiving the 'Fashion Icon of the Year' award from SSMA. Photo from WKWSCI ALUMNI MAGAZINE.
 
The Drea Chong x Fossa Chocolate Cereal Malt chocolate bar that had been customised specially for the #DCHoliday 2018 collection. Photo from Fossa Chocolate.
 
The tumblers that had been designed by Andrea in collaboration with 100PLUS Singapore. Photo from TheSmartLocal.
 
Andrea sporting one of the slip-on sneakers that she released in collaboration with Superga in 2019. Photo from FEMALE Singapore.
 
Andrea (right) pictured next to Victoria Beckham (left) in 2014 when she co-emceed for Victoria's fashion show in Singapore. Photo from Senatus.

DREACHONG.COM (2013 - Present)

Andrea started her blog in 2013 when she had been pursuing her degree at NTU.[8] In a 2014 interview with Senatus, a lifestyle magazine, Andrea stated that she had been motivated by the producers of ClickNetwork to reach out to her audience through a platform outside of YouTube.[9]


Currently, her site has a team of 4 (including herself) that regularly creates fashion, lifestyle and beauty related written content.[10] The team has worked with numerous clientele ranging from airlines such as AirAsia and Qatar Airways to lifestyle and fashion brands like Kate Spade and Adidas.[11] Apart from advertorials for clients, the site has a devoted section for Andrea's personal reflections and life updates.[12]


In 2015, HippoNetwork, a digital advertising agency in Singapore ranked dreachong.com first in terms of Google searches for "Fashion Blogger Singapore".[13][14] In 2018, Andrea and her team conceptualised and launched #DCHoliday - a festive collection of Drea Chong's brand merchandise that will be released during the holiday season.[15] The collection was launched in November 2018 with a DC Planner designed by Andrea herself and Shilin Chen and a DC chocolate bar in collaboration with Fossa Chocolate.[16]

Clicknetwork YouTube Show - ‘That F Word’ (2012 - 2015)

Andrea was a co-host on the reality lifestyle show ‘The F Word’ with Jemimah Wei (Jemma Wei). The fashion-centric show was a platform for the two hosts to discuss fashion trends and feature popular shopping spots. The show had 41 episodes in total and its last episode was published on 19 March 2015.[17]

Collaborations

Year Partner Details
2019 Ministry of Culture, Community & Youth (MCCY) Involved in the ShapeYourSomerset project, as part of The Somerset Belt Working Panel.[18][19]
2019 100PLUS Limited Edition reusable tumblers designed by Andrea were launched to promote the new 100PLUS Zero drink.[20]
2019 SkillsFuture Singapore Andrea collaborated with SkillsFuture Singapore to share how her company navigates the creative industry in Singapore.[21]
2018


2019

Superga Andrea first collaborated with Superga in June 2018 to release three pairs of shoes in white, beige and rose mahogany.[22] The collection had sold out islandwide within 48 hours.[23]


In early 2019, she worked with Superga to release three variations of slip-on shoes featuring jute soles. The shoebox for this collection was illustrated by Filipino artist Soleil Ignacio.[24]

2018 Income’s OrangeAid Future Development Programme (FDP) Andrea conducted four workshop sessions about building a brand using social media to OrangeAid’s Alumni.[25]
2018 Fossa Chocolate Under the #DCHoliday collection, Andrea had worked with Fossa Chocolate to produce customized chocolate bars with packaging designed by artist Soleil Ignacio.[26]
2018 The Closet Lover (TCL) Under this collection, The Closet Lover launched clothing pieces including dresses and pants. They also released a subsequent collection ‘Drea Chong x TCL Capsule Collection (II)’ featuring another six pieces of clothing.[27]
2015 Coast Cycles Andrea shot a promotional video for Singaporean electric bicycle shop Coast Cycles.[28]

Media appearances[29]

Year Organization Details
2019 Today, 8 Days,Female Singapore, HerWorld and Straatosphere Featured on various publications for the Superga x Drea Chong collab collection.[30]
2019 H&M Ambassador for the H&M Studio Spring/Summer 2019 line.[31]
April 2018 8 Days Magazine Featured on the cover of the April 2018 issue.[32]
2018 Lloyd’s Inn Guest-of-Honor for the opening of Llyod’s Inn Bali.[33]
July 2017 8 Days Magazine Featured in the July 2017 issue
May 2017 Harper’s Bazaar Magazine Featured in the May 2017 issue
2017 Asia’s Next Top Model Guest judge on Asia’s Next Top Model Season 5.[34]
2017 PANDORA Andrea was part of a group of global ambassadors #PANDORACollective for the Spring/Summer 2017 collection.[35]
January - March 2017 PURE Magazine Featured in the Jan-Mar 2017 issue
October 2016 Today Newspaper Featured in the article titled ‘The Secret Life of An Instagram Star’’
September 2016 HerWorld Magazine Featured in the September 2016 issue
August 2016 The New Paper Featured in the article titled ‘Adventurous with limits’
April 2016 L’Officiel Magazine Featured in the April 2016 issue
March 2016 L’Officiel Magazine Featured in the March 2016 issue
March 2016 CLEO Magazine Featured in the March 2016 issue
2016 How Do I Look? Asia Season 2 Guest stylist on the show alongside host Jennie Mai.[36]
2016 Textile and Fashion Federation (Singapore) Andrea was part of the judging panel for the Singapore Fashion Awards 2016.[37]
2016 Singapore Fashion Week 2016 Andrea was the only Singaporean in the chosen 10 international Digital Fashion Week Insiders.[38]
September 2015 8 Days Magazine Featured in the September 2015 issue
August 2015 More Magazine Featured in the August 2015 issue
August 2015 L’Officiel Magazine Featured in the August 2015 issue
August 2015 CLEO Magazine Featured in the August 2015 issue
August 2015 HerWorld Magazine Featured in the August 2015 issue
August 2015 Teenage Magazine Featured in the August 2015 issue
July 2015 Harper’s Bazaar Magazine Featured in the July 2015 issue
July 2015 Nylon Magazine (Japan) Featured in the July 2015 issue
May 2014 Victoria Beckham collection Co-emceed with Victoria Beckham to present her SS2014 and Pre-AW14 collection at Marina Bay Sand’s Art Science Museum.[39]
May 2014 - Andrea conducted the ‘I Want A Fashion Blog’ workshop at *SCAPE.[40]

Newsworthy incidents

Daryl Aiden Yow incident (2018)

For information on the incident, see Daryl Aiden Yow Incident.

In 2018, popular local influencer Daryl Aiden Yow was under fire after it was discovered that he had passed artificially composed and edited stock pictures as his own. Due to Andrea Chong’s close relationship to Daryl, many netizens on Instagram questioned the authenticity of her photos as well. In response to the criticism, Andrea had spoken out on Instagram and stated that her photos are not photoshopped. She also referred a particular netizen to contact her legal team to obtain raw images if needed as proof.[41]

Mover’s inappropriate behaviour (2017)

In 2017, Andrea spoke out about an alleged incident with a mover that she had hired. The mover had accidentally sent Andrea a text addressing her attire by claiming that she wasn’t wearing a bra.[42] In response to this, Andrea had taken to Facebook (Facebook post) to address the issue and voice her opinions about the inappropriate objectification of females while listing previous relevant encounters as well. She ended her post discouraging men from displaying such unsolicited behaviour.

Standard Chartered Marathon Bib incident (2015)

In 2015, Andrea was deemed as the most photogenic runner when she was photographed running at the Standard Chartered Marathon. After her photo was uploaded online, netizens identified that she was wearing a bib number that was registered under the name ‘Kulvin Kaur’, who was actually an intern working for marketing and public relations firm Edelman Singapore.[43] As a result, many people had doubts towards the authenticity of the photograph, citing the possibility of it being staged for Andrea’s client Adidas.

References / Citations

  1. ↑ Aqil Haziq Mahmud. "Pioneering Duo". WKWSCI ALUMNI MAGAZINE. November 2015. Accessed on 3 April 2019. Retrieved from: http://www.wkwscialumnimagazine.com/november-2015/campus-notes/pioneering-duo
  2. ↑ Chong, Andrea. "Reflecting on 10 Years". dreachong.com. November 24, 2017. Accessed on 3 May 2019. Retrieved from: https://www.dreachong.com/2017/11/reflecting-10-years/
  3. ↑ Chong, Andrea. "Tunang – Imran and Andrea’s Engagement Lunch". dreachong.com. November 17, 2018. Accessed on 3 May 2019. Retrieved from: https://www.dreachong.com/2017/11/reflecting-10-years/
  4. ↑ Chong, Andrea. "Reflecting on 10 Years". dreachong.com. November 24, 2017. Accessed on 3 May 2019. Retrieved from: https://www.dreachong.com/2017/11/reflecting-10-years/
  5. ↑ Tan, Celine. ““I Still Go To The Kopitiam In T-Shirt, FBT Shorts and Slippers. I’m Not Affected By The Number Of Followers I Have””. 8 Days. May 16, 2017. Accessed on 26 February 2019. Retrieved from: https://www.8days.sg/liveandlearn/style/i-still-go-to-the-kopitiam-in-t-shirt-fbt-shorts-and-slippers-i-8853660
  6. ↑ Chong, Andrea. “Turning 26”. dreachong.com. March 26, 2018. Accessed on 26 February 2019. Retrieved from: https://www.dreachong.com/2018/03/turning-26/
  7. ↑ Drea Chong. “As we talk a lot about the season of giving…”. Instagram. December 8, 2018. Accessed on 26 February 2019. Retrieved from: https://www.instagram.com/p/BrIC4VKBCOj/
  8. ↑ “SEOUL SEARCHING  WITH #DREAINKOREA”. Pazzion. July 16, 2018. Accessed on 26 February 2019. Retrieved from: https://www.pazzion.com/edit/travel/andrea-chong
  9. ↑ Lee, Kien M.. “Meet the Instagirl of the Moment — Andrea Chong”. Senatus. September 2, 2014. Accessed on 26 February 2019. Retrieved from: https://senatus.net/article/instagram-andrea-chong/
  10. ↑ “About”. dreachong.com. Accessed on 26 February 2019. Retrieved from: http://www.dreachong.com/about/#
  11. ↑ “Clientele”. dreachong.com. Accessed on 26 February 2019. Retrieved from: http://www.dreachong.com/clientele/
  12. ↑ "Personal". dreachong.com. Accessed on 3 April 2019. Retrieved from :http://www.dreachong.com/category/personal/
  13. ↑ “Top 50 Fashion Bloggers in Singapore”. HippoNetwork. Accessed on 26 February 2019. Retrieved from: http://www.hipponetwork.com/2015/01/top-50-fashion-bloggers-in-singapore/
  14. ↑ “About”. dreachong.com. Accessed on 26 February 2019. Retrieved from: http://www.dreachong.com/about/#
  15. ↑ Chong, Andrea. “DC Holiday Collection 2018”. dreachong.com. November 29, 2018. Accessed on 26 February 2019. Retrieved from: https://www.dreachong.com/2018/11/dc-holiday-collection-2018/
  16. ↑ "DREA CHONG HOLIDAY PRINTS". PapyPress. Accessed on 3 May 2019. Retrieved from: http://www.papypress.com/gallery/drea-chong-holiday-prints
  17. ↑ Clicknetwork. “Wardrobe Raid (Linda Hao) - That F Word: EP 41”. YouTube. March 19, 2015. Accessed on 26 February 2019. Retrieved from: https://www.youtube.com/watch?v=H-3mf3lu2xc&index=1&list=PLEgIHAoVZKeKjTDpFKbyOaqmrNExGuvnB
  18. ↑ Andrea Chong. "Part of the Somerset Youth Belt". Facebook. June 28, 2019. Accessed on 10 October 2019. Retrieved from https://www.facebook.com/andrea.chong/posts/10157438723483033?__tn__=-R
  19. ↑ "MCCY - Shape Your Somerset". MCCY. Accessed on 10 October 2019. Retrieved from https://www.mccy.gov.sg/shapeyoursomerset#panelList5
  20. ↑ Cheng, Renae. “100PLUS x Drea Chong Are Launching Limited Edition Tumblers Inspired By 2019's Bold Prints Trend”. The Smart Local. February 22, 2019. Accessed on 26 February 2019. Retrieved from: https://thesmartlocal.com/read/100plus-drea-chong
  21. ↑ DreaChong. “What Really Goes On In The DC Office”. Facebook. March 25, 2019. Accessed on 27 March 2019. Retrieved from: https://www.facebook.com/dreachongofficial/videos/vb.1300387066668967/799243927120122/?type=2&theater
  22. ↑ “We Want A Pair Of Shoes From The SUPERGA x Drea Chong Collaboration!”. NYLON Singapore. June 21, 2018. Accessed on 29 February 2019. Retrieved from: https://www.nylon.com.sg/2018/06/superga-andrea-chong/
  23. ↑ “A New Day beckons with Superga’s upcoming collaboration with Drea Chong”. Straatosphere. January 15, 2019. Accessed on 26 February 2019. Retrieved from: https://straatosphere.com/superga-x-drea-chong-a-new-day-collection-2019/
  24. ↑ Goh, Bryan. “SUPERGA IS PARTNERING WITH ANDREA CHONG FOR A SECOND TIME AND IT’S A DO-IT-ALL SNEAKER FOR SUMMER”. HerWorld. January 18, 2019. Accessed on 26 January 2019. Retrieved from: https://www.herworld.com/shopping/supergas-second-collaboration-andrea-chong-all-sneaker-summer  
  25. ↑ “Andrea Chong”. Facebook. Accessed on 29 February 2019. Retrieved from: https://www.facebook.com/andrea.chong/timeline?lst=100002880805087%3A634808032%3A1551062516
  26. ↑ Chong, Andrea. “DC Holiday Collection 2018”. Drea Chong. November 29, 2018. Accessed on 29 February 2019. Retrieved from: https://www.dreachong.com/2018/11/dc-holiday-collection-2018/
  27. ↑ “Drea Chong x TCL Capsule Collection (II).” The Closet Lover. Accessed on 26 February 2019. Retrieved from: https://www.theclosetlover.com/collection/drea-chong-x-tcl-capsule-collection-ii
  28. ↑ Chong, Andres. “Coast Cycles - Everybody Needs Some Time To Coast”. DreaChong. April 6, 2015. Accessed on 26 February 2019. Retrieved from: http://www.dreachong.com/2015/04/coast-cycles-everybody-needs-time-to/
  29. ↑ “Press”. dreachong.com. Accessed on 26 February 2019. Retrieved from: http://www.dreachong.com/press/
  30. ↑ DreaChong. "featured on various publications for collaboration with Superga". Facebook. January 21, 2019. Accessed on 10 October 2019. Retrieved from https://www.facebook.com/dreachongofficial/photos/a.1687904331250570/2596351447072516/?type=3&theater
  31. ↑ “H&M Studio S/S 2019”. H&M Singapore. Accessed on 27 March 2019. Retrieved from: https://www2.hm.com/en_asia2/free-form-campaigns/1079-studio-2019.html#ambassadors
  32. ↑ Chong, Andrea. “Behind-The-Scenes: My 8 Days Cover Shoot”. dreachong.com. April 10, 2018. Accessed on 26 February 2019. Retrieved from: https://www.dreachong.com/2018/04/behind-the-scenes-my-8-days-cover-shoot/
  33. ↑ Dreachong. “This time yesterday: the nerves kicked in as I…”. Instagram. November 3, 2018. Accessed on 26 February 2019. Retrieved from: https://www.instagram.com/p/Bptr23oAamQ/
  34. ↑ “About”. dreachong.com. Accessed on 26 February 2019. Retrieved from: http://www.dreachong.com/about/
  35. ↑ Yap, Sara. “Captured: Andrea Chong x PANDORA”. Lifestyle Asia. April 21, 2017. Accessed on 26 February 2019. Retrieved from: https://www.lifestyleasia.com/sg/style/jewellery/captured-andrea-chong-x-pandora/
  36. ↑ Yap, Sara. “Captured: Andrea Chong x PANDORA”. Lifestyle Asia. April 21, 2017. Accessed on 26 February 2019. Retrieved from: https://www.lifestyleasia.com/sg/style/jewellery/captured-andrea-chong-x-pandora/
  37. ↑ “About”. dreachong.com. Accessed on 26 February 2019. Retrieved from: http://www.dreachong.com/about/
  38. ↑ Marrianne Wee-slater. “Power Instagrammer Andrea Chong reveals the ‘hard work’ that goes into her career”. Today. October 14, 2016. Accessed on 26 February 2019. Retrieved from: https://www.todayonline.com/lifestyle/style/power-instagrammer-andrea-chong-reveals-hard-work-goes-her-career
  39. ↑ Yeo, Melissa. “10 Andrea Chong Facts That Prove She’s Singapore’s Very Own Taylor Swift”. MustShareNews. January 15, 2016. Accessed on 26 February 2019. Retrieved from: https://mustsharenews.com/andrea-chong-facts/
  40. ↑ Lee, Kien M.. “Meet the Instagirl of the Moment — Andrea Chong”. Senatus. September 2, 2014. Accessed on 26 February 2019. Retrieved from: https://senatus.net/article/instagram-andrea-chong/
  41. ↑ How, Mandy. “S’porean influencer Andrea Chong finally says something about Daryl Aiden Yow saga”. Mothership. June 22, 2018. Accessed on 26 February 2019. Retrieved from: https://mothership.sg/2018/06/andrea-chong-daryl-aiden-yow/
  42. ↑ Ng, Cherlynn. “Mover sends photo of influencer Andrea Chong and says 'no bra inside' -- to Andrea Chong”. Stomp. December 19, 2017. Accessed on 26 February 2019. Retrieved from: https://stomp.straitstimes.com/singapore-seen/mover-sends-photo-of-influencer-andrea-chong-and-says-no-bra-inside-to-andrea-chong
  43. ↑ “Ridiculously photogenic model runs at Singapore marathon, but bib registered to a different person”. AsiaOne. December 8, 2015. Accessed on 26 February 2019. Retrieved from: https://www.asiaone.com/singapore/ridiculously-photogenic-model-runs-singapore-marathon-bib-registered-different-person
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