Wiki.sg

MustShareNews (MS News)

Revision as of 09:40, 16 September 2025 by Editorial Assistant (talk | contribs) (MSNews wiki entry)
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)

MustShareNews (often styled Must Share News, MS News) is a Singapore-based digital news and media platform targeted primarily at younger readers. It focuses on viral content, social media trends, and local human-interest stories.

MustShareNews company logo. Photo taken from MSNews.

History and background

MustShareNews describes itself as being 100% independently and locally owned, with no funding or political affiliations that would compromise its declared editorial integrity.[1] The site aims to cater to the “social media generation,” especially millennials, by producing content that is shareable and engaging in formats such as videos, memes, infographics, and articles with lighter or “relatable” tones. It launched operations sometime before 2015 (job postings for internships date back to 2015) and has grown in reach via social media channels.[1][2][3]

Mission, vision and editorial positioning

They aim to be a trusted source of original, credible, and impactful news content. Their goal is to inform and engage readers with stories that go beyond breaking news, offering fresh angles and deeper coverage. They focus on content that appeals to younger Singaporeans via social media, combining news with lifestyle and human-interest material. They claim to produce “fair, balanced & wholesome content,” avoiding political affiliations. Advertising or sponsored content is used, but MustShareNews says these are declared transparently.[1]

Content format and reach

Topics covered include trending news, social issues, lifestyle, video content, and local community features. They also produce viral content, e.g. videos that become popular on platforms like TikTok, Facebook, Instagram. They use multiple media formats (articles, infographics, memes, shareable videos) geared to maximizing social engagement. As of 2025, their Instagram and TikTok accounts have 399k and 1.8m followers respectively.[4][5]

According to third-party analytics (Ahrefs), MustShareNews gets the majority of its traffic from Singapore (≈ 86.9%), with smaller proportions from Malaysia and other countries. Monthly traffic figures are in the tens of thousands of visitors, with keywords relating to local Singapore topics being among the top sources.[3]

Notable coverage

 
An article by MSNews covering difficulty in finding a partner. Photo from MSNews.

MustShareNews has become part of the media landscape in Singapore that caters to younger demographics, particularly those who engage via social platforms rather than traditional news outlets. They play a role in bringing awareness to everyday social issues, viral incidents, or human-interest stories that might not feature prominently in mainstream media. The platform’s content often generates high social engagement, which may shape public conversations among younger Singaporeans.

Their reports on wide range of significant stories include:

  • Social Issues: Discussions on racial equality in Singapore compared to Malaysia[6]
  • Viral Hoaxes: Debunking misinformation, such as the 2019 "Omega and 369 gang war" fake news incident[7]
  • Human-Interest Stories: Articles on unique local phenomena, such as a Hot Wheels collector spending S$10,000–S$15,000 on his collection[8]
  • Hard News: Coverage of corporate developments, such as Mediacorp's retrenchment of 93 staff in September 2025[9]

Parent company and sister brands

MustShareNews operates under TSL Media Group, which also owns:

  • TheSmartLocal (lifestyle and travel)
  • Eatbook (food and dining)
  • ZULA (women's lifestyle)
  • Wiki.sg

Contact and submission

Readers can submit news tips or stories via email at [email protected].

References/Citations

  1. ↑ 1.0 1.1 1.2 "MSNews About " MSNews. n.d. Accessed 15 September.
  2. ↑ "MustShareNews – New Media Political Journalist Intern" InternSG. n.d. Accessed 15 September 2025.
  3. ↑ 3.0 3.1 "mustsharenews.com" AhrefsTop. n.d. Accessed 15 September 2025.
  4. ↑ “@mustsharenews” Instagram. n.d. Accessed 9 September 2025.
  5. ↑ “MustShareNews” TikTok. n.d. Accessed 9 September 2025.
  6. ↑ “Mustsharenews.com” Facebook, 10 August 2025. Accessed 9 September 2025.
  7. ↑ “S’pore Police Debunk Widespread Messages On Rumoured Gang War, Case Is Being Probed.” MustShareNews, 24 August 2019. Accessed 9 September 2025.
  8. ↑ “Mustsharenews.com” Facebook, 28 March 2023. Accessed 9 September 2025.
  9. ↑ Quek, Bryan. “Mediacorp cuts 93 positions amid ‘evolving media landscape’, retrenched staff to receive up to S$250K payout.” MustShareNews, 2 September 2025. Accessed 9 September
Retrieved from "https://wiki.sg/index.php?title=MustShareNews_(MS_News)&oldid=12346"