Andrea Chong (Singapore Influencer)
Andrea Chong | |
---|---|
Born | Andrea Chong 25 March 1992 |
Alma mater | Zhonghua Secondary School, Victoria Junior College, Nanyang Technological University (NTU) |
Partner(s) | Imran Rahim |
Website | https://dreachong.com |
Andrea Chong, also known as Drea Chong, is a Singaporean blogger (official website) and social media influencer (Instagram account). As of May 2019, she has more than 309,000 followers on Instagram and over 5,400 subscribers on YouTube (official YouTube channel). Andrea has collaborated with several brands including Superga and local organisations like SkillsFuture Singapore. Known for her sense of style, Andrea typically posts fashion and lifestyle content on her online platforms. In 2015, she had been awarded 'Fashion Icon of the Year' by the Singapore Social Media Awards (YouTube channel) which had acknowledged other Singaporean content creators like Night Owl Cinematics and Munah Hirzi Official.[1]
Background
Education
Andrea studied at Zhonghua Secondary School. After which, she attended Victoria Junior College. Andrea furthered her studies in English Literature at Nanyang Technological University (NTU). In 2012, Andrea deferred her degree to focus on her budding career as an influencer in Singapore.[2]
Blogging (2013 - present day)
Andrea started her blog in 2013 while pursuing her degree in NTU.[3] In a 2014 interview with Senatus, Andrea stated that she had been motivated by the producers of Clicknetwork to reach out to her audience through a platform outside of YouTube.[4]
Andrea runs her site with a team that regularly creates fashion, lifestyle and beauty-related content.[5] She has worked with numerous clientele ranging from airlines like AirAsia and Qatar Airways to lifestyle and fashion brands like Kate Spade and Adidas.[6] Apart from client advertorials, the site has a devoted section for Andrea's personal reflections and life updates.[7]
In 2015, HippoNetwork ranked the site as the top "Fashion Blogger Singapore" in terms of Google searches.[8][9]
Hosting
Clicknetwork (2012 - 2015)
Andrea was a co-host on That F Word, a fashion-centric YouTube series. Alongside Jemimah Wei, Andrea discussed fashion trends and featured shopping spots in Singapore. The series had 41 episodes in total.
Year | Segment | Role | Episodes | Seasons | Refs. |
---|---|---|---|---|---|
2012 -2015 | That F Word | Host | 41 | 1 | [10] |
Brand collaborations
Product collaborations
In 2018, Andrea and her team conceptualised and launched #DCHoliday - a festive collection of Andrea Chong's brand merchandise.[11] Comprising of a DC Planner (designed by Andrea and Shilin Chen) and a DC chocolate bar, the collection was launched in November 2018.[12]
Year | Brand | Details | Refs. |
---|---|---|---|
2019 | 100PLUS | Limited Edition reusable tumblers designed by Andrea were launched to promote the new 100PLUS Zero drink. | [13] |
2019 | Superga | In early 2019, Andrea worked with Superga to release three variations of slip-on shoes featuring jute soles. The shoebox for this collection was illustrated by Filipino artist Soleil Ignacio. | [14] |
2018 | Andrea first collaborated with Superga in June 2018 to release three pairs of shoes in white, beige and rose mahogany. The collection had sold out islandwide within 48 hours. | [15][16] | |
2018 | Fossa Chocolate | Andrea worked with Fossa Chocolate to produce customized chocolate bars with packaging designed by artist Soleil Ignacio. | [17] |
2018 | The Closet Lover (TCL) | Andrea launched two capsule collections in collaboration with The Closet Lover. | [18] |
Brand Ambassador
Year | Brand | Notes | Refs. |
---|---|---|---|
2019 | H&M | Ambassador for the H&M Studio Spring/Summer 2019 line. | [19] |
2017 | Pandora | Andrea was part of a group of global ambassadors #PANDORACollective for the Spring/Summer 2017 collection. | [20] |
Media appearances[21]
Events
Year | Event | Role | Refs. |
---|---|---|---|
2018 | Lloyd’s Inn Bali opening ceremony | Guest of Honour | [22] |
2016 | Singapore Fashion Awards 2016 | Judge | [23] |
Singapore Fashion Week 2016 | Digital Fashion Week Insider | [24] | |
2014 | Victoria Beckham SS2014 & Pre-AW14 Showcase | Co-emcee (alongside Victoria Beckham) | [25] |
Television
Year | TV Series | Role | Refs. |
---|---|---|---|
2017 | Asia's Next Top Model Season 5 | Guest Judge | [26] |
2016 | How Do I Look? Asia Season 2 | Guest Stylist | [27] |
Personal advocacy
Andrea has lent her support to several social causes in Singapore and overseas. She has worked with the National Volunteer and Philanthropy Centre and the Singapore Girls’ Home.[28] In December 2018, Andrea and her father volunteered overseas with Operation Hope Foundation (Instagram account) where she distributed clothing and school supplies to primary school students at a rural village in Siem Reap, Cambodia.[29]
References / Citations
- ↑ Aqil Haziq Mahmud. "Pioneering Duo". WKWSCI ALUMNI MAGAZINE. November 2015. Accessed on 3 April 2019.
- ↑ Tan, Celine. ““I Still Go To The Kopitiam In T-Shirt, FBT Shorts and Slippers. I’m Not Affected By The Number Of Followers I Have””. 8 Days. May 16, 2017. Accessed on 26 February 2019.
- ↑ “SEOUL SEARCHING WITH #DREAINKOREA”. Pazzion. July 16, 2018. Accessed on 26 February 2019.
- ↑ Lee, Kien M.. “Meet the Instagirl of the Moment — Andrea Chong”. Senatus. September 2, 2014. Accessed on 26 February 2019.
- ↑ “About”. dreachong.com. Accessed on 26 February 2019.
- ↑ “Clientele”. dreachong.com. Accessed on 26 February 2019.
- ↑ "Personal". dreachong.com. Accessed on 3 April 2019.
- ↑ “Top 50 Fashion Bloggers in Singapore”. HippoNetwork. Accessed on 26 February 2019.
- ↑ “About”. dreachong.com. Accessed on 26 February 2019.
- ↑ Clicknetwork. “Wardrobe Raid (Linda Hao) - That F Word: EP 41”. YouTube. March 19, 2015. Accessed on 26 February 2019.
- ↑ Chong, Andrea. “DC Holiday Collection 2018”. dreachong.com. November 29, 2018. Accessed on 26 February 2019.
- ↑ "DREA CHONG HOLIDAY PRINTS". PapyPress. Accessed on 3 May 2019.
- ↑ Cheng, Renae. “100PLUS x Drea Chong Are Launching Limited Edition Tumblers Inspired By 2019's Bold Prints Trend”. The Smart Local. February 22, 2019. Accessed on 26 February 2019.
- ↑ Goh, Bryan. “SUPERGA IS PARTNERING WITH ANDREA CHONG FOR A SECOND TIME AND IT’S A DO-IT-ALL SNEAKER FOR SUMMER”. HerWorld. January 18, 2019. Accessed on 26 January 2019.
- ↑ “We Want A Pair Of Shoes From The SUPERGA x Drea Chong Collaboration!”. NYLON Singapore. June 21, 2018. Accessed on 29 February 2019.
- ↑ “A New Day beckons with Superga’s upcoming collaboration with Drea Chong”. Straatosphere. January 15, 2019. Accessed on 26 February 2019.
- ↑ Chong, Andrea. “DC Holiday Collection 2018”. Drea Chong. November 29, 2018. Accessed on 29 February 2019.
- ↑ “Drea Chong x TCL Capsule Collection (II)”. The Closet Lover. Accessed on 26 February 2019.
- ↑ “H&M Studio S/S 2019”. H&M Singapore. Accessed on 27 March 2019.
- ↑ Yap, Sara. “Captured: Andrea Chong x PANDORA”. Lifestyle Asia. April 21, 2017. Accessed on 26 February 2019.
- ↑ “Press”. dreachong.com. Accessed on 26 February 2019. Retrieved from: http://www.dreachong.com/press/
- ↑ Dreachong. “This time yesterday: the nerves kicked in as I…”. Instagram. November 3, 2018. Accessed on 26 February 2019.
- ↑ “About”. dreachong.com. Accessed on 26 February 2019.
- ↑ Marrianne Wee-slater. “Power Instagrammer Andrea Chong reveals the ‘hard work’ that goes into her career”. Today. October 14, 2016. Accessed on 26 February 2019.
- ↑ Yeo, Melissa. “10 Andrea Chong Facts That Prove She’s Singapore’s Very Own Taylor Swift”. MustShareNews. January 15, 2016. Accessed on 26 February 2019.
- ↑ “About”. dreachong.com. Accessed on 26 February 2019.
- ↑ Yap, Sara. “Captured: Andrea Chong x PANDORA”. Lifestyle Asia. April 21, 2017. Accessed on 26 February 2019.
- ↑ Chong, Andrea. “Turning 26”. dreachong.com. March 26, 2018. Accessed on 26 February 2019.
- ↑ Drea Chong. “As we talk a lot about the season of giving…”. Instagram. December 8, 2018. Accessed on 26 February 2019.