Beyond The Vines
Beyond The Vines is a multidisciplinary design studio based in Singapore.[1]
Background
Beyond The Vines was established in 2015 by husband and wife team Rebecca Ting and Daniel Chew.[1][2] The brand gained popularity in 2020 after their Dumpling Bags went viral on social media.
As of 2023, the brand has boutiques in five countries, mainly Singapore, Thailand, Indonesia, Philippines, and Australia.[2] In an interview with Whiteboard Journal, co-founder Rebecca Ting mentioned that the brand has plans to expand to Los Angeles.[3]
Business Growth
Products
Beyond The Vines operates as a fashion brand. Though it is best known for its bags, Beyond The Vines’ range of offerings include clothing, accessories, and lifestyle products such as stationery and homeware. All products are designed in-house, in Singapore.[2]
List of outlets in Singapore
Beyond The Vines has three outlets in Singapore.[4] Their flagship outlet is the Beyond The Vines Design Store, located along Orchard Road.
As of January 2023, the full list of outlets is as follows:
| Location | Address | Opening Hours | Refs. |
| Takashimaya Shopping Centre, Ngee Ann City | 391 Orchard Road, #B1-42/46, Singapore 238872 | Monday - Sunday: 10am-9:30pm | [4] |
| ION Orchard | 2 Orchard Turn, #B3-11, Singapore 238801 | Monday - Sunday: 10am-9:30pm | [4] |
| Funan Mall | 107 North Bridge Road, Funan #02-08, Singapore 179105 | Monday - Sunday: 11am-9pm | [4] |
Rebranding
Originally established as a ready-to-wear fashion brand, the brand had 15 outlets across Singapore up until 2020. In November of 2020, the brand was rebranded to a multidisciplinary design studio to better align itself with its creative values.[5]
In addition to retailing its own products, the brand also carries pieces from independent local designers, as part of its commitment to make “good design accessible to everyone”.[6]
Media Coverage
The brand rose to popularity in 2020 during the COVID-19 pandemic, when its Dumpling Bags went viral on social media.[7] Since then, the brand has received coverage from several popular media outlets, including Esquire, FEMALE, Harpers Bazaar, NYLON, and Vogue.[7][8][9][10][11]
References/Citations
- ↑ 1.0 1.1 Beyond The Vines. “About Us”. Beyond The Vines. Accessed 28 January 2023.
- ↑ 2.0 2.1 2.2 Harpers Bazaar. “Beyond The Vines Aims To Put Singapore Designs On The World Map”. Harpers Bazaar. February 26, 2021. Accessed 28 January 2023.
- ↑ Sabrina, Ghina. “Designing For Southeast Asian Communities With Beyond The Vines”. Whiteboard Journal. August 3, 2022. Accessed 28 January 2023.
- ↑ 4.0 4.1 4.2 4.3 Beyond The Vines. “Stores”. Beyond The Vines. n.d. Accessed 28 January 2023.
- ↑ Keng, Yang Shuen. “Power Couple Behind Beyond The Vines Shares Why They’re Rebranding The Label”. FEMALE. 9 November, 2020. Accessed 28 January 2023.
- ↑ Harpers Bazaar. “Beyond The Vines Aims To Put Singapore Designs On The World Map”. 26 February, 2021. Accessed 28 January 2023.
- ↑ 7.0 7.1 Jasman, Asri. “Beyond The Vines: Pause, reset, and renew”. Esquire. December 7, 2020. Accessed 28 January 2023.
- ↑ Jalal, Imran. “Something Fun Is Brewing At Beyond The Vines”. FEMALE. November 7, 2021. Accessed 28 January 2023.
- ↑ Levy, Margaux. “Singapore Label Beyond The Vines’ New Store Will Blow Your Mind”. Harpers Bazaar. October 21, 2021. Accessed 28 January, 2023.
- ↑ Tan, Amelia. “Beyond The Vines’ Founders Tell Us About Their New Design Studio Concept And Minimalist, Functional Wear”. NYLON. November 2, 2020. Accessed 28 January 2023.
- ↑ Mcdougall, Amanda. “Homegrown label Beyond The Vines brings its signature minimalist style to a new design studio”. Vogue. October 16, 2020. Accessed 28 January 2023.