Blood (Period Care Brand)
Blood is a Singaporean period care brand founded in 2014 by Tan Peck Ying and Caleb Leow. Initially launched as PSLove, the company rebranded to Blood in 2019 to challenge societal taboos surrounding menstruation and to create a more open dialogue about period health.[1]
Founders and mission
The inspiration behind Blood stemmed from Tan Peck Ying's personal experience with severe menstrual cramps. Seeking a solution that didn't involve relying on painkillers, she collaborated with her husband, Caleb Leow, a self-taught product engineer, to develop innovative period care products. Their mission is to provide high-performance, body-safe solutions for menstrual health and wellness, aiming to remove the stigma associated with menstruation.[1]
Product offerings
Blood offers a range of period care products designed to be eco-friendly, hypoallergenic, and effective. Their product line includes:
- Corn-Based Sanitary Pads: Made with a 100% biodegradable corn topsheet, these pads are designed to be naturally hypoallergenic and free from harsh chemicals. They are ultra-thin yet highly absorbent, providing comfort and dryness.[1]
- MenstruHeat: A drug-free, air-activated heat patch that provides relief from menstrual cramps by delivering optimum heat therapy to promote blood flow and relax uterine muscles.[2]
- Menstrual Cup Kit: A reusable, medical-grade silicone menstrual cup designed for long-term use, accompanied by a cleansing pouch for hygiene.[3]
- Corn-Based Panty Pads: Designed for comfort and sustainability, these undergarments complement the brand's eco-friendly ethos.[1]
Achievements and impact
Since its inception, Blood has made significant strides in the period care industry:
The company has sold over one million corn-based pads and more than five million MenstruHeat products to date.[1] Their products are also available in over 7,000 retail locations across Singapore and Malaysia.[1] In 2023, the company raised US$1.5 million in Series A funding from DSG Consumer Partners and AngelCentral to expand its product offerings and market reach.[4][5]
Blood is committed to breaking the stigma surrounding menstruation through open dialogue and education. The brand's bold red packaging and use of red liquid in product demonstrations aim to normalize period-related discussions. Additionally, Blood has partnered with various organizations to provide free period care products to underserved communities.[1]
Blood has been featured widely in local and regional media for its innovative approach to period care and its mission to destigmatize menstruation. The brand has received recognition for its corn-based sanitary pads, which are biodegradable, hypoallergenic, and designed for sensitive skin, as well as its MenstruHeat patch that provides non-pharmaceutical cramp relief.[2]
In 2021, Tatler Asia profiled Blood co-founder Tan Peck Ying, highlighting her personal experiences with severe menstrual cramps and the creation of a company focused on wellness, body safety, and sustainability.[1] Vulcan Post also covered the brand’s milestones, reporting on the sale of over one million corn-based pads and the expansion into over 7,000 retail locations in Singapore and Malaysia, positioning Blood as a leading period care startup in Southeast Asia.[1]
References/Citations
- ↑ 1.0 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 Salim, Zafirah. “Blood: This S’pore startup is breaking period stigmas and making sanitary pads using corn.” Vulcanpost, 18 May, 2023. Accessed 14 October 2025.
- ↑ 2.0 2.1 “MenstruHeat.” Blood. n.d. Accessed 14 October 2025.
- ↑ “Menstrual Cup Kit” Blood. n.d. Accessed 14 October 2025.
- ↑ “Singapore start-up raises US$1.5m to redefine menstrual health.” Femtech World, 26 May, 2023. Accessed 14 October 2025.
- ↑ Lim, Valerie. “Blood, sweat and—corn? The Singaporean menstrual health startup rewriting the rules with plant-based pads.” Tatler Asia, 6 March, 2025. Accessed 14 October 2025.