Nicole Liel (Singapore Influencer)

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Nicole Liel
Nicole Liel Profile.png
Born1998
EducationBachelor's degree in Visual Communication
Alma materNanyang Technological University

Nicole Liel (born Nicole Chen in 1998) is a Singaporean influencer active mainly on TikTok and Instagram.[1][2] She also owns a lash lift studio, Cuuul.[3]

As of October 2022, Nicole has amassed around 25.7k followers on Instagram, as well as 155.8k followers and 12.2 million likes on TikTok.[1][2]

Background

Personal life

Nicole with her boyfriend Jeremin. Photo from Instagram.

Nicole was born and raised in Singapore, and is currently dating tattoo artist Jeremin, who is an apprentice at Fingers Crossed Studio.[4][5] The couple have applied “about five times” for a built-to-order (BTO) flat since 2020, and were finally successful in 2022.[6][7]

Education

Nicole at her graduation in July 2022. Photo from Instagram.

Nicole completed her university education in July of 2022, with a Bachelor’s degree in Visual Communication from Singapore’s Nanyang Technological University.[6][8][9]

Career

kNOCk Out (2020)

In 2020, Nicole joined Night Owl Cinematics’s (NOC) reality show kNOCk Out, where contestants go through 8 challenges to learn how to become a content creator.[10] Nicole competed against 9 other contestants and made it to the 7th challenge, but was unfortunately eliminated in the penultimate episode.[11]

After the competition, she signed with NOC as a talent and video producer, where she remained until January 2021.[12]

Influencer

As an influencer, Nicole has advertised for brands like Gojek and Chope on Instagram.[13][14] She has also made several guides and “hacks” for events like the National Day Parade (NDP) ticket balloting and her BTO journey.[15][16]

Cuuul

Established in 2020, Cuuul is a Wudhuk and Muslimah friendly beauty salon that specialises in lash lifts and lash botox.[3][17] The salon currently has three branches across Singapore in Sengkang, Woodlands and Chinatown.[17]

Newsworthy incidents

Involvement in the NOC Sgcickenrice Saga (2021)

In October 2021, an Instagram account with the handle @sgcickenrice was created, exposing NOC’S co-founder Sylvia Chan for alleged workplace abuse of staff and talents under her management.[18][19] The Instagram account is now defunct.

Nicole was one of the many ex-NOC employees who spoke to Mustsharenews in an interview published on 19 October 2021.[20] In this interview, Nicole details the times Sylvia would allegedly verbally abuse talents and staff on set if their performance was not up to par.[20] Nicole also claims that her payments were also withheld for long periods of time.[20]

Brandon Tan, owner of @sgcickenrice and Nicole, on the Not Gonna Lie podcast. Screenshot from YouTube.

On 29 October 2021, local blogger and influencer Xiaxue revealed on TikTok that @sgcickenrice was run by a 20-year-old student, Brandon Tan.[21] Brandon is a close friend of Nicole’s, and the two of them host the Not Gonna Lie podcast together on YouTube.[22][23]

NDP 2022

Nicole at NDP 2022. Screenshot from YouTube.

Nicole went viral during NDP 2022 for a meme-worthy answer to the thing she was most grateful for that year.[6] “HDB for giving me a BTO queue number!”, which was promptly followed by, “Ya Kun kaya toast”.[6][24] Following this, she scored a promotional deal with local chain Ya Kun kaya toast.[25][26]  

References/citations

  1. ↑ 1.0 1.1 lielnicole. Instagram. n.d. Accessed 5 October 2022.
  2. ↑ 2.0 2.1 lielnicole. TikTok. n.d. Accessed 5 October 2022.
  3. ↑ 3.0 3.1 cuuul.sg. Instagram. n.d. Accessed 5 October 2022.
  4. ↑ onubyink. Instagram. n.d. Accessed on 5 October 2022.
  5. ↑ fingerscrossed_sg. Instagram. n.d. Accessed on 5 October 2022.
  6. ↑ 6.0 6.1 6.2 6.3 Yeong, Bryan Christopher. “10 Facts About Nicole Liel, The Enthu HDB Queue Number Girl At NDP 2022 & Viral TikTok Star”. Zula. August 12, 2022. Access on 5 October 2022.
  7. ↑ lielnicole. “I will be UNAPOLOGECTICALLY SPAMMING BOUT MY BTO FOR THE NEXT FEW DAYS🏠🏠🏠🏠🏠🏠🏠🏠🏠🏠🏠🏠🏠🏠🏠🏠 THANK U EVERYONE THAT HAS FOLLOWED ME SINCE I WAS IN UNI AND TO THOSE WHO HOPPED IN AFTER NDP!!🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬 BOOKED A FLAT ABUT THATS JUST THE BENINGGING!!!!!” Instagram. August 29, 2022. Accessed on 5 October 2022.
  8. ↑ lielnicole. “Everyone that sees this post is obligated to scroll thru the whole carousel because: 1) i look so good 2) i am officially a degree holder 3) I AM OFFICIALLY A DEGREE HOLDER?!?!?!?!?!?!?!?!?!?!?!!!?!!!??!!!???!!??!??!! 🤩🤩🤩🤩🤩🥹🥹🥹🥹🥲🥲🥲” Instagram. July 22, 2022. Accessed on 5 October 2022.
  9. ↑ Nicole Chen. “Education”. LinkedIn. n.d. Accessed on 5 October 2022.
  10. ↑ Night Owl Cinematics. “Judges REACT to the WORST auditions (with JianHao Tan) | kNOCk Out Episode 1”. Facebook. January 12, 2020. Accessed on 5 October 2022.
  11. ↑ Night Owl Cinematics. “Secret HACKS To Make You An Instagram Star (with Andrea Chong) | kNOCk Out Episode 7”. Facebook. February 26, 2020. Accessed on 5 October 2022.  
  12. ↑ Nicole Chen. “Experience”. LinkedIn. n.d. Accessed on 5 October 2022.
  13. ↑ lielnicole. “FRIENDLY REMINDER TO USE “GOTOMALLS” FOR 2 x $3 off trips to/from any mall in Singapore, valid for use from 10am to 10pm daily, saranghaeyo YALLSSSSS!!!!!! @gojeksg”. Instagram. September 16, 2022. Accessed on 5 October 2022.
  14. ↑ lielnicole. “AND ALSO, if you're lucky you might stand a chance to win a: SAMSUNG TV or NESPRESSO MACHINE, or AIRPODS PRO in the Birthday Raffle!!! OR IF YOU SUPER SUPER HUAT HUAT HUAT LUCK, you might have a chance to win an all-expenses-paid trip to Bali. Join @ChopeSG’s Grand Birthday Challenge today!”. Instagram. September 15, 2022. Accessed on 5 October 2022.
  15. ↑ lielnicole. “BALLOTING FOR NDP TICKETS!!!!! WITH MY FRIENDS!! ANYONE GOING?!?!? See u there tmr!!!!! 🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬🇸🇬” Instagram. August 8, 2022. Accessed on 5 October 2022.
  16. ↑ lielnicole. “Just in time for August bto applications or woteva 😉😉😉 ALL THE BEST ITS TOMORROW!!!!!” Instagram. August 29, 2022. Accessed on 5 October 2022.
  17. ↑ 17.0 17.1 “Home”. Cuuul. n.d. Accessed on 5 October 2022.
  18. ↑ YEOLO. “The NOC Saga Explained | Ryan vs Sylvia”. YouTube. November 1, 2021. Accessed on 5 October 2022.
  19. ↑ O, Hana. “NOC’s Sylvia Chan allegedly verbally abuses employees, insiders share toxic workplace”. The Independent. October 10, 2021. Accessed on 5 October 2022.
  20. ↑ 20.0 20.1 20.2 “NOC Staff Break Silence On Alleged Mistreatment, Seek Accountability From CEO Sylvia”. Mustsharenews. October 19, 2021. Accessed on 5 October 2022.
  21. ↑ xiaxue. “This cicken rice be bussin’ 😎”. TikTok. October 29, 2021. Accessed on 5 October 2022.
  22. ↑ nglpod.sg. Instagram. n.d. Accessed on 5 October 2022.
  23. ↑ Not Gonna Lie. “About”. YouTube. n.d. Accessed on 5 October 2022.
  24. ↑ Entertainment - Mediacorp. “NDP 2022 – English | Happy 57th Birthday Singapore! | National Day Parade 2022”. YouTube. August 9, 2022. Accessed on 5 October 2022.
  25. ↑ lielnicole. “Tonight i also got more good things to share yall wait!!!! Thanks for the support❤️”. TikTok. August 11, 2022. Accessed on 5 October 2022.
  26. ↑ “Ya Kun Kaya Toast Offers Woman 57 Cups Of Kopi After She Declares Love For Them During NDP”. Mustsharenews. 11 August 2022. Accessed on 5 October 2022.
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