Bobo Fish Ball
BoBo Fish Ball is a food brand founded and headquartered in Singapore. They are best known for their fish balls and fish cakes that are available at most supermarkets in Singapore and Malaysia.
Other brands under BoBo are Sakura and Ballgus.[1] Sakura also makes fish balls but using Japanese lactobacillus technology for a low-salt and MSG-free range. Ballgus specialises in producing halal-certified meats and cold cuts.
All BoBo products are halal-certified.[2]
Background
Ha Li Fa is a fish ball manufacturer founded in Singapore 1987 by siblings Ang Yang Hua and Jill Ang.[3] They established the company in 1993. Ha Li Fa is better known by their brand name “BoBo” that was chosen for its resemblance to “Ball Ball” in Mandarin.[4]
In 2013, they expanded into China, selling their famous fish balls in middle- to high-end supermarkets alongside e-commerce sites like Taobao and JD.com.[5]
By 2020, they were one of the largest fish ball manufacturers amongst around 30 other makers in Singapore.
Products
The surimi (fish paste) of BoBo’s signature fish balls are mainly made from itoyori (threadfin bream). Other ingredients that go into the surimi include first-grade wolf herring and yellowtail fish.
BoBo also sells other products aside from fish balls, including: fish cakes, sausages, meat balls, ngoh hiang, and yong tau fu.
In late 021, BoBo is also slated to introduce a plant-based “crab cake” made from microalgae protein flour.
Some of BoBo’s signature products include:
| Product | Image |
| BoBo Fresh Fish Ball | |
| BoBo Xi Dao Fish Cake | |
| BoBo Cheese Tofu | |
| BoBo Fried Tau Kee | |
| BoBo Chicken Cheese Meatball |
Awards
| Award | Year | Country | Awarding Body |
| FairPrice Partners - Excellence Award | 2020 | Singapore | NTUC FairPrice |
| 3R Packaging Award - Excellence | 2019 | Singapore | National Environment Agency (NEA) Singapore |
| 3R Packaging Award - Merit | 2018 | Singapore | National Environment Agency (NEA) Singapore |
| SPA Awards - Top Achievement | 2017 | Singapore | SPA Awards |
| 3R Packaging Award - Top Achievement | 2017 | Singapore | National Environment Agency (NEA) Singapore |
| 3R Packaging Award - Merit | 2016 | Singapore | National Environment Agency (NEA) Singapore |
| 3R Packaging Award - Merit | 2015 | Singapore | National Environment Agency (NEA) Singapore |
| 3R Packaging Award - Gold | 2014 | Singapore | National Environment Agency (NEA) Singapore |
| SPBA - Winner | 2013 | Singapore | Established Brands |
| 3R Packaging Award - Gold | 2012 | Singapore | National Environment Agency (NEA) Singapore |
| 3R Packaging Award - Merit | 2011 | Singapore | National Environment Agency (NEA) Singapore |
| 3R Packaging Award - Merit | 2010 | Singapore | National Environment Agency (NEA) Singapore |
Compliance Standards
- Hazard Analysis And Critical Control Points (HACCP)
- ISO 9002
- Halal
- ↑ “Our Brands”. Ha Li Fa Pte Ltd. Accessed on 20 April 2021.
- ↑ “Halal Certificate”. Halal Malaysia Official Portal. Accessed on 20 April 2021.
- ↑ “The Company”. Ha Li Fa Pte Ltd. Accessed on 16 April 2021.
- ↑ “BoBo Fish Ball”. EverybodyWiki. July 18, 2020. Accessed on 20 April 2021.
- ↑ Chia, Yan Min. “Boom time for Singapore food firms in China market”. The Straits Times. September 11, 2017. Accessed on 20 April 2021.